{"id":384018,"date":"2021-12-21T11:38:27","date_gmt":"2021-12-21T08:38:27","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-nissan-is-probably-teslas-biggest-threat-after-elons-ego\/"},"modified":"2021-12-21T11:38:27","modified_gmt":"2021-12-21T08:38:27","slug":"why-nissan-is-probably-teslas-biggest-threat-after-elons-ego","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-nissan-is-probably-teslas-biggest-threat-after-elons-ego\/","title":{"rendered":"#Why Nissan is probably Tesla\u2019s biggest threat \u2014 after Elon&#8217;s ego"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3dfc5e8dfe8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3dfc5e8dfe8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-nissan-is-probably-teslas-biggest-threat-after-elons-ego\/#Why_some_have_struggled\" >Why some have struggled<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-nissan-is-probably-teslas-biggest-threat-after-elons-ego\/#Nissans_advantage\" >Nissan\u2019s advantage<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Why Nissan is probably Tesla\u2019s biggest threat \u2014 after Elon&#8217;s ego<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2021%2F12%2FUntitled-design-42-1.jpg&amp;signature=9326a6985b0ee984bb0ec0992dd8b03c\" \/><\/p>\n<div>Nissan<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thetimes.co.uk\/article\/nissan-to-invest-billions-in-sunderland-plant-to-drive-electric-car-revolution-j70j95fmn\">recently announced<\/a><span>\u00a0<\/span>a new \u00a313 billion investment to help transition its business to being focused around electric vehicles (EVs). The investment is centred around its Sunderland plant in the north east of England, which already makes the popular Nissan Leaf, and a plan to build 23 new electric models by 2030.<\/p>\n<p>But Nissan, like most traditional automakers, has a long way to go if it wants to catch Tesla. Elon Musk\u2019s company<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/autobala.com\/these-are-the-top-10-best-selling-evs-in-the-world\/220082\/\">is easily<\/a><span>\u00a0<\/span>the biggest seller of EVs in the world, with the Model 3 and Model Y shifting around<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ir.tesla.com\/press-release\/tesla-q3-2021-vehicle-production-deliveries\">230,000 vehicles<\/a><span>\u00a0<\/span>per quarter between them worldwide. China\u2019s SAIC is in second place thanks to its Wuling Hingguang Mini, which is the best selling EV in China. After that come Volkswagen, BYD and Hyundai.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/ls0o33cgd0?videoFoam=true&amp;autoPlay=true\" title=\"\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen=\"\" msallowfullscreen=\"\" width=\"100%\" height=\"100%\"><\/iframe><\/p>\n<p>So why are many of the traditional players that have built their businesses on internal combustion engines so far behind Musk, and can Nissan buck the trend?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_some_have_struggled\"><\/span>Why some have struggled<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tesla created the first serial production EV with lithium-ion batteries in 2008 with the launch of the Roadster sports car. It has gone on to evolve a suite of vehicles whose range, performance and efficiency are arguably the best in the business \u2013 as reflected by<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bbc.co.uk\/news\/business-58993848\">the company\u2019s impressive<\/a><span>\u00a0<\/span>growth and profitability.<\/p>\n<p>It makes sense that if you have been making EVs for the last decade, you\u2019re probably more successful at making them now. You will have vastly more data in terms of how drivers use your vehicles, what goes wrong with them, and how to best manage suppliers of motors and batteries.<\/p>\n<p>Nissan has certainly served its time, having debuted the Leaf in 2011, which is one of the best selling EVs of all time, having sold<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/insideevs.com\/news\/443096\/500000th-nissan-leaf-produced-sunderland-uk\/\">half a million<\/a><span>\u00a0<\/span>units over a decade. But if there has been a lesson in this sector, it\u2019s that being successful at making vehicles with internal combustion engines does not guarantee success at making EVs.<\/p>\n<p>An example is <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a> Motors (GM). GM was there all the way back in the late 1990s with its ground-breaking EV1. These little cars, loved by their owners, showed how an all-electric future could look. But GM went on to crush the EV1s en-masse, saying<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nextpit.com\/tbt-general-motors-ev1-controversy-and-crushed-innovation\">they were<\/a><span>\u00a0<\/span>insufficiently popular, though conspiracy theorists have questioned whether it was ever serious about taking them to mass market. In the process, EV1s became the star of their<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt0489037\/\">own documentary<\/a>.<\/p>\n<p>GM tried again to crack EVs with its Volt in 2010, which was also popular until being killed in 2018 (the demise was blamed on an ageing production facility). It also launched the Bolt in 2017, which was designed to be a relatively cheap, long range EV. But while it achieves this, it has been plagued with battery issues. The knowledge that Bolt packs can catch fire has become so pervasive that car parks in the US\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/insideevs.com\/news\/543282\/parking-lots-ban-chevy-bolts\/\">have reportedly<\/a><span>\u00a0<\/span>been banning them from entering.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.electrive.com\/news\/gm-declares-bolt-battery-problems-solved\">GM says<\/a><span>\u00a0<\/span>it now has a solution, and has recalled tens of thousands of Bolts to have their battery packs replaced. But as a result, production of new Bolts<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/news\/gm-delays-production-of-new-chevy-bolt-evs-until-end-of-january\">is currently suspended<\/a><span>\u00a0<\/span>until late January. GM also promises some 20 new EV models by 2023, but recently came in<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/electrek.co\/news\/gm-promised-20-new-evs-by-2023-they-brought-zero-to-the-la-auto-show\">for criticism<\/a><span>\u00a0<\/span>after displaying no EVs at the 2021 LA Auto Show (whose <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a> was electrification). Given that President Biden<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-11-24\/biden-s-praise-for-gm-overlooks-tesla-s-actual-ev-leadership-kwdh01el\">recently credited GM<\/a><span>\u00a0<\/span>with leading <span>the industry in EV manufacture, this surely raises eyebrows.