{"id":406779,"date":"2022-02-17T12:42:54","date_gmt":"2022-02-17T09:42:54","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/scrappy-ux-research-is-the-answer-to-your-teams-time-crunch-issues\/"},"modified":"2022-02-17T12:42:54","modified_gmt":"2022-02-17T09:42:54","slug":"scrappy-ux-research-is-the-answer-to-your-teams-time-crunch-issues","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/scrappy-ux-research-is-the-answer-to-your-teams-time-crunch-issues\/","title":{"rendered":"#Scrappy UX research is the answer to your team\u2019s time crunch issues"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a348b0e35b91\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a348b0e35b91\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/scrappy-ux-research-is-the-answer-to-your-teams-time-crunch-issues\/#When_is_the_right_time_to_get_scrappy\" >When is the right time to get scrappy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/scrappy-ux-research-is-the-answer-to-your-teams-time-crunch-issues\/#Scrappy_UX_research_step_by_step\" >Scrappy UX research, step by step<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/scrappy-ux-research-is-the-answer-to-your-teams-time-crunch-issues\/#1_UXR_planning\" >1. UXR planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/scrappy-ux-research-is-the-answer-to-your-teams-time-crunch-issues\/#2_Recruiting_test_customers\" >2. Recruiting test customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/scrappy-ux-research-is-the-answer-to-your-teams-time-crunch-issues\/#3_Interviewing\" >3. Interviewing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/scrappy-ux-research-is-the-answer-to-your-teams-time-crunch-issues\/#4_Making_recommendations_%E2%80%94_cautiously\" >4. Making recommendations \u2014 cautiously<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Scr<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>y UX research is the answer to your team\u2019s time crunch issues<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2022%2F02%2FUntitled-design-1-2.jpg&amp;signature=0c662f27bc748ccb6a7199804bbd20e8\" \/><\/p>\n<div>\n                            More often than not, it feels like UX research is under-appreciated and under-resourced in tech companies. Despite being a valuable activity, there is an overarching feeling that research can also be very <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thoughtworks.com\/insights\/blog\/ux-designers-why-are-we-wasting-time\">time-consuming<\/a> and expensive to conduct. Hence, product owners, whether at an established tech giant or an early-stage startup, may shy away from engaging in multi-month qualitative studies costing tens of thousands of dollars and instead jump straight to product building.<\/p>\n<p>Prioritizing design and testing is bound to accelerate learning speed, however, skipping the research phase entirely ought not to be something we tolerate as product designers.<\/p>\n<p>Yes, there are situations in which the traditional UX research process just won\u2019t cut it. In these cases, you\u2019re still better off doing research \u2014 but in a scrappy way. You should find ways to tweak and play with the UX process to fit your project needs. Scrappy UXR is a growing niche within the broader field dedicated to employing quick-and-dirty, affordable research methods to deliver quality consumer insights.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_is_the_right_time_to_get_scrappy\"><\/span>When is the right time to get scrappy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Engaging in scrappy UX research sounds simple, but its application must be well-thought-out like any method. It\u2019s essential to know when scrappy techniques are helpful and when they\u2019re doing a disservice to your team.<\/p>\n<p>Overall, the purpose of UX research is to support decision-making throughout the product development cycle. That said, depending on where in the development process you are, the type of insight you\u2019re seeking to gain from the research will vary. For example, suppose you\u2019re looking to uncover the attitudinal preferences of a particular user segment with a high level of conviction. In that case, scrappy will not do you justice because, by definition, scrappy favors rapid development over statistical significance.<\/p>\n<p>The purpose of UX research is to support decision-making throughout the product development cycle\u2026Scrappy UXR favors rapid development over statistical significance.<\/p>\n<p>Instead, scrappy UXR works well at points along your development cycle in which you\u2019re searching for a sense of signal from noise to provide a potential product direction. For instance, quick-and-dirty research can be effective in helping you answer the high-level question of \u201cis there a there there?\u201d Being aware of the broader context of your research needs early on will help instil greater confidence in the results of your scrappy research for you and your team down the line.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Scrappy_UX_research_step_by_step\"><\/span>Scrappy UX research, step by step<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Scrappy UX research is about cutting time and resources in all the right places, but still ensuring baseline rigor and quality. Let\u2019s go through the four phases of user research \u2014 planning, recruiting, interviewing, and recommendation \u2014 and check how you can apply scrappiness in each.