{"id":391396,"date":"2022-01-08T18:00:22","date_gmt":"2022-01-08T15:00:22","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/your-brand-needs-a-discord-community-heres-how-to-build-it\/"},"modified":"2022-01-08T18:00:22","modified_gmt":"2022-01-08T15:00:22","slug":"your-brand-needs-a-discord-community-heres-how-to-build-it","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/your-brand-needs-a-discord-community-heres-how-to-build-it\/","title":{"rendered":"#Your brand needs a Discord community \u2014 here\u2019s how to build it"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a383da8a176a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a383da8a176a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/your-brand-needs-a-discord-community-heres-how-to-build-it\/#Decide_if_Discord_is_right_for_your_brand\" >Decide if Discord is right for your brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/your-brand-needs-a-discord-community-heres-how-to-build-it\/#Set_goals\" >Set goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/your-brand-needs-a-discord-community-heres-how-to-build-it\/#Create_your_server_and_channels\" >Create your server and channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/your-brand-needs-a-discord-community-heres-how-to-build-it\/#Set_rules_and_roles\" >Set rules and roles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/your-brand-needs-a-discord-community-heres-how-to-build-it\/#Promote_your_server\" >Promote your server<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/your-brand-needs-a-discord-community-heres-how-to-build-it\/#Nurture_your_community\" >Nurture your community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/your-brand-needs-a-discord-community-heres-how-to-build-it\/#Revise_as_needed\" >Revise as needed<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Your brand needs a Discord community \u2014 here\u2019s how to build it<\/strong>&#8221;<\/p>\n<div>My main gig is <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/zapier.com\/blog\/good-content-marketing\/\">writing marketing content<\/a>, but I also wear lots of hats for an independent <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> criticism site called <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/unwinnable.com\/\">Unwinnable<\/a>. I\u2019ve been managing their social media, writing articles for them, and serving as an editor for five years now.<\/p>\n<p>At Unwinnable, we use a classic-turned-modern publishing model. We have online articles, but our main operation is our magazine: a monthly PDF that you subscribe to like a print magazine. So we\u2019re always looking for ways to make our subscribers\u2019 experience better.<\/p>\n<p>Earlier this year, we revamped our subscriber Discord server into a proper community, and I learned a lot working with the Unwinnable team to engage subscribers this way. I\u2019d like to share what I learned\u2014so here\u2019s how you can create a Discord community for your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Decide_if_Discord_is_right_for_your_brand\"><\/span>Decide if Discord is right for your brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you invest time and resources into a Discord community, make sure it\u2019ll be a good fit for your brand. Here are some factors that affect how well Discord could work for your community <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/zapier.com\/blog\/slack-vs-discord\/\">versus a platform like Slack<\/a>:<\/p>\n<p><strong>Your industry.<\/strong> Discord <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/zapier.com\/blog\/discord-for-business\/\">tends to suit B2C businesses better than B2B<\/a> since it\u2019s a casual platform originally meant for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>rs.<\/p>\n<p><strong>Audience interests.<\/strong> Age and buyer behavior will affect your audience\u2019s interest in using Discord. Younger, \u201cgeeky\u201d audiences tend to use Discord more than older, less tech-familiar groups.<\/p>\n<p><strong>Funnel stage.<\/strong> Discord works well for customers near the bottom of the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/zapier.com\/blog\/marketing-funnel-guide\/\">marketing funnel<\/a>: people who already know your organization and product.<\/p>\n<p><strong>Message archiving.<\/strong> If you plan on including a knowledge base in your community, Discord lets you search all of your server\u2019s previous messages regardless of how many you have. (Slack limits the number of previous messages that free users can see.)<\/p>\n<p><strong>Audio and video capabilities.<\/strong> Discord\u2019s signature feature is its voice and video chatting, which could serve some communities better than others.<\/p>\n<p><strong>Threading capabilities.<\/strong> Discord has a thread feature, but those threads eventually archive themselves. You\u2019ll need to use Slack for permanent threads.<\/p>\n<p><strong>NFT\/crypto support.<\/strong>\u00a0Discord <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pcgamer.com\/discord-walks-back-nft-and-cryptocurrency-plans\/\">recently considered<\/a> adding NFT and cryptocurrency features, which could be positive or negative, depending on your stance.