{"id":404049,"date":"2022-02-07T17:06:24","date_gmt":"2022-02-07T14:06:24","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/its-a-match-bumble-acquires-gen-z-dating-app-fruitz\/"},"modified":"2022-02-07T17:06:24","modified_gmt":"2022-02-07T14:06:24","slug":"its-a-match-bumble-acquires-gen-z-dating-app-fruitz","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/its-a-match-bumble-acquires-gen-z-dating-app-fruitz\/","title":{"rendered":"#It&#8217;s a match! Bumble acquires Gen Z dating app Fruitz"},"content":{"rendered":"<p>&#8220;<strong>#It&#8217;s a match! Bumble acquires Gen Z dating <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> Fruitz<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>Bumble is hooking up with the popular French match-making app Fruitz in its first-ever acquisition.<\/p>\n<p>The Austin-based dating app \u2014 founded by Tinder co-founder Whitney Wolfe Herd \u2014 announced the tie-up on Monday. Terms were not disclosed.<\/p>\n<p>Fruitz, which was launched in 2017, has seen its popularity among Gen Z users grow in Europe and North America. It has expanded to Belgium, Holland, Switzerland, Spain, and Canada. <\/p>\n<p>Wolfe Herd, the CEO of Bumble, credited Fruitz for boasting \u201cdynamic and brilliant leaders who have built a unique product that has struck a powerful chord with consumers in France and across Europe.\u201d<\/p>\n<p>\u201cBy plugging Fruitz into our <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and data <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> platform, community support, brand and growth marketing, we can accelerate Fruitz\u2019s growth,\u201d she said.<\/p>\n<p>The app is structured in a way where users first specify their preferences for what kind of relationship they wish to find.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/dating-app-21.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"The acquisition of Fruitz is the first-ever for Bumble.\" class=\"wp-image-21117219\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/dating-app-21.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/dating-app-21.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/dating-app-21.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The acquisition of Fruitz is the first-ever for Bumble.<\/figcaption><figcaption><span class=\"credit\">Frutiz<\/span><\/figcaption><\/figure>\n<p>There\u2019s the \u201cwatermelon\u201d option where app users express their desire for a \u201cfriend with benefits.\u201d<\/p>\n<p>Those who decide they are a \u201ccherry\u201d want a serious, long-term relationship with a mate. A \u201cgrape\u201d simply indicates that the user wants to meet someone over a drink.<\/p>\n<p>Finally, one can choose to be a \u201cpeach,\u201d which means that they are only interested in kissing.<\/p>\n<p>Julian Kabab, the CEO of Fruitz, said he came up with the concept after some unpleasant experiences on the dating scene.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/Whitney-Wolfe-Herd-24.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Tinder co-founder Whitney Wolfe Herd started Fruitz.\" class=\"wp-image-21117374\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/Whitney-Wolfe-Herd-24.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/Whitney-Wolfe-Herd-24.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/Whitney-Wolfe-Herd-24.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Tinder co-founder Whitney Wolfe Herd started Bumble.<\/figcaption><figcaption><span class=\"credit\">Getty Images<\/span><\/figcaption><\/figure>\n<p>\u201cThe idea for Fruitz came from my very first experience with dating apps which was a disaster,\u201d he said. <\/p>\n<p>\u201cSimply put, the lovely person I met had a very different intention to mine. Expressing what you\u2019re looking for is not easy because we\u2019re fearful of being judged. <\/p>\n<p>\u201cAs a result, no one was being honest with their intentions and everyone was wasting each other\u2019s time.\u201d<\/p>\n<p>Bumble was founded by Wolfe Herd in 2014. She came up with the idea of a dating app in which women have the final say after she accused a male colleague of sexually harassing her while she worked as an executive for Tinder.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/dating-app-18-1.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Bumble was founded to give women more of a say in the early dating app craze stemming from Tindr.\" class=\"wp-image-21117394\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/dating-app-18-1.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/dating-app-18-1.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/dating-app-18-1.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Bumble was founded to give women more agency in the dating app craze stemming from Tinder.<\/figcaption><figcaption><span class=\"credit\">Bloomberg via Getty Images<\/span><\/figcaption><\/figure>\n<p>Shares of Bumble, which also owns the dating app Badoo, were trending upwards in pre-market hours on Monday. The company has a market capitalization of $3.57 billion.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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Bumble acquires Gen Z dating app Fruitz&#8221; Bumble is hooking up with the popular French match-making app Fruitz in its first-ever acquisition. The Austin-based dating app \u2014 founded by Tinder co-founder Whitney Wolfe Herd \u2014 announced the tie-up on Monday. Terms were not disclosed. Fruitz, which was launched in 2017, has seen&#8230;<\/p>\n","protected":false},"author":1,"featured_media":404050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/bumble-fruitz.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[125523,72371,87108,70707,4965,21087,93031],"class_list":["post-404049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2-7-22","tag-app","tag-bumble","tag-dating-apps","tag-technology","tag-tinder","tag-whitney-wolfe"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/404049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=404049"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/404049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/404050"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=404049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=404049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=404049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}