{"id":401430,"date":"2022-01-30T16:00:28","date_gmt":"2022-01-30T13:00:28","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/3-ways-sony-can-fight-back-against-microsoft\/"},"modified":"2022-01-30T16:00:28","modified_gmt":"2022-01-30T13:00:28","slug":"3-ways-sony-can-fight-back-against-microsoft","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/3-ways-sony-can-fight-back-against-microsoft\/","title":{"rendered":"#3 ways Sony can fight back against Microsoft"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2ea242560a5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2ea242560a5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/3-ways-sony-can-fight-back-against-microsoft\/#1_Buy_Google_Stadia\" >1. Buy Google Stadia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/3-ways-sony-can-fight-back-against-microsoft\/#2_Grow_out_of_semiconductor_dependence\" >2. Grow out of semiconductor dependence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/3-ways-sony-can-fight-back-against-microsoft\/#3_Lead_the_metaverse_movement\" >3. Lead the metaverse movement<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#3 ways Sony can fight back against Microsoft<\/strong>&#8221;<\/p>\n<div>\n                            Sony has had a rough few days. The Japanese tech giant has lost a whopping US$14 billion (\u00a310 billion), or about 9% of its total value, since rival <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/how-microsofts-activision-blizzard-takeover-will-drive-metaverse-gaming-into-the-mass-market-175453\">Microsoft\u2019s announcement<\/a> that it is purchasing popular video<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s maker Activision Blizzard for nearly US$70 billion.<\/p>\n<p>While some of Sony\u2019s loss is arguably due to short-term panic selling across the wider market, the company is clearly in a corner. PlayStation is Sony\u2019s largest, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sony.com\/en\/SonyInfo\/IR\/library\/presen\/er\/pdf\/21q2_sonypre.pdf\">most profitable<\/a>, and fastest-growing business, and the loss of a key supplier of games content to its arch-rival could make its consoles less attractive to gamers around the world.<\/p>\n<p style=\"text-align: center;\"><strong>Sony share price<\/strong><\/p>\n<figure class=\"align-center zoomable\">\n<figure class=\"post-image post-mediaBleed aligncenter\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\"><img decoding=\"async\" loading=\"lazy\" sizes=\"auto, (min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" alt=\"Sony share price chart\" width=\"600\" height=\"334\" class=\"js-lazy\" src=\"https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" srcset=\"https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=334&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=334&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=334&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=420&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=420&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=420&amp;fit=crop&amp;dpr=3 2262w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"Sony share price chart\" width=\"600\" height=\"334\" class=\"\" srcset=\"https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=334&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=334&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=334&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=420&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=420&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/442571\/original\/file-20220125-21-1tcfalr.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=420&amp;fit=crop&amp;dpr=3 2262w\"\/><\/noscript><\/a><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fplugged%2F2022%2F01%2F30%2Fsony-fights-back-against-microsoft%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Trading view\" data-title=\"Share Trading view on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Trading view on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Trading view<\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<p>Pulling the Activision content from Sony consoles would be a huge decision for Microsoft, of course. Activision\u2019s hefty cash price partly reflects all the present and future profits it earns from PlayStation \u2013 the new PlayStation 5s are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gamesradar.com\/ps5-will-outsell-xbox-series-x-and-s-by-two-to-one-in-2022-analyst-predicts\/\">expected to<\/a> outsell Microsoft\u2019s Xbox <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">Series<\/a> consoles by about two to one in 2022. And note that nearly <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theguardian.com\/technology\/2014\/sep\/15\/microsoft-buys-minecraft-creator-mojang-for-25bn\">eight years<\/a> after Microsoft bought Minecraft developer Mojang, that game is still on PlayStations.<\/p>\n<p>The latest takeover will also take at least a year to complete, and Microsoft will inherit the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.denofgeek.com\/games\/activision-blizzard-lawsuit-major-events-history-everything-explained\/\">ongoing investigation<\/a> and lawsuits against Activision by US authorities over alleged abuse and harassment of female employees, among other HR issues. That could clearly cause problems down the line.<\/p>\n<p>This gives Sony breathing room to respond boldly to this existential danger. Here are three suggestions:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Buy_Google_Stadia\"><\/span>1. Buy Google Stadia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sony\u2019s biggest threat from Microsoft is actually Xbox Game Pass, a Netflix-like subscription that allows users to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a> or stream hundreds of titles at just US$15 per month. Game Pass has <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2022\/1\/18\/22406059\/xbox-game-pass-subscribers-25-million-microsoft-activision\">25 million<\/a> subscribers and is a boon for price-sensitive PC and console gamers, frequently offering blockbuster titles on launch day.<\/p>\n<p>Every time Microsoft buys a videogame maker, it has put their entire games catalog on Game Pass, giving gamers a fear-of-missing-out (or FOMO) similar to what makes many people continue with their Netflix subscriptions. While Game Pass\u2019 profits <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.essentiallysports.com\/esports-news-not-the-only-focus-ps-seemingly-admits-game-pass-is-not-profitable-but-neither-is-xbox-console\/\">are still questionable<\/a> at this early stage, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/1276183\/xbox-game-pass-subscriber-count-global\/\">subscriber numbers<\/a> are rising exponentially.