{"id":356462,"date":"2021-10-22T15:56:40","date_gmt":"2021-10-22T12:56:40","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/?p=356462"},"modified":"2021-10-22T15:56:40","modified_gmt":"2021-10-22T12:56:40","slug":"how-to-optimize-an-ad-with-the-help-of-a-graphic-designer","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-an-ad-with-the-help-of-a-graphic-designer\/","title":{"rendered":"#How to optimize an Ad with the Help of a Graphic Designer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3940753ec3f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3940753ec3f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-an-ad-with-the-help-of-a-graphic-designer\/#Making_the_Most_out_of_Your_Promotional_Content_with_Smart_Aesthetics\" >Making the Most out of Your Promotional Content with Smart Aesthetics<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-an-ad-with-the-help-of-a-graphic-designer\/#Why_is_Graphic_Design_Important_for_Making_Exceptional_Ads\" >Why is Graphic Design Important for Making Exceptional Ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-an-ad-with-the-help-of-a-graphic-designer\/#Brand_Recognition\" >Brand Recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-an-ad-with-the-help-of-a-graphic-designer\/#Communication\" >Communication<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-an-ad-with-the-help-of-a-graphic-designer\/#Graphic_Design_Principles_for_Creating_High_Performing_Ads\" >Graphic Design Principles for Creating High Performing Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-an-ad-with-the-help-of-a-graphic-designer\/#Simplicity\" >Simplicity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-an-ad-with-the-help-of-a-graphic-designer\/#Graphics\" >Graphics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-an-ad-with-the-help-of-a-graphic-designer\/#Structure\" >Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-an-ad-with-the-help-of-a-graphic-designer\/#Typography\" >Typography<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-an-ad-with-the-help-of-a-graphic-designer\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Making_the_Most_out_of_Your_Promotional_Content_with_Smart_Aesthetics\"><\/span>Making the Most out of Your Promotional Content with Smart Aesthetics<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<figure style=\"width: 2500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.hizliresim.com\/ckrsxgi.jpg\" alt=\"creative graphic design\" width=\"2500\" height=\"2500\" \/><figcaption class=\"wp-caption-text\">creative graphic design<\/figcaption><\/figure>\n<p>Advertising makes the business world go round. It does not take much time being online to understand that <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> has gotten incredibly saturated with a variety of promotional content. The barrage of ads is making people either block them or skip by as fast as possible. In fact,\u00a0<a href=\"https:\/\/pagefair.com\/blog\/2017\/adblockreport\/\">11% of <\/a><a href=\"https:\/\/pagefair.com\/blog\/2017\/adblockreport\/\">I<\/a><a href=\"https:\/\/pagefair.com\/blog\/2017\/adblockreport\/\" target=\"_blank\" rel=\"noopener\">nternet users<\/a>\u00a0block display ads via software solutions. In such a climate, creating enticing ads is an incredibly important aspect to get through to people. Simple text surely does not cut it anymore, because the competition will be using all kinds of flashy tricks. Nowadays, a great marketing strategy is just half the battle. The other half consists of creating excellent visuals to go with it and carry the message. That does not necessarily mean elaborate visuals, but they have to be effective, as in the case of\u00a0<a href=\"https:\/\/rswebsouls.com\/tutorials\/seo-tutorials\/visual-storytelling-marketing-strategy\" target=\"_blank\" rel=\"noopener\">ramses book demo<\/a>. We will guide you through why masterful graphic design is important, and how to create great visual ads yourself.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Graphic_Design_Important_for_Making_Exceptional_Ads\"><\/span>Why is Graphic Design Important for Making Exceptional Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Recognition\"><\/span>Brand Recognition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getting your graphic design elements right is not just for eye candy. It can work to establish the entire identity of your brand. Making <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ealing creative choices consistent with an overall marketing idea will work towards growing the flair of your company. A great graphic design logo can even become iconic \u2013 think of the companies such as Nike, Apple, or Mercedes. These organizations have condensed their message into a simple picture that is super recognizable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Communication\"><\/span>Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Visuals can not only communicate a character tone, but they can even command how you want people to feel about your brand. There is a whole <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> built around this, named\u00a0<a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjGiPPB2tnzAhV3AxAIHQO9A8YQFnoECAUQAQ&amp;url=https%3A%2F%2Fwww.verywellmind.com%2Fcolor-psychology-2795824&amp;usg=AOvVaw3yM9zAyoBOa-BZgI-Cn6fi\" target=\"_blank\" rel=\"noopener\">color psychology<\/a>. Blue shades, for example, can communicate a relaxed attitude. Red shades will act as energizing, immediate, and portray power. Symbols and shapes also have subconscious meanings, so be sure to research and integrate them wisely.