{"id":397710,"date":"2022-01-22T17:15:00","date_gmt":"2022-01-22T14:15:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/nfts-forget-apes-and-penguins-lets-talk-diapers-hardware-and-museums\/"},"modified":"2022-01-22T17:15:00","modified_gmt":"2022-01-22T14:15:00","slug":"nfts-forget-apes-and-penguins-lets-talk-diapers-hardware-and-museums","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/nfts-forget-apes-and-penguins-lets-talk-diapers-hardware-and-museums\/","title":{"rendered":"# NFTs: Forget apes and penguins \u2014 Let\u2019s talk diapers, hardware and museums"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a33bd83a249d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a33bd83a249d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/nfts-forget-apes-and-penguins-lets-talk-diapers-hardware-and-museums\/#Co-marketing_to_in-market_segments\" >Co-marketing to in-market segments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/nfts-forget-apes-and-penguins-lets-talk-diapers-hardware-and-museums\/#Cross-brand_loyalty_marketing\" >Cross-brand loyalty marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/nfts-forget-apes-and-penguins-lets-talk-diapers-hardware-and-museums\/#Experiential_marketing\" >Experiential marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/nfts-forget-apes-and-penguins-lets-talk-diapers-hardware-and-museums\/#New_product_launches\" >New product launches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/nfts-forget-apes-and-penguins-lets-talk-diapers-hardware-and-museums\/#Team-building_for_sales\" >Team-building for sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/nfts-forget-apes-and-penguins-lets-talk-diapers-hardware-and-museums\/#But_first_things_first\" >But, first things first<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong># NFTs: Forget apes and penguins \u2014 Let\u2019s talk diapers, hardware and museums <\/strong>&#8221;<\/p>\n<div class=\"post-content\" data-v-128018ef>Though the likes of Bored Apes and Pudgy Penguins take the headlines, and the potential for decentralized finance (DeFi) and play-to-earn gaming is undeniably grand and exciting, the marketing potential for nonfungible tokens (NFTs) deserves equal attention. It boils down to this: With NFTs, virtually anything can be gamified to promote desired marketing outcomes.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-01\/8a56185f-4c0c-4cee-97bf-ce3499c18463.png\"><\/figure>\n<p>Gamification \u2014 defined by Gabe Zichermann, author of <em>The Gamification Revolution<\/em>, as a \u201cprocess of using <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> thinking and game dynamics to engage audiences and solve problems\u201d \u2014 is not new to sales and marketing. What is new are the mechanisms by which you can engage and motivate prospects and customers. And, gosh, they are exciting. To illustrate the point, here are five example use-cases of NFTs for marketers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Co-marketing_to_in-market_segments\"><\/span>Co-marketing to in-market segments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s say you\u2019re one of the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately 40 million people in the United States who move each year. As a \u201cnew mover,\u201d you are highly coveted by a slew of brands that are keen to meet your highly-predictable needs.<\/p>\n<p>In the past, if Sherwin Williams (paint), Simplisafe (home security), Spectrum (cable), Stanley Black &amp; Decker (hardware), Sony (electronics) and Pottery Barn (furniture) wanted to get together as one to market to you at your time of abundant need, it would be virtually impossible. After all, differing internal systems, an entrenched hesitancy to share data, dissimilar promotional structures and loyalty program designs, overlapping points of distribution and other roadblocks invariably create insurmountable gridlock.<\/p>\n<p>Now, imagine those brands teaming together to create a Move Me NFT or something similar. Consumers purchasing these would create revenue for all the participating brands and put our New Mover into a virtual community where they can tour neighborhoods, attend a house-warming party in the Metaverse with a celebrity, enter to win digital real estate, hang their digital art and, of course, learn about how each brands\u2019 products\/services can help them along with an \u201cexclusive and generous\u201d discount.<\/p>\n<p>Moreover, you could offer our hyper-coveting consumer Bitcoin (BTC), Ether (ETH) or other coin rewards as incentives for buying from two or more of the Move Me brands \u2014 funded from the NFT revenue pool or contributions from the program participants on a relative scale.<\/p>\n<p>Name your segment: The possibilities are virtually endless. <\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>Why are major global brands experimenting with NFTs in the Metaverse?