{"id":396064,"date":"2022-01-18T23:07:04","date_gmt":"2022-01-18T20:07:04","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/microsofts-splurge-on-activision-blizzard-could-mainstream-the-metaverse\/"},"modified":"2022-01-18T23:07:04","modified_gmt":"2022-01-18T20:07:04","slug":"microsofts-splurge-on-activision-blizzard-could-mainstream-the-metaverse","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsofts-splurge-on-activision-blizzard-could-mainstream-the-metaverse\/","title":{"rendered":"#Microsoft\u2019s splurge on Activision Blizzard could mainstream the metaverse"},"content":{"rendered":"<p>&#8220;<strong>#Microsoft\u2019s splurge on Activision Blizzard could mainstream the metaverse<\/strong>&#8221;<\/p>\n<div>\n                            Microsoft\u2019s $68.7B splurge <span class=\"s1\">on Activision Blizzard is huge <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> for gaming, but the company has also pointed to the impact on another market: the metaverse.<\/span><\/p>\n<p>In a press release announcing the plan, the Xbox owner said the deal will \u201c<span>provide building blocks\u201d for the metaverse. <\/span><span>Satya Nadella, Microsoft\u2019s chairman and CEO, reiterated the point in a letter to shareholders:<\/span><\/p>\n<blockquote>\n<p class=\"\">Gaming has been key to Microsoft since our earliest days as a company. Today, it\u2019s the largest and fastest-growing form of entertainment, and as the digital and physical worlds come together, it will play a critical role in the development of metaverse platforms.<\/p>\n<\/blockquote>\n<p>Bobby Kotick, the CEO of Activision Blizzard, further touted the metaverse.<\/p>\n<p>\u201cOur talent and our <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s are important components of the construction of a rich metaverse,\u201d he said in a letter to employees.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1378288 js-lazy\" alt=\"Microsoft's splurge on Activision Blizzard could be key to the company's metaverse plans. Credit: Microsoft\" width=\"1640\" height=\"923\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18.jpg\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-280x158.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-240x135.jpg 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-480x270.jpg 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-1536x864.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-796x448.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-1592x896.jpg 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-1200x675.jpg 1200w\"\/><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fplugged%2F2022%2F01%2F18%2Fmicrosoft-activision-blizzard-deal-could-mainstream-the-metaverse%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: The transaction is subject to regulatory review. It\u2019s expected to close at some point in Microsoft\u2019s fiscal year ending June 30 2023. Credit: Microsoft\" data-title=\"Share The transaction is subject to regulatory review. It\u2019s expected to close at some point in Microsoft\u2019s fiscal year ending June 30 2023. Credit: Microsoft on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share The transaction is subject to regulatory review. It\u2019s expected to close at some point in Microsoft\u2019s fiscal year ending June 30 2023. Credit: Microsoft on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>The transaction is subject to regulatory review. It\u2019s expected to close at some point in Microsoft\u2019s fiscal year ending June 30 2023. Credit: Microsoft<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1378288\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18.jpg\" alt=\"Microsoft's splurge on Activision Blizzard could be key to the company's metaverse plans. Credit: Microsoft\" width=\"1640\" height=\"923\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-280x158.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-240x135.jpg 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-480x270.jpg 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-1536x864.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-796x448.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-1592x896.jpg 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/header-jan18-1200x675.jpg 1200w\"\/><\/noscript><\/figure>\n<p><span>If you\u2019re cynical about their statements, I don\u2019t blame you. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The metaverse buzz has been largely <span class=\"s2\">driven by <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/span> \u2014 I mean, err, Meta \u2014 a company that desperately needs a makeover. The actual projects, meanwhile, range from glorified VR to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bbc.co.uk\/news\/technology-59154520\"><span class=\"s2\">dystopian nightmares<\/span><\/a>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">That doesn\u2019t mean the hype is going away. The opportunities for an embodied internet that blends real and virtual worlds are enormous \u2014 both for investors and users. Gaming could be the first step to fulfilling this promise.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Not only can gamers monetize the metaverse; they can also become the early adopters who push it into the mainstream.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Some metaverses arguably already exist in games. Nadella certainly thinks that\u2019s the case.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cIf you take Halo as a game, it is a metaverse,\u201d <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-11-02\/microsoft-s-own-metaverse-is-coming-and-it-will-have-powerpoint?sref=ExbtjcSG\"><span class=\"s2\">he told Bloomberg TV<\/span><\/a>\u00a0last November. \u201cMinecraft is a metaverse, and so is Flight Sim. In some sense, they are 2D today, but the question is, can you now take that to a full 3D world, and so we absolutely plan to do so.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Xbox and Activision Blizzard are yet to make inroads into VR gaming, although Microsoft has produced the Hololens mixed reality headsets. The company\u2019s metaverse could also draw on its established gaming business, professional services, and Azure cloud-computing platform.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Indeed, analysts were bullish about this offering before the Activision Blizzard acquisition.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cWe would argue that Microsoft is extremely well positioned having almost all of the major capabilities required to deliver a metaverse platform today,\u201d Bernstein analyst Mark Moerdler said earlier this month, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.marketwatch.com\/story\/why-microsoft-could-be-extremely-well-positioned-for-metaverse-success-11642106085\"><span class=\"s2\">according to MarketWatch<\/span><\/a>.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Those capabilities could now encompass Activision Blizzard\u2019s catalog of games, 400 million monthly users, and nearly 10,000 employees. That gives Microsoft a big edge over rivals such as <span class=\"s2\">Meta<\/span>.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There\u2019s only one fair way to settle the feud: arm Zuckerberg with an Oculus Quest 2 and Nadella with a Hololens, and send them to the metaverse for a duel at high noon.<\/span><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/microsoft-activision-blizzard-deal-could-mainstream-the-metaverse\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Microsoft\u2019s splurge on Activision Blizzard could mainstream the metaverse&#8221; Microsoft\u2019s $68.7B splurge on Activision Blizzard is huge news for gaming, but the company has also pointed to the impact on another market: the metaverse. In a press release announcing the plan, the Xbox owner said the deal will \u201cprovide building blocks\u201d for the metaverse. Satya&#8230;<\/p>\n","protected":false},"author":1,"featured_media":396065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/plugged?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/Untitled-design-6.jpg&signature=49ef55fd584b0e2dea7f14ce1d2d3327","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-396064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/396064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=396064"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/396064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/396065"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=396064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=396064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=396064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}