{"id":434417,"date":"2022-04-20T05:41:24","date_gmt":"2022-04-20T02:41:24","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/say-goodbye-to-sharing-netflix-passwords-and-say-hello-to-ads\/"},"modified":"2022-04-20T05:41:24","modified_gmt":"2022-04-20T02:41:24","slug":"say-goodbye-to-sharing-netflix-passwords-and-say-hello-to-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/say-goodbye-to-sharing-netflix-passwords-and-say-hello-to-ads\/","title":{"rendered":"#Say goodbye to sharing Netflix passwords, and say hello to ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a415b0d02afa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a415b0d02afa\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/say-goodbye-to-sharing-netflix-passwords-and-say-hello-to-ads\/#%E2%80%9CSay_goodbye_to_sharing_Netflix_passwords_and_say_hello_to_ads%E2%80%9D\" >&#8220;Say goodbye to sharing Netflix passwords, and say hello to ads&#8221;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/say-goodbye-to-sharing-netflix-passwords-and-say-hello-to-ads\/#Netflix_lost_subscribers\" >Netflix lost subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/say-goodbye-to-sharing-netflix-passwords-and-say-hello-to-ads\/#Ads_are_probably_coming\" >Ads are (probably) coming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/say-goodbye-to-sharing-netflix-passwords-and-say-hello-to-ads\/#But_Im_fine_with_them\" >But I\u2019m fine with them<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CSay_goodbye_to_sharing_Netflix_passwords_and_say_hello_to_ads%E2%80%9D\"><\/span>&#8220;Say goodbye to sharing Netflix passwords, and say hello to ads&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n                            Netflix seems poised to implement some of the biggest changes to its business model in years. In the company\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/s22.q4cdn.com\/959853165\/files\/doc_financials\/2022\/q1\/FINAL-Q1-22-Shareholder-Letter.pdf\">Q1 2022 <\/a>earnings call, CEO Reed Hastings dropped two bombshells.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Netflix_lost_subscribers\"><\/span>Netflix lost subscribers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First: Netflix lost subscribers for the first time in a decade \u2014 200,000 to be specific. That\u2019s a far cry from the 2.5 million subscribers the company <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/netflix-stock-drops-again-on-weak-subscriber-growth-outlook-1235080116\/\">predicted<\/a> it would <em>gain<\/em> just three months ago.<\/p>\n<p>It\u2019s worth noting that Netflix is in the red on its subscriber count in part because of Russia\u2019s invasion of Ukraine \u2014 it lost 700,000 accounts after shutting down its services in Russia. Still, even ignoring that chunk of accounts, Netflix fell well behind expectations.<\/p>\n<p>In order to combat dwindling growth, Netflix plans to crack down on password sharing, something which Hastings has called \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cnet.com\/news\/netflix-is-cool-with-you-sharing-your-account\/\">a positive thing<\/a>\u201d on several occasions.<\/p>\n<p>On today\u2019s call, Hastings instead said \u201cwe\u2019ve just got to get paid for them,\u201d referring to the estimated 100 million viewers who use the service for free. Netflix says that its anti-password sharing system will take a year or so to deploy globally.<\/p>\n<p>The crackdown on password sharing doesn\u2019t come as a huge surprise. I imagine many Netflix users knew this was coming <em>eventually<\/em>, but Netflix was still growing quickly enough that the company didn\u2019t consider password sharing to be a major issue.<\/p>\n<p>The company has actually been testing deterrents to password sharing for a few months now. That said, COO Greg Peters indicated during the call that Netflix may not completely eliminate password sharing but rather find ways to charge people for it. That suggests to me the company might offer a shared plan or discount for password-sharers\u00a0who don\u2019t live in the same household, although Peters didn\u2019t specify as much.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1384977 size-full js-lazy\" alt=\"\" width=\"820\" height=\"527\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Snag_3427278.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Snag_3427278.png 820w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Snag_3427278-280x180.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Snag_3427278-210x135.png 210w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Snag_3427278-420x270.png 420w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Snag_3427278-796x512.png 796w\"\/><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fplugged%2F2022%2F04%2F20%2Fnetflix-goodbye-password-sharing-hello-ads%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Netflix shared a chart comparing its screen time against other streaming services in the US in its letter to shareholders.\" data-title=\"Share Netflix shared a chart comparing its screen time against other streaming services in the US in its letter to shareholders. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Netflix shared a chart comparing its screen time against other streaming services in the US in its letter to shareholders. