{"id":381975,"date":"2021-12-16T19:12:02","date_gmt":"2021-12-16T16:12:02","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/critics-have-a-cow-over-sexist-dairy-ad\/"},"modified":"2021-12-16T19:12:02","modified_gmt":"2021-12-16T16:12:02","slug":"critics-have-a-cow-over-sexist-dairy-ad","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/critics-have-a-cow-over-sexist-dairy-ad\/","title":{"rendered":"#Critics have a cow over sexist dairy ad"},"content":{"rendered":"<p>&#8220;<strong>#Critics have a cow over sexist dairy ad<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>Online critics slammed this milk ad campaign as \u201cmoo-sogynistic\u201d \u2014 and now a major dairy brand is apologizing for its bizarre commercial depicting women morphing into cows. <\/p>\n<p>\u201cWe sincerely apologize to everyone who felt uncomfortable with the milk commercial,\u201d reps for Seoul Dairy Cooperative, South Korea\u2019s leading milk producer, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/business-59662421\">said in a statement<\/a> posted online in response to the backlash. \u201cWe are accepting this matter seriously \u2026 and [will] take extra care to prevent similar incidents from occurring in the future. We bow our heads in apology.\u201d<\/p>\n<p>The tone-deaf ad was released Sept. 29 on YouTube \u2014 but subsequently deleted on Dec. 8, only to have re-uploads of the clip go viral as <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> watchdogs soured on Seoul milk, accusing the brand of objectifying women. <\/p>\n<p>In the now-viral footage, a man can be seen walking through the woods with camera gear. In the background, a voice intones: \u201cWe finally managed to capture them on camera in a place of pristine cleanliness.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" title=\"\ub17c\ub780\uc758 \uc11c\uc6b8\uc6b0\uc720 \uad11\uace0\u2026\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9carAjKjT4I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/p>\n<\/figure>\n<p>Things get strange after the videographer stops to secretly film a group of women garbed in white who are drinking from a forest stream, with one l<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ing droplets from a leaf like a woodland critter.<\/p>\n<p>The footage then cuts to the ladies doing yoga in an open field, whereupon the cameraman steps on a twig, thereby blowing his cover. <\/p>\n<p>At that point, the voyeur glances up from his camera and sees that the women have shockingly transformed into a herd of cattle. <\/p>\n<p>The pastoral scene concludes with the line, \u201cClean water, organic feed, 100% pure Seoul Milk. Organic milk from an organic ranch in the pleasant nature of Cheongyang.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"571\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155452.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"The Seoul Dairy Cooperative said they are &quot;accepting this matter seriously and will conduct an internal review.&quot; \" class=\"wp-image-20511854\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155452.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155452.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155452.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The Seoul Dairy Cooperative said they are \u201caccepting this matter seriously and will conduct an internal review.\u201d <\/figcaption><figcaption><span class=\"credit\">Jam Press Vid<\/span><\/figcaption><\/figure>\n<p>Suffice it to say, the demeaning depiction caused Twitter critics to have a cow. <\/p>\n<p>\u201cNot a single brain cell in the writing room huh,\u201d <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/rocksaIad\/status\/1468655233676963841\">fumed one outraged commenter<\/a> under a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/koryodynasty\/status\/1468549681181761537\">Twitter repost<\/a> of the controversial clip. <\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"209\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155453.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Story from Jam Press (Milk Advert)&#10;\" class=\"wp-image-20512500\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155453.jpg?quality=90&amp;strip=all&amp;w=1533 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155453.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155453.jpg?quality=90&amp;strip=all&amp;w=511 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Online outrage was milked to the fullest extent after the controversial ad went viral.<\/figcaption><figcaption><span class=\"credit\">Jam Press<\/span><\/figcaption><\/figure>\n<p>\u201cAnd this is why you need diversity among decision makers,\u201d <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/crackedheirloom\/status\/1468731947463720963\">argued another.<\/a> \u201cI bet they were all men..\u201d<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"479\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155457.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Story from Jam Press (Milk Advert)&#10;\" class=\"wp-image-20512511\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155457.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155457.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155457.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption><span class=\"credit\">Jam Press<\/span><\/figcaption><\/figure>\n<p>Another found the voyeuristic advertisement particularly sexist as<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/nureonjongi\/status\/1468643019427483652\"> South Korea has recently seen a surge in incidents of \u201cmolka\u201d<\/a> (which translates to \u201csecret camera\u201d), an illegal practice in which creeps surreptitiously film women in public and post the vids online.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"568\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155443.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"The controversial commercial depicted women in white doing yoga in a field and drinking water from rivers and leaves.\" class=\"wp-image-20511846\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155443.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155443.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155443.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The controversial commercial depicted women in white, practicing yoga in a field and drinking water from rivers and leaves, furtively being photographed by a man.<\/figcaption><figcaption><span class=\"credit\">Jam Press Vid<\/span><\/figcaption><\/figure>\n<p>However, others thought that critics were crying over shilled milk. <\/p>\n<p>\u201cI don\u2019t see anything wrong, this was the camera man imagination,\u201d wrote one defender on YouTube, while another said, \u201cThis is so creative well done.\u201d<\/p>\n<p>Along with putting the ad out to pasture, Seoul Dairy Cooperative said they are \u201caccepting this matter seriously and will conduct an internal review.\u201d <\/p>\n<p>The yogurt conglomerate also pledged to \u201ctake extra care to prevent similar incidents from occurring in the future,\u201d adding, \u201cWe bow our heads in apology.\u201d<\/p>\n<p>This isn\u2019t the first time a commercial has caused a kerfuffle of late. In September, an incensed New Yorker tore down suggestive subway advertisements for the dating app OKCupid, after she deemed them inappropriate for children.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"568\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155450.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Some critics found the advert particularly tone-deaf in light of South Korea's epidemic of creeps filming women without their consent (a practice known as &quot;molka).\" class=\"wp-image-20511849\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155450.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155450.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155450.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Some critics found the advert particularly tone-deaf in light of South Korea\u2019s epidemic of creeps filming women without their consent (a practice known as \u201cmolka\u201d).<\/figcaption><figcaption><span class=\"credit\">Jam Press Vid<\/span><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"215\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155455.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Story from Jam Press (Milk Advert)&#10;\" class=\"wp-image-20512524\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155455.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155455.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/Jam_Press_JMP155455.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption><span class=\"credit\">Jam Press<\/span><\/figcaption><\/figure>\n<p>\u201cWe are accepting this matter seriously and will conduct an internal review, and take extra care to prevent similar incidents from occurring in the future. We bow our heads in apology,\u201d the brand said in a milky mea culpa<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/business-59662421\"> posted online.<\/a>\n                        <\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/12\/16\/critics-have-a-cow-over-sexist-dairy-ad\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Critics have a cow over sexist dairy ad&#8221; Online critics slammed this milk ad campaign as \u201cmoo-sogynistic\u201d \u2014 and now a major dairy brand is apologizing for its bizarre commercial depicting women morphing into cows. \u201cWe sincerely apologize to everyone who felt uncomfortable with the milk commercial,\u201d reps for Seoul Dairy Cooperative, South Korea\u2019s leading&#8230;<\/p>\n","protected":false},"author":1,"featured_media":381976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/milk-ad.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[121904,70784,72381,71016,92411],"class_list":["post-381975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-12-16-21","tag-advertising","tag-bans","tag-cancel-culture","tag-commercials"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/381975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=381975"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/381975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/381976"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=381975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=381975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=381975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}