<\/p>\n<p>At Unwinnable, we originally had a Slack community for subscribers, but we switched to Discord because it would more likely be in regular use for our audience, lots of whom are gamers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Set_goals\"><\/span>Set goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you build your community, give it goals that will guide your community design and moderation. Some popular goals for brand community Discords include:<\/p>\n<p>Unwinnable uses Discord for the last goal: offering a community as a perk for people who subscribe to the magazine. It doubles as a selling point for potential subscribers and a reason for current subscribers to stick around.<\/p>\n<p>You\u2019ll notice that most of the reasons I listed here aren\u2019t related to direct selling\u2014they\u2019re about <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/zapier.com\/blog\/transparency-in-business\/\">building trust with customers<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_your_server_and_channels\"><\/span>Create your server and channels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With your goals in mind, you can now <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/discord.com\/blog\/starting-your-first-discord-server\">create your server<\/a> and its channels.<\/p>\n<p>To start a new Discord server, click the plus sign beneath your server icons on the left side of your screen.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" class=\"aligncenter js-lazy\" alt=\"An arrow pointing to the plus sign to create new Discord server\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/1c7weFeYuqZk5n8dNNmLlh\/f0e70aef65f78df0215d71a8a6b889bc\/image5.jpg?w=1400\"\/><noscript><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/1c7weFeYuqZk5n8dNNmLlh\/f0e70aef65f78df0215d71a8a6b889bc\/image5.jpg?w=1400\" alt=\"An arrow pointing to the plus sign to create new Discord server\" srcset=\"\"\/><\/noscript><\/figure>\n<p>From there, you can create a server from scratch or choose a template. The templates give you a list of channels to start with that you can edit however you like.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" class=\"aligncenter js-lazy\" alt=\"A screenshot showing the template selection process when creating a Discord server\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/6GQwuRgsBVre8hOTWxhdE7\/7ce5ddc7ce0666460809ae2747ac376d\/image9.png?w=1400\"\/><noscript><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/6GQwuRgsBVre8hOTWxhdE7\/7ce5ddc7ce0666460809ae2747ac376d\/image9.png?w=1400\" alt=\"A screenshot showing the template selection process when creating a Discord server\" srcset=\"\"\/><\/noscript><\/figure>\n<p>After you choose a template, Discord will ask if your server will be for a club or community or a private group. Discord isn\u2019t very clear about how this question affects your server, so choose the community option or skip it.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" class=\"aligncenter js-lazy\" alt=\"A screenshot showing the options of \" club=\"\" or=\"\" community=\"\" and=\"\" my=\"\" friends=\"\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/4Asd5P4Urhyki25VZzVQzI\/8faadc6819229139251e76d45927c64e\/image4.png?w=1400\"\/><noscript><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/4Asd5P4Urhyki25VZzVQzI\/8faadc6819229139251e76d45927c64e\/image4.png?w=1400\" alt=\"A screenshot showing the options of \" club=\"\" or=\"\" community=\"\" and=\"\" my=\"\" friends=\"\" srcset=\"\"\/><\/noscript><\/figure>\n<p>Now, for the most important part: your server name and icon. Choose a name that includes your business name and an icon that matches your other brand assets, such as a logo.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" class=\"aligncenter js-lazy\" alt=\"A screenshot showing where you put your name and logo when creating the server\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/6K6kTEpaTUZcR52GIXWNod\/9e5736b3c7c16b64d0d3c5b7caa0b21f\/image3.png?w=1400\"\/><noscript><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/6K6kTEpaTUZcR52GIXWNod\/9e5736b3c7c16b64d0d3c5b7caa0b21f\/image3.png?w=1400\" alt=\"A screenshot showing where you put your name and logo when creating the server\" srcset=\"\"\/><\/noscript><\/figure>\n<p>Congrats! You have a Discord server. Time to add channels.<\/p>\n<p>Think of your Discord server\u2019s channels as different places to talk about specific topics. You\u2019ll see them to the left of your server\u2019s messages.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" class=\"aligncenter js-lazy\" alt=\"A screenshot of the channels sidebar in Discord\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/4HMlvKvVUJYlTMDNwgiXF8\/3e9430eb8e3817230d3304afdc881cf0\/image8.png?w=1400\"\/><noscript><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/4HMlvKvVUJYlTMDNwgiXF8\/3e9430eb8e3817230d3304afdc881cf0\/image8.png?w=1400\" alt=\"A screenshot of the channels sidebar in Discord\" srcset=\"\"\/><\/noscript><\/figure>\n<p>Text channels let you communicate with text and photos like other messaging <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s. Voice channels allow the people who enter it to talk over voice and video.