{"id":408940,"date":"2022-02-22T18:04:43","date_gmt":"2022-02-22T15:04:43","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/nbc-draws-worst-olympics-ratings-ever-with-2022-beijing-games\/"},"modified":"2022-02-22T18:04:43","modified_gmt":"2022-02-22T15:04:43","slug":"nbc-draws-worst-olympics-ratings-ever-with-2022-beijing-games","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/nbc-draws-worst-olympics-ratings-ever-with-2022-beijing-games\/","title":{"rendered":"#NBC draws worst Olympics ratings ever with 2022 Beijing Games"},"content":{"rendered":"

“#NBC draws worst Olympics ratings ever with 2022 Beijing Game<\/a>s<\/strong>”<\/p>\n

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The Beijing Winter Games drew the lowest ratings in the history of the Olympics since NBCUniversal began broadcasting the event decades ago. <\/p>\n

The broadcast is widely expected to have not turned a profit for NBC, which owns the rights to to broadcast the games in the US. NBC was mum whether it lost money on the telecasting of the Beijing games.<\/p>\n

The Winter Olympics, which aired across broadcast, cable and streaming platforms of Comcast\u2019s NBCU, attracted an average of 11.4 million primetime viewers over its two-and-a-half week run, the company said Tuesday. That marked a 42% drop from the disastrously low-rated Pyeongchang Olympics in 2018, which had registered the lowest viewership up until that point. <\/p>\n

\"The
The Beijing Olympics was a ratings flop for NBCUniversal.<\/figcaption>
Getty Images<\/span><\/figcaption><\/figure>\n

\u201cThis was probably the most difficult Olympics of all time,\u201d NBC Sports Chairman Pete Bevacqua told The Wall Street Journal. He said to make up for the meager audience, advertisers were given additional commercial time. \u201cThey were made whole throughout the entire Olympics,\u201d Bevacqua said of advertisers.<\/p>\n

The Olympics hit its best primetime ratings on Feb. 13 with 21.2 million average viewers, following NBC\u2019s broadcast of Super Bowl LVI, which turned in a massive 112 million viewers. <\/p>\n

\"taff
The Beijing Olympic Games turned in the worst ratings in the history of the Olympics since NBCU began broadcasting the event decades ago.<\/figcaption>
AP<\/span><\/figcaption><\/figure>\n

The pandemic fueled the lackluster ratings, Bevacqua said, pointing to difficulties such as few spectators, athletes wearing masks, no family and friends in the stands and \u201cvery harsh protocols in China\u201d related to COVID-19.<\/p>\n

As a result, NBC kept its announcing team in its US facilities rather than in Beijing, which added to the issues, the exec said. \u201cWe had 1,600 people in Stamford[, Conn.] and 600 people in Beijing. Normally that would be flipped for us,\u201d he added.<\/p>\n

The Beijing Games continued the trend of sinking Olympic ratings. The Tokyo Summer Games\u00a0averaged 15.5 million prime-time viewers, NBC\u2019s lowest-rating Summer Olympics since it began broadcasting them in 1988.\u00a0<\/p>\n

\"(From
The Beijing Winter Games drew 11.4 million primetime viewers, the worst in its history.<\/figcaption>
AFP via Getty Images<\/span><\/figcaption><\/figure>\n

Beijing\u2019s opening day nabbed nearly 16 million viewers, which was 43% lower than in 2018 for the Pyeongchang Games. <\/p>\n

Despite the lackluster numbers, NBC said the Olympics were the most-watched primetime series<\/a> since last summer\u2019s Tokyo Games, excluding the NFL. <\/p>\n

NBC also called out Peacock, its streaming service, which was a bright spot for the company. Unlike during the Summer Games, Peacock aired the entire Olympics \u2014 live events and replays \u2014 for its paying subscribers, who shelled out $9.99.<\/p>\n

\"Fireworks
Fireworks light up the sky during the closing ceremony of the Beijing 2022 Winter Olympic Games.<\/figcaption>
AFP via Getty Images<\/span><\/figcaption><\/figure>\n

The company said 4.3 billion minutes of the Olympics were streamed across its platforms, led by Peacock, which also recorded its best 18-day span of usage since it launched in 2020. <\/p>\n

\u201cFor Peacock, it was a home run,\u201d Bevacqua said. \u201cWe drastically improved our strategy in the time between Tokyo and Beijing.\u201d<\/p>\n

The network remains bullish on the Games, even as viewership has slipped. NBC is paying about $1.3 billion per Olympics\u00a0through 2032\u00a0to broadcast the Games in the US.<\/p>\n

\"An
NBC said 4.3 billion minutes of the Olympics were streamed across its platforms, led by Peacock.<\/figcaption><\/figure>\n

The company said it made roughly $1.8 billion in revenue for the Tokyo Games, but it stayed mum on whether it turned a profit. It is widely expected that the Beijing Games also won\u2019t turn a profit.\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#NBC draws worst Olympics ratings ever with 2022 Beijing Games” The Beijing Winter Games drew the lowest ratings in the history of the Olympics since NBCUniversal began broadcasting the event decades ago. The broadcast is widely expected to have not turned a profit for NBC, which owns the rights to to broadcast the games in…<\/p>\n","protected":false},"author":1,"featured_media":408941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/olympics-22-1.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[126004,70677,1597,71338,26256,101148],"class_list":["post-408940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2-22-22","tag-beijing","tag-nbc","tag-nbcuniversal","tag-tv-ratings","tag-winter-olympics"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/408940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=408940"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/408940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/408941"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=408940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=408940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=408940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}