{"id":422361,"date":"2022-03-27T18:03:00","date_gmt":"2022-03-27T15:03:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/nfts-are-changing-the-way-photographers-create-and-market-content\/"},"modified":"2022-03-27T18:03:00","modified_gmt":"2022-03-27T15:03:00","slug":"nfts-are-changing-the-way-photographers-create-and-market-content","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/nfts-are-changing-the-way-photographers-create-and-market-content\/","title":{"rendered":"# NFTs are changing the way photographers create and market content"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3c2093c41d7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3c2093c41d7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/nfts-are-changing-the-way-photographers-create-and-market-content\/#%E2%80%9D_NFTs_are_changing_the_way_photographers_create_and_market_content_%E2%80%9C\" >&#8221; NFTs are changing the way photographers create and market content &#8220;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/nfts-are-changing-the-way-photographers-create-and-market-content\/#The_significance_of_content_control\" >The significance of content control\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/nfts-are-changing-the-way-photographers-create-and-market-content\/#Acknowledging_intellectual_property\" >Acknowledging intellectual property<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/nfts-are-changing-the-way-photographers-create-and-market-content\/#Rethinking_marketing_strategies\" >Rethinking marketing strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/nfts-are-changing-the-way-photographers-create-and-market-content\/#Overcoming_technological_barriers\" >Overcoming technological barriers<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_NFTs_are_changing_the_way_photographers_create_and_market_content_%E2%80%9C\"><\/span>&#8221; NFTs are changing the way photographers create and market content &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div class=\"post-content\" data-v-2a0745c6>Since their explosion last year, nonfungible tokens (NFTs) have shown their <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eal to collectors, investors and traders alike.<\/p>\n<p>They have especially gained attention in the art world, where an item\u2019s provenance is everything, and owning the official, unique version of an item is much more valuable than a copy or duplicate.<\/p>\n<p>Some have postulated that artists creating and storing pieces on-chain can use the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> as proof of ownership for popular art forms.<\/p>\n<p>Among the various artforms to take advantage of NFTs, photography has also found its place, but what is the im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>te value it brings for artists and consumers?<\/p>\n<p>Indeed, as a nascent, quickly developing technology, NFTs are not without limitations.<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>What is crypto art, and how does it work?<\/em><\/strong><\/p>\n<p>Most participants began getting acquainted with NFTs through marketplaces such as OpenSea in the first half of 2021.<\/p>\n<p>The first wave of artists experimenting with this new technology has followed a personal, curated approach toward onboarding new talent. Twitter Spaces and Discord servers have proven vital channels to support outreach in the NFT ecosystem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_significance_of_content_control\"><\/span>The significance of content control\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Photography now produces an unprecedented supply of content, and NFTs are a tool to continue accelerating and democratizing content while providing new ways to generate revenue from those resources.<\/p>\n<p>Photographer Marshall Scheuttle told Cointelegraph how the current Web2 model of \u201ccompensation by exposure\u201d has been detrimental for artists.<\/p>\n<p>\u201cHow we present our work has been largely dictated by the existing platforms, and as the space grows and evolves, it is imperative for us as artists to contribute new solutions and options for how we can better reach our audience while meeting the needs of the artists to showcase their work,\u201d said Scheuttle.\u00a0<\/p>\n<blockquote><p>\u201cContent is out in the world, and trying to gate it at this point is seemingly impossible. I want my content to be in as many places as possible, as long as I have ways to compensate myself for its production.\u201d<\/p><\/blockquote>\n<p>Artists cannot freely distribute their art through traditional channels to create a fast, direct positive impact.\u00a0<\/p>\n<p>Blockchain technology, through NFTs, has allowed artists to define their terms, given the nature of transactions occurring in the open that make the space more transparent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Acknowledging_intellectual_property\"><\/span>Acknowledging intellectual property<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>NFTs provide individual pieces of art with a supposed proof of provenance, which is appealing to many artists striving to take back full ownership of their work and expand their art to new audiences.<\/p>\n<p>However, there is a slight difference between provenance and copyright.<\/p>\n<p>Most of the challenges to enforcing copyright come from the NFT marketplace. Many online marketplaces trade in NFTs, and the majority of them follow an auction-style scheme with different levels of curation. However, these platforms do very little to protect property rights and usage. In some instances, bad actors have been seen stealing photos and then making NFTs of them.<\/p>\n<p>There is no pragmatic scenario where people aren\u2019t counterfeiting or repurposing others\u2019 content. Both individuals and companies have been using imagery without authorization in the Web2 world without mainstream repercussion \u2014 it\u2019s nothing new to digital art.<\/p>\n<p>Copying crypto art is technically impossible,\u00a0as pasting an identical copy of the image cannot capture the information that constitutes the NFT component of the artwork.<\/p>\n<p>The current NFT space promotes the open flow of information and seeks to value the provenance of the content existing on the blockchain. Crypto artists certify and mint NFTs linked to the authenticity of the art created that can then be uploaded to various marketplaces to target potential buyers.