{"id":389309,"date":"2022-01-04T10:00:18","date_gmt":"2022-01-04T07:00:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/5-designers-shortcuts-to-help-your-new-startup-prioritize-brand-work\/"},"modified":"2022-01-04T10:00:18","modified_gmt":"2022-01-04T07:00:18","slug":"5-designers-shortcuts-to-help-your-new-startup-prioritize-brand-work","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/5-designers-shortcuts-to-help-your-new-startup-prioritize-brand-work\/","title":{"rendered":"#5 designer\u2019s shortcuts to help your new startup prioritize brand work"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a279d455b7f9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a279d455b7f9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/5-designers-shortcuts-to-help-your-new-startup-prioritize-brand-work\/#1_Text_logos_are_underrated_and_all_logos_are_overrated_so_stop_obsessing_over_them\" >1. Text logos are underrated (and all logos are overrated), so stop obsessing over them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/5-designers-shortcuts-to-help-your-new-startup-prioritize-brand-work\/#2_Dont_pay_for_staged_photos_that_look_like_theyre_stock\" >2. Don\u2019t pay for staged photos that look like they\u2019re stock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/5-designers-shortcuts-to-help-your-new-startup-prioritize-brand-work\/#3_Only_customize_where_it_matters_most\" >3. Only customize where it matters most<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/5-designers-shortcuts-to-help-your-new-startup-prioritize-brand-work\/#4_Buy_templates_instead_of_material_production\" >4. Buy templates instead of material production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/5-designers-shortcuts-to-help-your-new-startup-prioritize-brand-work\/#5_Accept_that_your_identity_will_expire_in_the_first_2-3_years\" >5. Accept that your identity will expire in the first 2-3 years<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#5 designer\u2019s shortcuts to help your new startup prioritize brand work<\/strong>&#8221;<\/p>\n<div>Early-stage founders often struggle with prioritizing and structuring their brand work \u2013 and admittedly, the feat can seem pretty overwhelming if you\u2019re building your entire visual identity from scratch.<\/p>\n<p>Color choices, fonts, and imagery can seem like petty details when you\u2019re simultaneously building your product, fundraising, and headhunting for key roles, but overlooking your brand can be an expensive mistake for a startup with only one shot to woo a potential investor or customer.<\/p>\n<p>At the same time, no matter what your investor, board member, or brand agency tells you, early-stage startups don\u2019t need to have their ducks in a well-branded row as neatly as Coke or <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le.<\/p>\n<p>Having worked with over 100 organizations on their brand, design, and visual identity, I\u2019ve seen the sweat break on far too many founders\u2019 foreheads as they try to prioritize their limited resources in a world of business cards, merchandise, and fancy brand videos they don\u2019t yet need.<\/p>\n<p>Here are five things every early-stage startup should do to make the most of their visual identity with limited resources:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Text_logos_are_underrated_and_all_logos_are_overrated_so_stop_obsessing_over_them\"><\/span>1. Text logos are underrated (and all logos are overrated), so stop obsessing over them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1375885 aligncenter js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1375885 aligncenter\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/1.-Text-logos-are-underrated-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p>Early-stage startups often give way too much weight to their logo and its inherent symbolism.<\/p>\n<p>So, I\u2019ll be frank: spending time perfecting your logo is a huge waste of time, creativity, and cash.<\/p>\n<p>The world is so saturated with logos that it\u2019s near impossible to create one that\u2019s completely unique and identifies your startup from the moment it\u2019s created. Much more important than trying to recreate the iconic McDonald\u2019s or Nike symbols for your B2B startup is getting people to remember your name \u2013 and for that, simple text logos can bring some much-needed repetition.<\/p>\n<p>If you don\u2019t believe me when I say simple is beautiful, just <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2021-03-07\/debranding-is-the-new-branding-for-burger-king-warner-bros\">look at companies like Burger King, Toyota, and Warner Bros who are jumping on the debranding bandwagon<\/a> and simplifying their logos to their bare bones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Dont_pay_for_staged_photos_that_look_like_theyre_stock\"><\/span>2. Don\u2019t pay for staged photos that look like they\u2019re stock<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1375914 aligncenter js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1375914 aligncenter\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/2.-Dont-pay-for-staged-photos-that-look-like-theyre-stock1-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p>Meme accounts making fun of stock photos have made us all weary of image banks, but commissioning your own custom photo shoot isn\u2019t always the best option.<\/p>\n<p>Even real photos taken at your office using your own employees often end up looking fake \u2013 because let\u2019s be real, no one sits five inches from their closest colleague pointing intently at the same screen.<\/p>\n<p>Instead of paying for a custom photo shoot, there are great free image banks like <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/\">Unsplash<\/a> where you can get started, and cropping photos differently or adding colored layers can help customize them for your brand.