{"id":371984,"date":"2021-11-24T20:30:16","date_gmt":"2021-11-24T17:30:16","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-its-time-for-samsung-to-kill-bixby-review-geek\/"},"modified":"2021-11-24T20:30:16","modified_gmt":"2021-11-24T17:30:16","slug":"why-its-time-for-samsung-to-kill-bixby-review-geek","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-its-time-for-samsung-to-kill-bixby-review-geek\/","title":{"rendered":"#Why It\u2019s Time for Samsung to Kill Bixby \u2013 Review Geek"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35d8da3e1b2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35d8da3e1b2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-its-time-for-samsung-to-kill-bixby-review-geek\/#Android_Already_Has_a_Superior_Assistant\" >Android Already Has a Superior Assistant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-its-time-for-samsung-to-kill-bixby-review-geek\/#Bixby_Never_Got_The_Adoption_Samsung_Wanted\" >Bixby Never Got The Adoption Samsung Wanted<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-its-time-for-samsung-to-kill-bixby-review-geek\/#Samsung_Could_Focus_These_Efforts_on_Smart_Home\" >Samsung Could Focus These Efforts on Smart Home<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>&#8220;#Why It\u2019s Time for Samsung to Kill Bixby \u2013 Review Geek&#8221;<\/strong><\/p>\n<div id=\"article-content-area\">\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"type:primaryImage wp-image-104019 size-full\" srcset=\"https:\/\/www.reviewgeek.com\/p\/uploads\/2021\/11\/a3952bdb.png?width=400 400w, https:\/\/www.reviewgeek.com\/p\/uploads\/2021\/11\/a3952bdb.png?width=1200 1200w\" sizes=\"auto, 400w, 1200w\" src=\"https:\/\/www.reviewgeek.com\/p\/uploads\/2021\/11\/a3952bdb.png?width=1200\" alt=\"Someone playing a piano while a nearby phone displays Bixby\" width=\"1920\" height=\"1080\" data-credittext=\"Samsung\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"type:primaryImage imagecredit\">Samsung<\/span><\/figcaption><\/figure>\n<p>Voice assistants play a significant part in everyday life. Whether it\u2019s asking for directions, timing a meal, or setting an alarm, so you get up in the first place\u2014Alexa, Google, or Siri, are probably involved in the process. Unsurprisingly Samsung wanted a slice of the pie, but is it\u00a0wasting its time?<\/p>\n<p>The Korean company\u2019s effort, Bixby, was discussed at length during the company\u2019s 2017 conference. It debuted on the Galaxy S8 and S8+ and looked like it could find a place amongst the established voice assistants of the time.<\/p>\n<p>Unfortunately, it didn\u2019t work out that way, and Bixby instead ended up about as popular as Microsoft\u2019s Cortana.\u00a0So, where did it go wrong exactly? And should Samsung even keep trying? Let\u2019s have a look.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Android_Already_Has_a_Superior_Assistant\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" name=\"autotoc_anchor_0\">Android Already Has a Superior Assistant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-60198 size-full\" src=\"https:\/\/www.reviewgeek.com\/p\/uploads\/2020\/11\/bae17126.jpg\" alt=\"Google Assistant being used on a phone\" width=\"1920\" height=\"1080\" data-credittext=\"Justin Duino\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"imagecredit\">Justin Duino<\/span><\/figcaption><\/figure>\n<p>Although they\u2019re on the same \u201cside,\u201d Bixby is competing with Google Assistant for space in our everyday lives\u2014and that\u2019s a fight Samsung was always unlikely to win. Google Assistant is one of the most functional, fleshed-out voice assistants available\u2014as it was in 2017 when Bixby launched with the Samsung Galaxy S8.<\/p>\n<p>By the time Bixby launched, Google Assistant had been\u00a0around for a year Assistant and worked seamlessly on many devices and across several brands. You could use it with your phone, Chromebook, Smart TV, wearables, and a variety of Smarthome devices. Bixby eventually offered this increased functionality but focused on Samsung products, severely limiting its user base.<\/p>\n<p>Google Assistant is also automatically included on any phone running Android 6.0 or later. Hence, users of Samsung devices have it right out of the box with no extra steps beyond setting it as the default.<\/p>\n<p>You could argue Bixby was trying to come across as having more personality than Google Assistant. Google Assistant lacks a human name, which immediately makes the whole thing seem colder and less friendly than a Siri or an Alexa. On the face of it, Bixby\u2019s name has tons of \u201cpersonality,\u201d sounding like a kind of quirky, twisted butler you\u2019d go with on adventures. But on the other hand\u2014it could also sound far sillier when you\u2019re barking out commands in the presence of other people. \u201cSiri\u201d and \u201cAlexa\u201d aren\u2019t as outlandish, and \u201cokay, Google\u201d just feels a bit more professional.<\/p>\n<p>Perhaps a more significant issue was <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.dailymail.co.uk\/news\/article-4403740\/Samsung-Bixby-won-t-initially-pick-Australian-accent.html\">Bixby\u2019s struggles with non-standard accents<\/a>. First impressions are everything, and if your quirky new voice assistant has one of its most valuable features disabled when you initially give it a chance\u2014why wouldn\u2019t you just switch back to Google Assistant and forget Bixby ever existed?<\/p>\n<p>It started as inferior to its direct competitor and arguably never closed the ground between the two. And for argument\u2019s sake, say it was currently every bit as functional as Google Assistant was, why would you switch?