{"id":386923,"date":"2021-12-28T21:54:54","date_gmt":"2021-12-28T18:54:54","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/michael-kay-wins-ratings-book-over-carton-roberts\/"},"modified":"2021-12-28T21:54:54","modified_gmt":"2021-12-28T18:54:54","slug":"michael-kay-wins-ratings-book-over-carton-roberts","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/michael-kay-wins-ratings-book-over-carton-roberts\/","title":{"rendered":"#Michael Kay wins ratings book over &#8216;Carton &#038; Roberts&#8217;"},"content":{"rendered":"<p>&#8220;<strong>#Michael Kay wins ratings book over &#8216;Carton &amp; Roberts&#8217;<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>The full fall ratings-book numbers are in, and they spell victory for \u201cThe Michael Kay Show\u201d and ESPN New York over WFAN\u2019s \u201cCarton &amp; Roberts\u201d in afternoon drive in the fall ratings quarter. <\/p>\n<p>In the time slot of 3-6:30 p.m., when both shows overlap, Kay\u2019s show, which features Don La Greca and Peter Rosenberg, bested Craig Carton and Evan Roberts with a 5.7 share in the Nielsen Audio ratings compared to 4.6 amongst men 25-54, the demographic in which sports talk radio advertising is sold against. <\/p>\n<p>In this time slot, Kay finished fourth overall in the New York market, and \u201cCarton &amp; Roberts\u201d seventh. <\/p>\n<p>This result had been largely expected, as Kay\u2019s show had won the first two months of the book. \u201cCarton &amp; Roberts\u201d rallied to tie the final month, with both shows earning a 4.9 share and a tie of fourth in the market.<\/p>\n<p>Nonetheless, this victory represents a coup for Kay &amp; Co., as \u201cCarton &amp; Roberts\u201d had bested them in the winter and spring books earlier this year. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"341\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/kay.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Don LaGreca and Michael Kay\" class=\"wp-image-20639582\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/kay.jpg?quality=90&amp;strip=all&amp;w=2045 2048w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/kay.jpg?quality=90&amp;strip=all&amp;w=1534 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/kay.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/kay.jpg?quality=90&amp;strip=all&amp;w=511 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Don LaGreca and Michael Kay<\/figcaption><figcaption><span class=\"credit\">ESPN Radio<\/span><\/figcaption><\/figure>\n<p>The numbers include terrestrial radio and streaming. <\/p>\n<p>From 6-10 a.m., WFAN\u2019s staple show, \u201cBoomer &amp; Gio\u201d (Boomer Esiason and Gregg Giannotti) finished first in the market with a 6.5 share. ESPN, which has the national show with Keyshawn Johnson, Max Kellerman and Jay Williams on in the second half of this stretch after Rick DiPietro and Dave Rothenberg, finished in a tie for 10th with a 3.9 share.<\/p>\n<p>Elsewhere in the day, between 5-8 a.m., DiPietro and Rothenberg on ESPN New York relatively held their own against WFAN\u2019s warmup show with Al Dukes and Jerry Recco and the first two hours of \u201cBoomer &amp; Gio.\u201d WFAN finished first in the market with a 6.5 share during these hours, and ESPN New York finished third with a 5.6 share.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"341\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/kay2.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Evan Roberts and Craig Carton\" class=\"wp-image-20639583\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/kay2.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/kay2.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/kay2.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Evan Roberts and Craig Carton<\/figcaption><figcaption><span class=\"credit\">WFAN<\/span><\/figcaption><\/figure>\n<p>In the final quarter of WFAN\u2019s \u201cMoose &amp; Maggie\u201d with Marc Malusis and Maggie Gray, the duo finished sixth in the market with a 4.3 share. ESPN New York, airing national shows with Mike Greenberg and then \u201cBart &amp; Hahn\u201d with Bart Scott and Alan Hahn in these hours, finished 15th with a 2.9 share.<\/p>\n<p>Malusis and Gray are getting replaced by Tiki Barber and Brandon Tierney in mid-days at WFAN in 2022. Gray left the station to host a national show on CBS Sports Radio with former \u201cDan Patrick Show\u201d producer Andrew Perloff, and Malusis will remain in a utility role.<\/p>\n<p>ESPN New York was recently sold to Good Karma Brands.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/12\/28\/michael-kay-wins-ratings-book-over-carton-roberts\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Michael Kay wins ratings book over &#8216;Carton &amp; Roberts&#8217;&#8221; The full fall ratings-book numbers are in, and they spell victory for \u201cThe Michael Kay Show\u201d and ESPN New York over WFAN\u2019s \u201cCarton &amp; Roberts\u201d in afternoon drive in the fall ratings quarter. In the time slot of 3-6:30 p.m., when both shows overlap, Kay\u2019s show,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":386924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/12\/kay3.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[122728,72369,42879,70433,98656,72370],"class_list":["post-386923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-12-28-21","tag-craig-carton","tag-michael-kay","tag-sports-media","tag-sports-radio","tag-wfan"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/386923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=386923"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/386923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/386924"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=386923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=386923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=386923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}