{"id":433878,"date":"2022-04-19T08:40:59","date_gmt":"2022-04-19T05:40:59","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/animoca-brands-buys-major-stake-in-aussie-digital-services-agency\/"},"modified":"2022-04-19T08:40:59","modified_gmt":"2022-04-19T05:40:59","slug":"animoca-brands-buys-major-stake-in-aussie-digital-services-agency","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/animoca-brands-buys-major-stake-in-aussie-digital-services-agency\/","title":{"rendered":"# Animoca Brands buys major stake in Aussie digital services agency"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a36ea903ecaf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36ea903ecaf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/animoca-brands-buys-major-stake-in-aussie-digital-services-agency\/#%E2%80%9D_Animoca_Brands_buys_major_stake_in_Aussie_digital_services_agency_%E2%80%9C\" >&#8221; Animoca Brands buys major stake in Aussie digital services agency  &#8220;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_Animoca_Brands_buys_major_stake_in_Aussie_digital_services_agency_%E2%80%9C\"><\/span>&#8221; Animoca Brands buys major stake in Aussie digital services agency  &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDQvMjUzZTIwZmEtNGE2MC00YWY1LTgyZWYtOGNkMDQ2MDU4NjdkLmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-2a0745c6>NFT investment giant Animoca Brands has acquired a major stake in Australian digital marketing agency Be <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a>. <\/p>\n<p>Be Media has locations in Perth, Melbourne, and Sydney and has provided Web2 firms with advertising and digital strategy since 2013. While the company isn\u2019t geared up towards the crypto sector, the investment seems to be a part of Animoca\u2019s immediate aim to \u201cshepherd companies into Web3.\u201d<\/p>\n<p>According to an announcement shared with Cointelegraph, Be Media will be tasked with seeking out partnerships with top Australian Brands relating to Animoca\u2019s various blockchain-focused initiatives such as NFTs and launching an \u201copen Metaverse\u201d. <\/p>\n<p>\u201cIn line with its expanded scope after the acquisition, Be Media has begun an aggressive hiring process in the fields of blockchain development and project management to support the expanding pipeline of opportunities that the company will handle,\u201d the announcement read. <\/p>\n<p>Be Media founder and CEO Jordan Fogarty \u2014 who will retain a minor stake and continue with his current role \u2014 outlined his enthusiasm for diving into blockchain tech with his firm, noting that he was \u201chonored\u201d to have the chance to help local companies take the plunge into Web3 and \u201cintroduce their customers to the metaverse, NFTs, and the power of digital property rights.\u201d <\/p>\n<p>Speaking with the Australian Financial Review (AFR) on April 19, Fogarty also <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.afr.com\/technology\/banished-asx-unicorn-animoca-buys-major-stake-in-perth-agency-20220318-p5a60s\">suggested<\/a> that there is currently \u201cinsane\u201d demand from the local business sector to adopt Web3 tech such as NFTs: <\/p>\n<blockquote><p>\u201cSo many brands out there are saying they need to do something in web3, but how, and there\u2019s not many service providers with the skills and experience because it\u2019s so new.\u201d<\/p><\/blockquote>\n<p>\u201cAt the corporate level I\u2019d be surprised if there aren\u2019t many companies thinking of a strategy in this space,\u201d he added.<\/p>\n<p><strong>Related: <\/strong><strong>\u2018Our democracy will better evolve because of DAOs,\u2019 says Animoca&#8217;s Yat Siu<\/strong><\/p>\n<p>Animoca, the crypto unicorn valued at around $5 billion, has been on a relentless investment spree over the past couple of years. Last week alone, Cointelegraph reported that the company acquired a 96% stake in Eden <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a>s for $15 million, and a 70% stake in Darewise Entertainment. <\/p>\n<p>Both deals are expected to help the company develop <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>le-A level games backed by blockchain tech. While the investment in Be Media also adds to Animoca\u2019s two other Australian investments which include gaming firms Blowfish Studios and Grease Monkey Games.<\/p>\n<p><template data-name=\"subscription_form\" data-type=\"nifty_newsletter\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/animoca-brands-buys-major-stake-in-aussie-digital-services-agency\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221; Animoca Brands buys major stake in Aussie digital services agency &#8220; NFT investment giant Animoca Brands has acquired a major stake in Australian digital marketing agency Be Media. Be Media has locations in Perth, Melbourne, and Sydney and has provided Web2 firms with advertising and digital strategy since 2013. While the company isn\u2019t geared&#8230;<\/p>\n","protected":false},"author":1,"featured_media":433879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDQvMjUzZTIwZmEtNGE2MC00YWY1LTgyZWYtOGNkMDQ2MDU4NjdkLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74894,95118,93542,20358,117,73155],"class_list":["post-433878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blockchain","tag-nft","tag-web3","tag-australia","tag-business","tag-marketing"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/433878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=433878"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/433878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/433879"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=433878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=433878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=433878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}