<\/p>\n<p>The 4 stages of user experience research (UXR)<\/p>\n<ul>\n<li>Research planning<\/li>\n<li>Recruiting customers<\/li>\n<li>Conducting interviews<\/li>\n<li>Making recommendations<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"1_UXR_planning\"><\/span><strong>1. UXR planning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The planning stage is perhaps the most essential stage in the UXR process. During this phase, you will define the key questions you are trying to answer and identify how you can answer them. Even though this phase is the least active part of the UXR process, and yields no new information or insight, it\u2019s still crucial to include because it helps determine why you are researching in the first place.<\/p>\n<p>The main way to drive scrappiness in research planning is to push for radical simplicity. A typical research plan may have a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of different learning objectives and questions that build on each other. But in a scrappy research sprint, you want to streamline your efforts and strive to focus on a single, clearly articulated learning objective as much as possible. The main hurdle in achieving this is often misalignment amongst the product team on the prioritization of key research questions.<\/p>\n<p>As the research owner, one way to resolve this would be to draft a research plan that documents your proposed primary objective as well potential deprioritized alternatives. Next, run through this document synchronously with your colleagues in a meeting and ensure there\u2019s both agreement and excitement around the key research question before leaving the room; if not, adjust as necessary until the plan is in a good place.<\/p>\n<p>In a scrappy research sprint, you want to streamline your efforts and strive to focus on a single, clearly articulated learning objective as much as possible.<\/p>\n<p>Investing this time up-front in driving clarity and consensus will ensure efficiency down the line by reducing the likelihood of late-stage research adjustments or needing follow-up research sprints.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Recruiting_test_customers\"><\/span><strong>2. Recruiting test customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The next step of the process, recruiting test customers for your research, can be the most time-consuming. There are dedicated research agencies with access to consumer panels that can help accelerate searching for your target users, but these can get very expensive. There are several ways to recruit customers that can save your study time and money, such as:<\/p>\n<ul>\n<li>Sourcing users from within your team<\/li>\n<li>Recruiting via family and friends<\/li>\n<li>Finding names and profiles mentioned in articles online (they\u2019re easier to discover, and since they\u2019ve already agreed to an interview for a public piece, they\u2019re more likely to speak with you)<\/li>\n<li>Networking via LinkedIn and using any alumni connections where possible<\/li>\n<li>Using <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> outreach, such as finding individuals on Reddit or Instagram who are either active in particular groups or have posted content relevant to your subject area of interest<\/li>\n<li>Offering small incentives if conversions are taking long (e.g., $20 Amazon gift cards)<\/li>\n<\/ul>\n<p>Above all, while embracing scrappy recruiting methods, it\u2019s essential to be more flexible with research screeners \u2014 the profile types you get may not be entirely on point with the personas you\u2019re looking for, but should be close enough to get you the insight you need.<\/p>\n<p>In traditional research, there are four or five different people you want to interview within a customer segment. For example, in the gaming world, there is always the hardcore user, the soft user, the mobile user, the socializer, and the influencer. Now, traditionally, you talk to two of each group to get a representative mix of impressions. But suppose we are working under strict consideration of budget and time. In that case, it\u2019s okay to have three respondents from one persona (e.g. hardcore users) and one from the other (e.g. socializers), as long as having a representative sample is not that important to you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Interviewing\"><\/span><strong>3. Interviewing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The interview process can feel like a drag, but it\u2019s the only way to secure detailed insights into your users\u2019 viewpoints. That\u2019s why you need to maximize the time you have for each candidate \u2014 usually around 30 minutes. There are a number of ways to drive scrappiness in your customer interviews:<\/p>\n<p>4 Techniques to use in scrappy-style UXR interviews<\/p>\n<ul>\n<li>Basic background checks<\/li>\n<li>Pre-interview surveys<\/li>\n<li>Interview guides<\/li>\n<li>Walk-through galleries<\/li>\n<\/ul>\n<p><strong>Do some basic background checks<\/strong><\/p>\n<p>Conducting your \u201cdigital diligence\u201d and researching as much as possible about your interview candidates will help you remove baseline fact-checking during the interview and save that time for a richer conversation.<\/p>\n<p>Check available online information, e.g., review their social media accounts and the content they post, including their interactions.<\/p>\n<p><strong>Run a pre-interview survey<\/strong><\/p>\n<p>Ask your respondents to complete a short questionnaire to fill in the fundamental facts about themselves before the interview. With this initial knowledge, you can use the short interview time to dive deeper into their feedback and ask better questions.