{"id":404660,"date":"2022-02-11T00:44:22","date_gmt":"2022-02-10T21:44:22","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/twitter-misses-on-estimates-for-ad-revenue-user-growth\/"},"modified":"2022-02-11T00:44:22","modified_gmt":"2022-02-10T21:44:22","slug":"twitter-misses-on-estimates-for-ad-revenue-user-growth","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/twitter-misses-on-estimates-for-ad-revenue-user-growth\/","title":{"rendered":"#Twitter misses on estimates for ad revenue, user growth"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3874cf54089\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3874cf54089\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/twitter-misses-on-estimates-for-ad-revenue-user-growth\/#Boosting_user_activity\" >Boosting user activity<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> misses on estimates for ad revenue, user growth<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>Twitter\u00a0reported weaker-than-expected quarterly advertising revenue and user growth on Thursday and forecast revenue short of Wall Street targets, indicating that its turnaround plan has yet to bear fruit. Still, the social networking site said it made \u201cmeaningful progress\u201d toward its goal of reaching 315 million users and $7.5 billion in annual revenue by the end of 2023, and said user growth should accelerate in the United States and internationally this year.<\/p>\n<p>Shares of the San Francisco-based company rose more than 8% after the results, but pared those gains in morning trading.<\/p>\n<p>Twitter\u00a0has been pursuing big projects such as audio chat rooms and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letters to end long-running stagnation and attract new users and advertisers. But the quarterly results raised questions about\u00a0Twitter\u2019s plan as analysts had expected faster signs of progress.<\/p>\n<p>Monetizable daily active users, or users who see ads, grew 13% to 217 million in the fourth quarter ended Dec. 31, missing consensus estimates of 218.5 million, according to IBES data from Refinitiv. That was up from 211 million users in the previous quarter.<\/p>\n<p>Twitter\u00a0also announced a new $4 billion share repurchase program, which replaces a $2 billion program from 2020.<\/p>\n<p>\u201cTwitter\u2019s stock buyback plan is helping investors overlook the company\u2019s relatively weak results and outlook,\u201d said Jesse Cohen, senior analyst at Investing.com.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users3.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Three teenage girls sitting on the side of a fountain and looking at their smartphones\" class=\"wp-image-21167491\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users3.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users3.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users3.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Twitter gained 6 million users during the quarter, but will need to add over 12 million each quarter over the next two years to hit its target of 315 million people by the end of 2023, analysts say.<\/figcaption><figcaption><span class=\"credit\">Corbis via Getty Images<\/span><\/figcaption><\/figure>\n<\/div>\n<p>Advertising revenue for the fourth quarter grew 22% year over year to $1.41 billion, missing analysts\u2019 estimates of $1.43 billion.<\/p>\n<p>Twitter\u00a0gained 6 million users during the quarter, but will need to add over 12 million each quarter over the next two years to hit its target of 315 million people by the end of 2023, said Jasmine Enberg, principal analyst at Insider Intelligence, calling it \u201can incredibly lofty goal.\u201d<\/p>\n<p>The quarterly results are the first since Chief Executive Parag Agrawal took the helm in November. His <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ointment, after co-founder Jack Dorsey stepped down as CEO, signaled an increased focus on engineering and incorporating cryptocurrencies and blockchain technologies.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users5.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Parag Agrawal\" class=\"wp-image-21167529\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users5.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users5.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users5.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The quarterly results are the first since Chief Executive Parag Agrawal took the helm of Twitter in November.<\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<\/div>\n<p>During an earnings call with analysts, Agrawal said he was focused on faster decision-making and a \u201cfocus on doing fewer things.\u201d<\/p>\n<p>\u201cI see a strong urgency to improve our focus and execution but also a lot of confidence in our strategy and our team,\u201d he said.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Boosting_user_activity\"><\/span>Boosting user activity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The company forecast first-quarter total revenue of $1.17 billion to $1.27 billion. The mid-point of that range is below Wall Street\u2019s average target of $1.26 billion.<\/p>\n<p>Chief Financial Officer Ned Segal said in an interview that user growth was in line with\u00a0Twitter\u2019s guidance in the previous quarter, and that\u00a0Twitter\u00a0was working to boost user activity by prompting people to follow topics they are interested in during the sign-up process.<\/p>\n<p>He added that advertising demand was not as strong in the last few weeks of the fourth quarter as it had been during the beginning of the holiday season.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users4.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\" A privacy notice appears on an iPhone 12 under the new iOS 14.5.1 operating system. Developers of an application have to ask for the user's permission to allow cross-app tracking.\" class=\"wp-image-21167560\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users4.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users4.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users4.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Last year, Apple began requiring apps to receive permission from iOS users to track their activity, but Twitter said the impact of the change on its ad revenue had been modest.<\/figcaption><figcaption><span class=\"credit\">dpa\/picture alliance via Getty Images<\/span><\/figcaption><\/figure>\n<\/div>\n<p>Total ad engagements, which include clicks, decreased 12% during the quarter. That was due in part to a shift toward video ads and other formats that <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly receive less engagement from users but are more expensive, and profitable, for\u00a0Twitter. The cost of each ad engagement rose 39%.<\/p>\n<p>The company said the impact from privacy changes by Apple remained modest. Last year, Apple began requiring apps to receive permission from iOS users to track their activity on apps and websites owned by other companies.<\/p>\n<p>The Apple changes could impact\u00a0Twitter\u00a0in the future as it grows its performance advertising business, Segal said, referring to ads that seek to drive sales or other consumer actions. He said\u00a0Twitter\u00a0is working to mitigate future negative impacts from Apple\u2019s changes.<\/p>\n<p>\u201cWe\u2019re pleased with the progress we\u2019ve made, but we have more work to do here,\u201d he said.<\/p>\n<p>Facebook owner Meta last week blamed the Apple changes for hurting advertisers\u2019 ability to target and measure ads, and said it could have a $10 billion impact on Meta\u2019s advertising business this year.<\/p>\n<p>Twitter\u00a0reported that fourth-quarter total revenue, which also includes money earned from data licensing, rose 22% to $1.57 billion, in line with analyst estimates.<\/p>\n<p>Full-year 2022 revenue is expected to grow in the low-to-mid-20% range. Total cost and expenses for 2022 are expected to grow in the mid-20% range versus last year, the company said.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/02\/10\/twitter-misses-on-estimates-for-ad-revenue-user-growth\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Twitter misses on estimates for ad revenue, user growth&#8221; Twitter\u00a0reported weaker-than-expected quarterly advertising revenue and user growth on Thursday and forecast revenue short of Wall Street targets, indicating that its turnaround plan has yet to bear fruit. Still, the social networking site said it made \u201cmeaningful progress\u201d toward its goal of reaching 315 million users&#8230;<\/p>\n","protected":false},"author":1,"featured_media":404661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/twitter-misses-ad-revenue-and-users.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[125557,70237,72661,10401],"class_list":["post-404660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2-10-22","tag-corporate-earnings","tag-revenue","tag-twitter"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/404660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=404660"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/404660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/404661"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=404660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=404660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=404660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}