<\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cross-brand_loyalty_marketing\"><\/span>Cross-brand loyalty marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Suppose you\u2019re a brand with multiple consumer packaged goods (CPGs) products in your portfolios such as diapers, detergent, oral care, over-the-counter medicines and skincare. Your goal: To create a mechanism for rewarding customers for buying across your portfolio, more of the time.<\/p>\n<p>Most attempts at something like this in the past have been colossal failures. The combination of a burdensome proof-of-purchase mechanism and lack of a truly behaviorally-motivational cross-currency have doomed the efforts.<\/p>\n<p>But, what if their customers could create a My [insert brand name here] wallet and link it to their store cards such as Food Lion\u2019s MVP Program, Kroger Plus or CVS ExtraCare, for example. Now, proof-of-purchase can be effortless cross-brand. Armed with transaction data and a broader customer profile, any of the participating brands can airdrop NFT rewards (an offer to add their newborn\u2019s picture to collectible art, for instance), metaverse experiences and even currency. Even the retailer can get in on the action.<\/p>\n<p>While getting small sums back in fiat currency or dollars-off a future purchase can be traditionally underwhelming for the effort of engaging, the addition of crypto with its swapability and potential to accumulate value can become a true game-changer. Think value perception.<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>The biggest consumer brands that engaged with crypto in 2021<\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Experiential_marketing\"><\/span>Experiential marketing <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine this: You\u2019re home on your computer in Manchester dreaming of a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a> to Manhattan. So, you take a virtual tour of the city\u2019s iconic destinations and also visit specific stores, restaurants, clubs, theaters and more that are promoted within the tour in an effort to have you add them to your itinerary.<\/p>\n<p>As you visit each destination, you can collect NFTs, which could serve as digital souvenirs to dial up the excitement for your trip while also gaining you priority access, unique experiences, special offers and more. <\/p>\n<p>Let\u2019s say you\u2019ve added the Museum of Modern Art to your itinerary. Your NFT could get you access to an exclusive auction of NFTs of iconic NYC art and perhaps even entry to a \u201chidden exhibit\u201d at the museum. Oh, and crypto opens up a whole new fundraising mechanism for nonprofits like MOMA.<\/p>\n<p><iframe loading=\"lazy\" title=\"Why the world\u2019s largest museum is exhibiting NFTs | Interview with Hermitage curator\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/w_arMt5ZCkc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Show your NFT to the restaurants on your list and you get a surprise amuse-bouche or the opportunity to order a \u201chidden\u201d menu item. I could go on and on. The opportunities to promote tourism are vast.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"New_product_launches\"><\/span>New product launches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, consider the automobile manufacturer that has no issues connecting with someone who\u2019s in-market for a new car, as they\u2019re already everywhere this customer is searching, but has a much higher hill to climb in exciting existing customers not in-market to upgrade to a significant model-year update.<\/p>\n<p>If that manufacturer, however, nurtures its community of customers to express its shared passion for the brand, affinity to their current product and the binding interest and excitement of NFTs, all that can change. <\/p>\n<p>Picture a dynamic NFT<em> <\/em>drop to this community that teases the new model at first, then adds additional looks and features over a set time period to drive engagement. At each juncture, there are additional opportunities to see a virtual demonstration of those features and, of course, request a test drive.<\/p>\n<p>At the dealership, the NFT brings with it \u201cexclusive offers\u201d and, based on content the consumer has watched, enables the dealer to provide a more focused and customized test drive experience. And, of course, the NFT becomes a collectible \u2014 particularly if the customer chooses to actually purchase the product.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Team-building_for_sales\"><\/span>Team-building for sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to the annual sales kickoff meeting, what can be more underwhelming than a \u201cSteve Balmeresque\u201d speech that goes off the rails, interminable stock-photo littered slide decks and talks of meeting an annual \u201cstretch\u201d target which is, in actuality, a euphemism for lotsa luck buddy.<\/p>\n<p>Now, imagine every member of your team selecting from a gallery of NFTs the one that they think embodies their approach to driving success in the upcoming year. Then, having members choose (or be chosen on) teams based on their likemindedness or compatibility.