{"id":384667,"date":"2021-12-22T18:13:01","date_gmt":"2021-12-22T15:13:01","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ford-thinks-these-boomer-memes-will-make-you-buy-evs\/"},"modified":"2021-12-22T18:13:01","modified_gmt":"2021-12-22T15:13:01","slug":"ford-thinks-these-boomer-memes-will-make-you-buy-evs","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ford-thinks-these-boomer-memes-will-make-you-buy-evs\/","title":{"rendered":"#Ford thinks these boomer memes will make you buy EVs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3577fe87ab3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3577fe87ab3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ford-thinks-these-boomer-memes-will-make-you-buy-evs\/#The_problem_with_Fords_memeing_strategy\" >The problem with Ford\u2019s memeing strategy<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Ford thinks these boomer memes will make you buy EVs<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2021%2F12%2FWANNA-SELL-AN-EV.jpg&amp;signature=2311476a20ca2d5ec3fea7b14c769810\" \/><\/p>\n<div>You\u2019d think that Ford\u2019s Mach-Eau fragrance, <span>a perfume that imitates the scent of petrol \u2014 designed for all those who want to go electric with the <\/span><span>Mustang Mach-E, but simply CAN\u2019T LIVE without the intoxicating smell of gasoline \u2014 would be the company\u2019s most WTF EV marketing ever.\u00a0<\/span><\/p>\n<p>But\u2026 you\u2019d be wrong.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/ls0o33cgd0?videoFoam=true&amp;autoPlay=true\" title=\"\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen=\"\" msallowfullscreen=\"\" width=\"100%\" height=\"100%\"><\/iframe><\/p>\n<p>Targeting EV skeptics, the automaker has posted a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of memes on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> in an attempt to highlight EV qualities and promote its own electric vehicles, I guess?<\/p>\n<p>Admittedly, some of them are pretty funny and light-hearted:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Manifesting this for you all this season \u2728<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/ElectricVehicles?src=hash&amp;ref_src=twsrc%5Etfw\">#ElectricVehicles<\/a><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/GPPt2pJafD\">pic.twitter.com\/GPPt2pJafD<\/a><\/p>\n<p>\u2014 Ford Motor Company (@Ford) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Ford\/status\/1473319498337947653?ref_src=twsrc%5Etfw\">December 21, 2021<\/a><\/p>\n<\/blockquote>\n<p>I mean, I\u2019m totally this \u201cAunt Suze\u201d at the Christmas table. Check out these two as well:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">And somehow, you\u2019re never worried when you\u2019re flirting with E on the gas tank. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/ElectricVehicles?src=hash&amp;ref_src=twsrc%5Etfw\">#ElectricVehicles<\/a><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/zK6lydkv8w\">pic.twitter.com\/zK6lydkv8w<\/a><\/p>\n<p>\u2014 Ford Motor Company (@Ford) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Ford\/status\/1473319146008068098?ref_src=twsrc%5Etfw\">December 21, 2021<\/a><\/p>\n<\/blockquote>\n<p>Yeah, the horse meme is very fun and shows one big advantage of EV driving \u2014 I mean, who hasn\u2019t performed solos in their car?<\/p>\n<p>The second meme, however, is setting a strange tone that gets even more intense in the following tweets, where things start to get weird and, may I say, judgemental.<\/p>\n<p>One meme makes fun of people who claim they\u2019d forget to charge their EV overnight, although they wouldn\u2019t forget to charge their other electronic devices like phones and watches.<\/p>\n<p>\u00a0<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We\u2019ve been trying to get you all comfortable with EVs for a while now, but maybe we were just speaking the wrong language.<\/p>\n<p>A THREAD \ud83e\uddf5 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/AKydD4YGhj\">pic.twitter.com\/AKydD4YGhj<\/a><\/p>\n<p>\u2014 Ford Motor Company (@Ford) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Ford\/status\/1473307327554105344?ref_src=twsrc%5Etfw\">December 21, 2021<\/a><\/p>\n<\/blockquote>\n<p>Another mocks those who make short daily <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>s, but still worry that a 250km range wouldn\u2019t be enough. And one targets American consumers for preferring the same old SUVs, instead of falling in love with the \u201cexceptional performance\u201d Mustang Mach-E.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Range anxiety, shmange anxiety <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/ElectricVehicles?src=hash&amp;ref_src=twsrc%5Etfw\">#ElectricVehicles<\/a><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/yVyRdInbtE\">pic.twitter.com\/yVyRdInbtE<\/a><\/p>\n<p>\u2014 Ford Motor Company (@Ford) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Ford\/status\/1473318506146021384?ref_src=twsrc%5Etfw\">December 21, 2021<\/a><\/p>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"The_problem_with_Fords_memeing_strategy\"><\/span>The problem with Ford\u2019s memeing strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Well, I wouldn\u2019t say that insulting or criticizing potential customers because they still have reservations or still don\u2019t know a lot about EVs will help them decide to go electric.<\/p>\n<p>Plus, throughout the memes there\u2019s a clear distinction between \u201cus\u201d (the people who love EVs and EVs themselves) and \u201cyou\u201d (the people who still resist for no reason).<\/p>\n<p>Don\u2019t get me wrong here, social media engagement is an efficient marketing strategy \u2014 I just don\u2019t think that \u201caggressive\u201d memes will convince anyone to buy an EV, let alone memes that fail to <span>build positive feelings of solidarity and belonging.\u00a0<\/span><\/p>\n<p>That said, I do like Ford\u2019s Mustang Mach-E and I support automakers\u2019 efforts to push towards an electric future \u2014 after all, SHIFT is sponsored by an electric car brand.<\/p>\n<p>Still, I believe that when it comes to marketing an unfamiliar yet product, it\u2019s more efficient to drop the dollar on sales techniques that focus on providing information and guidance.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/ford-thinks-its-boomer-memes-twitter-can-get-you-to-buy-its-evs\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Ford thinks these boomer memes will make you buy EVs&#8221; You\u2019d think that Ford\u2019s Mach-Eau fragrance, a perfume that imitates the scent of petrol \u2014 designed for all those who want to go electric with the Mustang Mach-E, but simply CAN\u2019T LIVE without the intoxicating smell of gasoline \u2014 would be the company\u2019s most WTF&#8230;<\/p>\n","protected":false},"author":1,"featured_media":384668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/shift?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/WANNA-SELL-AN-EV.jpg&signature=9ed90e22d29a8b9938f33318ddf40bc4","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-384667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/384667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=384667"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/384667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/384668"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=384667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=384667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=384667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}