\u00a0<\/p>\n<p>Julie Pacino, the daughter of the legendary actor Al Pacino, started self-funding her project \u201cKeepers of the Inn\u201d by minting a collection of photography NFTs to retain creative control over her work.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-03\/3650b98a-2dbd-4f81-a9c9-6eee1722c8cc.jpeg\"><figcaption style=\"text-align: center;\"><em>Shot from Pacino&#8217;s \u201cKeepers of the Inn.\u201d Source. Keepersoftheinn.art<\/em><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Rethinking_marketing_strategies\"><\/span>Rethinking marketing strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anyone with a camera and an internet connection has the same opportunity to create art and monetize it. More quality work will be available with a new wave of professional and amateur photographers getting involved in the space. Those photographers willing to accept marginal income for their work will set the floor prices.<\/p>\n<p>Artists in the ecosystem have to keep their audiences engaged to remain relevant. By allowing people in the space to read the story, hear the words and understand the process, artists establish a vital emotional connection.<\/p>\n<p>Elise Swopes, a self-taught photographer and graphic designer who made $200,000 in 10 months by selling her work as NFTs, told Cointelegraph:\u00a0<\/p>\n<blockquote><p>\u201cThere feels like a lot of pressure to shift your style to appease the mass market of 3D designs and illustrations, but it\u2019s a neat reminder that I am quite passionate and driven to create what I love instead of trying to keep up.\u201d<\/p><\/blockquote>\n<p>Artistic credibility drives prices in the secondary market. An authentic NFT will only have the perceived value attached to the art, artist and community.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-03\/0d04e423-e93f-4f2b-bf2f-69a774cb6b67.jpeg\"><figcaption style=\"text-align: center;\"><em>The Shade. Souce: Elise Swopes.<\/em><\/figcaption><\/figure>\n<p>Being technically gifted will not be a crucial differential factor toward building an audience, as pseudonymous NFT art collector \u201c6529\u201d <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/punk6529\/status\/1438042203121721345?s=20&amp;t=85l6WEAZXs3ASnnMbl2kgQ\">described<\/a>. Those artists standing out from the crowd have to craft memorable experiences.<\/p>\n<blockquote><p>\u201cSo your job is to make the connection, to find something that speaks to that subset of people (tiny subset is fine, 1,000 is more than enough to have a wonderful career doing exactly what you love) that love and appreciate the same thing you do.\u201d<\/p><\/blockquote>\n<p>A great example of this is the story of Sultan Gustaf Al Ghozali, a 22-year-old computer <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> student from Semarang, Indonesia. He converted and sold nearly 1,000 selfie images as NFTs as a way to look back on his graduation journey. The collection generated a total trade volume of 397 Ether (ETH), currently equivalent to more than $1.2 million.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Overcoming_technological_barriers\"><\/span>Overcoming technological barriers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Artists face the challenging task of transitioning their collections and individual images to the NFT space. The initiation process can be daunting for beginners, but the promise of a new audience with direct compensation and support is a powerful incentive.\u00a0<\/p>\n<p>Swopes said:<\/p>\n<blockquote><p>\u201cThe most exciting part about NFTs is not having to exchange the purpose of my digital art for print. I think my art looks best on a screen.\u201d<\/p><\/blockquote>\n<p>Better onboarding mechanisms will encourage people to start regularly engaging with photography NFTs and redefining what it means to create art. The steep learning curve will flatten with more curated educational content, easing the experience of navigating the marketplace and finding the desired art piece.<\/p>\n<p>Curated platforms are thriving with one-of-one marketplaces. A hybrid approach such as the NFT photobook \u201cMorningstar\u201d by Scheuttle is an innovative way that adds value to the project. He explained that NFTs provided him with the tools to earn fair compensation for his work while helping him grow as an artist.<\/p>\n<p>Creatives are constantly pushing the boundaries of what technology can achieve, and they are just starting to understand the possibilities NFTs have to offer photography.\u00a0<\/p>\n<p>The natural evolution of photography is to embrace these new tools and adapt to the changing times so that a new generation of photographers can thrive in Web3.<\/p>\n<p><template data-name=\"subscription_form\" data-type=\"nifty_newsletter\"><\/template><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/nfts-are-changing-the-way-photographers-create-and-market-content\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221; NFTs are changing the way photographers create and market content &#8220; Since their explosion last year, nonfungible tokens (NFTs) have shown their appeal to collectors, investors and traders alike. They have especially gained attention in the art world, where an item\u2019s provenance is everything, and owning the official, unique version of an item is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":422362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDMvMDAxOTQyNTktOGI1Zi00OWU1LWIwYjAtZWMzMWEzYzk1NjQxLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[95118,74892,116,55649,117,4965,71407],"class_list":["post-422361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-nft","tag-tokens","tag-art","tag-artists","tag-business","tag-technology","tag-trading"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/422361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=422361"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/422361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/422362"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=422361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=422361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=422361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}