{"id":430506,"date":"2022-04-12T17:19:36","date_gmt":"2022-04-12T14:19:36","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/meta-will-keep-nearly-50-cut-of-virtual-item-sales-in-metaverse\/"},"modified":"2022-04-12T17:19:36","modified_gmt":"2022-04-12T14:19:36","slug":"meta-will-keep-nearly-50-cut-of-virtual-item-sales-in-metaverse","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/meta-will-keep-nearly-50-cut-of-virtual-item-sales-in-metaverse\/","title":{"rendered":"#Meta will keep nearly 50% cut of virtual item sales in metaverse"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3df4b97aeef\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3df4b97aeef\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-will-keep-nearly-50-cut-of-virtual-item-sales-in-metaverse\/#%E2%80%9CMeta_will_keep_nearly_50_cut_of_virtual_item_sales_in_metaverse%E2%80%9D\" >&#8220;Meta will keep nearly 50% cut of virtual item sales in metaverse&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CMeta_will_keep_nearly_50_cut_of_virtual_item_sales_in_metaverse%E2%80%9D\"><\/span>&#8220;Meta will keep nearly 50% cut of virtual item sales in metaverse&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>Mark Zuckerberg says Meta plans to let creators sell virtual items in the metaverse \u2014 but the company plans in many cases to keep a cut of nearly 50%.\u00a0<\/p>\n<p>In a video posted late Monday, Zuckerberg said Meta is testing features that allow creators to sell \u201cvirtual items and effects\u201d within Horizon Worlds, the virtual reality online <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> that is currently at the core of the tech billionaire\u2019s metaverse push.\u00a0<\/p>\n<p>For example, a virtual designer could sell a fashion accessory that users could attach to their avatars \u2014 or a digital real estate developer could sell access to a premium part of a virtual world, Meta said in a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/about.fb.com\/news\/2022\/04\/testing-creator-monetization-horizon-worlds\/\">blog post<\/a>.\u00a0<\/p>\n<p>\u201cThe ability to sell virtual items and access to things inside the worlds is a new part of [the] e-commerce equation overall,\u201d Zuckerberg said in Monday\u2019s video, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earing within Horizon Worlds represented by a legless avatar.\u00a0<\/p>\n<p>The ability to sell virtual goods will initially be open to just a \u201chandful\u201d of creators, Meta said, adding that buyers will be limited to users in the US and Canada who are at least 18 years old.\u00a0<\/p>\n<p>But metaverse merchants who make sales under the new system going to have to pony up a huge chunk of their profits to Meta.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/mark-zuckerberg-metaverse01.jpg?w=1024\" alt=\"\" class=\"wp-image-21868244\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/mark-zuckerberg-metaverse01.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/mark-zuckerberg-metaverse01.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/mark-zuckerberg-metaverse01.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Metaverse creators will be able to sell items like virtual fashion accessories, Meta said. <\/figcaption><figcaption><span class=\"credit\">Bloomberg via Getty Images<\/span><\/figcaption><\/figure>\n<p>Meta\u2019s Quest store \u2014 which sells products for its Oculus Quest headsets \u2014 charges a 30% transaction fee. In addition, Horizon Worlds will keep an additional 25% of the remaining profit, resulting in a total 47.5% total cut for Meta.<\/p>\n<p>Meta spokesperson Sinead Purcell confirmed the figure to The Post, adding that Horizon Worlds will eventually become available on hardware made by other companies. In those cases, Meta will keep charging its 25% Horizon Worlds fee but the other companies will set their own store transaction fees.\u00a0<\/p>\n<p>Vivek Sharma, Meta\u2019s vice president of Horizon, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2022\/4\/11\/23020684\/meta-horizon-worlds-test-creators-sell-virtual-items-monetization\">told The Verge<\/a> that the commission is \u201ca pretty competitive rate in the market.\u201d\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"715\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/netaverse-stock-01.jpg?w=1024\" alt=\"Meta\" class=\"wp-image-21868266\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/netaverse-stock-01.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/netaverse-stock-01.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/netaverse-stock-01.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Vivek Sharma, Meta\u2019s vice president of Horizon, said that the commission is \u201ca pretty competitive rate in the market.\u201d\u00a0<\/figcaption><figcaption><span class=\"credit\">Anadolu Agency via Getty Images<\/span><\/figcaption><\/figure>\n<p>Yet Zuckerberg has repeatedly taken swipes at Apple and Google for charging what critics say are excessive app store fees of up to 30%.\u00a0<\/p>\n<p>Zuckerberg told content creators on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> last summer that it won\u2019t charge them until at least 2023 for using the site to distribute their work, promote events or sell subscriptions.\u00a0\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/mark-zuckerberg-03.jpg?w=1024\" alt=\"Mark Zuckerberg\" class=\"wp-image-21868307\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/mark-zuckerberg-03.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/mark-zuckerberg-03.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/mark-zuckerberg-03.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Mark Zuckerberg has taken swipes at Apple and Google for charging app store fees of up to 30%. <\/figcaption><figcaption><span class=\"credit\">Getty Images for SXSW<\/span><\/figcaption><\/figure>\n<p>\u201cWhen we do introduce a revenue share, it will be less than the 30% that Apple and others take,\u201d Zuckerberg said, adding that the move was intended to \u201chelp more creators make a living on our platforms.\u201d\u00a0<\/p>\n<p>Zuckerberg\u2019s metaverse push comes as Facebook and Instagram have lost advertising revenue due to privacy changes by Apple and Google. Some concerned shareholders say Zuckerberg has failed to prove the metaverse is anything more than a \u201crushed attempt to divert attention from fundamental issues with Meta\u2019s core business,\u201d as exclusively reported by The Post.\u00a0\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/04\/12\/meta-will-keep-nearly-50-cut-of-virtual-item-sales-in-metaverse\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Meta will keep nearly 50% cut of virtual item sales in metaverse&#8221; Mark Zuckerberg says Meta plans to let creators sell virtual items in the metaverse \u2014 but the company plans in many cases to keep a cut of nearly 50%.\u00a0 In a video posted late Monday, Zuckerberg said Meta is testing features that allow&#8230;<\/p>\n","protected":false},"author":1,"featured_media":430507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/meta-gets-nearly-50-percent-of-sales-01.jpg?quality=75&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[122306,127901,73007,4974,33423,5077],"class_list":["post-430506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-meta","tag-4-12-22","tag-entrepreneurs","tag-facebook","tag-instagram","tag-mark-zuckerberg"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/430506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=430506"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/430506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/430507"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=430506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=430506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=430506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}