{"id":405346,"date":"2022-02-13T20:46:00","date_gmt":"2022-02-13T17:46:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-world-is-snackifying-americans-devour-30-5-billion-in-snack-foods-each-year\/"},"modified":"2024-02-11T13:28:28","modified_gmt":"2024-02-11T10:28:28","slug":"the-world-is-snackifying-americans-devour-30-5-billion-in-snack-foods-each-year","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-world-is-snackifying-americans-devour-30-5-billion-in-snack-foods-each-year\/","title":{"rendered":"#\u2018The world is snackifying\u2019: Americans devour $30.5 billion in snack foods each year"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<audio class=\"wp-audio-shortcode\" id=\"audio-405346-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/m.wsj.net\/audio\/20220214\/86a94b5d-de2c-4db0-8924-64356aba07ca\/7\/joanna-wp-mktw-0000602571-full.5adf42ef-d528-4bc6-aa64-307b76b10385.mp3?_=1\" \/><a href=\"https:\/\/m.wsj.net\/audio\/20220214\/86a94b5d-de2c-4db0-8924-64356aba07ca\/7\/joanna-wp-mktw-0000602571-full.5adf42ef-d528-4bc6-aa64-307b76b10385.mp3\">https:\/\/m.wsj.net\/audio\/20220214\/86a94b5d-de2c-4db0-8924-64356aba07ca\/7\/joanna-wp-mktw-0000602571-full.5adf42ef-d528-4bc6-aa64-307b76b10385.mp3<\/a><\/audio>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/images.mktw.net\/im-484623\/horizontal?width=700&amp;size=1.778975741239892&amp;pixel_ratio=2\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Do ready-to-eat oats hold the potential to take the place of chips and dip?<br>\u00a0<strong>MUSH<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For generations, many Americans have started their day with a bowl of hot oatmeal. But Ashley Thompson is betting they will soon embrace the breakfast favorite in an altogether different way \u2014 as a healthy snack-time alternative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thompson is the founder of Mush, a brand of ready-to-eat cold (yes, cold) oats that comes in flavors ranging from mixed berry to vanilla bean. And while Thompson does target the breakfast crowd with her product, which is already available everywhere from supermarkets to convenience stores, she says a good chunk of her business comes from those who see oatmeal as something good for any time of day \u2014 say, when they\u2019re at work or on the go, or they have a late-night craving for something sweet and satisfying.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen they\u2019re thinking of ice cream, this is a perfect replacement,\u201d says Thompson, adding that her brand has seen average annual growth of at least 100% since its launch in 2017.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thompson\u2019s story is proving to be a typical one in the rapidly evolving world of snack foods. Make no mistake: Americans still love their classic snacks, such as potato chips and cookies. And they\u2019ll devour plenty of them on Super Bowl Sunday, which is considered among the prime snacking days on the calendar. Last year, snack sales increased by 12.5% during the week leading up to the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>, with big upticks in potato and tortilla chips, pretzels, pork rinds and refrigerated dips, according to SNAC International, a trade association for the snack world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These days, though, that crock of guac could indeed be replaced by a bowl of oatmeal. In recent years, countless snacks have been introduced that defy tradition.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.mktw.net\/im-484631\/horizontal?width=700&amp;height=393\" alt=\"\" title=\"\"\/><figcaption class=\"wp-element-caption\">Brami is a line of marinated snacking beans, inspired by an Italian favorite.&nbsp;<strong>BRAMI<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Many have a health-conscious sensibility \u2014 what the industry calls the \u201cbetter for you\u201d <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to snacking. Picture here everything from chickpea \u201cpuffs\u201d (from a brand called Hippeas that already boasts it has reached $70 million in annual sales) to baked veggie snacks (from a brand called Harvest Snaps that declares \u201cMove over starchy potatoes!\u201d).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other snacks in this new wave are heavily loaded with protein. It\u2019s no accident that the jerky selection at your local grocer has gone from a couple of beef sticks to practically an aisle\u2019s worth of products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And still others are foods that have always been part of the American way of eating but are now being packaged in a snack-friendly form. Mush falls somewhat into that category. So does a new line of snack packs from Rick\u2019s Picks, a gourmet brand of pickled vegetables. Until recently, Rick\u2019s Picks offerings were available only in traditional glass jars, but now they also come in 2.2-ounce and 3-ounce single-serving pouches \u2014 in short, pickles for on-the-go snacker occasions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tie that binds is that everyone in the food industry seemingly wants in on the eating-between-meals game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe world is snackifying,\u201d says Rob Sarlls, a snack-industry veteran and former chairman of SNAC International.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the process, snack sales are growing \u2014 and not just around Super Bowl time. IRI, a Chicago-based market-research firm, reports that annual sales for the 52-week period ending on Jan. 23 climbed by 6.9% to $30.5 billion. The growth was across the board in one snack category after another, from potato chips (up 3%) to toasted corn nuts (up 16.2%) to dried meat (up 21.3%) to dried fruit (up 15%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018The world is snackifying.