<\/p>\n<p>Sony\u2019s similar service, PlayStation Now, has just <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pushsquare.com\/news\/2021\/05\/ps_now_has_a_respectable_3_2_million_subscribers\">3.2 million<\/a> subscribers. Despite a much bigger catalog of games and a competitive monthly price of US$9.99, its <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=_-NoFmhqNu4\">streaming performance and availability<\/a> are among the worst of its peers: Sony is still using tech that is nearly nine years old, from its purchase of a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2019\/12\/5\/20993828\/sony-playstation-now-cloud-gaming-gaikai-onlive-google-stadia-25th-anniversary\">startup called Gaiki<\/a>.<\/p>\n<p>When a market-leading business is replaced, the upstart almost always starts by selling to neglected budget users \u2013 witness how digital cameras defeated Kodak, for example, or how Netflix took on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pcmag.com\/opinions\/6-reasons-you-should-ditch-netflix-streaming\">DVDs and BluRay<\/a> by aiming squarely at the lower end of the market. By allowing Microsoft to get entrenched with budget gamers, Sony has exposed itself to an emergent business model that it might not be able to compete with.<\/p>\n<p>The fastest way of catching up might just be to buy <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.trustedreviews.com\/opinion\/is-google-stadia-dead-4136146\">Google\u2019s struggling<\/a> Stadia streaming service. Stadia\u2019s performance and reach is among the best, and its failure can be distilled down to a lack of content and a business model that charges users separately for games and platform access. Combining Stadia\u2019s tech with PlayStation Now\u2019s vast catalog and simple price point could put Sony back on the offensive.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\"><img decoding=\"async\" loading=\"lazy\" sizes=\"auto, (min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" alt=\"Phone with Stadia app in front of a gaming screen.\" width=\"600\" height=\"324\" class=\"js-lazy\" src=\"https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" srcset=\"https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=324&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=324&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=324&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=407&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=407&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=407&amp;fit=crop&amp;dpr=3 2262w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"Phone with Stadia app in front of a gaming screen.\" width=\"600\" height=\"324\" class=\"\" srcset=\"https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=324&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=324&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=324&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=407&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=407&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/442705\/original\/file-20220126-23-j239q0.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=407&amp;fit=crop&amp;dpr=3 2262w\"\/><\/noscript><\/a><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fplugged%2F2022%2F01%2F30%2Fsony-fights-back-against-microsoft%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Google Stadia is great tech but struggling. Credit: Dennizn\" data-title=\"Share Google Stadia is great tech but struggling. Credit: Dennizn on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Google Stadia is great tech but struggling. Credit: Dennizn on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Google Stadia is great tech but struggling. Credit: Dennizn<\/figcaption><\/figure>\n<h2 class=\"align-center zoomable\"><span class=\"ez-toc-section\" id=\"2_Grow_out_of_semiconductor_dependence\"><\/span>2. Grow out of semiconductor dependence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The world semiconductor shortage has <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.verdict.co.uk\/global-microchip-shortage-threatens-future-growth-game-console-market\/\">hit console sales<\/a> by slowing down production. Sony, however, has <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.verdict.co.uk\/global-microchip-shortage-threatens-future-growth-game-console-market\/#:%7E:text=The%20gaming%20consoles%20market%20in,final%20quarter%20of%20the%20year.\">a slight edge<\/a> from having decided to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-01-12\/sony-tackles-playstation-5-shortage-by-making-more-ps4-consoles\">increase production<\/a> of its legacy PlayStation 4 consoles. These are much older than Microsoft\u2019s equivalent Xbox Series S, meaning they use simpler chips and are easier to manufacture.<\/p>\n<p>Yet this advantage is not sustainable, given the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.zdnet.com\/article\/deloitte-chip-shortage-will-extend-into-2022\/#:%7E:text=Processors,-First%20Microsoft%20Pluton&amp;text=Expect%20the%20semiconductor%20shortage%20to,chips%2C%20the%20consulting%20firm%20predicts.\">semiconductor drought<\/a> will likely continue for a number of months, and the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/1188545\/gaming-time-spent-covid\/\">increasing appetite<\/a> for gaming. The solution is to let gamers stream titles to devices other than dedicated consoles, but PlayStation Now is far from ubiquitous. This shows a clear lack of will by Sony to reduce dependence on its console business, which in turn is critically dependent on semiconductor manufacturing. Whether by buying Stadia or making a step-change investment in PlayStation Now, Sony should aim to make its titles run on most, if not all, smart TVs, phones, set-top boxes and computers.<\/p>\n<p>There are, it should be said, some green shoots for Sony on other platforms. The company\u2019s latest open-PC release, God of War, has <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.videogameschronicle.com\/news\/god-of-war-pc-attracted-50000-concurrent-steam-players-on-its-release-day\/\">sold quite well<\/a> and received rave reviews from gamers and critics. Yet, thanks to Sony\u2019s \u201cexclusivity\u201d strategy of prioritizing the release of its games on its own console first, God of War was on PlayStation 4s four years earlier.