<\/p>\n<p>Make sure your channels tie back to the goals you set for your community. For example, if you want to build a community for your customers, you could make channels based on everyday discussion topics like pets or TV. Or maybe you want to share brand updates\u2014make sure to give them a dedicated channel.<\/p>\n<p>Since Unwinnable is a pop culture criticism site, most of our Discord discussions happen in channels dedicated to mediums like TV and games. Think about the topics you want your community members to talk about, and make channels that match.<\/p>\n<p>Depending on your objectives, you can make your server a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/discord.com\/blog\/best-practices-for-starting-a-great-community-on-discord\">Community server<\/a> with added promotion features and analytics. If you want to keep your server small and exclusive like Unwinnable, though, you might be better off with a normal server. And you can always start as a normal server and switch to community features once you get the hang of Discord.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Set_rules_and_roles\"><\/span>Set rules and roles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Community servers have built-in rules pages that members have to read and approve before posting. Your server\u2019s rules should help you facilitate healthy discussions and create a safe space.<\/p>\n<p>Here\u2019s what the Unwinnable Discord community\u2019s rules look like:<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1377565 js-lazy\" alt=\"Unwinnable's community rules\" width=\"1339\" height=\"665\" sizes=\"auto, (max-width: 1339px) 100vw, 1339px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6.png 1339w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6-280x139.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6-270x135.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6-540x268.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6-796x395.png 796w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1377565\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6.png\" alt=\"Unwinnable's community rules\" width=\"1339\" height=\"665\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6.png 1339w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6-280x139.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6-270x135.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6-540x268.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/image6-796x395.png 796w\"\/><\/noscript><\/a><figcaption>Credit: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/zapier.com\/blog\/build-a-discord-community\/\">Melissa King \/ Zapier<\/a><\/figcaption><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fgrowth-quarters%2F2022%2F01%2F08%2Fyour-brand-needs-discord-community-heres-how-to-build-it-syndication%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Unwinnable\u2019s community rules (click for full-size image)\" data-title=\"Share Unwinnable\u2019s community rules (click for full-size image) on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Unwinnable\u2019s community rules (click for full-size image) on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Unwinnable\u2019s community rules (click for full-size image)<\/figcaption><\/figure>\n<p>As you can see, they don\u2019t have to be super long to do the job. Find more rule inspiration in <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/discord.com\/moderation\/1500000176081-203:-Developing-Server-Rules\">Discord\u2019s moderation guide<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/gist.github.com\/Ryonez\/ea992e49d4923980426b0128603fd42f\">this quick guide on GitHub<\/a> (shout out to Unwinnable\u2019s editor-in-chief, David Shimomura, for writing these rules for me to post).<\/p>\n<p>Once you\u2019ve taken care of the rules, it\u2019s time to create Discord roles for your community members. Roles determine a member\u2019s admin permissions, accessible channels, name color, and appearance on your server\u2019s Online list. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.discord.com\/hc\/en-us\/articles\/214836687-Role-Management-101\">This Discord support article<\/a> explains how role hierarchies and permissions work in detail, and it\u2019s worth checking out as you\u2019re getting started.<\/p>\n<p>If you have a normal Discord server, you can use <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/zapier.com\/blog\/ways-to-manage-your-discord-server-with-automation\/\">an automation tool like Zapier<\/a> to automatically assign a role that grants access to your channels after someone reacts to your rules. Zapier can also help you set roles based on members\u2019 interactions with other platforms to give them access to channels relevant to their interests.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promote_your_server\"><\/span>Promote your server<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that your server is ready to go, it\u2019s time to promote it in places where potential community members will see it. If you keep your community open to the public, use your invite link to its fullest potential. To find your Discord invite link, click the arrow next to your server name in the upper-right corner, and select <em>Invite People<\/em>.