{"id":368847,"date":"2021-11-18T08:17:15","date_gmt":"2021-11-18T05:17:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/south-korea-embraces-the-proto-metaverse\/"},"modified":"2021-11-18T08:17:15","modified_gmt":"2021-11-18T05:17:15","slug":"south-korea-embraces-the-proto-metaverse","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/south-korea-embraces-the-proto-metaverse\/","title":{"rendered":"# South Korea embraces the proto-Metaverse"},"content":{"rendered":"

“# South Korea embraces the proto-Metaverse <\/strong>”
\n<\/p>\n

The South Korean people and an increasing number of major companies in the country have begun to embrace and integrate the Metaverse into their everyday lives in new and unexpected ways.<\/p>\n

Two major retailers in the country have recently introduced Metaverse<\/a> and AI elements to shoppers to enhance their shopping experience.<\/p>\n

GS Shop introduced home shopping via the Metaverse on Nov. 16 by showing the inner workings of a food production facility. It aimed to reassure customers of the quality of the facility and the food that was for sale. <\/p>\n

GS Shop turned scans of the physical facility into 3D representations. This way, customers who had augmented reality (AR) devices, similar to the haptic gloves Meta previewed this week, could tour the facility in the virtual world to see the conditions under which their food was being produced.<\/p>\n

Jason Ye, the co-founder of multi-chain ecosystem accelerator DeSpread, has noticed the explosion of companies joining the Metaverse in Korea. \u201cIt seems like every company is diving into the Metaverse and Play to Earn these days,\u201d he told Cointelegraph. <\/p>\n

\u201cKorea has lots of huge IPs. If you can combine those IPs with great content around them, you can build a great business model. Attractive contents are the basis for entering the Metaverse.\u201d<\/p><\/blockquote>\n

Metaverse and AI (artificial intelligence) avatars are popping up in several industries including retail shopping, finance, and even public services.\u00a0<\/p>\n

Lotte Home Shopping, which topped $14 billion<\/a> in sales in 2020, introduced Lucy<\/a>, a virtual model to help promote the brand\u2019s products. Lotte will use Lucy in future video content and on social media<\/a> since the avatar has its own Instagram account. It is also highly likely that Lotte will integrate Lucy into its Metaverse-based virtual store.<\/p>\n

The deployment of virtual reality has also extended to the public sector. The Seoul City government announced on Nov. 6 that it planned on building its Metaverse<\/a> platform by 2023, where residents can file civil petitions. <\/p>\n

Related: <\/em><\/strong>\u2018We are building for the metaverse,\u2019 says Meta VP Nick Clegg<\/em><\/strong><\/p>\n

The tentatively named \u2018Metaverse 120 Center\u2019 will handle virtual visits that do not require the visitor\u2019s physical presence.<\/p>\n

On Nov. 10, the Korean military announced that it would phase in Metaverse app<\/a>lications to soldier training programs by the 2030s.<\/p>\n