{"id":408728,"date":"2022-02-22T22:31:12","date_gmt":"2022-02-22T19:31:12","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/wfans-carton-roberts-bounce-back-big-against-michael-kay\/"},"modified":"2022-02-22T22:31:12","modified_gmt":"2022-02-22T19:31:12","slug":"wfans-carton-roberts-bounce-back-big-against-michael-kay","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/wfans-carton-roberts-bounce-back-big-against-michael-kay\/","title":{"rendered":"#WFAN&#8217;s &#8216;Carton &#038; Roberts&#8217; bounce back big against Michael Kay"},"content":{"rendered":"<p>&#8220;<strong>#WFAN&#8217;s &#8216;Carton &amp; Roberts&#8217; bounce back big against Michael Kay<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<div class=\"inline-module inline-module--columnist inline-module--author\">\n<div class=\"inline-module--author__img\">\n            <img decoding=\"async\" width=\"76\" height=\"69\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2013\/08\/21318-andrew-marchand-nyp-headshot.png?w=76&amp;h=69&amp;crop=1\" class=\"attachment-nyp_columnist size-nyp_columnist\" alt=\"Andrew Marchand\" loading=\"lazy\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2013\/08\/21318-andrew-marchand-nyp-headshot.png?w=152 152w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2013\/08\/21318-andrew-marchand-nyp-headshot.png?w=114 114w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2013\/08\/21318-andrew-marchand-nyp-headshot.png?w=76 76w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2013\/08\/21318-andrew-marchand-nyp-headshot.png?w=38 38w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2013\/08\/21318-andrew-marchand-nyp-headshot.png 600w\" sizes=\"auto, (max-width: 76px) 100vw, 76px\"\/>        <\/div>\n<\/div>\n<\/aside>\n<p>To say that WFAN\u2019s \u201cCarton &amp; Roberts\u201d don\u2019t talk about sports is inaccurate. What they do is talk <em>around<\/em> sports.\u00a0<\/p>\n<p>Most of the conversation in the afternoons on FAN is centered near sports, just not the meat-and-potatoes dissecting the intricacies of the local teams.\u00a0<\/p>\n<p>Craig Carton, the leader of the afternoon show, treats diehard fan topics as if they are boring vegetables. Evan Roberts lives in the daily minutia, but Carton sets the agenda. It\u2019s Carton\u2019s show, his radio ethos.<\/p>\n<p>No segment probably encapsulates \u201cCarton &amp; Roberts\u201d better than \u201cWAG Wednesdays.\u201d Every Wednesday at 5 p.m., the duo has a wife or girlfriend of a professional athlete in for an interview. It is not to discuss if the shift should be banned in baseball.<\/p>\n<p>In the end, it is all about ratings \u2014 especially the main target of sports radio advertising, 25-to-54-year-old men. Carton is a \u201csay-whatever, do-whatever\u201d it takes host for the numbers. He\u2019s a morning act, playing afternoons.<\/p>\n<p>After losing the fall book to ESPN New York\u2019s \u201cThe Michael Kay Show,\u201d Carton and Roberts are in the midst of a comeback.<\/p>\n<p>The duo took the first month of the winter book with a share of 6.1 to Kay\u2019s 4.9, according to Nielsen Audio Ratings.\u00a0<\/p>\n<p>FAN was third from 3-6:30 p.m., while ESPN New York was fifth overall. This initial month is akin to the first period of a hockey <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>.<\/p>\n<p>        <iframe loading=\"lazy\" title=\"Podcast\" width=\"100%\" height=\"188px\" src=\"https:\/\/embed.acast.com\/the-marchand-and-ourand-sports-media-podcast\/episode20-nfltvfrenzy-superbowltvgrades-amazonsexecmove?accentColor=2a2a2a&amp;bgColor=f6f6f6&amp;font-family=proxima%20nova&amp;logo=false&amp;secondaryColor=cc3333\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;overflow:hidden;\"><br \/>\n        <\/iframe><\/p>\n<p>While the afternoon show receives the focus, because of its tenuous ratings position, FAN is anchored by \u201cBoomer and Gio,\u201d which continues its dominance in the mornings, with a 9.1 share (second in the market). ESPN New York makes some dents in the morning from 5-8 when \u201cDiPietro &amp; Rothenberg\u201d pick up a 3.6 share, which is 8th. (This includes ESPN NY facing the \u201cWarm-up Show\u201d on FAN from 5-6, which ESPN beat by a full point this month.)<\/p>\n<p>However, the national program, \u201cKeyshawn, JWill &amp; Max\u201d doesn\u2019t rate in New York as it is 15th (2.7 share) in the market from 8-10 a.m.