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Netflix shared a chart comparing its screen time against other streaming services in the US in its letter to shareholders.<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1384977 size-full\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Snag_3427278.png\" alt=\"\" width=\"820\" height=\"527\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Snag_3427278.png 820w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Snag_3427278-280x180.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Snag_3427278-210x135.png 210w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Snag_3427278-420x270.png 420w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Snag_3427278-796x512.png 796w\"\/><\/noscript><\/figure>\n<p>Although the company placed a lot of the blame on password sharing, that\u2019s not exactly a recent development. Indeed, Netflix says the proportion of non-paying viewers \u201chasn\u2019t changed much\u201d over the years.<\/p>\n<p>The company\u2019s growth has instead stalled in large part because there are only so many potential viewers with limited time for TV to go around. It probably doesn\u2019t help that the company keeps on raising prices. Competitors \u2014 which are often cheaper \u2014 have good shows too.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ads_are_probably_coming\"><\/span>Ads are (probably) coming<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>More surprising was the second bombshell: it seems all but certain Netflix will introduce an ad-supported tier down the road.<\/p>\n<p>Hastings said the company is now \u201cquite open\u201d to ad-supported sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions after years of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2020\/01\/22\/netflix-is-still-saying-no-to-ads\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAMBTOnvEpSaH7k9qbHY5dYMQW5llTF39F9WS6VK2MdEcXkh9fyQ5m-YDvgzGL4RsppT_XHz_8J-H8Nsb1jWlLZPqA-kknUrlvdEg6IdJsSEkl2FBeHItx5X9wCVPk5UkX8Agp2gtdIiq3FjB9pRCw-V7xoY1MZELAp6Xavu3-HEn\">being against them:<\/a><\/p>\n<blockquote><p>\u201cThose who have followed Netflix have known that I\u2019m against the complexity of advertising and I\u2019m a big fan of the simplicity of subscriptions. But as much as I\u2019m a fan of that, I\u2019m a bigger fan of consumer choice, and allowing consumers who would like to have a lower price and are advertising tolerant get what they want makes a lot of sense.\u201d<\/p>\n<\/blockquote>\n<p>While offering an ad-supported tier is common for streaming services, it\u2019s a dramatic shift for a company that has made its lack of ads a differentiator. Hastings has repeatedly <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/s22.q4cdn.com\/959853165\/files\/doc_financials\/quarterly_reports\/2019\/q2\/Q2-19-Shareholder-Letter-FINAL.pdf\">denied<\/a> speculation of Netflix moving to an ad-supported model in years past.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"But_Im_fine_with_them\"><\/span>But I\u2019m fine with them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While some will miss the purity of ad-free Netflix, I think it\u2019s ultimately a good thing.<\/p>\n<p>Netflix has raised prices six times in the last eight years, making subscriptions twice as expensive as they were in 2014. While the company would ideally, you know, stop charging people more money, that\u2019s probably not going to happen. Offering those who only want to watch Netflix occasionally a more affordable option strikes me as a good thing.<\/p>\n<p>I assume the ad-supported tier will be Netflix\u2019s cheapest plan, but frankly, I wouldn\u2019t mind if the company offered an ad-supported option at higher resolutions as well. I\u2019m not a huge binge-watcher, so I don\u2019t mind an ad here and there if it means I get to save a few bucks. But I <em>am<\/em> picky about image quality, so I still want to watch my favorite shows in glorious 4K. If Hastings really wants to give consumers more options, I hope the ad-supported tier isn\u2019t limited to potato-quality 480p.\n                        <\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/netflix-goodbye-password-sharing-hello-ads\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Say goodbye to sharing Netflix passwords, and say hello to ads&#8221; Netflix seems poised to implement some of the biggest changes to its business model in years. In the company\u2019s Q1 2022 earnings call, CEO Reed Hastings dropped two bombshells. Netflix lost subscribers First: Netflix lost subscribers for the first time in a decade \u2014&#8230;<\/p>\n","protected":false},"author":1,"featured_media":434418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/plugged?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/Netflix-Money-copy.jpg&signature=be8459fa600efe5994c941a084ce94e0","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-434417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/434417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=434417"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/434417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/434418"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=434417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=434417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=434417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}