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" class=\"aligncenter js-lazy\" alt=\"A screenshot showing the Invite People option on the sidebar in Discord\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/5xr6YSBsyvoL1UI8N0hJFv\/39a9224c25d1edb8a1b9ceab44a5df6d\/image2.png?w=1400\"\/><noscript><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/5xr6YSBsyvoL1UI8N0hJFv\/39a9224c25d1edb8a1b9ceab44a5df6d\/image2.png?w=1400\" alt=\"A screenshot showing the Invite People option on the sidebar in Discord\" srcset=\"\"\/><\/noscript><\/figure>\n<p>From there, you can share it anywhere potential members will see, including social media, email <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letters, and your website. Anyone who clicks on your link will be prompted to join your Discord community.<\/p>\n<p>Since the Unwinnable server is aimed at subscribers, we share a link to it in every issue release email and advertise it as a perk for subscribers on the site\u2019s subscription page.<\/p>\n<p><img decoding=\"async\" alt=\"A CTA to join the Discord community on Unwinnable's Twitter announcement of a new issue\" class=\"js-lazy\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/3LLTJFy6UHZqe0h1OroPZL\/1ae6d627d185a79ff1fcfc79fe7c2456\/image1.png?w=1400\"\/><\/p>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/3LLTJFy6UHZqe0h1OroPZL\/1ae6d627d185a79ff1fcfc79fe7c2456\/image1.png?w=1400\" alt=\"A CTA to join the Discord community on Unwinnable's Twitter announcement of a new issue\" class=\"\" srcset=\"\"\/><\/noscript><\/p>\n<p>Don\u2019t underestimate the power of consistent reminders. Recently, a newer member of the Unwinnable Discord community said they just remembered we had a server. I asked them what reminded them, and they told me the big red \u201cJoin us on Discord!\u201d button in their issue release email did the trick.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nurture_your_community\"><\/span>Nurture your community<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Discord server is an ongoing investment. You\u2019ll need to stay involved in your community to keep it growing.<\/p>\n<p>Assign moderators or administrators to handle any issues in your community or help members with Discord features. When your community is small, you don\u2019t have to hire a dedicated community manager, but as it grows, you might consider moderators.<\/p>\n<p>And just like in real life, you can\u2019t expect a conversation in Discord without contributing to it. Ask your team members to take part in community discussions. You don\u2019t always have to have profound things to say. Just have fun, like I did sharing this tweet of the Boss Baby at the Macy\u2019s Thanksgiving Parade:<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" class=\"aligncenter js-lazy\" alt=\"A screenshot of Melissa's post in Discord, with a link to the Boss Baby float from the Macy's Thanksgiving Day Parade\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/3eAsBgIKRQfPUvM7kPd8Mq\/fedf7705a257cb567e0bc4f16f8ff91c\/image7.png?w=1400\"\/><noscript><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/3eAsBgIKRQfPUvM7kPd8Mq\/fedf7705a257cb567e0bc4f16f8ff91c\/image7.png?w=1400\" alt=\"A screenshot of Melissa's post in Discord, with a link to the Boss Baby float from the Macy's Thanksgiving Day Parade\" srcset=\"\"\/><\/noscript><\/figure>\n<p>Once you get a good base of people talking in your Discord community, try running events like giveaways, polls, or get-togethers. You can <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.discord.com\/hc\/en-us\/articles\/4409494125719-Scheduled-Events\">schedule an event<\/a> in one of your text or voice channels by clicking the arrow next to your server name and choosing Create Event.<\/p>\n<p>Zapier can also take some of the load off when you\u2019re growing a Discord community. Try connecting it to your blog or shop to send a message automatically when you have a new blog post or product. You can also have Zapier automatically greet new community members when they join.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Revise_as_needed\"><\/span>Revise as needed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After you set up your Discord community, don\u2019t be afraid to make changes based on member activity and server analytics. If a channel isn\u2019t getting much activity, consider deleting or changing it. Add or modify your server rules as needed to keep your community members happy and safe.<\/p>\n<p>Just make sure to update everyone whenever you adjust something. Make an announcements channel at the top of your channel list, and tag everyone when you announce a change.<\/p>\n<p><em>This article by Melissa King was first published on the Zapier blog. Find the original post <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/zapier.com\/blog\/build-a-discord-community\/\">here<\/a>.<\/em><\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/your-brand-needs-discord-community-heres-how-to-build-it-syndication\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Your brand needs a Discord community \u2014 here\u2019s how to build it&#8221; My main gig is writing marketing content, but I also wear lots of hats for an independent media criticism site called Unwinnable. I\u2019ve been managing their social media, writing articles for them, and serving as an editor for five years now. 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