{"id":377603,"date":"2021-12-07T14:00:00","date_gmt":"2021-12-07T11:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/boring-midtown-manhattan-gets-a-cool-indie-makeover\/"},"modified":"2021-12-07T14:00:00","modified_gmt":"2021-12-07T11:00:00","slug":"boring-midtown-manhattan-gets-a-cool-indie-makeover","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/boring-midtown-manhattan-gets-a-cool-indie-makeover\/","title":{"rendered":"#Boring midtown Manhattan gets a cool indie makeover"},"content":{"rendered":"<p>&#8220;<strong>#Boring midtown Manhattan gets a cool indie makeover<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>If you\u2019re dreading the holiday trudge through touristy midtown this season, you\u2019re in for a surprise: Rockefeller Center is rockin\u2019!<\/p>\n<p>Tucked behind the Art Deco fa\u00e7ade of 30 Rockefeller Plaza, in a space stuffed with some 10,000 vinyl records, there now lives a rock lover\u2019s paradise. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.roughtrade.com\/\">Rough Trade<\/a>, an independent record store from London, opened at 30 Rock in June after closing its Williamsburg location in March. <\/p>\n<p>It\u2019s helping usher in an edgy vibe to the long-stodgy area, bringing live performances to the outdoor Plaza and inside the famed 65th-floor Rainbow Room alike. Last month, the rarified venue played host to British post-punk band Dry Cleaning and Brooklyn\u2019s The Muckers.<\/p>\n<p>\u201cI feel like it brings a lot of indie and alternative artists to [those who wouldn\u2019t] necessarily hear or see them,\u201d said 24-year-old shopper and East Harlem resident Christian Salhany, of the store\u2019s presence in the district. \u201cIt just shows the resurgence that the city can have, and it\u2019s ever-changing \u2014 and it\u2019s great.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/midtown_cool.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"With chain stores shuttered in the wake of COVID, midtown Manhattan now has an edgy vibe with hip new restaurants and shops with roots in downtown and Brooklyn.\" class=\"wp-image-20397150\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/midtown_cool.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/midtown_cool.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/midtown_cool.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>With chain stores shuttered in the wake of COVID, midtown Manhattan now has an edgy  vibe with hip new restaurants and shops with roots in downtown and Brooklyn.<\/figcaption><figcaption><span class=\"credit\">NY Post photo composite<\/span><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"684\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rough-Trade-30-Rock-2.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Rough Trade has lured in a trendy clientele who browse records at the shop at a time of increasing popularity for vinyl.\" class=\"wp-image-20393194\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rough-Trade-30-Rock-2.jpg?quality=90&amp;strip=all&amp;w=2048 2048w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rough-Trade-30-Rock-2.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rough-Trade-30-Rock-2.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rough-Trade-30-Rock-2.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Rough Trade has lured in a trendy clientele who browse records at the new midtown shop amid a time of increasing popularity for vinyl.<\/figcaption><figcaption><span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>Another shopper, 33-year-old Garrett Troy, who lives near the former Williamsburg outpost, said, \u201cIt was a bummer to lose them in the neighborhood, but it\u2019s a good draw for midtown \u2014 and maybe that\u2019s part of a larger thing that\u2019s going on around here.\u201d<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"684\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rough-Trade-30-Rock-3.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Vinyl-loving shoppers have flocked to Rough Trade's Rockefeller Center location, which opened in June.\" class=\"wp-image-20393195\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rough-Trade-30-Rock-3.jpg?quality=90&amp;strip=all&amp;w=2048 2048w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rough-Trade-30-Rock-3.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rough-Trade-30-Rock-3.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rough-Trade-30-Rock-3.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Vinyl-loving shoppers have flocked to Rough Trade\u2019s Rockefeller Center location, which opened in June.<\/figcaption><figcaption><span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>Rough Trade is in good company \u2014 and there\u2019s more cool to come to midtown. Last week, Williamsburg\u2019s Detroit-style <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/acespizzaspot\/?hl=en\">Ace\u2019s Perfect Pizza<\/a> opened a 30 Rock outpost \u2014 as did Soho\u2019s health-minded, \u201c<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>ly conscious\u201d convenience store <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thegoodsmart.com\/\">The Goods Mart<\/a>, which sells $5.75 beef burritos flown in weekly from Los Angeles. On the horizon: a tap room for Brooklyn-based brewery <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/otherhalfbrewing.com\/\">Other Half<\/a> in Rockefeller Plaza; and, across Sixth Avenue at 135 W. 50th St., a Singapore-style food market from Urbanspace and street-food guru KF Seetoh, slated to open next year.<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/roughtrade_rainbowroomrockefellercenter-85.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Rough Trade has also put on live shows at the famed Rainbow Room, such as a November performance with Dry Cleaning and The Muckers.\" class=\"wp-image-20393190\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/roughtrade_rainbowroomrockefellercenter-85.jpg?quality=90&amp;strip=all&amp;w=2048 2048w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/roughtrade_rainbowroomrockefellercenter-85.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/roughtrade_rainbowroomrockefellercenter-85.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/roughtrade_rainbowroomrockefellercenter-85.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Rough Trade has organized live concerts in the famed Rainbow Room, which, this past November, included performances by Dry Cleaning and The Muckers.