{"id":405126,"date":"2022-02-07T17:37:06","date_gmt":"2022-02-07T14:37:06","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/riveted-doc-unfolds-controversial-history-of-denim-jeans\/"},"modified":"2022-02-07T17:37:06","modified_gmt":"2022-02-07T14:37:06","slug":"riveted-doc-unfolds-controversial-history-of-denim-jeans","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/riveted-doc-unfolds-controversial-history-of-denim-jeans\/","title":{"rendered":"#&#8217;Riveted&#8217; doc unfolds controversial history of denim jeans"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a40710790324\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a40710790324\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/riveted-doc-unfolds-controversial-history-of-denim-jeans\/#In_the_antebellum_South_denim_was_called_%E2%80%98Negro_cloth\" >In the antebellum South, denim was called \u2018Negro cloth\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/riveted-doc-unfolds-controversial-history-of-denim-jeans\/#Levi_Strauss_denim_empire_was_built_on_tiny_copper_rivets\" >Levi Strauss\u2019 denim empire was built on tiny copper rivets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/riveted-doc-unfolds-controversial-history-of-denim-jeans\/#Wealthy_women_started_wearing_denim_at_dude_ranches\" >Wealthy women started wearing denim at dude ranches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/riveted-doc-unfolds-controversial-history-of-denim-jeans\/#Denim_sellers_launched_a_campaign_to_make_jeans_seem_less_risque\" >Denim sellers launched a campaign to make jeans seem less risqu\u00e9\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#&#8217;Riveted&#8217; doc unfolds controversial history of denim jeans<\/strong>&#8221;<\/p>\n<div>\n<p>Long before skinny jeans caused a style standoff between millennials and Gen Z, denim was controversial.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-nypost-medium-post\"><img decoding=\"async\" loading=\"lazy\" width=\"322\" height=\"483\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/F01_AMEX_Riveted.jpg?quality=90&amp;strip=all&amp;w=322\" alt=\"Poster for PBS's documentary &quot;Riveted&quot;\" class=\"wp-image-21097531\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/F01_AMEX_Riveted.jpg?quality=90&amp;strip=all&amp;w=644 644w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/F01_AMEX_Riveted.jpg?quality=90&amp;strip=all&amp;w=483 483w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/F01_AMEX_Riveted.jpg?quality=90&amp;strip=all&amp;w=322 322w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/F01_AMEX_Riveted.jpg?quality=90&amp;strip=all&amp;w=161 161w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/F01_AMEX_Riveted.jpg?quality=90&amp;strip=all 1024w\" sizes=\"auto, (max-width: 322px) 100vw, 322px\"\/><figcaption>The documentary \u201cRiveted\u201d premieres Feb. 7 on PBS.<\/figcaption><figcaption><span class=\"credit\">Courtesy: AMERICAN EXPERIENCE\/GB<\/span><\/figcaption><\/figure>\n<\/div>\n<p>A new documentary, \u201cRiveted: The History of Jeans\u201d (out Monday, Feb. 7, on PBS), unfolds the untold story of America\u2019s most iconic and ubiquitous garment. It follows denim from the slave-tilled fields of a profitable South Carolina plantation to the muddy pits of New York\u2019s Woodstock, where hippies wore patchwork jeans \u2014 and inspired a generation of fashion designers.<\/p>\n<p>For the film\u2019s co-writers and directors, Anna Lee Strachan and Michael Bicks, \u201cRiveted\u201d was an opportunity to unzip some of the myths about jeans \u2014 such as the idea that they were originally worn by str<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ing, chivalrous cowboys \u2014\u00a0and reveal the surprisingly complex story of what\u2019s now <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/734419\/global-denim-jeans-market-retail-sales-value\/\">an over $60 billion global industry<\/a>.\u00a0<\/p>\n<p>\u201cIt\u2019s always Marlon Brando and cowboys and Levi Strauss,\u201d Strachan told The Post of denim\u2019s oft-repeated lore. \u201cBut once you start unraveling the cloth and following the thread, you find all kinds of stuff . . . What other things haven\u2019t been part of this traditional denim narrative that gets told?\u201d\u00a0<\/p>\n<p>Below, fascinating \u2014\u00a0and sometimes gritty \u2014 details from the long history of the fabled fabric.