{"id":405502,"date":"2022-02-14T12:27:53","date_gmt":"2022-02-14T09:27:53","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/super-bowl-2022-heres-the-scoreboard-of-crypto-ads\/"},"modified":"2022-02-14T12:27:53","modified_gmt":"2022-02-14T09:27:53","slug":"super-bowl-2022-heres-the-scoreboard-of-crypto-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/super-bowl-2022-heres-the-scoreboard-of-crypto-ads\/","title":{"rendered":"# Super Bowl 2022: Here\u2019s the scoreboard of crypto ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4e07e59237d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4e07e59237d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/super-bowl-2022-heres-the-scoreboard-of-crypto-ads\/#Coinbase_Super_Bowl_2022_commercial\" >Coinbase Super Bowl 2022 commercial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/super-bowl-2022-heres-the-scoreboard-of-crypto-ads\/#FTX_Super_Bowl_2022_commercial\" >FTX Super Bowl 2022 commercial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/super-bowl-2022-heres-the-scoreboard-of-crypto-ads\/#eToro_Super_Bowl_2022_commercial\" >eToro Super Bowl 2022 commercial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/super-bowl-2022-heres-the-scoreboard-of-crypto-ads\/#Cryptocom_Super_Bowl_2022_commercial\" >Crypto.com Super Bowl 2022 commercial<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong># Super Bowl 2022: Here\u2019s the scoreboard of crypto ads <\/strong>&#8221;<\/p>\n<div class=\"post-content\" data-v-128018ef>Super Bowl commercials have always been an intrinsic part of the annual National Football League (NFL) championship and for business, a fair sign of making it in the real world. This year, however, marked a new milestone for the crypto community as FTX, eToro, Crypto.com and Coinbase debuted crypto ads in Super Bowl 2022.<\/p>\n<p>With rising demand in crypto \u2014 recently fueled by nonfungible tokens (NFT), meme tokens and the Metaverse \u2014 Super Bowl crypto ads stole the limelight from traditional businesses on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> platforms like Twitter. Let\u2019s gauge into the advertisements and echo the feelings expressed by the community:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Coinbase_Super_Bowl_2022_commercial\"><\/span>Coinbase Super Bowl 2022 commercial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Coinbase is one of the most popular crypto exchanges in the United States, often taking the number 1 spot for being the most <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a>ed app on the Apple App Store. What appears to be a part of the company\u2019s ongoing \u201cLess talk, more Bitcoin\u201d campaign, Coinbase released a minimalistic commercial sporting basic two-dimensional graphic images.<\/p>\n<p>The Coinbase Super Bowl commercial started off with a Coinbase-themed \u201cC\u201d bouncing around the screen similar to the bouncing DVD logo.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">ICYMI <\/p>\n<p>Now that we have your attention we&#8217;d like to announce that we&#8217;re giving away $15 in BTC to anyone who joins Coinbase by 2\/15. <\/p>\n<p>Click below for more info and RT to tell your friends! <\/p>\n<p>Sign up and see terms here \u2192 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/fKHisXZJJc\">https:\/\/t.co\/fKHisXZJJc<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/SDWUup2Ql5\">pic.twitter.com\/SDWUup2Ql5<\/a><\/p>\n<p>\u2014 Coinbase (@coinbase) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/coinbase\/status\/1493016797687156738?ref_src=twsrc%5Etfw\">February 14, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Shortly after, the letter was replaced with a color-changing QR code, which silently moved across the screen in a similar fashion. The QR code redirected users to Coinbase\u2019s landing page that promoted Bitcoin (BTC) giveaway and sign-up promotions when scanned.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-02\/8a28948e-514f-4d34-8ec7-65ffb9316309.png\"><\/figure>\n<p>Despite the contrast to traditional, high-production Super Bowl advertisements, Coinbase services crashed temporarily owing to the sudden influx of heavy traffic on its website. Acknowledging the service disruption, a follow-up message on the Coinbase app said:<\/p>\n<blockquote><p>\u201cWell, that was more popular than we thought. We need a quick time out, but don\u2019t worry. We\u2019ll email you when things are back to normal.