<\/span><\/p>\n<p>Toyota was also a key player in moving the industry to greener vehicles with its hybrid cars of the late 1990s, but is now also playing catch up. It has only just, in December 2021, released its first volume production EV,<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.toyota.co.uk\/electric\/bZ\">the bZ<\/a>, after going much further than others with developing hydrogen-powered vehicles. Toyota\u2019s hydrogen-powered Mirai failed to gain market share in the way that EVs with batteries have,<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/newsroom.toyota.eu\/toyotas-first-half-year-sales-growth-maintains-record-market-66-share\/\">selling just 316<\/a><span>\u00a0<\/span>in Europe in the first half of 2021. Toyota is<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/electrek.co\/news\/toyota-partners-byd-affordable-electric-car\">reportedly also<\/a><span>\u00a0<\/span>teaming up with China\u2019s BYD to launch a US$30,000 EV in 2022.<\/p>\n<p>Meanwhile, Volkswagen is the legacy automaker seen as most likely to catch up with Tesla\u2019s EV production rate \u2013<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/7e32dfb1-2282-40fa-9b10-181c01272ba3\">potentially by 2024<\/a>. The German giant<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/398513ce-fc3e-4901-9670-382151acbb9c\">is spending<\/a><span>\u00a0<\/span>some \u20ac35 billion (\u00a329 billion) on the sector. But Volkswagen acknowledges that it takes them three times as long as Tesla to make its flagship EVs, making the gap in capabilities painfully apparent. It aims to narrow the gap to double in 2022.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nissans_advantage\"><\/span>Nissan\u2019s advantage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If we have learnt anything from Tesla and also<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/china-is-on-course-to-build-the-best-cars-in-the-world-167661\">Chinese EV entrants<\/a><span>\u00a0<\/span>such as NIO, BYD and XPeng, it\u2019s that bespoke electric chassis make better electric cars. For example, Tesla\u2019s Model 3 rival, the Polestar 2, was originally meant to be a petrol<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.motorauthority.com\/news\/1122902_6-things-you-need-to-know-about-polestar\">Volvo S40<\/a>, but adapting an internal combustion engine vehicle to be electric just doesn\u2019t work as well. You end up with cars with<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/cleantechnica.com\/news\/what-is-the-key-difference-between-the-polestar-2-and-the-tesla-model-3-efficiency\">less range on the battery<\/a><span>\u00a0<\/span>and often less space inside.<\/p>\n<p>Fortunately for Nissan and its alliance partner Renault, they already have such a bespoke EV platform. Known as<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.renaultgroup.com\/en\/news-on-air\/news\/the-cmf-ev-platform-advances-the-new-generation-of-electric-vehicles\/\">CMF-EV<\/a>, it allows the group to share a number of components across different EVs and maximise the efficiency of manufacturing them.<\/p>\n<p>From observing Tesla, the second vital factor to producing EVs at scale (and profitably) is to make your battery packs as<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/electrek.co\/news\/tesla-battery-director-gigafactory-supply-chain\">close to<\/a><span>\u00a0<\/span>the final assembly factory as possible, reducing transport cost and time. Again, Nissan ticks this box. Its Sunderland plant, which not only produces the Leaf but will also produce its successor, is situated very close to the<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theguardian.com\/business\/2021\/oct\/25\/uk-battery-gigafactory-electric-car-sunderland-envision-nissan\">Envision battery \u201cgigafactory\u201d<\/a><span>\u00a0<\/span>that supplies it. Chinese-owned Envision plans to produce 38GWh of batteries a year \u2013 enough to power 500,000 new cars, which would put Nissan on par with Tesla\u2019s factories in the US and China.<\/p>\n<p>So with its years of EV knowledge, efficient battery supply chains and bespoke EV platform, Nissan could very well be the legacy automaker that ends up being able to compete with the new kids on the block. But if it fails to capitalise on its advantages to reinvent itself as an EV-first company, we have seen from numerous other companies that being an early runner is certainly not enough on its own.<\/p>\n<p><em>This article by<span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/profiles\/tom-stacey-341340\"> Tom Stacey<\/a>,<\/span><\/em><em> Senior Lecturer in Operations and Supply Chain Management,<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/institutions\/anglia-ruskin-university-1887\"><span> Anglia Ruskin University<\/span><\/a>, is republished from<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/\">The Conversation<\/a><span>\u00a0<\/span>under a Creative Commons license. Read the<span>\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/why-nissan-is-probably-the-most-serious-threat-to-tesla-out-of-the-traditional-automakers-173463\">original article<\/a>.<\/em><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/nissan-probably-teslas-biggest-threat-after-elons-ego-syndication\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Why Nissan is probably Tesla\u2019s biggest threat \u2014 after Elon&#8217;s ego&#8221; Nissan\u00a0recently announced\u00a0a new \u00a313 billion investment to help transition its business to being focused around electric vehicles (EVs). The investment is centred around its Sunderland plant in the north east of England, which already makes the popular Nissan Leaf, and a plan to build&#8230;<\/p>\n","protected":false},"author":1,"featured_media":384019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/shift?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/Untitled-design-42-1.jpg&signature=d4fcecdcbc75c456263d1616be7e11f0","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-384018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/384018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=384018"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/384018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/384019"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=384018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=384018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=384018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}