{"id":392041,"date":"2022-01-10T17:11:14","date_gmt":"2022-01-10T14:11:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/entrepreneurs-your-social-networks-should-be-small-and-curated\/"},"modified":"2022-01-10T17:11:14","modified_gmt":"2022-01-10T14:11:14","slug":"entrepreneurs-your-social-networks-should-be-small-and-curated","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/entrepreneurs-your-social-networks-should-be-small-and-curated\/","title":{"rendered":"#Entrepreneurs! Your social networks should be small and curated"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3cc5a537ae7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3cc5a537ae7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/entrepreneurs-your-social-networks-should-be-small-and-curated\/#Offline_and_online_social_networks\" >Offline and online social networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/entrepreneurs-your-social-networks-should-be-small-and-curated\/#Using_our_online_networks\" >Using our online networks<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Entrepreneurs! Your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> networks should be small and curated<\/strong>&#8221;<\/p>\n<div><em>Bigger is always better<\/em>. Many of us think this is true when it comes to building our online networks of social media friends, connections and followers. But <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1016\/j.jbusres.2019.07.032\">new research suggests<\/a> the opposite may be closer to the truth: curating small networks of trusted connections may be smarter in the long run. While this may seem counterintuitive, it also comes with a caveat.<\/p>\n<p>We often feel compelled and are even encouraged by social media platforms, to grow our networks. Consider all the prompts about \u201csomeone else you might know\u201d and \u201cwho to follow.\u201d We all want the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1111\/j.1083-6101.2008.00409.x\"><em>sociometrics<\/em><\/a> (that number of friends or followers posted in the corner of your profile) to look good.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Offline_and_online_social_networks\"><\/span>Offline and online social networks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Both offline and online, our social networks can function as either <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1086\/323038\"><em>prisms<\/em> or <em>pipes<\/em><\/a>.<\/p>\n<p>As <em>prisms<\/em>, they broadcast to others our likes, dislikes, opinions, interests, activities, and more. They signal who we are, or want to be, to our network of social connections.<\/p>\n<p>As <em>pipes<\/em>, they act as conduits through which help and resources can flow. Using our networks as pipes is an important part of how we build relationships. We give and receive advice, advocacy, endorsement, emotional support, and tangible things (<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/dx.doi.org\/10.1561\/0300000052\">like entrepreneurs do, for example<\/a>).<\/p>\n<p>Studies of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1016\/0148-2963(95)00161-1\">face-to-face networks<\/a> have <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly shown that, whether we use our networks as prisms or pipes, bigger is better.<\/p>\n<p>But what about online?<\/p>\n<p>We flock to social media networks like Facebook, Twitter, LinkedIn, and Instagram because it\u2019s easy to view, share and store our connections, allowing us to communicate with them whenever we want. That\u2019s what makes connecting online and offline so different. We can\u2019t search and find a comment we made six days ago to a friend over coffee. We can, however, find and reshare a conversation we had with our Facebook \u201cfriends\u201d three years ago. It turns out that\u2019s a really important distinction.<\/p>\n<p>It\u2019s when we use our online networks as pipes, not prisms, that small matters and seems to be valuable. In a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1016\/j.jbusres.2019.07.032\">recent study of Canadian entrepreneurs<\/a>, our team of researchers uncovered this counterintuitive point and shed light on the reasons why.<\/p>\n<p>We think it suggests some broader insights.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_our_online_networks\"><\/span>Using our online networks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For people to actually use their online networks as pipes for resources and support, three things need to come together. First, we need to believe we have the ability to ask for or give a resource or support (termed <em>exchange<\/em>). Second, we need to have a way to actually make the exchange h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>en. And finally, we need to want to conduct the exchange.<\/p>\n<p>All those digital viewing, scanning, sharing, searching and storing capabilities of our social media networks make it really easy for us to believe we have the ability and arrangements to use our networks as pipes. I can quickly and easily ask my online network for something I need and get a quick response. But our research suggests that we don\u2019t always have the willingness to ask.<\/p>\n<p>Through interviews with entrepreneurs, we uncovered that the reason is likely that people are really worried about what others will think. This perceived <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.5465\/amr.2009.0382\">social judgment risk<\/a> can get in the way of entrepreneurs getting helpful resources from their online networks. We suspect it\u2019s not just entrepreneurs who are worried about this. That\u2019s because perceived social judgment risk is a product of audience collapse, which reduces our willingness to reach out online.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1177\/1461444810365313\">Audience collapse<\/a> happens when we add people to our online networks from all aspects of our lives. These might be people we know well and people we barely know; personal connections, work acquaintances, volunteer connections, hometown connections and those with shared interests and hobbies.<\/p>\n<p>By building these varied and oversized networks, and inviting so many different people to join, our willingness to ask for help goes down. With all that searching, viewing and sharing, who knows where our request might land?<\/p>\n<p>Our research reveals that many of us likely perceive a lot of social judgment risk in asking for anything but information from our online networks. We are worried that others will judge our asks as weak, needy, unsure, confused, too personal or otherwise inappropriate, making us less willing to seek help. This dark side implication of <em>bigger is better<\/em> social media networking is rarely discussed.<\/p>\n<p>If this resonates, what can you do?<\/p>\n<p>To make our social media networks useful as pipes, we suggest creating <em>trust networks<\/em>. These are purpose-built to stay small \u2014 yes, small. Only add people who will support, not negatively judge, and help you\u00a0 \u2014 these are the people you trust.<\/p>\n<p>A trust network is likely to be very high in <em>reciprocity<\/em>, or the giving and getting of help, because all members feel it is a safe place to ask for and give help. It becomes a really useful pipe network where small, not big, is valuable.<\/p>\n<p>So, if you want to use your online networks as a prism to signal things to the world \u2014 stay big. But if you want to give and get help, then create a purpose-built, small trust network on social media. We think you\u2019ll be glad you did.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img decoding=\"async\" loading=\"lazy\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;\" alt=\"The Conversation\" width=\"1\" height=\"1\" class=\"js-lazy\" src=\"https:\/\/counter.theconversation.com\/content\/160755\/count.gif?distributor=republish-lightbox-basic\"\/><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><noscript><img decoding=\"async\" loading=\"lazy\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;\" src=\"https:\/\/counter.theconversation.com\/content\/160755\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" class=\"\" srcset=\"\"\/><\/noscript><\/p>\n<p><em>This article by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/profiles\/claudia-smith-1221564\">Claudia Smith<\/a>, Assistant Professor, Gustavson School of Business, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/institutions\/university-of-victoria-1182\">University of Victoria, <\/a>is republished from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/when-it-comes-to-social-networks-bigger-isnt-always-better-160755\">original article<\/a>.<\/em><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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Your social networks should be small and curated&#8221; Bigger is always better. Many of us think this is true when it comes to building our online networks of social media friends, connections and followers. But new research suggests the opposite may be closer to the truth: curating small networks of trusted connections may be&#8230;<\/p>\n","protected":false},"author":1,"featured_media":392042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/team-gq.jpeg&signature=db79671d8641b2e2cda579d329cf64a9","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-392041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/392041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=392041"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/392041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/392042"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=392041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=392041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=392041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}