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Graphic_Design_Principles_for_Creating_High_Performing_Ads\"><\/span>Graphic Design Principles for Creating High Performing Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 2500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.hizliresim.com\/ezxz9aq.jpg\" alt=\"graphic design\" width=\"2500\" height=\"1660\" \/><figcaption class=\"wp-caption-text\">graphic design<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Simplicity\"><\/span>Simplicity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to the marketing giant Google, it is all about keeping to the three big C\u2019s. Ads should be\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/inside-google-marketing-creative-effective-banner-ads\/\" target=\"_blank\" rel=\"noopener\">clear, concise, and compelling<\/a>. You do not want to be overwhelming or show off elaborate graphic design skills. The language of graphic design is a means to an end, and that is how it should be used. Generate ideas, and then boil them down to the simplest, most effective solution. Simplicity is memorable, and that is what you ultimately want your consumer to take away.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Graphics\"><\/span>Graphics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Following graphic design trends blindly is not something you want to do. Even if something is hip at the time, graphics should never be used to simply fill up blank space. It is known that visual information is more easily\u00a0comprehended and remembered\u00a0compared to audio data. Images can hold a lot of information that will get associated with your brand values and overall character. That is why you should pick graphics meticulously, and never just choose something for the sake of it. Think of your marketing purpose, and then try to make the overall image aesthetically pleasing, as can be seen on the site\u00a0<a href=\"https:\/\/mr.bet\/at\" target=\"_blank\" rel=\"noopener\">mr.bet<\/a>. If you are not satisfied with the work, be sure to refine the design until you are genuinely excited about it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Structure\"><\/span>Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A strong foundation of any ad is a well-thought-out structure. There are known practices as to what that means. According to the\u00a0<a href=\"https:\/\/www.iab.com\/newadportfolio\/\" target=\"_blank\" rel=\"noopener\">Interactive Advertising Bureau<\/a>, an ad should be well distinguishable from any normal content on a web page. The ad should have clearly defined borders that guarantee it will not get confused with regular data on a page. Also, it must be designed to be flexible. Remember that consumers will see it on an array of different-sized devices. The three\u00a0top sizes, according to Google, are 300&#215;250, 336&#215;280, and 728&#215;90. Be sure to include your company identification, a value proposition, a visual representation of your idea, and a call-to-action button or link.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Typography\"><\/span>Typography<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Typography is used to draw the eye of a consumer to a specific message that is most important. Essentially, you want to have a typographic hierarchy. Emphasize the top elements through bold fonts, as that naturally attracts attention. Choosing fonts can be a whole elaborate design process in itself. Wrong combinations will look tacky, and they can distract the viewer from focusing. Excellent combinations will look classy and can support your initial idea. This\u00a0<a href=\"https:\/\/justcreative.com\/2015\/05\/05\/15-stunning-font-combinations-for-your-inspiration\/\" target=\"_blank\" rel=\"noopener\">guide to great font combinations<\/a>\u00a0will help you navigate through the many choices available.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We hope you gained some helpful insight into why you should invest in good graphic design for your ads, and what design principles you should keep in mind. Above all, designing the visuals for your ad should be a fun process for you. The goal is to make something you love that will represent your brand in the world. If you don\u2019t have the funds to hire a professional, don\u2019t shy away from using\u00a0free graphic design software\u00a0and experiment with the creative process yourself. There are tons of excellent YouTube tutorials to get you on the right path in no time. What graphic design trends do you love most? What do you think makes an ad stand out visually? We would love to hear your opinions in your comments below!<\/p>\n<p><strong>Author\u2019s bio<\/strong><\/p>\n<p>Scott Carrion is a freelance writer and analyst focusing on business and marketing. His Master\u2019s degree in Business research from Curtis L. Carlson School of Management has given him a broad base from which to approach many topics. He works closely with B2B and B2C companies providing useful and engaging content that can convert viewers into customers.<\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Making the Most out of Your Promotional Content with Smart Aesthetics Advertising makes the business world go round. It does not take much time being online to understand that social media has gotten incredibly saturated with a variety of promotional content. The barrage of ads is making people either block them or skip by as&#8230;<\/p>\n","protected":false},"author":1,"featured_media":356484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i.hizliresim.com\/ezxz9aq.jpg","fifu_image_alt":"#How to optimize an Ad with the Help of a Graphic Designer","footnotes":""},"categories":[18],"tags":[117889,117886,117887,117888],"class_list":["post-356462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-graphic-design-principles-for-creating-high-performing-ads","tag-how-to-optimize-an-ad-with-the-help-of-a-graphic-designer","tag-making-the-most-out-of-your-promotional-content-with-smart-aesthetics","tag-why-is-graphic-design-important-for-making-exceptional-ads"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/356462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=356462"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/356462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/356484"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=356462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=356462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=356462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}