<\/p>\n<p>By contrast, Microsoft publishes all its new titles on PC and Xbox consoles simultaneously, focusing on user-base growth and not just console sales. Sony insists it will continue with exclusivity, having relied on it to sell many more PlayStations in the past. Yet not only does Microsoft\u2019s multiplatform approach lower marketing costs and im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely spread the cost of games development across a much larger user base, exclusivity makes little sense when new consoles are in short supply. Sony would be better off copying Microsoft\u2019s strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Lead_the_metaverse_movement\"><\/span>3. Lead the metaverse movement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Microsoft has been at the forefront of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/how-microsofts-activision-blizzard-takeover-will-drive-metaverse-gaming-into-the-mass-market-175453\">the metaverse<\/a> movement, which plans to merge our digital and physical realities via an augmented or virtual reality (VR) headset. Such <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> could be as important an innovation as the internet was in the 1990s, and the Activision deal gives Microsoft control of gaming worlds such as World of Warcraft and Call of Duty which could be the key to mass consumer adoption of VR.<\/p>\n<p>Sony\u2019s PlayStation VR was actually the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.androidcentral.com\/will-quest-2-success-weaken-psvr-2-sales\">world leader<\/a> in these headsets until 2021, when it unofficially lost the crown to the Meta (formerly Facebook) Quest 2 device. Despite this early lead, Sony\u2019s position on the metaverse movement is unclear. Its upcoming PS VR 2 headset will still be tethered to the PlayStation 5 console, despite customer appetite leaning heavily towards untethered, free-roaming devices.<\/p>\n<figure class=\"align-center zoomable\">\n<figure class=\"post-image post-mediaBleed aligncenter\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\"><img decoding=\"async\" loading=\"lazy\" sizes=\"auto, (min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" alt=\"Gamer trying out a PlayStation VR headset\" width=\"600\" height=\"401\" class=\"js-lazy\" src=\"https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" srcset=\"https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=401&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=401&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=401&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=3 2262w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"Gamer trying out a PlayStation VR headset\" width=\"600\" height=\"401\" class=\"\" srcset=\"https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=401&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=401&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=401&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/442709\/original\/file-20220126-17-1pj3djh.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=3 2262w\"\/><\/noscript><\/a><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fplugged%2F2022%2F01%2F30%2Fsony-fights-back-against-microsoft%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: PlayStation VR is no longer number one. Credit: Christian Bertrand\" data-title=\"Share PlayStation VR is no longer number one. Credit: Christian Bertrand on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share PlayStation VR is no longer number one. Credit: Christian Bertrand on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>PlayStation VR is no longer number one. Credit: Christian Bertrand<\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<p>Sony has long been cautious about new markets and usually waits for others to develop them before swooping in. But that is unlikely to work against competitors as large, networked, and powerful as Microsoft, Meta , and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/apples-metaverse-prospects-produce-real-optimism-for-investors-11641983407\">Apple<\/a> (which is also rumoured to be developing a VR headset). Sony needs to move fast and with a clarity of purpose \u2013 otherwise, the next decade will see it lose even more ground to these tech giants as they recreate the very reality we live in.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img decoding=\"async\" loading=\"lazy\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;\" alt=\"The Conversation\" width=\"1\" height=\"1\" class=\"js-lazy\" src=\"https:\/\/counter.theconversation.com\/content\/175713\/count.gif?distributor=republish-lightbox-basic\"\/><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><noscript><img decoding=\"async\" loading=\"lazy\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;\" src=\"https:\/\/counter.theconversation.com\/content\/175713\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" class=\"\" srcset=\"\"\/><\/noscript><\/p>\n<p><em>This article by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/profiles\/hamza-mudassir-806042\">Hamza Mudassir<\/a>, Visiting Fellow in Strategy, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/institutions\/cambridge-judge-business-school-2729\">Cambridge Judge Business School<\/a> is republished from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/three-ways-for-sony-to-avoid-getting-left-behind-by-microsoft-175713\">original article<\/a>.<\/em>\n                        <\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/sony-fights-back-against-microsoft\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#3 ways Sony can fight back against Microsoft&#8221; Sony has had a rough few days. The Japanese tech giant has lost a whopping US$14 billion (\u00a310 billion), or about 9% of its total value, since rival Microsoft\u2019s announcement that it is purchasing popular videogames maker Activision Blizzard for nearly US$70 billion. While some of Sony\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":401431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/plugged?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/sony_vs_microsoft.jpeg&signature=eff5ecb3f3e51ab22b92a843961a57bb","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-401430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/401430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=401430"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/401430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/401431"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=401430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=401430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=401430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}