\u00a0<\/p>\n<p>From 10-2, FAN has usually had an open lane to dominate ESPN, which has nearly always favored national programming. FAN has seemingly upgraded in that slot with the seasoned \u201cTiki &amp; Tierney\u201d replacing \u201cMoose &amp; Maggie.\u201d\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-nypost-medium-post\"><img decoding=\"async\" loading=\"lazy\" width=\"322\" height=\"373\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/Michael-Kay-ratings.jpg?quality=90&amp;strip=all&amp;w=322\" alt=\"WFAN\" class=\"wp-image-21294833\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/Michael-Kay-ratings.jpg?quality=90&amp;strip=all&amp;w=644 644w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/Michael-Kay-ratings.jpg?quality=90&amp;strip=all&amp;w=483 483w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/Michael-Kay-ratings.jpg?quality=90&amp;strip=all&amp;w=322 322w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/Michael-Kay-ratings.jpg?quality=90&amp;strip=all&amp;w=161 161w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/Michael-Kay-ratings.jpg?quality=90&amp;strip=all 1024w\" sizes=\"auto, (max-width: 322px) 100vw, 322px\"\/><figcaption>ESPN New York\u2019s \u201cThe Michael Kay Show\u201d had beaten \u201cCarton &amp; Roberts\u201d in the fall ratings book.<\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<\/div>\n<p>Tiki Barber, the former Giants running back, has what I call the \u201cPlus-3\u201d effect. If you were scoring a sportscaster out of 10, the fact that he or she had a tremendous playing career allows them to start with a 3 points off the bat from the audience.\u00a0<\/p>\n<p>You have to build from there, and Barber does. He will take stands; especially when it hits home, like when the Giants were accused of being a racist organization.<\/p>\n<p>The fact that \u201cTiki &amp; Tierney\u201d had been together for nearly a decade on CBS Sports Radio allows Tierney to go freely at Barber. The energetic Tierney has a lot of opinions. The next level is if he can convince the audience to really care about them. He doesn\u2019t begin with the \u201cplus three\u201d effect.\u00a0<\/p>\n<p>Tiki &amp; Tierney picked up a 4.0 share (tied for 7th) from 10-2, which bested Mike Greenberg\u2019s show from 10-noon and Bart Scott and Alan Hahn\u2019s show, which runs from 12-3. ESPN New York is 2.8 share (tied for 12th).<\/p>\n<p>Meanwhile, ESPN New York is in the process of having a new ownership structure with Good Karma Brands coming in. The existential New York sports radio question is always the same: Will 98.7 ESPN New York ever go more local to really challenge FAN?<\/p>\n<p>The answer has always been no, which is why Kay beating \u201cCarton &amp; Roberts\u201d in the winter book was such a story. FAN has some built-in advantages in the afternoons, from its lead-ins to its history.<\/p>\n<p>The Kay Show hits other topics, mixing in some pop culture, but really dives harder on the meat-and-potatoes of New York sports.\u00a0<\/p>\n<p>Meanwhile, Carton has brought Roberts into his \u201cWAG Wednesday\u201d world. For the first month of the winter book, the audience preferred Carton, Roberts, wives and girlfriends.\u00a0\u00a0\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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What they do is talk around sports.\u00a0 Most of the conversation in the afternoons on FAN is centered near sports, just not the meat-and-potatoes dissecting the intricacies of the local teams.\u00a0 Craig&#8230;<\/p>\n","protected":false},"author":1,"featured_media":408729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/WFAN-Carton-Roberts.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[126004,72369,2837,77520,42879,70433,98656,72370],"class_list":["post-408728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2-22-22","tag-craig-carton","tag-espn","tag-evan-roberts","tag-michael-kay","tag-sports-media","tag-sports-radio","tag-wfan"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/408728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=408728"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/408728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/408729"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=408728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=408728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=408728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}