{"id":400867,"date":"2022-01-28T19:35:15","date_gmt":"2022-01-28T16:35:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/families-trusted-life360-and-it-sold-their-precise-location-data\/"},"modified":"2022-01-28T19:35:15","modified_gmt":"2022-01-28T16:35:15","slug":"families-trusted-life360-and-it-sold-their-precise-location-data","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/families-trusted-life360-and-it-sold-their-precise-location-data\/","title":{"rendered":"#Families Trusted Life360 and it Sold Their Precise Location Data"},"content":{"rendered":"

“#Families Trusted Life360 and it Sold Their Precise Location Data”<\/strong><\/p>\n

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\"Life360's
Life360<\/span><\/figcaption><\/figure>\n

A trusted family tracking service called Life360 has been selling precise location data on its users, but the company has announced that it will stop doing so. While that\u2019s great, you have to wonder if the trust has already been broken.<\/p>\n

Life360<\/a> is a service designed to help families keep track of each other. Because families can see exactly where each other are, Life360 also had the same data. Unfortunately for its users, the company sold that information to various brokers.<\/p>\n

The company said it sold this data to keep its core offerings free to its users. Of course, your privacy has value, and you could argue that it\u2019s worth more than a few dollars a month a service like this typically charges.<\/p>\n

In fact, in 2020, location data sales amounted to nearly 20 percent of Life360\u2019s revenue, bringing around $16 million, so your location is worth quite a lot.<\/p>\n

Thankfully, Life360 has announced<\/a> (via The Markup<\/a>) that it will stop selling the precise location data of its users. This occurred primarily because of user backlash (and, more likely than not, a departure from its service). Allstate\u2019s\u00a0Arity<\/a> will still receive location data, while other brokers will only get\u00a0users\u2019 data in aggregate form.<\/p>\n

Has Life360 already damaged the trust with its users too much? Only time will tell if its 35 million users are willing to stick with the service now that it\u2019s not selling their exact location data. If the service it provides is worthwhile, some people may be willing to forgive and forget, but this might be too much for the privacy-conscious.<\/p>\n<\/div>\n


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