{"id":414704,"date":"2022-03-11T13:33:23","date_gmt":"2022-03-11T10:33:23","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/women-led-startup-to-help-consumers-monetize-their-data-through-blockchain\/"},"modified":"2022-03-11T13:33:23","modified_gmt":"2022-03-11T10:33:23","slug":"women-led-startup-to-help-consumers-monetize-their-data-through-blockchain","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/women-led-startup-to-help-consumers-monetize-their-data-through-blockchain\/","title":{"rendered":"# Women-led startup to help consumers monetize their data through blockchain"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27390413c39\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27390413c39\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/women-led-startup-to-help-consumers-monetize-their-data-through-blockchain\/#%E2%80%9D_Women-led_startup_to_help_consumers_monetize_their_data_through_blockchain_%E2%80%9C\" >&#8221; Women-led startup to help consumers monetize their data through blockchain &#8220;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_Women-led_startup_to_help_consumers_monetize_their_data_through_blockchain_%E2%80%9C\"><\/span>&#8221; Women-led startup to help consumers monetize their data through blockchain &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div class=\"post-content\" data-v-128018ef>Web2 lets big tech companies collect consumer data without paying the people behind the statistics. However, the advent of Web3 technologies may change the way data is collected and let consumers get compensation for the information they share, according to the founders of Chain Collective, a Web3 startup that enables consumers to monetize their data using blockchain.<\/p>\n<p>Skills acquired from working in business intelligence and machine learning coupled with a passion for Web3 technologies led Jenny Walker and Greta Menzies to create a data marketplace. With blockchain <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, the all-female team aims to help consumers monetize their data and inspire women to enter the Web3 space. <\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-03\/a225910f-e02b-4e01-b29c-3cea32cb43e0.jpeg\" alt=\"\" title=\"\"><figcaption style=\"text-align: center;\"><em>Jenny Walker and Greta Menzies, founders of Chain Collective.<\/em><\/figcaption><\/figure>\n<p>Greta Menzies, the co-founder of Chain Collective, told Cointelegraph that at the moment, consumer data is being \u201ccollected, bought, sold and profited from.\u201d However, the consumers who are the true owners of the data have no way to claim their share from &#8220;the value of their data.\u201d<\/p>\n<blockquote><p>\u201cOur initiative empowers consumers with a data exchange marketplace allowing a fair and equitable exchange of the economics of data between consumers and businesses.\u201d<\/p><\/blockquote>\n<p>According to Menzies, companies have been crafting data policies that are very complex and difficult to understand for everyday consumers. The co-founder believes that these are designed to confuse consumers about how their data are being used.\u00a0<\/p>\n<blockquote><p>\u201cWe believe consumers and businesses alike would benefit from a cross-industry standardized framework and consumer-friendly language to unlock transparency and build trust between both parties around data sharing.\u201d<\/p><\/blockquote>\n<p>Using blockchain, the team will make digital certificates that will be available on their nonfungible token (NFT) marketplace. These certificates will represent consumer data assets and will be exchanged through a smart contract. Relying on the inherent security and transparency provided by blockchain and enhancements offered by machine learning, the team aims to provide &#8220;dynamic and equitable pricing models.&#8221;<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>H<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>y International Women&#8217;s Day! Leaders share their experiences in crypto<\/em><\/strong><\/p>\n<p>Apart from these, Menzies also recognizes a need to create space and opportunities for women in crypto. The data executive says that they are using this chance also to inspire women, like their own daughters, and show them that they can do this themselves.<\/p>\n<blockquote><p>\u201cWe believe it is important to create spaces and opportunities for women. We are digging deep and are so appreciative when people reach out and provide those opportunities to us and we are trying to create that for other women too.\u201d<\/p><\/blockquote>\n<p>Being based in Australia, the co-founder also shared her thoughts on blockchain adoption within the region. While regulators in Australia try to push crypto adoption, Menzies believes that \u201cthe barrier to entry remains too high for more widespread adoption\u201d in the region.\u00a0<\/p>\n<p><template data-name=\"subscription_form\" data-type=\"nifty_newsletter\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/women-led-startup-to-help-consumers-monetize-their-data-through-blockchain\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221; Women-led startup to help consumers monetize their data through blockchain &#8220; Web2 lets big tech companies collect consumer data without paying the people behind the statistics. However, the advent of Web3 technologies may change the way data is collected and let consumers get compensation for the information they share, according to the founders of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":414705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDMvMGY3YmM4OWEtNGU0OC00NTBhLTllZTgtYzYwNTc1MjY4Yjc4LmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74894,75434,20358,117,70917,41847],"class_list":["post-414704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blockchain","tag-smart-contracts","tag-australia","tag-business","tag-startups","tag-women"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/414704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=414704"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/414704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/414705"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=414704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=414704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=414704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}