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_the_antebellum_South_denim_was_called_%E2%80%98Negro_cloth\"><\/span><strong>In the antebellum South, denim was called \u2018Negro cloth\u2019<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/J0192_2BoysGeesBend1937_LOC_PD.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Two young Black boys wearing overalls in a field\" class=\"wp-image-21097529\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/J0192_2BoysGeesBend1937_LOC_PD.jpg?quality=90&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/J0192_2BoysGeesBend1937_LOC_PD.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/J0192_2BoysGeesBend1937_LOC_PD.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Cowboys get the credit for being the first group to wear jeans, but enslaved people wore denim well before that.<\/figcaption><figcaption><span class=\"credit\">Library of Congress<\/span><\/figcaption><\/figure>\n<p>Bicks and Strachan told The Post that cowboys often get credit for being the first Americans to sport dungarees, but that\u2019s not actually true. Instead, slaves wore jeans and overalls, made from denim \u201cNegro cloth,\u201d because the heavy-duty cotton weave could stand up to forced labor. Denim\u2019s traditional blue color came from indigo \u2014 a temperamental tropical plant native to the Caribbean and West Africa \u2014 which the enslaved men and women, who came from these regions, taught plantation owners how to grow. \u201cThe South needed something to add to crop rotation [alongside cotton, tobacco and rice],\u201d denim expert Evan Morrison says in the film. \u201cAdding indigo into your crop rotation was a way to add additional profit.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Levi_Strauss_denim_empire_was_built_on_tiny_copper_rivets\"><\/span><strong>Levi Strauss\u2019 denim empire was built on tiny copper rivets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/levi-jeans.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Close-up of a Levi Strauss label on a pair of jeans with copper rivets\" class=\"wp-image-21097555\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/levi-jeans.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/levi-jeans.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/levi-jeans.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Using copper rivets to reinforce seams was the key to Levi Strauss\u2019s success.<\/figcaption><figcaption><span class=\"credit\">Jon Santa Cruz\/Shutterstock<\/span><\/figcaption><\/figure>\n<p>Denim as a fabric was strong, but the seams were still vulnerable to tears. Enter Jacob Davis \u2014\u00a0a crucial character in the history of jeans who is nonetheless unknown to all but the most committed denimphiles. Davis was a tailor working in Reno, Nevada, in the 1870s when a woman came into his shop, complaining that her chubby husband\u2019s pants kept splitting. \u201cJacob Davis goes, \u2018Hmm. I see that those rivets over there, they\u2019re useful to repair saddles,\u2019 \u201d Bicks told The Post. \u201c \u2018If I use those, maybe they\u2019ll make my pants stronger.\u2019 \u201d After Davis figured out how to reinforce the stitching on denim with rivets, business \u201cexploded,\u201d said Bicks. But he was unable to keep up with demand, so he reached out to Levi Strauss, his San Francisco-based dry goods supplier, with an idea. The pair <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.levistrauss.com\/2019\/07\/04\/the-history-of-denim\/\">patented the metal reinforcements\u00a0in 1873<\/a>, and Strauss\u2019 legendary blue jeans operation was born.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wealthy_women_started_wearing_denim_at_dude_ranches\"><\/span><strong>Wealthy women started wearing denim at dude ranches<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"682\" height=\"1024\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/J0217M_Cowgirl1940-1950s_Alamy_CMRRGB.jpg?quality=90&amp;strip=all&amp;w=682\" alt=\"A &quot;cowgirl&quot; at a dude ranch\" class=\"wp-image-21097559\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/J0217M_Cowgirl1940-1950s_Alamy_CMRRGB.jpg?quality=90&amp;strip=all&amp;w=1023 1023w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/J0217M_Cowgirl1940-1950s_Alamy_CMRRGB.jpg?quality=90&amp;strip=all&amp;w=682 682w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/J0217M_Cowgirl1940-1950s_Alamy_CMRRGB.jpg?quality=90&amp;strip=all&amp;w=341 341w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/J0217M_Cowgirl1940-1950s_Alamy_CMRRGB.jpg?quality=90&amp;strip=all 1024w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\"\/><figcaption>Wealthy women started wearing jeans at dude ranches.