<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Bixby_Never_Got_The_Adoption_Samsung_Wanted\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" name=\"autotoc_anchor_1\">Bixby Never Got The Adoption Samsung Wanted<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Samsung saw Bixby as important\u2014so important it had a dedicated button on the side of the Galaxy S8 and S8+, the companies flagship devices at the time. The Bixby button could have been used to access the camera, or take a screenshot, or launch a user\u2019s favorite app, or any of the other million things people were more likely to use than Bixby.<\/p>\n<p>Thanks to the Bixby Button\u2019s placement, users could accidentally trigger\u00a0the assistant. This made it challenging to ignore Bixby, who could magically pop up any time you picked up your device the wrong way or even grazed the side of it.<\/p>\n<p>In the end, people were either <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.anrdoezrs.net\/links\/100317643\/type\/am\/sid\/103430\/https:\/\/www.samsung.com\/us\/support\/answer\/ANS00082782\/\">remapping the Bixby button<\/a>, so it did launch something useful\u2014or just <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.howtogeek.com\/346527\/samsung%E2%80%99s-bixby-sucks.-here%E2%80%99s-how-to-turn-it-off.\/\">disabling the button<\/a> and having it sit there inert.\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.google.com\/search?q=bixby&amp;oq=bixby&amp;aqs=chrome.0.69i59l3j69i64j69i60l3.1383j0j9&amp;sourceid=chrome&amp;ie=UTF-8\">If you google \u201cBixby,\u201d<\/a> you\u2019ll see just as many articles about disabling or removing it as guides on using its features, which isn\u2019t a good sign. Samsung also got the hint\u2014the Galaxy S10 allowed users to remap the button with that functionality rolling back through the S9 and S8 series of devices. The button disappeared entirely from the Note 10 onwards.<\/p>\n<p>Like Google Assistant, Bixby has\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.androidauthority.com\/did-bixby-become-useful-1043780\/\">fixed a lot of faults and developed in the time since<\/a>. However, second chances are never guaranteed, and most people who tried the assistant out initially might feel like firing it up again is a waste of their time. Worse still is reputation. If you mention Bixby to people, negative connotations may follow as a result of its initial reception. You don\u2019t want to be the kid whose parents bought him Go-Bots for Christmas. You don\u2019t want to be the one in your friend group with the K-Mart voice assistant.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Samsung_Could_Focus_These_Efforts_on_Smart_Home\"><\/span>Samsung Could Focus These Efforts on Smart Home<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-87109 size-full\" src=\"https:\/\/www.reviewgeek.com\/p\/uploads\/2021\/06\/2fc30b83.png\" alt=\"\" width=\"1920\" height=\"1080\" data-credittext=\"Samsung\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"imagecredit\">Samsung<\/span><\/figcaption><\/figure>\n<p>Bixby still receives regular updates, and Samsung still seems to be trying to crowbar its creation into people\u2019s lives. All that effort seems like a waste of resources, especially since there are areas where Samsung could excel and would be better off putting its focus.<\/p>\n<p>Samsung is already a respected leader in the smart home sector. Its <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.reviewgeek.com\/87101\/samsung-smartthings-app-gets-a-fresh-new-redesign\/\">SmartThings app aims to streamline your smart home. Along with Google and Apple, Samsung will also be jumping on board with Project Matter next year, which means it will be on board with the new industry standard.<\/p>\n<p>The smart home market is expected to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/outlook\/dmo\/smart-home\/worldwide\">grow by more than 15%<\/a> year on year. In addition to being a rapidly expanding market, SmartThings should work seamlessly with most smart home devices once it implements\u00a0Project Matter. With Project Matter support, rather than something that purely works on Samsung devices\u2014Samsung will have an app that can compete with the rest of the market.<\/p>\n<p>There is, however, one snag. Samsung integrated Bixby into SmartThings. With the two services integrally linked, people may be put off and driven to one of the many other smart home apps available. If you need to put up with Bixby to use an app, you may swerve it. If you need a device that runs Bixby to get the most out of your smart home, that\u2019s a significant issue.<\/p>\n<p>So, the bottom line is: in addition to the reallocation of some resources, SmartThings could drop the Bixby taint and become an all-in-one place to manage Project Matter devices.\n<\/p><\/div>\n<p><script>\nsetTimeout(function(){\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '1137093656460433');\n  fbq('track', 'PageView');\n  },3000);\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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Whether it\u2019s asking for directions, timing a meal, or setting an alarm, so you get up in the first place\u2014Alexa, Google, or Siri, are probably involved in the process. Unsurprisingly Samsung wanted a slice&#8230;<\/p>\n","protected":false},"author":1,"featured_media":371985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.reviewgeek.com\/p\/uploads\/2021\/11\/a3952bdb.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-371984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/371984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=371984"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/371984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/371985"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=371984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=371984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=371984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}