{"id":358802,"date":"2021-10-27T18:19:12","date_gmt":"2021-10-27T15:19:12","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/spotify-ceo-says-covid-slump-behind-us-as-podcasts-fuel-rebound\/"},"modified":"2021-10-27T18:19:12","modified_gmt":"2021-10-27T15:19:12","slug":"spotify-ceo-says-covid-slump-behind-us-as-podcasts-fuel-rebound","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/spotify-ceo-says-covid-slump-behind-us-as-podcasts-fuel-rebound\/","title":{"rendered":"#Spotify CEO says COVID slump &#8216;behind us&#8217; as podcasts fuel rebound"},"content":{"rendered":"<p>&#8220;<strong>#Spotify CEO says COVID slump &#8216;behind us&#8217; as podcasts fuel rebound<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n        <\/aside>\n<p>Music streaming giant Spotify said it continued to grow its subscriber base and advertising revenue thanks to podcasts in the third quarter, as the effects of the pandemic waned.<\/p>\n<p>Shares of Spotify rose over 5.6 percent in early-morning trading to $266.67. <\/p>\n<p>Spotify Chief Executive Daniel Ek told investors Wednesday that subscriber \u201cchoppiness in the first half of the year was primarily due to Covid \u2014 and is now largely behind us.\u201d<\/p>\n<p>The Swedish streamer ended September with 172 million paid subscribers, up from 165 million from the second quarter, due in part to a promotion offered during the period. Overall, total subscribers \u2014 paid and free \u2014 rose to 381 million from 365 million. <\/p>\n<p>The CEO added that advertising revenue growth, which had taken a hit during the pandemic, had rebounded, lifted by Spotify\u2019s growing podcast business. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/10\/spotify-covid-07.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\" In this photo illustration, a Spotify logo seen displayed on a smartphone with stock market prices in the background\" class=\"wp-image-19937425\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/10\/spotify-covid-07.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/10\/spotify-covid-07.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/10\/spotify-covid-07.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Spotify\u2019s growing podcast business, which includes shows like \u201cThe Joe Rogan Experience,\u201d helped lift advertising sales. <\/figcaption><figcaption><span class=\"credit\">SOPA Images\/LightRocket via Gett<\/span><\/figcaption><\/figure>\n<p>Ek called out the company\u2019s popular exclusive shows, \u201cThe Joe Rogan Experience\u201d and \u201cArmchair Expert\u201d\u00a0with Dax Shepard and\u00a0\u201cCall Her Daddy,\u201d\u00a0adding that Spotify \u201crecently became the No. 1  podcast platform US listeners use the most.\u201d<\/p>\n<p>The CEO called the feat \u201csignificant\u201d given that the US market is the world\u2019s largest. <\/p>\n<p>Advertising revenue rose 75 percent in the third quarter, reaching a company record for quarterly ad revenue of $375 million. Ek said he expects annual ad sales this year to exceed $1.2 billion for the first time. He tied the expected increase in ad revenue to the podcast push.<\/p>\n<p>Overall, the Swedish streamer swung to a third-quarter profit of $2.3 million, as total revenue grew 27 percent to $2.90 billion. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/10\/spotify-covid-02.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Spotify CEO Daniel Ek said his company has become the number one podcast platform in the US. \" class=\"wp-image-19937975\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/10\/spotify-covid-02.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/10\/spotify-covid-02.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/10\/spotify-covid-02.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Spotify CEO Daniel Ek said his company has become the number one podcast platform in the US. <\/figcaption><figcaption><span class=\"credit\">Bloomberg via Getty Images<\/span><\/figcaption><\/figure>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/10\/27\/spotify-ceo-says-covid-slump-behind-us-as-podcasts-fuel-rebound\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Spotify CEO says COVID slump &#8216;behind us&#8217; as podcasts fuel rebound&#8221; Music streaming giant Spotify said it continued to grow its subscriber base and advertising revenue thanks to podcasts in the third quarter, as the effects of the pandemic waned. Shares of Spotify rose over 5.6 percent in early-morning trading to $266.67. Spotify Chief Executive&#8230;<\/p>\n","protected":false},"author":1,"featured_media":358803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/10\/spotify-covid-hp.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[118106,70237,72359,77639,23498,23504],"class_list":["post-358802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-10-27-21","tag-corporate-earnings","tag-joe-rogan","tag-music-streaming","tag-podcasts","tag-spotify"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/358802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=358802"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/358802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/358803"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=358802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=358802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=358802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}