{"id":411482,"date":"2022-03-03T00:45:00","date_gmt":"2022-03-02T21:45:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/true-tickets-powers-blockchain-based-broadway-tickets-sales\/"},"modified":"2022-03-03T00:45:00","modified_gmt":"2022-03-02T21:45:00","slug":"true-tickets-powers-blockchain-based-broadway-tickets-sales","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/true-tickets-powers-blockchain-based-broadway-tickets-sales\/","title":{"rendered":"# True Tickets powers blockchain-based Broadway tickets sales"},"content":{"rendered":"<p>&#8220;<strong># True Tickets powers blockchain-based Broadway tickets sales <\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDMvMzg1MzNhMzktMDE5ZS00OTZmLTk3N2YtZDQ4YTNmNTZkZWFmLmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-128018ef>True Tickets, the blockchain-based digital ticketing platform, made its Broadway debut last Fall in collaboration with the Roundabout Theatre Company in New York City. After a &#8220;successful&#8221; <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.businesswire.com\/news\/home\/20220301005216\/en\/Roundabout-Theatre-Company-Completes-Successful-Broadway-Fall-Season-With-Secure-Contactless-Digital-Ticketing-From-True-Tickets\">run<\/a> thus far delivering digital tickets to the\u00a0<em>Trouble in Mind <\/em>play<em> <\/em>and <em>Caroline, or Change <\/em>musical, Matthew Zarracina,\u00a0Co-founder and CEO of True Tickets, talks blockchain and ticketing with Cointelegraph.<\/p>\n<p>When a prospective theatre-goer completes a ticket purchase on the Roundabout website and chooses a digital delivery, as opposed to picking up a ticket at will call or printing it at home, that&#8217;s True Tickets cue to come in. Built on the Hyperledger Fabric platform that runs on the IBM Blockchain and deploys to Google Cloud, True Tickets provides the infrastructure that generates dynamic QR codes\u00a0integrated with distributed ledger <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Broadway is back! And we had a great first fall season delivering more than 22,000 blockchain enabled, secure, contactless digital tickets for <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/roundaboutnyc?ref_src=twsrc%5Etfw\">@RoundAboutNYC<\/a>. <\/p>\n<p>We love seeing the real-world success of digital ticketing for both the venue and patrons: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/4GlieWEsUV\">https:\/\/t.co\/4GlieWEsUV<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/0jSi26yDeU\">pic.twitter.com\/0jSi26yDeU<\/a><\/p>\n<p>\u2014 True Tickets (@true_tkts) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/true_tkts\/status\/1498663888690331661?ref_src=twsrc%5Etfw\">March 1, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nZarracina explained how a ticket is like a license, and not an asset, with terms and conditions that can &#8220;finally&#8221; be enforced in an automated and efficient way thanks to blockchain. He said that there has been &#8220;significant operational improvement&#8221; especially when it came to ticket distribution and resales in secondary marketplaces, claiming a 90 to 99% reduction in authorized listings or fraudulent issues. Venues are also able to track ownership and contact a ticket holder in case of a change or cancellation.\u00a0<\/p>\n<blockquote><p>&#8220;Now theaters have this chain of custody every time the ticket changes hands. They know where the money is going. And we want to be that infrastructure layer that connects all the ticketing systems to all of our venues.&#8221;<\/p><\/blockquote>\n<p><strong><em>Related:\u00a0Ticketing platforms use blockchain to engage with customers post-pandemic<\/em><\/strong><\/p>\n<p>Zarracina also attributed the acceleration of the digital transformation of ticket sales to the COVID-19 pandemic. In addition to working with the Roundabout Theatre Company, True Tickets also partners with the The Adrienne Arsht Center in Miami and the\u00a0Dr. Phillips Center in Orlando, among others.\u00a0<\/p>\n<p>Recently, True Tickets <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.businesswire.com\/news\/home\/20220118005499\/en\/True-Tickets-Secures-5-Million-in-Equity-Financing-Led-by-Logitix\">raised<\/a> a $5 million seed round led by Logitix, a ticketing platform that offers\u00a0pricing optimization\u00a0for venues, teams, and promoters.<\/p>\n<p><template data-name=\"subscription_form\" data-type=\"defi_newsletter\"><\/template>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/true-tickets-powers-blockchain-based-broadway-tickets-sales\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# True Tickets powers blockchain-based Broadway tickets sales &#8221; True Tickets, the blockchain-based digital ticketing platform, made its Broadway debut last Fall in collaboration with the Roundabout Theatre Company in New York City. After a &#8220;successful&#8221; run thus far delivering digital tickets to the\u00a0Trouble in Mind play and Caroline, or Change musical, Matthew Zarracina,\u00a0Co-founder and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":411483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDMvMzg1MzNhMzktMDE5ZS00OTZmLTk3N2YtZDQ4YTNmNTZkZWFmLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74894,75154,3885,4965],"class_list":["post-411482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blockchain","tag-digital","tag-new-york","tag-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/411482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=411482"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/411482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/411483"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=411482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=411482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=411482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}