<\/figcaption><figcaption><span class=\"credit\">Credit: Rockefeller Center<\/span><\/figcaption><\/figure>\n<p>Though a number of these spots were considering a Rockefeller Center move before the pandemic, COVID-19 launched them into action as nearby locations of chain stores like The Gap and Duane Reade shuttered.<\/p>\n<p>\u201cThis moment provided us the opportunity to relocate to an area of the city that was bereft of counter culture, that was crying out for independent creative culture activity, that was widely considered to be \u2018uncool,\u2019 [while] at the same time being an area that was easily accessible,\u201d said 48-year-old Rough Trade co-owner and director Stephen Godfroy, via email from London. <\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-Rock-Center-3.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Jill Lindsey's Rockefeller Center location, open through December, sells apparel and home goods made by local hands.\" class=\"wp-image-20393169\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-Rock-Center-3.jpg?quality=90&amp;strip=all&amp;w=2048 2048w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-Rock-Center-3.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-Rock-Center-3.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-Rock-Center-3.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Jill Lindsey\u2019s Rockefeller Center location, open through December, sells <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>arel and home goods made by local artisans.<\/figcaption><figcaption><span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>For the past few years, landlord Tishman Speyer has approached smaller, local businesses about opening in Rockefeller Center to counter the presence of chains, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2021\/05\/02\/business\/economy\/remote-work-manhattan-storefronts.html\">according to the New York Times<\/a>. What\u2019s more, they\u2019re striking reasonable deals on rents.<\/p>\n<p>For <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/jilllindsey.com\/\">Jill Lindsey<\/a> \u2014 who owns an eponymous combination boutique, caf\u00e9 and wellness center in Fort Greene, Brooklyn \u2014 a midtown venture presented a unique opportunity to bring up-and-coming designers to a neighborhood known for being a big-brand behemoth.<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-30-Rock-1.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Lindsey has had a combo boutique, cafe, and wellness center in Fort Greene since 2014.\" class=\"wp-image-20393161\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-30-Rock-1.jpg?quality=90&amp;strip=all&amp;w=2048 2048w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-30-Rock-1.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-30-Rock-1.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-30-Rock-1.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Jill Lindsey has run her eponymous combination boutique, caf\u00e9 and wellness center out of Brooklyn\u2019s Fort Greene neighborhood since 2014.<\/figcaption><figcaption><span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>\u201cIt\u2019s been a really good breath of fresh air from what people have said,\u201d founder and owner Lindsey, 43, told The Post. \u201cPeople were like, \u2018Wow, local in midtown? That\u2019s crazy!\u2019 \u2026 This is what New York City needs and should be about.\u201d<\/p>\n<p>She opened last November, amidst a lonely lockdown holiday season, selling apparel, accessories and home goods \u2014 such as candles by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.greentreehomecandle.com\/\">Greentree Home<\/a> and handbags designed in collaboration with <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/1atelier.com\/journey\/kz_k_studio_designer_collaboration\">KZ_K Studio and 1 Atelier<\/a> \u2014 in a 13-month deal that runs through December.<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-30-Rock-2.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Lindsey sells a number of home goods, such as scented candles and matches that double as incense.\" class=\"wp-image-20393164\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-30-Rock-2.jpg?quality=90&amp;strip=all&amp;w=2048 2048w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-30-Rock-2.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-30-Rock-2.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-30-Rock-2.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Jill Lindsey sells a number of home goods, such as scented candles and matches that double as incense.<\/figcaption><figcaption><span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>Lately, thanks to its location across from Radio City Music Hall, the shop has seen traffic from tourists seeing the venue\u2019s signature \u201cChristmas Spectacular.\u201d And Rockettes fans have mixed with her loyal Brooklyn crew who have crossed the river to shop: \u201cThey were the ones that kept us here and they were the ones that really supported [us],\u201d Lindsey said.<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-Karen-Karch-1.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Jill Lindsey tapped longtime downtown jewelry designer Karen Karch, who never thought she'd do business in midtown, to operate a small pop-up inside her space.\" class=\"wp-image-20393167\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-Karen-Karch-1.jpg?quality=90&amp;strip=all&amp;w=2048 2048w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-Karen-Karch-1.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-Karen-Karch-1.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jill-Lindsey-Karen-Karch-1.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Jill Lindsey tapped longtime downtown jewelry designer Karen Karch, who never thought she\u2019d do business in midtown, to operate a small pop-up inside her space.<\/figcaption><figcaption><span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>Lindsey has even hosted local designer pop-ups in her shop, including one with jewelry designer <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/karenkarchnyc\/\">Karen Karch<\/a>, 57, who had a store in Soho for 16 years before moving to Gramercy a decade ago. It shuttered last September due to COVID-19.<\/p>\n<p>\u201cI love midtown because it\u2019s like Radio City Music Hall, Rockefeller Center \u2014 it\u2019s so New York \u2026 but I never thought of it as anywhere I would want to have a store or have a presence,\u201d said Karch. <\/p>\n<p>\u201cI saw what [Lindsey] was doing, which was so interesting for this area \u2014 and she told me the management wanted to bring local New York businesses to the area, so the tourists wouldn\u2019t be seeing the same thing they could see anywhere they live.