{"id":353232,"date":"2021-10-15T13:26:03","date_gmt":"2021-10-15T10:26:03","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/wed-rather-tell-robots-about-our-diarrhea-than-humans-study-finds\/"},"modified":"2021-10-15T13:26:03","modified_gmt":"2021-10-15T10:26:03","slug":"wed-rather-tell-robots-about-our-diarrhea-than-humans-study-finds","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/wed-rather-tell-robots-about-our-diarrhea-than-humans-study-finds\/","title":{"rendered":"#We&#8217;d rather tell robots about our diarrhea than humans, study finds"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af39ed665788\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af39ed665788\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/wed-rather-tell-robots-about-our-diarrhea-than-humans-study-finds\/#Robots_dont_judge\" >Robots don\u2019t judge<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#We&#8217;d rather tell robots about our diarrhea than humans, study finds<\/strong>&#8221;<\/p>\n<div>Many TV shows have a scene where a customer attempts to buy a potentially embarrassing product \u2013 a pornographic magazine perhaps or a diarrhea treatment \u2013 only to have the assistant loudly check the price or ask questions for other people to hear.<\/p>\n<p>Situations like this do h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>en in pharmacies and other shops. And they tend to make people squirm. But, what if they could interact with a robot instead of a human employee? In our recent <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JOSM-12-2020-0435\/full\/html\">research<\/a>, my colleagues and I found the use of robots, rather than people, as assistants, may reduce people\u2019s feelings of embarrassment.<\/p>\n<p>In one experiment, we asked 170 participants to imagine they were in a medical clinic to book a visit for a hemorrhoid problem. Half of them imagined speaking to a human receptionist and half to a robotic receptionist. We measured people\u2019s level of embarrassment in that situation and we found that people felt less embarrassed when they had to provide information about their medical condition to a robot rather than a human receptionist.<\/p>\n<p>Humans tend to feel embarrassed when we are concerned about what other people may think or feel about us. Other research in the consumer behavior field <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/academic.oup.com\/jcr\/article-abstract\/28\/3\/473\/1830084\">has shown<\/a> that the mere presence of others, even when only imagined, is enough to elicit embarrassment.<\/p>\n<p>Our research found that people don\u2019t feel embarrassed with robots because they don\u2019t believe that robots can form <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.science.org\/doi\/abs\/10.1126\/science.1134475\">judgments or display emotions<\/a>. In our second experiment, we asked participants to imagine they were in a pharmacy to collect an anti-fungal treatment. As in the previous study, we split the groups up, so half-imagined speaking with a human pharmacist and the other half with a robot. We then measured not only how embarrassed they would have been, but also how much they thought that the robot had specific mental abilities such as emotions and judgments. The participants felt that as robots lack both of them they wouldn\u2019t be able to hold opinions.<\/p>\n<p>Recent versions of humanoid robots such as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.hansonrobotics.com\/sophia\/\">Sophia<\/a> are capable of emulating a wide range of human expressions, and we even humanize them by giving them names. Despite this, our research group found that participants felt robots did not judge their behavior.<\/p>\n<p>Take Curly, a robot designed to play curling, a sport where players slide stones on a sheet of ice toward a target area. When, last year, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/a-robot-beats-humans-at-their-own-gamethis-time-on-the-ice-11600890345\">Curly<\/a> won against the curling\u2019s human elite team, it did not win on purpose. It just played the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> it had been programmed to play, indifferent to whether it was playing it any better or worse than anyone else.<\/p>\n<p>This inability to judge our behavior is what makes robots the preferred option in embarrassing situations.<\/p>\n<p>When interviewing people about embarrassing situations, we also found they preferred robots because you could not meet a robotic assistant on the street after an embarrassing purchase, and that people worry about these things.<\/p>\n<p>When asking robots embarrassing questions, we also do not risk the uncomfortable small talk that we might have with humans.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Robots_dont_judge\"><\/span>Robots don\u2019t judge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Taking humans out of a situation has been used to reduce embarrassment in the past. For example, consumers can purchase products such as condoms and tampons from vending machines, avoiding awkward interactions in stores. A recent survey discovered that consumers are willing to pay more for personal hygiene products <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.studyfinds.org\/most-would-pay-more-online-condoms-incontinence-products\/\">online<\/a>, just to avoid the embarrassment of buying in a store.<\/p>\n<p>Robots might not gossip about us but they do collect more data than a human ever could \u2013 and they store it for longer. In the research, participants did raise concerns about privacy and robots storing their data, but many felt they already handed over a lot of personal information every day via their phones and therefore didn\u2019t worry about it too much.<\/p>\n<p>The use of service robots is rising today and sales of robot technologies are projected to reach <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.knowledge-sourcing.com\/resource\/press-releases\/social-robot-market\">US$912 million<\/a> by 2026. The pandemic has also accelerated the deployment of these technologies, and with them a significant loss of jobs around the world. Only in the last year, the number of robots adopted in hospital receptions, hotels, airports, and restaurants <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.zdnet.com\/article\/pandemic-is-pushing-robots-into-retail-at-unprecedented-pace\/\">increased considerably<\/a>.<\/p>\n<p>Although many of us worry about <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/time.com\/5876604\/machines-jobs-coronavirus\/\">losing our jobs<\/a> to robots, and millions of jobs are being automated, in cases like this it turns out we may prefer to have robots do certain parts of the role of sales assistants. But that\u2019s not to say we would like all parts of the job to be performed by a machine, many people would undoubtedly miss the one-to-one contact and warmth that a human pharmacist can offer if they popped in for advice.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img decoding=\"async\" loading=\"lazy\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;\" alt=\"The Conversation\" width=\"1\" height=\"1\" class=\"js-lazy\" src=\"https:\/\/counter.theconversation.com\/content\/167253\/count.gif?distributor=republish-lightbox-basic\"\/><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><noscript><img decoding=\"async\" loading=\"lazy\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;\" src=\"https:\/\/counter.theconversation.com\/content\/167253\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" class=\"\" srcset=\"\"\/><\/noscript><\/p>\n<p><em>This article by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/profiles\/valentina-pitardi-1216096\">Valentina Pitardi<\/a>, Lecturer in Marketing, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/institutions\/university-of-surrey-1201\">University of Surrey<\/a> is republished from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/a-good-job-for-robots-found-dealing-with-our-embarrassing-problems-167253\">original article<\/a>.<\/em><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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