{"id":399879,"date":"2022-01-26T17:00:36","date_gmt":"2022-01-26T14:00:36","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-google-chrome-will-use-topics-to-track-you-for-ads\/"},"modified":"2022-01-26T17:00:36","modified_gmt":"2022-01-26T14:00:36","slug":"how-google-chrome-will-use-topics-to-track-you-for-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-google-chrome-will-use-topics-to-track-you-for-ads\/","title":{"rendered":"#How Google Chrome Will Use \u201cTopics\u201d to Track You for Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2571f03e5f3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2571f03e5f3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-chrome-will-use-topics-to-track-you-for-ads\/#What_Was_FLoC\" >What Was FLoC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-chrome-will-use-topics-to-track-you-for-ads\/#What_Is_%E2%80%9CTopics%E2%80%9D\" >What Is \u201cTopics\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-chrome-will-use-topics-to-track-you-for-ads\/#How_Is_Topics_Different_Than_FLoC\" >How Is Topics Different Than FLoC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-chrome-will-use-topics-to-track-you-for-ads\/#Can_I_Opt-Out\" >Can I Opt-Out?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-google-chrome-will-use-topics-to-track-you-for-ads\/#When_Will_%E2%80%9CTopics%E2%80%9D_Roll_Out\" >When Will \u201cTopics\u201d Roll Out?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>&#8220;#How Google Chrome Will Use \u201cTopics\u201d to Track You for Ads&#8221;<\/strong><\/p>\n<div>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"type:primaryImage size-full wp-image-781943\" data-pagespeed-lazy-srcset=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2022\/01\/Topics-API.jpg?width=398&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1 400w, https:\/\/www.howtogeek.com\/wp-content\/uploads\/2022\/01\/Topics-API.jpg?width=1198&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1 1200w\" sizes=\"auto, 400w, 1200w\" data-pagespeed-lazy-src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2022\/01\/Topics-API.jpg?width=1198&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Google's Topics API image.\" width=\"1200\" height=\"675\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"type:primaryImage imagecredit\">Google<\/span><\/figcaption><\/figure>\n<p>Google\u2019s brief experiment with\u00a0Federated Learning of Cohorts (FLoC) has come to an end. The replacement is simply named \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/chrome\/get-know-new-topics-api-privacy-sandbox\/\">Topics<\/a>.\u201d Let\u2019s take a look at how Google will use this to track your browsing habits in Chrome.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"What_Was_FLoC\"><\/span>What Was FLoC?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we dive into \u201cTopics,\u201d let\u2019s talk about what they\u2019re replacing.\u00a0Federated Learning of Cohorts (FLoC) was a method for advertisers to track user data in Chrome without cookies.<\/p>\n<p>FLoC enables \u201cbehavioral targeting\u201d without cookies. When you visit a website in Chrome, your browser history is assigned an identifier that puts you in a group with other people who have similar browsing history. These groups were called \u201ccohorts.\u201d<\/p>\n<p>Advertisers could see the browsing habits of people in the cohort without seeing information about the individuals. Each person was given an anonymous ID. So the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> idea was advertisers could serve you personalized ads without knowing your identity.<\/p>\n<p>That\u2019s a very brief explanation of FLoC. Our\u00a0full explanation of how FLoC worked goes into more detail.<\/p>\n<p><strong>RELATED:<\/strong> <strong><em>What Is Google&#8217;s FLoC, and How Will It Track You Online?<\/em><\/strong><\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"What_Is_%E2%80%9CTopics%E2%80%9D\"><\/span>What Is \u201cTopics\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<lite-youtube videoid=\"I9jzqbdxAdk\" style=\"background-image: url('https:\/\/i.ytimg.com\/vi\/I9jzqbdxAdk\/hqdefault.jpg');\">\n<button type=\"button\" class=\"lty-playbtn\"><br \/>\n<span class=\"lyt-visually-hidden\">Play Video<\/span><br \/>\n<\/button>\n<\/lite-youtube>\n<p>Topics is a similar idea to FLoC, but it\u2019s a little more abstract. Chrome identifies a few of your top interests to represent your browsing habits each week. For example, these interests can be general things like \u201csports\u201d or \u201c<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>.\u201d<\/p>\n<p>Then, when you visit a participating website, Chrome selects three interests to share with its advertising partners. Advertisers use these \u201cTopics\u201d to decide which targeted ads to serve you. If \u201csports\u201d is one of your interests, you\u2019ll probably see some sports ads, etc.<\/p>\n<p>Topics are stored for three weeks and then deleted. The selection process h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ens on your device, not on any external servers. The topics that Chrome associates with your browsing history come from a list of 300 that Google has curated. That list doesn\u2019t include things like gender or race.<\/p>\n<p>As mentioned, this only applies to websites that are participating with \u201cTopics.\u201d Websites that don\u2019t use the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/github.com\/jkarlin\/topics\">Topics API<\/a> won\u2019t receive any of this information from the browser.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_Is_Topics_Different_Than_FLoC\"><\/span>How Is Topics Different Than FLoC?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The main difference between Topics and FLoC is there are no cohorts. While cohorts were designed to keep people anonymous, there were still methods that could be used to pinpoint users.<\/p>\n<p>Cohorts were the main feature of FLoC. Chrome gathered data about you to assign you to a cohort, then that cohort was shared with the website advertisers to deliver targeted ads. Topics, on the other hand, only share interests with advertisers, which are not associated with specific users.<\/p>\n<p>In general, think of Topics as a less-specific version of FLoC. We don\u2019t know the full list of 300 topics that Chrome can assign to a user, but we know they don\u2019t include things like gender, race, or sexual orientation.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Can_I_Opt-Out\"><\/span>Can I Opt-Out?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the good things about FLoC is you could opt-out of it. At the time of writing on January 25, 2022, we don\u2019t have the exact details, but it looks like Google will allow Chrome users to disable Topics. We don\u2019t know if it will be enabled by default.<\/p>\n<p>Additionally, Google will allow you to see the topics that have been associated with your browsing habits. You can remove the topics that you don\u2019t think fit, though there is no way to add your own topics\u2014if that\u2019s even something you\u2019d want to do.<\/p>\n<p><strong>RELATED:<\/strong> <strong><em>How to Opt out of Google FLoC in Chrome<\/em><\/strong><\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"When_Will_%E2%80%9CTopics%E2%80%9D_Roll_Out\"><\/span>When Will \u201cTopics\u201d Roll Out?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google will start things off with developer trials of the Topics API in Chrome. Before anyone can use it, websites will have to implement it and do their own testing. Google announced it in January 2022, and it will likely be a while before this is is widespread enough for it to impact a majority of your browsing.<\/p>\n<\/div>\n<p><script>\n setTimeout(function(){\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s) } (window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n   fbq('init', '335401813750447');\n   fbq('track', 'PageView');\n  },3000);\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.howtogeek.com\/781814\/how-google-chrome-will-use-topics-to-track-you-for-ads\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#How Google Chrome Will Use \u201cTopics\u201d to Track You for Ads&#8221; Google Google\u2019s brief experiment with\u00a0Federated Learning of Cohorts (FLoC) has come to an end. The replacement is simply named \u201cTopics.\u201d Let\u2019s take a look at how Google will use this to track your browsing habits in Chrome. What Was FLoC? Before we dive into&#8230;<\/p>\n","protected":false},"author":1,"featured_media":399880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2022\/01\/Topics-API.jpg?height=200p&trim=2,2,2,2","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-399879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/399879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=399879"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/399879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/399880"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=399879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=399879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=399879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}