{"id":381899,"date":"2021-12-16T17:16:24","date_gmt":"2021-12-16T14:16:24","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/adidas-originals-to-launch-debut-nft-collection\/"},"modified":"2021-12-16T17:16:24","modified_gmt":"2021-12-16T14:16:24","slug":"adidas-originals-to-launch-debut-nft-collection","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/adidas-originals-to-launch-debut-nft-collection\/","title":{"rendered":"# Adidas Originals to launch debut NFT collection"},"content":{"rendered":"<p>&#8220;<strong># Adidas Originals to launch debut NFT collection <\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjEtMTIvODUyNzIxYWUtYzExZC00ZTJlLTk2NzEtZTliNWI3ZTg3YzJkLmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-128018ef>Adidas Originals have announced the upcoming launch of their nonfungible token (NFT) collection titled Into the Metaverse.<\/p>\n<p>Although details on the supply are sparse at this time, it has been revealed that the digital asset will serve as an access token, promising holders\u2019 exclusive access to future merchandise, physical and digital product and services, rewards within the newly attained land plot in The Sandbox, and more.<\/p>\n<p>The collection\u2019s sale will commence via the company\u2019s official <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adidas.co.uk\/metaverse?af_reengagement_window=30d&amp;c=1l1000062&amp;clickid=1101liEjkFu4&amp;clickref=1101liEjkFu4&amp;cm_mmc=AdieAffiliates_PHG-_-thesolesupplier--_--_-dv%3AeCom-_-cn%3ABAU-_-pc%3Ageneric&amp;cm_mmc1=UK&amp;cm_mmc2=adidas-EMEA-eCom-Affiliates-thesolesupplier-UK-1901&amp;is_retargeting=true&amp;pid=partnerize_int\">website<\/a> on Dec. 17 at a price of 0.2 ETH, equivalent to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately $810 at the time of writing.<\/p>\n<p>Cointelegraph spoke to NFT influencer GMoney to discuss his expectations for Adidas&#8217; emergence into the NFT market:<\/p>\n<blockquote><p>\u201cThey have been very thoughtful and deliberate on their entrance into the space. I think they will help empower communities and creators by building together.\u201d<\/p><\/blockquote>\n<p>On Dec. 2, Adidas Originals announced their foray into the metaverse with partnerships with Bored Ape Yacht Club, GMoney, and PUNKS Comic, stating that digital worlds that constitute the metaverse will be a place \u201cwhere anyone can express their most original ideas and be their most authentic selves.\u201d<\/p>\n<p>Alongside this, it was revealed that Adidas purchased Ape <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/opensea.io\/assets\/0xbc4ca0eda7647a8ab7c2061c2e118a18a936f13d\/8774\">#8774<\/a> \u2014 a blue-furred, heart-bespectacled ape with a fisherman&#8217;s hat and gold hoop earning \u2014 on Sept 17th for 46ETH, a little over $150,000 at the time.<\/p>\n<p>Upon the announcement, the ape was displayed in an Adidas tracksuit sporting the logos of the three respective partners, as well as a side-ways Adidas logo.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"und\" dir=\"ltr\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/NewProfilePic?src=hash&amp;ref_src=twsrc%5Etfw\">#NewProfilePic<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/Dve8TbXT9k\">pic.twitter.com\/Dve8TbXT9k<\/a><\/p>\n<p>\u2014 adidas Originals (@adidasoriginals) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/adidasoriginals\/status\/1466446117642584068?ref_src=twsrc%5Etfw\">December 2, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong><em>Related: NFT sales aim for a $17.7B record in 2021: Cointelegraph Research<\/em><\/strong><\/p>\n<p>GMoney spoke about\u00a0his role in supporting the brands entrance into the space in a culturally-conscious way, stating:<\/p>\n<blockquote><p>\u201cI have been speaking to them since April, helping to guide them in their strategy, offering feedback on ideas, to make sure that they enter the space in a truly authentic manner. And I think we&#8217;re seeing that play out now, as Adidas has had the most authentic entry into the space so far.\u201d<\/p><\/blockquote>\n<p>Over the last few months, a number of established corporations, celebrities and cultural influencers have declared their intentions to develop or participate within the NFT and metaverse space as the opportunities of the Web3 become evident.<\/p>\n<p>On Dec. 14, fellow sportswear brand and direct competitor Nike unveiled their presence in the metaverse space with the acquisition of virtual sneaker brand RTKFT. The undisclosed purchase succeeded RTFKT\u2019s highly-successful CloneX avatar drop, an NFT project Cointelegraph discussed in-depth with one of the co-founders, Chris Le in early October this year.<\/p>\n<p><template data-name=\"subscription_form\" data-type=\"nifty_newsletter\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/adidas-originals-to-launch-debut-nft-collection\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# Adidas Originals to launch debut NFT collection &#8221; Adidas Originals have announced the upcoming launch of their nonfungible token (NFT) collection titled Into the Metaverse. Although details on the supply are sparse at this time, it has been revealed that the digital asset will serve as an access token, promising holders\u2019 exclusive access to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":381900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjEtMTIvODUyNzIxYWUtYzExZC00ZTJlLTk2NzEtZTliNWI3ZTg3YzJkLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74894,121930,95118],"class_list":["post-381899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blockchain","tag-metaverse-metaverse-crypto-news-and-articles-by-cointelegraph","tag-nft"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/381899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=381899"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/381899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/381900"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=381899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=381899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=381899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}