<\/p>\n<p>But a word of warning: don\u2019t just go through the first five pages ranked by popularity, unless you\u2019re going for the same look as your five closest competitors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Only_customize_where_it_matters_most\"><\/span>3. Only customize where it matters most<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1375916 aligncenter js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1375916 aligncenter\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/3.-Only-customize-where-it-matters-most-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p>With limited resources for branding, you should focus your efforts on where your visuals can make the biggest impact.<\/p>\n<p>For a SaaS company with a technical product, it\u2019s imperative you have a high-quality image, animation, or video explanation of the real solution and how it works \u2013 not an oversimplified cartoon or artsy brand image \u2013 whereas a D2C brand will probably want to invest in packaging for the perfect unboxing experience.<\/p>\n<p>And no matter what your brand agency tells you, unless you\u2019re Coinbase or Spotify, you don\u2019t need to pay thousands for a customizable icon bank or fonts (check out existing templates from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fonts.google.com\/icons\">Google<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/streamlinehq.com\/\">Streamline<\/a>, or <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fontawesome.com\/icons?d=gallery&amp;p=1\">Fontawesome<\/a> instead).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Buy_templates_instead_of_material_production\"><\/span>4. Buy templates instead of material production<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1375917 aligncenter js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1375917 aligncenter\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/4.-Buy-templates-instead-of-material-production-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p>Using an external partner to sharpen your visuals for key materials like pitch decks, your website or product packaging is often a good idea \u2013 because even if someone in your founding team speaks fluent Adobe, their limited time is likely better spent on other things.<\/p>\n<p>However, when it comes to repetitive content like visuals for a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> post, paid campaign materials, or one-pagers, you can save a lot of resources and brief time by commissioning templates that someone on your team can reuse and freely modify.<\/p>\n<p>Rule of thumb: if you need more than one version of something, a template is a must. If you need 20 versions of the same design, the first one might take you an hour to get right. The rest should be over in a couple of minutes, and if not, you\u2019re doing it wrong.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Accept_that_your_identity_will_expire_in_the_first_2-3_years\"><\/span>5. Accept that your identity will expire in the first 2-3 years<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1375918 aligncenter js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1375918 aligncenter\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/5.-Accept-that-your-identity-will-expire-in-the-first-2-3-years-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p>Finally, companies are taught to fear brand renewals (\u201cyou shouldn\u2019t change your colors now that customers are finally beginning to recognize you!\u201d) but for startups, changing your visual identity in the first two to three years of your lifecycle often makes good business sense.<\/p>\n<p>Startups tend to have limited resources to start building their brand, so it\u2019s likely that you\u2019ll want to amp up your brand once you have more learnings about your market-fit to do so.<\/p>\n<p>More importantly, startups\u2019 growth cycles are short, so it\u2019s unlikely that the same visual identity will serve its purpose for over three years. As you enter new markets, broaden your focus from early adopters, or introduce new products or verticals, your brand will require a different approach.<\/p>\n<p>Just think about Oura, whose entire vibe recently changed from performance-heavy biohacking to a more wholesome lifestyle approach, or Dropbox, who metamorphosed from a somewhat generic blue SaaS brand <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.dropbox.com\/topic\/company-dropbox-unveils-colorful-new-look-and-global-brand-campaign-foc\">to a more consumer-centric and colorful brand<\/a>.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/5-designers-shortcuts-to-help-your-new-startup-prioritize-brand-work\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#5 designer\u2019s shortcuts to help your new startup prioritize brand work&#8221; Early-stage founders often struggle with prioritizing and structuring their brand work \u2013 and admittedly, the feat can seem pretty overwhelming if you\u2019re building your entire visual identity from scratch. Color choices, fonts, and imagery can seem like petty details when you\u2019re simultaneously building your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":389310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/12\/logo-gq.jpg&signature=7a36688573ae29696ddac01b31804b46","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-389309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/389309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=389309"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/389309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/389310"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=389309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=389309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=389309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}