\u201d<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rachel-Krupa-The-Goods-Mart-3.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Last week, Rachel Krupa opened a midtown outpost of The Goods Mart, a health-oriented convenience store, inside the 30 Rock lobby.\" class=\"wp-image-20393181\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rachel-Krupa-The-Goods-Mart-3.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rachel-Krupa-The-Goods-Mart-3.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rachel-Krupa-The-Goods-Mart-3.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Last week, Rachel Krupa opened a midtown outpost of The Goods Mart, a health-oriented convenience store, inside the 30 Rock lobby.<\/figcaption><figcaption><span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>Seeing signs of promise, Rachel Krupa, the 41-year-old founder and CEO of The Goods Mart, also hopped on the opportunity for a midtown expansion. She opened inside a lobby-level <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>stand at 30 Rock \u2014 selling virtuous riffs on snacks, like Cheetos-style puffs made of peas and jars of almond butter.<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"684\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rachel-Krupa-The-Goods-Mart-2.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"The Goods Mart, located in a former lobby newsstand, sells snacky items such as riffs of Cheeto chips made with peas and small beef burritos flown in weekly from Los Angeles.\" class=\"wp-image-20393174\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rachel-Krupa-The-Goods-Mart-2.jpg?quality=90&amp;strip=all&amp;w=2048 2048w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rachel-Krupa-The-Goods-Mart-2.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rachel-Krupa-The-Goods-Mart-2.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Rachel-Krupa-The-Goods-Mart-2.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The Goods Mart, located in a former newsstand, sells snacks like Cheetos-style puffs made of peas, jars of almond butter and beef burritos flown in weekly from Los Angeles.<\/figcaption><figcaption><span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>\u201cBeing part of midtown in the heart of the city, we\u2019re able to [reach] more people, and the goal of \u2018The Goods\u2019 is to make better-for-you options easily accessible for everyone,\u201d Krupa said of the new outpost.<\/p>\n<p>Eli Sussman, the 36-year-old co-owner of the fast-casual shawarma spot <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.samesanyc.com\/\">Samesa<\/a> \u2014 which most recently operated out of East Williamsburg before closing due to COVID-19 last September \u2014 also didn\u2019t sniff at a midtown debut. <\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Eli-Sussman-Samesa-1.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Eli Sussman said opening in midtown was a long-desired goal for testing the concept of the fast-casual Samesa eatery, which serves up shawarma dishes.\" class=\"wp-image-20393157\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Eli-Sussman-Samesa-1.jpg?quality=90&amp;strip=all&amp;w=2048 2048w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Eli-Sussman-Samesa-1.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Eli-Sussman-Samesa-1.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Eli-Sussman-Samesa-1.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Eli Sussman said opening in midtown achieved a long-held goal for testing the concept of the fast-casual Samesa eatery, which serves up shawarma dishes.<\/figcaption><figcaption><span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>In March, Sussman and his 39-year-old brother Max opened a concourse-level eatery at Rockefeller Center \u2014 fulfilling the duo\u2019s long-time goal of putting their concept to the test in a busy area. <\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Eli-Sussman-Samesa-2.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"The Sussman brothers brought their 2020-shuttered Samesa, which most recently operated in East Williamsburg, to the Rockefeller Center concourse.\" class=\"wp-image-20393159\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Eli-Sussman-Samesa-2.jpg?quality=90&amp;strip=all&amp;w=2048 2048w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Eli-Sussman-Samesa-2.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Eli-Sussman-Samesa-2.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Eli-Sussman-Samesa-2.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The Sussman brothers brought Samesa, which most recently operated out of East Williamsburg before it shuttered in 2020 due to COVID-19, to the Rockefeller Center concourse.<\/figcaption><figcaption><span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>\u201cMidtown is a totally different beast, and although it might not have the same coolness cachet as the West Village or the East Village, or somewhere in Brooklyn, if you want to have a successful restaurant, you need to be where the customers are,\u201d said Sussman. <\/p>\n<p>\u201cI think we bring something cool to midtown. Something new and fresh, something that isn\u2019t just cookie-cutter.\u201d\n                        <\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/12\/07\/boring-midtown-manhattan-gets-a-cool-indie-makeover\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Boring midtown Manhattan gets a cool indie makeover&#8221; If you\u2019re dreading the holiday trudge through touristy midtown this season, you\u2019re in for a surprise: Rockefeller Center is rockin\u2019! Tucked behind the Art Deco fa\u00e7ade of 30 Rockefeller Plaza, in a space stuffed with some 10,000 vinyl records, there now lives a rock lover\u2019s paradise. Rough&#8230;<\/p>\n","protected":false},"author":1,"featured_media":377604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/midtown_cool.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[121127,75297,5015,81023,87954,71170],"class_list":["post-377603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-12-7-21","tag-midtown","tag-retailers","tag-rockefeller-center","tag-soho","tag-williamsburg"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/377603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=377603"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/377603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/377604"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=377603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=377603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=377603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}