<\/p>\n<p>Teams could be revealed at your kickoff meeting (live or virtual). Each team would then be given a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of challenges designed to immerse themselves in the strategy that has been set and the dynamics of their marketplace, among others. These, along with meeting set goals baked into smart contracts, could reward members with crypto, other NFTs, or any other \u201ccurrency\u201d you want to consider. And, the NFTs themselves become badges of achievement with varying degrees of rarity.<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>We haven&#8217;t even begun to tap into the potential of NFTs<\/em><\/strong><\/p>\n<p>The concept can be taken further by making it evergreen, allowing trading, making airdrop \u201cbonuses\u201d and more. To see another example of the concept in action, check out what Enjin did for Microsoft to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/enjin.io\/blog\/microsoft-azure-heroes\">engage<\/a> its developer community.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"But_first_things_first\"><\/span>But, first things first<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">Technology<\/a> and consumer adoption are still in their relative infancy, of course. But, things are moving very fast, driven by huge injections of investment capital, a literal \u201cland grab\u201d among major players and the transcendent powers of FOMO.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-01\/52a453af-0a00-4957-a8c1-5ba94cc87910.png\"><\/figure>\n<p>In the meantime, a massive consumer education campaign supported by the entire industry is in order. Not just in <em>how<\/em> to buy, sell and exchange crypto and NFTs, but \u2013 perhaps more importantly \u2013 how to do so safely. Because, let\u2019s face it: if you think the scams, phishing, hacking and other nefarious actors are sophisticated and evil now (and they are) it\u2019s only going to get worse the more mainstream the multiverse becomes. <\/p>\n<p>Yes, fortune favors the brave. But, let\u2019s face it, trust and confidence are essential pillars of possibility. <\/p>\n<p>So, the next time you shrug off as \u201cinsane\u201d that a Beeple collage sold for $69.3 million, think instead of what the technology holds for the future. Think big. Test aggressively. And, educate, educate, educate.<\/p>\n<p class=\"post-content__disclaimer\"><em>This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.<\/em><\/p>\n<p class=\"post-content__disclaimer\"><em>The views, thoughts and opinions expressed here are the author\u2019s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.<\/em><\/p>\n<div>\n<div style=\"background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;\"><strong>Rich Feldman<\/strong> currently leads marketing for Finario, an enterprise capital planning SaaS provider. Prior, he was chief marketing officer at PrimaHealth Credit and was an agency owner\/partner and chief strategy officer at Doner CX (part of the MDC Partners Network), where he led the CRM, analytics, digital <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> and other strategic areas of the business. Rich has lectured on strategy at the New York University Master\u2019s Program in marketing, at Syracuse University and is an adjunct professor at Western Connecticut University \u2014 where he is an advisery board member of the Ancell School of Business. He is also the author of the book, <em>Deconstructing Creative Strategy<\/em>.<\/div>\n<\/div>\n<p><template data-name=\"subscription_form\" data-type=\"nifty_newsletter\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/nfts-forget-apes-and-penguins-let-s-talk-diapers-hardware-and-museums\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# NFTs: Forget apes and penguins \u2014 Let\u2019s talk diapers, hardware and museums &#8221; Though the likes of Bored Apes and Pudgy Penguins take the headlines, and the potential for decentralized finance (DeFi) and play-to-earn gaming is undeniably grand and exciting, the marketing potential for nonfungible tokens (NFTs) deserves equal attention. It boils down to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":397711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDEvZTU4MjdkMWQtMDhkYy00NGEwLWFmZGYtNGMwODFmZDhlOTJhLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74894,95118,74892,116,55649,4965],"class_list":["post-397710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blockchain","tag-nft","tag-tokens","tag-art","tag-artists","tag-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/397710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=397710"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/397710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/397711"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=397710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=397710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=397710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}