{"id":35591,"date":"2020-07-28T03:00:00","date_gmt":"2020-07-28T00:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/comic-con-at-home-failed-to-generate-buzz-with-youtube-panels-averaging-15000-views\/"},"modified":"2020-07-28T03:00:00","modified_gmt":"2020-07-28T00:00:00","slug":"comic-con-at-home-failed-to-generate-buzz-with-youtube-panels-averaging-15000-views","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/comic-con-at-home-failed-to-generate-buzz-with-youtube-panels-averaging-15000-views\/","title":{"rendered":"#Comic-Con At Home Failed to Generate Buzz, With YouTube Panels Averaging 15,000 Views"},"content":{"rendered":"

“#Comic-Con At Home Failed to Generate Buzz, With YouTube<\/a> Panels Averaging 15,000 Views<\/strong>”<\/p>\n

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\"Comic-Con<\/img><\/p>\n

Take Comic-Con out of San Diego, and you\u2019ll get a few YouTube Zoom Q&As that no one watches. Despite attempts to replicate the geeky joys of the massive annual fan convention with a series<\/a> of virtual panels and trailer premieres, Comic-Con at Home<\/strong> was a bust. A new report reveals that social engagement was down 94% from last year\u2019s live event, while the average views on YouTube for Thursday\u2019s panels came around to a measly 15,000.<\/p>\n

Variety published a report analyzing the failure of Comic-Con at Home, the virtual fan convention that ran from July 22-26 in place of the annual San Diego Comic-Con, which was canceled due to the coronavirus (COVID-19) pandemic. Any hopes that this virtual convention could duplicate at least some of the glory of the massive annual fan gathering were dashed as the numbers began to role in, per data from the\u00a0social media analytics firm ListenFirst.<\/p>\n

According to ListenFirst, tweets that mentioned Comic-Con at Home were down 95% from 2019\u2019s live convention \u2014\u00a0just 93,681 tweets against 1,719,000 tweets in 2019. Tweets about the top 10 TV events were also down 93%, and tweets about the top 5 movie panels were down a whopping 99%.<\/p>\n

Meanwhile, the YouTube numbers looked even more bleak. YouTube, which hosted the majority of the Comic-Con panels, showed an average of 15,000 views per panel on Thursday, on which the majority of this year\u2019s biggest panels were scheduled. Variety notes that 15,000 people is over double the capacity for Hall H, Comic-Con\u2019s biggest venue, but it\u2019s a pitifully small number for a video on YouTube, where a minor viral hit will average in the millions.<\/p>\n

It could be blamed on the lack of exciting participating properties. AMC\u2019s\u00a0The Walking Dead<\/em>, 20th Century Studios\u2019\u00a0New Mutants<\/em>, CBS\u2019 Star Trek<\/em> panels,\u00a0and two Keanu Reeves panels for\u00a0Bill and Ted Face the Music<\/em> and\u00a0Constantine<\/em> were the biggest names at Comic-Con at Home. Though\u00a0New Mutants\u00a0<\/em>did score the biggest numbers, with the panel logging over\u00a0208,000 views on YouTube since July 23 (thanks to a first look at an opening scene), it\u2019s still not much to sneeze at \u2014 for comparison, the\u00a050-second ad\u00a0promoting the Comic-Con at Home panel for New Mutants<\/em> has logged over 303,000 views in 11 days.<\/p>\n

On the TV side, the strongest performer was\u00a0the Walking Dead<\/em> panel, logging over 84,000 views on YouTube and generating nearly 11,900 tweets. But Variety notes that the\u00a0Walking Dead<\/em> panels, along with all the other Comic-Con at Home panels, did not include any kind of fan interaction, one of the biggest components of San Diego Comic-Con. The videos weren\u2019t live premieres, which allow for a chat window for users watching at the same time, and even the comments sections were turned off. Not a great way to encourage fans to stick around for the half-hour to 45-minute panels.<\/p>\n

It seems like none of the major geek studios \u2014 especially the MIA Lucasfilm, Warner Bros.\u2019 DC Films, and Marvel Studios (the latter of which only had a measly\u00a0Marvel\u2019s 616<\/em> panel debuting clips that had already dropped on YouTube) \u2014 had much respect for Comic-Con at Home and generating interest with exclusive content.\u00a0Bill and Ted Face the Music<\/em> had released a new trailer and announced a new release date just two days before its panel.\u00a0Star Trek: Discovery<\/em>\u00a0announced its season 3 premiere a few days\u00a0after<\/em> its panel.<\/p>\n

While Comic-Con organizers only had a few months to put together this event, it\u2019s clear that Comic-Con at Home is a bust, and will be no substitute for the real thing (if we ever get it again).<\/p>\n

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“#Comic-Con At Home Failed to Generate Buzz, With YouTube Panels Averaging 15,000 Views” Take Comic-Con out of San Diego, and you\u2019ll get a few YouTube Zoom Q&As that no one watches. Despite attempts to replicate the geeky joys of the massive annual fan convention with a series of virtual panels and trailer premieres, Comic-Con at…<\/p>\n","protected":false},"author":1,"featured_media":35592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[45039,1543,11968,27792,45037,45038],"class_list":["post-35591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-000-views","tag-business-and-industry-news","tag-comic-con","tag-comic-con-at-home","tag-comic-con-at-home-failed-to-generate-buzz","tag-with-youtube-panels-averaging-15"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/35591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=35591"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/35591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/35592"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=35591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=35591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=35591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}