{"id":390725,"date":"2022-01-07T02:39:44","date_gmt":"2022-01-06T23:39:44","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/toy-fair-2022-loses-retailers-over-omicron-fears-but-still-slated-for-nycs-javits-center\/"},"modified":"2022-01-07T02:39:44","modified_gmt":"2022-01-06T23:39:44","slug":"toy-fair-2022-loses-retailers-over-omicron-fears-but-still-slated-for-nycs-javits-center","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/toy-fair-2022-loses-retailers-over-omicron-fears-but-still-slated-for-nycs-javits-center\/","title":{"rendered":"#Toy Fair 2022 loses retailers over Omicron fears \u2014 but still slated for NYC&#8217;s Javits Center"},"content":{"rendered":"<p>&#8220;<strong>#Toy Fair 2022 loses retailers over Omicron fears \u2014 but still slated for NYC&#8217;s Javits Center<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>Cue a crying Care Bear and a sad Peppa Pig: The Western Hemisphere\u2019s biggest trade show for toys is the latest victim of the Omicron virus, with some of the biggest retail buyers \u2013 including Walmart, Target and Amazon \u2013 pulling out of the in-person event, On the Money has learned.<\/p>\n<p>They join Hasbro, Jazwares and MGA Entertainment among others in ditching plans to attend the fair, still set to take place at the Javits Center in Manhattan from Feb. 19-22. Others, including Tonka Truck maker Basic Fun, are on the fence about attending, sources say.<\/p>\n<p>\u201cIt\u2019s a fluid situation,\u201d said one toymaker, Albert Maslaton, chief operating officer of Brooklyn Lollipops, who\u2019s booked to attend, but said he\u2019d rather not go \u2014 and is trying to get his money back.<\/p>\n<p>The show was canceled in 2021 for the first time in 117 years, but this year\u2019s show is set to go on \u2014 and organizer The Toy Association pointed out that biggies Lego and Mattel are still attending.<\/p>\n<p>\u201cThere is still a strong core,\u201d TIA spokeswoman, Adrienne <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>ell told On the Money. \u201cIt is fluid, but more driven by rumor mill.\u201d Amazon, she added, is registered to attend. But  industry insiders tell On the Money Amazon reps have told them they will not be there.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-04-booth-set-up.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"A toy vendor setting up his booth at ToyFair\" class=\"wp-image-20743179\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-04-booth-set-up.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-04-booth-set-up.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-04-booth-set-up.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Some big buyers and sellers of toys, including Walmart, Target and Hasbro, are bowing out of this year\u2019s Toy Fair.<\/figcaption><figcaption><span class=\"credit\">REUTERS<\/span><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-08-barbies.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"A collection of Barbie dolls set up on stands.\" class=\"wp-image-20743205\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-08-barbies.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-08-barbies.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-08-barbies.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Barbie maker Mattel is said to be attending Toy Fair in February.<\/figcaption><figcaption><span class=\"credit\">REUTERS<\/span><\/figcaption><\/figure>\n<p>TIA is requiring masks and vaccinations for everyone entering the building.<\/p>\n<p>Whether the show is canceled or takes place with fewer attendees and exhibitors, toy companies are still finding ways to connect with sellers.<\/p>\n<p>\u201cLast year when we didn\u2019t have a Toy Fair, we had our best year ever with sales up 20 percent over 2020 and 40 percent from 2019,\u201d Maslaton told The Post. \u201cWe still believe in Toy Fair but the industry is not so dependent on fairs anymore.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-05-figures.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Action figures set up in a booth at ToyFair.\" class=\"wp-image-20743236\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-05-figures.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-05-figures.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-05-figures.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Toy Fair in NYC is one of the biggest toy trade shows in the world.<\/figcaption><figcaption><span class=\"credit\">REUTERS<\/span><\/figcaption><\/figure>\n<p>Amazon pulled out of the tech-focsed CES conference in Las Vegas in December along with some of the biggest tech companies, including Twitter, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> along with JPMorgan PepsiCo and iHeartmedia.\u00a0<\/p>\n<p>Amazon, Hasbro, Walmart, Target and Jazwares did not immediately respond for comment.<\/p>\n<p>MGA announced its decision to attend Toy Fair \u201cvirtually\u201d on Monday, citing a \u201crampant COVID spike.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-07-Mennonites.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Mennonite shoppers in a toy booth.\" class=\"wp-image-20743262\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-07-Mennonites.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-07-Mennonites.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-07-Mennonites.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Vendors from across the country and world typically attend Toy Fair.<\/figcaption><figcaption><span class=\"credit\">REUTERS<\/span><\/figcaption><\/figure>\n<p>\u201cThe sad part is that the decision of whether to go or not is happening now, during the Omicron peak,\u201d said Basic Fun chief executive, Jay Foreman, who is still on the fence about attending. \u201cBut likely later next month Omicron will have subsided.\u201d<\/p>\n<p>Foreman is waffling because his largest retail accounts are the ones that have pulled out and he\u2019s concerned about his staff <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>ing safely.<\/p>\n<p>\u201cIn many cases the [big companies] haven\u2019t even brought staff back to the office at all or full time and are having problems sending their staff on the road to a city like NY and through the big airports,\u201d Foreman added.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-01-chess-.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"A chess set.\" class=\"wp-image-20743288\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-01-chess-.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-01-chess-.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-01-chess-.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Toy Fair will take place at the Javits Center starting on Feb. 19. <\/figcaption><figcaption><span class=\"credit\">REUTERS<\/span><\/figcaption><\/figure>\n<p>But for smaller toy companies, the hardship of losing their deposit \u2014 made in June \u2014 is irksome. Maslaton estimates Brooklyn Lollipops, a licensee of Nickelodeon brands, including Teenage Mutant Ninja Turtles, is investing $50,000 to attend the show.<\/p>\n<p>\u201cIf the big suppliers and retailers won\u2019t be there, what are we going for?\u201d Maslaton said.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/01\/06\/toy-fair-2022-loses-big-name-retailers-over-omicron-fears-but-still-slated-for-nycs-javits-center\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Toy Fair 2022 loses retailers over Omicron fears \u2014 but still slated for NYC&#8217;s Javits Center&#8221; Cue a crying Care Bear and a sad Peppa Pig: The Western Hemisphere\u2019s biggest trade show for toys is the latest victim of the Omicron virus, with some of the biggest retail buyers \u2013 including Walmart, Target and Amazon&#8230;<\/p>\n","protected":false},"author":1,"featured_media":390726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/01\/toy-sales-surge-03-feature.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[123330,2758,57694,106544,71089,4956,32332],"class_list":["post-390725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-1-6-22","tag-amazon","tag-hasbro","tag-on-the-money","tag-target","tag-toys","tag-walmart"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/390725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=390725"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/390725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/390726"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=390725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=390725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=390725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}