{"id":373274,"date":"2021-11-27T21:38:29","date_gmt":"2021-11-27T18:38:29","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/black-friday-crowds-return-despite-weaker-discounts\/"},"modified":"2021-11-27T21:38:29","modified_gmt":"2021-11-27T18:38:29","slug":"black-friday-crowds-return-despite-weaker-discounts","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/black-friday-crowds-return-despite-weaker-discounts\/","title":{"rendered":"#Black Friday crowds return despite weaker discounts"},"content":{"rendered":"<p>&#8220;<strong>#Black Friday crowds return despite weaker discounts<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>Despite fewer juicy deals, Black Friday shoppers dutifully opened their wallets, and for the first time ever, online sales fell as crowds returned to stores.<\/p>\n<p>Holiday-hungry consumers spent $8.9 billion online Friday, according to Adobe Analytics<strong>.<\/strong> That was a slight drop from $9 billion last year.<\/p>\n<p>One reason for the decline: the online blitz started well before Thanksgiving Day.  Adobe data shows consumers already spent more than $3 billion online on 19 separate days this season, as stores rolled out discounts early \u2013 some as early as September. <\/p>\n<p>There\u2019s also been so much talk about shipping logjams and labor shortages \u2014 and so many emails advertising sales filling up inboxes \u2014 that many shoppers wanted to get a jumpstart on the gifting season.<\/p>\n<p>On Thanksgiving Day alone, online shoppers spent $5.1 billion before the pumpkin pie was finished, according to Adobe. The figure matched last year\u2019s turkey day tally, but was at the low end of Adobe\u2019s $5.1 billion- $5.9 billion forecast.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-180.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Crowds at mall\" class=\"wp-image-20287661\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-180.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-180.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-180.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Huge crowds returned to stores for Black Friday deals while online shopping was down. <\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<p>Complete data for in-store sales results were not yet released, leaving open the question whether online sales topped the in-person kind again, after taking the top spot for the first time last year. Through mid-afternoon Friday, retail sales surged 29.8 percent from last year\u2019s COVID-pressured low, according to Mastercard SpendingPulse, which tracks both cash and credit payments. <\/p>\n<p>There were signs that even if the sales didn\u2019t quite rebound, the crowds did.<\/p>\n<p>Lines returned to metro area stores like Manhattan\u2019s Best Buy and Macy\u2019s flagship in Herald Square on Friday, with shoppers stating they felt good to be out again after staying home for too long.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-178.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Holiday shoppers\" class=\"wp-image-20287701\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-178.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-178.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-178.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Shoppers wanted to get the jump on holiday shopping due to supply chain issues. <\/figcaption><figcaption><span class=\"credit\">Paul Martinka for NY Post<\/span><\/figcaption><\/figure>\n<p>Nearly 100,000 people headed to the Mall of America in Bloomington, Minnesota as of early Friday afternoon, more than double last year, but a bit shy of 2019\u2019s numbers for the country\u2019s largest mall, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/apnews.com\/article\/business-lifestyle-holidays-shopping-holiday-shopping-128c5561f45d8035ba53cb708d35559a\">The Associated Press reported<\/a>.<\/p>\n<p>\u201cWe had a fantastic start,\u201d said Mall of America senior vice president Jill Renslow.<\/p>\n<p>But the pandemic likely permanently converted a good portion of the shop-til-you-drop crowd to their keyboards.  <\/p>\n<p><strong>\u201c<\/strong>The old-school \u2018I need to wait and get in on Black Friday and line up\u2019 is no longer,\u201d said Angeli Gianchandani, a marketing professor at the University of New Haven. \u201cThat deal that you used to find on Black Friday that everybody would line up at the store and try and grab, that\u2019s not h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-164.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Holiday shoppers.\" class=\"wp-image-20287712\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-164.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-164.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-164.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The Thanksgiving day discounts were down 7% from last year. <\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<p>\u201cNow it\u2019s Black November,\u201d she added. \u201cThere\u2019s so many more alternatives now. It\u2019s not a one-size-fits all.\u201d<\/p>\n<p>The average discount on Thanksgiving Day was 27 percent in the U.S., a decline of 7 percent from last year, according to Salesforce.com. <\/p>\n<p>The value of orders placed on Thanksgiving Day jumped 11 percent, even though consumers actually bought fewer items, reflecting this year\u2019s persistent inflation. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-175.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Crowd of holiday shoppers online outside\" class=\"wp-image-20287719\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-175.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-175.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Black-friday-175.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Holiday sales are expected to grow by as much as 10%. <\/figcaption><figcaption><span class=\"credit\">REUTERS<\/span><\/figcaption><\/figure>\n<p>Holiday sales are expected to grow significantly this season, accelerating the pace from last year. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-predicts-highest-holiday-retail-sales-record\">The National Retail Federation<\/a> forecast 8.5 percent to 10.5 percent sales growth for all of November and December, building on 8 percent growth in those months in 2020.<\/p>\n<p>Well-publicized logistics problem have already created some concerns about receiving online gifts on time. Many retail websites are sporting banners warning online shoppers to place their orders early, in order to receive them in time to tuck them under the Christmas tree. The US Postal Service said Dec. 15 is the last day for packages expected to arrive by Dec. 25.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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Holiday-hungry consumers spent $8.9 billion online Friday, according to Adobe Analytics. That was a slight drop from $9 billion last year. One reason&#8230;<\/p>\n","protected":false},"author":1,"featured_media":373275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/11\/black-friday-comp.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[120425,71805,72445,70624],"class_list":["post-373274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-11-27-21","tag-black-friday","tag-holiday-shopping","tag-shopping"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/373274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=373274"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/373274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/373275"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=373274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=373274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=373274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}