{"id":427261,"date":"2022-04-06T03:01:26","date_gmt":"2022-04-06T00:01:26","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/coca-cola-launches-virtual-drink-inside-the-metaverse\/"},"modified":"2022-04-06T03:01:26","modified_gmt":"2022-04-06T00:01:26","slug":"coca-cola-launches-virtual-drink-inside-the-metaverse","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/coca-cola-launches-virtual-drink-inside-the-metaverse\/","title":{"rendered":"#Coca-Cola launches virtual drink inside the metaverse"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a242e969639a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a242e969639a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/coca-cola-launches-virtual-drink-inside-the-metaverse\/#%E2%80%9CCoca-Cola_launches_virtual_drink_inside_the_metaverse%E2%80%9D\" >&#8220;Coca-Cola launches virtual drink inside the metaverse&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CCoca-Cola_launches_virtual_drink_inside_the_metaverse%E2%80%9D\"><\/span>&#8220;Coca-Cola launches virtual drink inside the metaverse&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/coke-metaverse.jpg?quality=90&amp;strip=all\" \/><\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>The world\u2019s most popular soft drink has made it to the metaverse.<\/p>\n<p>Coca-Cola on Monday announced that it is launching a gaming-inspired version of its fizzy pop virtually before it hits shelves in the real world.<\/p>\n<p>Coca-Cola Zero Sugar Byte will \u201cbring the flavor of pixels to life\u201d, according to the US drinks giant.<\/p>\n<p>Precisely how it manages that remains a mystery, but it\u2019ll first be available on a metaverse-like world within the video <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> Fortnite.<\/p>\n<p>The metaverse is a digital space where people can <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>ize, work and play and is accessed using virtual reality goggles.<\/p>\n<p>Versions of the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> are being built by the likes of Facebook parent company Meta and Fortnite-maker Epic Games.<\/p>\n<p>Coca-Cola has teamed up with gaming organisation PWR to help with the creation of Pixel Point, a custom island built in Fortnite Creative.<\/p>\n<p>Fortnite Creative is a separate mode within the game that lets companies, as well as everyday users, custom-build their own worlds.<\/p>\n<p>Players of the game can then explore the purpose-built islands just like they would in the game\u2019s various competitive modes.<\/p>\n<p>Those who enter Pixel Point can try out coke-<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a>d mini-games as well as \u201ctry\u201d the new drinks flavour \u2013 virtually, of course.<\/p>\n<p>The new flavor will appear in US stores in physical form on May 2. There\u2019s no word yet on a UK launch.<\/p>\n<p>It remains unclear what the beverage tastes like, though Coca-Cola describes it as \u201ctranscending the digital and physical worlds\u201d.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p>It\u2019s the second off-the-wall offering from the Coca\u2011Cola Creations project, which is creating strange flavours for its Gen-Z customers.<\/p>\n<p>The firm\u2019s Oana Vlad said: \u201cWe wanted to create an innovative taste inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible.<\/p>\n<p>\u201cJust as pixels power digital connection, Coca-Cola Zero Sugar Byte brings people together to share moments of Real Magic.\u201d<\/p>\n<p>Coca-Cola is not the first company to jump on the metaverse bandwagon as interest in the mysterious technology grows.<\/p>\n<p>Last month, Heineken hosted an event in the metaverse where it offered the chance to \u201cdrink\u201d the brand\u2019s first virtual beer.<\/p>\n<p>More recently, the first metaverse fashion week saw virtual appearances from the likes of high-end brands Est\u00e9e Lauder, Tommy Hilfiger and Dolce &amp; Gabbana.<\/p>\n<p><em>This story originally appeared\u00a0on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.the-sun.com\/tech\/5053757\/coca-cola-launches-virtual-drink-metaverse\/\">The Sun<\/a>\u00a0and was reproduced here with permission.<\/em>\n                        <\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/04\/05\/coca-cola-launches-virtual-drink-inside-the-metaverse\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Coca-Cola launches virtual drink inside the metaverse&#8221; The world\u2019s most popular soft drink has made it to the metaverse. Coca-Cola on Monday announced that it is launching a gaming-inspired version of its fizzy pop virtually before it hits shelves in the real world. Coca-Cola Zero Sugar Byte will \u201cbring the flavor of pixels to life\u201d,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":427262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/coke-metaverse.jpg?quality=75&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[127594,73510,76905,17813],"class_list":["post-427261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-4-5-22","tag-coca-cola","tag-soda","tag-virtual-reality"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/427261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=427261"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/427261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/427262"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=427261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=427261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=427261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}