{"id":435237,"date":"2022-04-21T16:54:05","date_gmt":"2022-04-21T13:54:05","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-spotify-dropped-its-deal-with-barack-and-michelle-obama\/"},"modified":"2022-04-21T16:54:05","modified_gmt":"2022-04-21T13:54:05","slug":"why-spotify-dropped-its-deal-with-barack-and-michelle-obama","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-spotify-dropped-its-deal-with-barack-and-michelle-obama\/","title":{"rendered":"#Why Spotify dropped its deal with Barack and Michelle Obama"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a23e6b52a944\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a23e6b52a944\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-spotify-dropped-its-deal-with-barack-and-michelle-obama\/#%E2%80%9CWhy_Spotify_dropped_its_deal_with_Barack_and_Michelle_Obama%E2%80%9D\" >&#8220;Why Spotify dropped its deal with Barack and Michelle Obama&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CWhy_Spotify_dropped_its_deal_with_Barack_and_Michelle_Obama%E2%80%9D\"><\/span>&#8220;Why Spotify dropped its deal with Barack and Michelle Obama&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>The Obamas are searching for a new home for their podcasts after Spotify reportedly declined to offer the former first couple a new contract because they didn\u2019t make enough personal <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earances on the streaming service.<\/p>\n<p>Barack and Michelle Obama are reportedly in talks with several companies, including Amazon\u2019s Audible and iHeart<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a>, on a deal that will likely be worth tens of millions of dollars, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-04-20\/obamas-to-leave-spotify-seek-multimillion-dollar-deal-elsewhere\">according to Bloomberg News<\/a>.<\/p>\n<p>The ex-president and the former first lady, who co-own the production company Higher Ground, will reportedly decide on their podcasting platform of choice sometime within the next few weeks.<\/p>\n<p>Higher Ground is said to be seeking an arrangement that would allow it to release shows on several platforms simultaneously.<\/p>\n<p>One of the sticking points in negotiations with Spotify was the Swedish company\u2019s insistence on an exclusive licensing deal.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/obama-64.jpg?w=1024\" alt=\"Spotify declined to make an offer to the Obamas' production company, Higher Ground, according to Bloomberg.\" class=\"wp-image-21984091\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/obama-64.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/obama-64.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/obama-64.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Spotify declined to make an offer to the Obamas\u2019 production company, Higher Ground, according to Bloomberg.<\/figcaption><figcaption><span class=\"credit\">AFP via Getty Images<\/span><\/figcaption><\/figure>\n<p>Even if the Obamas produce podcasts for another company, those shows will in all likelihood make their way to Spotify anyway.<\/p>\n<p>Streaming services want the Obamas to make more frequent appearances themselves in order to generate more buzz for their company\u2019s content, but the former first couple is reportedly willing to commit to no more than an eight-episode program.<\/p>\n<p>Higher Ground was paid a reported $25 million after signing with Spotify in 2019. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Spotify-Obama-Springsteen.jpg?w=1024\" alt=\"Spotify was reportedly unhappy that the Obamas' did not personally appear on more podcasts. The former president is seen with Bruce Springsteen during an episode of their podcast.\" class=\"wp-image-21984089\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Spotify-Obama-Springsteen.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Spotify-Obama-Springsteen.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Spotify-Obama-Springsteen.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Spotify was reportedly unhappy that the Obamas\u2019 did not personally appear on more podcasts. The former president is seen with Bruce Springsteen during an episode of their podcast.<\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<p>The streaming service debuted exclusive content including \u201cThe Michelle Obama Podcast\u201d as well as \u201cRenegades: Born in the USA,\u201d which the former president co-hosted with Bruce Springsteen.<\/p>\n<p>But the partnership left both sides unsatisfied. Spotify wanted the couple to produce more content in which they would be the headline acts, while the Obamas preferred to remain in the background while spotlighting \u201cnew, young voices,\u201d <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.vanityfair.com\/news\/2022\/02\/joe-rogan-drama-exposes-the-drift-of-audio-giants-other-mega-deals\">according to Vanity Fair<\/a>.<\/p>\n<p>The Obamas were also reported to be frustrated that the exclusivity deal with Spotify was preventing them from reaching wider audiences on more platforms.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/spotify_88.jpg?w=1024\" alt=\"Spotify has invested around $1 billion to sign big-name podcast stars like Joe Rogan, Prince Harry and Meghan Markle, and Kim Kardashian.\" class=\"wp-image-21984090\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/spotify_88.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/spotify_88.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/spotify_88.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Spotify has invested around $1 billion to sign big-name podcast stars like Joe Rogan, Prince Harry and Meghan Markle, and Kim Kardashian.<\/figcaption><figcaption><span class=\"credit\">dpa\/picture alliance via Getty I<\/span><\/figcaption><\/figure>\n<p>Spotify has invested around $1 billion on A-list, marquee names including Joe Rogan, Prince Harry and Meghan Markle, and Kim Kardashian.<\/p>\n<p>While Rogan has delivered huge audience numbers, his show has generated backlash over interviews with figures who have expressed skepticism about COVID-19 vaccines and pandemic mitigation measures.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/04\/21\/why-spotify-dropped-its-deal-with-barack-and-michelle-obama\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Why Spotify dropped its deal with Barack and Michelle Obama&#8221; The Obamas are searching for a new home for their podcasts after Spotify reportedly declined to offer the former first couple a new contract because they didn\u2019t make enough personal appearances on the streaming service. Barack and Michelle Obama are reportedly in talks with several&#8230;<\/p>\n","protected":false},"author":1,"featured_media":435238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/obama-65.jpg?quality=75&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[18203,128270,72359,63406,72186,23498,70303,23504],"class_list":["post-435237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-barack-obama","tag-4-21-22","tag-joe-rogan","tag-meghan-markle","tag-michelle-obama","tag-podcasts","tag-prince-harry","tag-spotify"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/435237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=435237"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/435237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/435238"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=435237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=435237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=435237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}