<\/p>\n<p><strong>Develop an interview guide<\/strong><\/p>\n<p>Based on the research questions you created with your team in the first phase, you can now make an interview guide and a list of corresponding questions. With such an interview guide, you minimize the risk of drifting into non-essential topics during the interview and discussing issues that do not address your central research objectives.<\/p>\n<p><strong>Alternatively, use walk through galleries<\/strong><\/p>\n<p>A walk-through gallery is a mini-activity in which you present your interviewees with a collection of visual or written stimuli so that they can respond and share their feedback. This can be a very effective way to gauge relative interest in different potential directions quickly. For instance, if you have a list of ten proposed user pain points that you\u2019re trying to prioritize, rather than waiting for the conversation to touch on each naturally, it can be a lot more efficient to run a walk-through:<\/p>\n<ol>\n<li>Lay out a piece of paper detailing each pain point at a high level,<\/li>\n<li>Give your interviewee a moment to take in and digest the collection, and then<\/li>\n<li>Ask them to share their reactions \u2013 focus the conversation on what stood out and why<\/li>\n<\/ol>\n<p><strong>Some more quick tips for scrappy interviewing\u00a0<\/strong><\/p>\n<ul>\n<li>Take verbatim notes whenever possible. To make this more feasible, conduct your interviews with another team member to elevate and expedite insights.<\/li>\n<\/ul>\n<p>With two interviewers, it will be easier to synthesize the relevant information later. One can fully concentrate on taking notes, while the second person can ask questions and actively listen. After the interview, you can discuss the findings together, achieving a synergistic effect on your conclusion.<\/p>\n<p>There are times when you can work with a focus group of interviewees instead of conducting each interview individually. However, it\u2019s important to take full advantage of each short, scrappy interview, working at a high level to collect as much information as possible.<\/p>\n<ul>\n<li>Synthesize on the go by taking five to ten minutes after every user interview to debrief and evaluate your findings.<\/li>\n<\/ul>\n<p>Each post-interview analysis session helps to clarify how this interview has advanced your understanding of the subject and allows the interview team to make any adjustments necessary to your discussion guide and learning plan.<\/p>\n<ul>\n<li>Ask for introductions to other potential test customers.<\/li>\n<\/ul>\n<p>If it\u2019s appropriate and relevant, ask each interviewee for potential introductions to any of their friends, family, or colleagues to gather additional interview candidates on the go.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Making_recommendations_%E2%80%94_cautiously\"><\/span>4. Making recommendations \u2014 cautiously<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once your research sprint is made, it\u2019s time to draw on the insights you\u2019ve gained about your consumer, the product, or the process. The most important thing to note here is to be careful in drawing premature conclusions. With neither statistical significance nor a representative number of interviewees, you only have an indication and not complete conviction around your insights. Still, this is more than enough to move to the next stage of building the product, which is often quick-and-dirty concept testing, i.e.:<\/p>\n<ul>\n<li>Designing stimulus \u2013 ads, mockups, and landing pages to test what the process looks like<\/li>\n<li>Testing stimulus with friends and internal team<\/li>\n<li>Revisiting interviews and walk-through solution designs<\/li>\n<li>Collecting additional verbatim feedback<\/li>\n<\/ul>\n<p>Whether as a solo entrepreneur or a dedicated UX research team, it\u2019s worth being creative with the research process to achieve more in less time. With this methodology, you can energize the progress, gain momentum, and run through many ideas \u2014 and not just in product development \u2014 much quicker.<\/p>\n<p><em>This article <span style=\"font-weight: 400;\">was originally published by Aayush Gupta in <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/builtin.com\/\">Built In<\/a>. You can read it <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/builtin.com\/design-ux\/scrappy-ux-research\">here<\/a>.\u00a0<\/span><\/em>\n                        <\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/scrappy-ux-research-answer-to-team-time-crunch\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Scrappy UX research is the answer to your team\u2019s time crunch issues&#8221; More often than not, it feels like UX research is under-appreciated and under-resourced in tech companies. Despite being a valuable activity, there is an overarching feeling that research can also be very time-consuming and expensive to conduct. Hence, product owners, whether at an&#8230;<\/p>\n","protected":false},"author":1,"featured_media":406780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Untitled-design-1-2.jpg&signature=05796567c492e26f5307eb6406cac6d2","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-406779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/406779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=406779"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/406779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/406780"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=406779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=406779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=406779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}