\u2019<small>\u2014 Rob Sarlls, a snack-food industry veteran<\/small><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Industry professionals say there\u2019s no secret as to what\u2019s going on: Many Americans are ditching traditional dining patterns in favor of all-day consumption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s not the three square meals we remember growing up,\u201d says Denise Purcell, a vice president of the Specialty Food Association, a trade organization for the gourmet industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That also explains why certain types of snacks are gaining in popularity: If you\u2019re going to graze throughout the day, you may want healthier alternatives than fried chips. And you may want some added protein to make up for that lunch or dinner you\u2019re skipping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other factors come into the picture. Americans are getting more adventurous in their eating habits, so they\u2019re willing to try new things \u2014 in particular, foods from other countries. That\u2019s part of the inspiration behind Brami, a brand of marinated snacking beans \u2014 in this case, lupini beans. Aaron Gatti, a creator of the brand, says it was a food he knew from childhood visits to Italy, but he realized it would make perfect sense as a protein-packed snack option in America, especially for those on plant-based diets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gatti knows that his product may not be an easy sell, at least not for everyone. \u201cThere\u2019s no question that consumers need to wrap their heads around marinated beans,\u201d he says. At the same time, he\u2019s convinced that, once people try them, they\u2019ll be hooked. \u201cThey are totally addictive,\u201d reports Gatti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">Technology<\/a> comes into play, as well, in this snacking boom. Many companies say the products they\u2019re offering weren\u2019t possible in a previous era.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rick Field, founder of Rick\u2019s Picks, points to the special foil pouches he utilizes for his snack packs &nbsp;\u2014 a kind of packaging he says he spent years looking for, until he finally found it through a Canadian company with a proprietary technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt allows the pickles to retain their quality and crispiness over a 24-month shelf life,\u201d Field says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Field adds that the financial advantage of moving into the snack realm for his brand is clear: He\u2019s no longer limited to the pickle section of a supermarket but can have his product placed in the snack-food aisle or even near the checkout. And he can also pitch Rick\u2019s Picks to convenience stores \u2014 something that wasn\u2019t as likely when his packaging was limited to glass jars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if brands like Rick\u2019s Picks are moving into the snack-food aisle, where does that leave long-established and traditional snack brands? Phil Lempert, editor of SupermarketGuru.com, a website that covers the grocery business, says there\u2019s no question they could be facing a challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The older brands \u201care vulnerable as it relates to shelf space,\u201d says Lempert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which is not to say the established brands aren\u2019t reinventing themselves. PepsiCo\u00a0PEP,\u00a0-3.55%,\u00a0whose brands include those under the label of snack giant Frito-Lay, has added a line of Simply products that speaks to the \u201cbetter for you\u201d approach. And PepsiCo has also made key acquisitions of new school snack companies, such as BFY Brands, which makes PopCorners, a brand of health-minded popped corn chips.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quaker Oats, the ever-familiar oatmeal brand, is also part of PepsiCo. Does that mean PepsiCo will also enter the oatmeal-as-a-snack-food space? Mike Del Pozzo, a PepsiCo executive, says it\u2019s already being discussed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHow do we take those breakfast occasions and turn them into snacking occasions? That\u2019s a big priority for us,\u201d he says.<\/p>\n\n\n<blockquote>\n<p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B20C05575-04D4-B545-7931-CB4C0031200E%7D&amp;siteid=rss&amp;rss=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>For generations, many Americans have started their day with a bowl of hot oatmeal. But Ashley Thompson is betting they will soon embrace the breakfast favorite in an altogether different way \u2014 as a healthy snack-time alternative. Thompson is the founder of Mush, a brand of ready-to-eat cold (yes, cold) oats that comes in flavors&#8230;<\/p>\n","protected":false},"author":1,"featured_media":405347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.mktw.net\/im-484623\/horizontal","fifu_image_alt":"#\u2018The world is snackifying\u2019: Americans devour $30.5 billion in snack foods each year","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-405346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/405346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=405346"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/405346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/405347"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=405346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=405346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=405346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}