\u201d<\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Coinbase just spent $14 million for a color-changing QR code to bounce around on the screen for 30-seconds during the Super Bowl\u2026<\/p>\n<p>And the website crashed.<\/p>\n<p>\u2014 Joe Pompliano (@JoePompliano) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/JoePompliano\/status\/1493015628269047808?ref_src=twsrc%5Etfw\">February 14, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3><span class=\"ez-toc-section\" id=\"FTX_Super_Bowl_2022_commercial\"><\/span>FTX Super Bowl 2022 commercial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>FTX, a crypto exchange founded by Sam Bankman-Fried, spared no expense on its first Super Bowl advertisement, <em>Don&#8217;t Miss Out,<\/em> featuring comedian Larry David. <\/p>\n<p>The advertisement shows David dismissing life-changing technologies right when they were being invented. Portraying as an authority figure in various historic timelines, David is seen rejecting the invention of the wheel, electricity and the toilet. <\/p>\n<p>The comedian further opposes the United States Declaration of Independence. He shows skepticism about landing on the moon and portable music. Finally, when David dismisses the FTX app with an \u201cI don\u2019t think so,\u201d the commercial addresses the viewers:<\/p>\n<blockquote><p>\u201cDon\u2019t be like Larry. Don\u2019t miss out on the next big thing.\u201d<\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">The next \u20bfig thing is here, even if Larry can\u2019t see it.<\/p>\n<p>We\u2019re giving away 7.54 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/bitcoin?src=hash&amp;ref_src=twsrc%5Etfw\">#bitcoin<\/a> right now to celebrate! <\/p>\n<p>How to enter:<br \/>1) Watch our ad!<br \/>2) Follow us<br \/>3) Retweet this by 11:59 pm EST<\/p>\n<p>Four lucky winners! <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/FTXContest?src=hash&amp;ref_src=twsrc%5Etfw\">#FTXContest<\/a><\/p>\n<p>No Purch Nec. Subject to T&amp;C: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/7oCC4YUk0M\">https:\/\/t.co\/7oCC4YUk0M<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/RosZS0HZAS\">pic.twitter.com\/RosZS0HZAS<\/a><\/p>\n<p>\u2014 FTX (@FTX_Official) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/FTX_Official\/status\/1493028625825869828?ref_src=twsrc%5Etfw\">February 14, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Overall, FTX\u2019s advertisement was considered by many as the funniest Super Bowl commercial.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"eToro_Super_Bowl_2022_commercial\"><\/span>eToro Super Bowl 2022 commercial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Crypto and fiat investment platform eToro\u2019s Super Bowl ad \u201cFlying Your Way\u201d began with a user asking for advice from the eToro community on whether to invest crypto or stocks.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-02\/459f135f-aac4-4149-ab3f-c6b030382638.png\"><\/figure>\n<p>Soon after, the ad shows a large group of users hovering around the city, one of them approaching the user and asking him \u2014 \u201cTo the moon?\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Stocks, crypto and beyond. Discover the power of social investing <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/FlyWithUs?src=hash&amp;ref_src=twsrc%5Etfw\">#FlyWithUs<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/eToro?src=hash&amp;ref_src=twsrc%5Etfw\">#eToro<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/P01NJLxDZb\">pic.twitter.com\/P01NJLxDZb<\/a><\/p>\n<p>\u2014 eToro US (@eToroUS) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/eToroUS\/status\/1493043967188897792?ref_src=twsrc%5Etfw\">February 14, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>As a homage to the popular meme coin Shiba Inu (SHIB), eToro\u2019s advertisement also featured a Shiba Inu dog. Moreover, the platform also released an unofficial Super Bowl halftime Bingo card to guess the performance mishaps such as wardrobe malfunction and fireworks.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Ready for the halftime show? Check out our Bingo card full of our best guesses for what happens during the performance.<\/p>\n<p>*This is for entertainment purposes only <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/wuOMDdC7sZ\">pic.twitter.com\/wuOMDdC7sZ<\/a><\/p>\n<p>\u2014 eToro US (@eToroUS) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/eToroUS\/status\/1493028466920361987?ref_src=twsrc%5Etfw\">February 14, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>While eToro deserves an A for effort, the advertisement managed to create only a fraction of the buzz created by the other players.