<\/figcaption><figcaption><span class=\"credit\">Alamy Stock Photo<\/span><\/figcaption><\/figure>\n<\/div>\n<p>Until the 1930s, a rich white woman would never wear jeans. But that changed during the Great Depression, when struggling farmers opened up their properties to snappy tourists under the mantle of exotic dude ranches. \u201cThese wealthy people from Connecticut or Rhode Island would go out, sometimes for weeks or months at a time, and in order to enjoy themselves and play this role of cowboy, they had to dress the part,\u201d Strachan said. \u201cAnd you had these [equivalent to] pop-up shops, Levi\u2019s and other brands at the time, they were selling menswear for women to wear to do these chores for fun.\u201d When the conquering agro-tourists returned home, their jeans became \u201csouvenirs\u201d that they showed off to their friends, Strachan said. Slowly, humble denim workwear became a full-blown fashion trend among Northeastern gals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Denim_sellers_launched_a_campaign_to_make_jeans_seem_less_risque\"><\/span><strong>Denim sellers launched a campaign to make jeans seem less risqu\u00e9\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"682\" height=\"1024\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/marlon-brando.jpg?quality=90&amp;strip=all&amp;w=682\" alt=\"Marlon Brando in &quot;The Wild One&quot;\" class=\"wp-image-21097584\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/marlon-brando.jpg?quality=90&amp;strip=all&amp;w=1023 1023w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/marlon-brando.jpg?quality=90&amp;strip=all&amp;w=682 682w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/marlon-brando.jpg?quality=90&amp;strip=all&amp;w=341 341w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/marlon-brando.jpg?quality=90&amp;strip=all 1024w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\"\/><figcaption>Marlon Brando\u2019s juvenile delinquent character in \u201cThe Wild One\u201d contributed to the impression that jeans were for outlaws.<\/figcaption><\/figure>\n<p>In the 1950s, teenagers wore denim \u2014 but so did bikers and outlaws. Brando\u2019s juvenile delinquent character in 1953\u2019s \u201cThe Wild One\u201d strutted across the screen in a uniform consisting of a leather motorcycle jacket and cuffed blue jeans, only fueling growing suspicions that denim pants went along with an outr\u00e9 lifestyle. In response, schools and concerned parents started banning jeans. That\u2019s when denim sellers got together to brainstorm ways to protect their product\u2019s reputation. The result? They launched a national advertising campaign to clean up denim\u2019s image. \u201cThey start going back to the myths of denim. Christopher Columbus, cowboys, stuff like that,\u201d Bicks said. In the early 1960s, the denim council even aligned itself with President John F. Kennedy\u2019s newly founded international volunteer program. \u201cThey actually outfitted the Peace Corps as an attempt to resurrect their image,\u201d Bicks said.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/02\/07\/riveted-doc-unfolds-controversial-history-of-denim-jeans\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#&#8217;Riveted&#8217; doc unfolds controversial history of denim jeans&#8221; Long before skinny jeans caused a style standoff between millennials and Gen Z, denim was controversial. The documentary \u201cRiveted\u201d premieres Feb. 7 on PBS.Courtesy: AMERICAN EXPERIENCE\/GB A new documentary, \u201cRiveted: The History of Jeans\u201d (out Monday, Feb. 7, on PBS), unfolds the untold story of America\u2019s most&#8230;<\/p>\n","protected":false},"author":1,"featured_media":405127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/denim.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[125523,5378,76842,71187,1525,74668],"class_list":["post-405126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2-7-22","tag-history","tag-jeans","tag-marlon-brando","tag-television","tag-trends"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/405126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=405126"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/405126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/405127"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=405126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=405126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=405126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}