{"id":366395,"date":"2021-11-12T23:26:14","date_gmt":"2021-11-12T20:26:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/instagram-is-trying-to-poach-tiktok-creators-with-big-bonuses\/"},"modified":"2021-11-12T23:26:14","modified_gmt":"2021-11-12T20:26:14","slug":"instagram-is-trying-to-poach-tiktok-creators-with-big-bonuses","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/instagram-is-trying-to-poach-tiktok-creators-with-big-bonuses\/","title":{"rendered":"#Instagram is trying to poach TikTok creators with big bonuses"},"content":{"rendered":"<p>&#8220;<strong>#Instagram is trying to poach TikTok creators with big bonuses<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>Instagram is dangling cash to TikTok\u2019s lucrative creators \u2013as much as $35,000 a post \u2014 in a bid to woo them over to Instagram Reels, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/how-much-money-instagram-facebook-is-paying-influencers-reels-bonuses-2021-11?r=US&amp;IR=T\">according to a report<\/a>.<\/p>\n<p>The pay bump comes as TikTok crosses the 1 billion monthly active users mark, and rivals like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> Shorts and Snapchat Spotlight are incentivizing creators to post on their platforms, too.<\/p>\n<p>Earlier this year, YouTube <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.youtube\/news-and-events\/introducing-youtube-shorts-fund\/\">established a $100 million creators<\/a> fund for Shorts, while Snapchat has offered cash prizes for submissions to Spotlight challenges. <\/p>\n<p>For the month of November, Instagram is offering some creators a maximum bonus of $35,000 if the creator\u2019s Reels accumulate roughly 58 million views in one month, according to a document reviewed by Insider. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"688\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/tiktok-instagram_34.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\" In this photo illustration, the logos of social media applications, Messenger, Instagram, Facebook, WhatsApp and TikTok is displayed on the screen of an iPhone \" class=\"wp-image-20126592\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/tiktok-instagram_34.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/tiktok-instagram_34.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/tiktok-instagram_34.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Instagram is ponying up big bucks to lure creators from rivals like TikTok to post on Reels on its platform.<\/figcaption><figcaption><span class=\"credit\">Getty Images<\/span><\/figcaption><\/figure>\n<p>Reels are 30-second, entertaining videos that users post on Instagram, and unlike the 24-hour vanishing Stories, they have an unlimited lifespan.<\/p>\n<p>Bonuses for Reels launched in July, after Mark Zuckerberg announced that Facebook, now called Meta, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/about.fb.com\/news\/2021\/07\/investing-1-billion-dollars-in-creators\/\">would be investing\u00a0$1 billion<\/a>\u00a0into its creators fund through 2022. <\/p>\n<p>At the time, Zuckerberg also unveiled of details about its \u201cReels Play Bonus Program,\u201d which marked the first time that creators could get\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/help.instagram.com\/183392733628561\">paid directly by Instagram<\/a>\u00a0for posting short-form videos.<\/p>\n<p>Bonuses can vary greatly and Instagram hasn\u2019t explained how the payouts are calculated, however. Since the program launched in July, payments jumped from $500 for 20,000 plays from users to $35,000 for 58.31 million views in November, Insider said.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/tiktok-instagram_33.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"This picture taken in Moscow on November 11, 2021 shows the Chinese social networking service TikTok's logo on a tablet screen. \" class=\"wp-image-20126604\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/tiktok-instagram_33.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/tiktok-instagram_33.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/tiktok-instagram_33.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Instagram is trying to lure creators from TikTok, which has over 1 billion active monthly users, with its new Reels Play Bonus Program.<\/figcaption><figcaption><span class=\"credit\">AFP via Getty Images<\/span><\/figcaption><\/figure>\n<p>Instagram did not immediately return requests for comment, but a spokesperson for its parent company Meta told Insider that it is \u201ctesting new ways to pay out creators so there may be fluctuations\u201d as the program gets off the ground. <\/p>\n<p>\u201cThe goal here is to help as many emerging creators as possible earn, and for the long term,\u201d the spokesperson added. \u201cIn <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>, we\u2019re working towards personalized bonuses, where the bonus amount and number of plays allows for the creator to earn meaningfully in a way that is attainable and transparent.\u201d\n                        <\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/11\/12\/instagram-is-trying-to-poach-tiktok-creators-with-big-bonuses\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Instagram is trying to poach TikTok creators with big bonuses&#8221; Instagram is dangling cash to TikTok\u2019s lucrative creators \u2013as much as $35,000 a post \u2014 in a bid to woo them over to Instagram Reels, according to a report. The pay bump comes as TikTok crosses the 1 billion monthly active users mark, and rivals&#8230;<\/p>\n","protected":false},"author":1,"featured_media":366396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/instagram-reels_01-cut-copy.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[118851,33423,4976,47912],"class_list":["post-366395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-11-12-21","tag-instagram","tag-social-media","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/366395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=366395"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/366395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/366396"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=366395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=366395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=366395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}