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cryptocom_Super_Bowl_2022_commercial\"><\/span>Crypto.com Super Bowl 2022 commercial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In its first Super Bowl ad, Crypto.com featured basketball legend LeBron James having a conversation with his younger version from 2003. While the young LeBron James was excited to know about a future full of electric cars and other technological advancements, he asks from the real LeBron James if he was ready for what was about to come:<\/p>\n<blockquote><p>\u201cI can&#8217;t tell you everything. But if you want to make history, you gotta call your own shots.\u201d<\/p><\/blockquote>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-02\/f1ef0ac8-be8e-46c9-ad13-facc54fa3ec6.jpg\"><\/figure>\n<p>The commercial made even more sense to the public, considering that LeBron became the highest-scoring player in NBA history just one day before the commercial aired.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">In his moment of truth, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/KingJames?ref_src=twsrc%5Etfw\">@KingJames<\/a> called it. <\/p>\n<p>Fortune Favors the Brave <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/FFTB?src=hash&amp;ref_src=twsrc%5Etfw\">#FFTB<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/Snhpit3vnh\">pic.twitter.com\/Snhpit3vnh<\/a><\/p>\n<p>\u2014 Crypto.com (@cryptocom) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/cryptocom\/status\/1493033811105378307?ref_src=twsrc%5Etfw\">February 14, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>With the launch of this advertisement, LeBron James joins the growing list of pro athletes that support crypto\u2019s mainstream adoption \u2014 a move well received across the crypto community.<\/p>\n<p><strong>Related: <\/strong><strong><em>Ad restrictions won\u2019t impact crypto demand, Binance CEO says<\/em><\/strong><\/p>\n<p>Just last month, Binance CEO Changpeng Zhao stated that the growing restrictions on the crypto advertisement will not have any negative impact on the demand for cryptocurrencies.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Clampdown on crypto advertising is unlikely to have much of an effect on demand, says <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/binance?ref_src=twsrc%5Etfw\">@binance<\/a> CEO Changpeng Zhao <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/K5EtuWyxGz\">pic.twitter.com\/K5EtuWyxGz<\/a><\/p>\n<p>\u2014 CNBC International (@CNBCi) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/CNBCi\/status\/1484068175020916736?ref_src=twsrc%5Etfw\">January 20, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>As Cointelegraph reported, CZ told CNBC that the reason why regulators have to limit advertising is probably because of such high demand, adding that \u201cmost of our users come from word of mouth anyway.\u201d<\/p>\n<p><template data-name=\"subscription_form\" data-type=\"markets_outlook\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/super-bowl-2022-here-s-the-scoreboard-of-crypto-ads\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# Super Bowl 2022: Here\u2019s the scoreboard of crypto ads &#8221; Super Bowl commercials have always been an intrinsic part of the annual National Football League (NFL) championship and for business, a fair sign of making it in the real world. This year, however, marked a new milestone for the crypto community as FTX, eToro,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":405503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDIvYTkyZTVlYmItOTNiMC00M2M3LWIwYjEtMmE1YzAzZTc4MTE5LmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74867,74862,74894,74956,74863,74860,75737,75385,74355,117,30487,73155,67874],"class_list":["post-405502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-altcoin","tag-bitcoin","tag-blockchain","tag-coinbase","tag-cryptocurrencies","tag-cryptocurrency-exchange","tag-etoro","tag-sport","tag-adoption","tag-business","tag-football","tag-marketing","tag-united-states"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/405502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=405502"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/405502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/405503"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=405502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=405502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=405502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}