{"id":435407,"date":"2022-04-21T16:01:46","date_gmt":"2022-04-21T13:01:46","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-brave-and-duckduckgo-are-cracking-down-on-googles-amp\/"},"modified":"2022-04-21T16:01:46","modified_gmt":"2022-04-21T13:01:46","slug":"why-brave-and-duckduckgo-are-cracking-down-on-googles-amp","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-brave-and-duckduckgo-are-cracking-down-on-googles-amp\/","title":{"rendered":"#Why Brave and DuckDuckGo are cracking down on Google\u2019s AMP"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a1e7d82d50\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a1e7d82d50\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-brave-and-duckduckgo-are-cracking-down-on-googles-amp\/#%E2%80%9CWhy_Brave_and_DuckDuckGo_are_cracking_down_on_Googles_AMP%E2%80%9D\" >&#8220;Why Brave and DuckDuckGo are cracking down on Google\u2019s AMP&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-brave-and-duckduckgo-are-cracking-down-on-googles-amp\/#Whats_AMP\" >What\u2019s AMP?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-brave-and-duckduckgo-are-cracking-down-on-googles-amp\/#AMPs_criticism\" >AMP\u2019s criticism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-brave-and-duckduckgo-are-cracking-down-on-googles-amp\/#So_what_are_Brave_and_DuckDuckGo_doing\" >So what are Brave and DuckDuckGo doing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-brave-and-duckduckgo-are-cracking-down-on-googles-amp\/#Whats_their_reasoning_behind_this\" >What\u2019s their reasoning behind this?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CWhy_Brave_and_DuckDuckGo_are_cracking_down_on_Googles_AMP%E2%80%9D\"><\/span>&#8220;Why Brave and DuckDuckGo are cracking down on Google\u2019s AMP&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2022%2F04%2FBrave-DDG-AMP.jpg&amp;signature=3cb1809d3ae90b5d798d6df989c01516\" \/><\/p>\n<div>\n                            In the last few days, both the Brave browser and DuckDuckGo search engine announced features that actively block or bypass pages hosted on Google\u2019s Accelerated Mobile Page (AMP) protocol. That sounds important \u2014 and it is \u2014 but what does it mean for you?<\/p>\n<p>In this story, we\u2019ll break down what AMP is, and why Brave and DuckDuckGo are going on an offensive against it. First, the basics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_AMP\"><\/span>What\u2019s AMP?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/search\/introducing-accelerated-mobile-pages\/\">Google first introduced AMP<\/a> in 2015 with an aim to make pages and articles load faster on mobile. The company said it\u2019ll \u201cdramatically improve the performance of the mobile web.\u201d<\/p>\n<p>It used cached copies of pages stored on CDNs (Content Delivery Network) to quickly bring up the page when a user tries to access it.<\/p>\n<p>While Google had said an open-source group is in control of the standard, it was always touted as the standard to compete against <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u2019s Instant Articles and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>.<\/p>\n<p>Over the years, AMP has faced a lot of criticism, including concerns over <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.eff.org\/deeplinks\/2020\/07\/googles-amp-canonical-web-and-importance-web-standards-0\">Google tightening its dominance over the web<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.searchenginewatch.com\/2016\/10\/31\/publishers-are-struggling-with-amp-page-monetization\/\">reduced ad revenue for the original publisher<\/a> as it didn\u2019t allow customized ad units, sponsorships, or pop-up ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AMPs_criticism\"><\/span>AMP\u2019s criticism<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the past few years, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/publishers-move-to-abandon-google-supported-mobile-web-initiative-11645725640#:~:text=Some%20publishers%20said%20they%20started,factored%20into%20its%20search%20rankings.\">publishers have started moving away from AMP<\/a>. Notably, last year, Twitter stopped sending users to AMP pages when they clicked on links on the platform, instead redirecting them to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/searchengineland.com\/twitter-rolls-back-amp-support-no-longer-sends-users-to-amp-pages-376168\">the native or mobile versions of those pages<\/a>.<\/p>\n<p>AMP was also a point of discussion in <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/google-misled-publishers-and-advertisers-unredacted-lawsuit-alleges-11642176036?mod=article_inline\">a 2020 anticompetitive lawsuit<\/a> with the plaintiff arguing the tech makes it harder for publishers to participate in ad auctions on non-Google platforms.<\/p>\n<p>Last year, Google <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/plausible.io\/blog\/google-amp\">issued an update to its page ranking algorithm<\/a> saying AMP pages won\u2019t get preferential treatment.<\/p>\n<p>While the Big G has always held the stance that AMP makes page loading faster, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/plausible.io\/blog\/google-amp\">critics<\/a> have said that there are simple ways, like tuning your website, to serve up pages more quickly without resorting to a whole new protocol.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_what_are_Brave_and_DuckDuckGo_doing\"><\/span>So what are Brave and DuckDuckGo doing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Earlier this week, Brave published <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/brave.com\/privacy-updates\/18-de-amp\/#:~:text=Privacy%20Peter%20Snyder.-,Summary,the%20direction%20of%20the%20Web\">a blog post<\/a> saying it\u2019s releasing a new feature called De-AMP that\u2019ll redirect you to the publisher\u2019s original page, instead of an AMP-based link.<\/p>\n<p>The feature is available in Nightly and Beta versions of the browser, and will be enabled by default in the upcoming 1.38 Desktop and Android versions. The firm said it\u2019s working on porting these functions to its iOS browser at the moment.<\/p>\n<p>A day later, privacy-focused search engine DuckDuckGo posted on Twitter that its apps and extensions will redirect users to publishers\u2019 non-AMP pages when they click on links in search results.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">NEW: our apps &amp; extensions now protect against Google AMP tracking. When you load or share a Google AMP page anywhere from DuckDuckGo apps (iOS\/Android\/Mac) or extensions (Firefox\/Chrome), the original publisher&#8217;s webpage will be used in place of the Google AMP version.<\/p>\n<p>\u2014 DuckDuckGo (@DuckDuckGo) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/DuckDuckGo\/status\/1516534351974092805?ref_src=twsrc%5Etfw\">April 19, 2022<\/a><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Whats_their_reasoning_behind_this\"><\/span>What\u2019s their reasoning behind this?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brave came out swinging against Google\u2019s AMP <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, describing it as harmful to user privacy and bad for security. It also emphasized that the framework is designed to push Google\u2019s control over the web:<\/p>\n<p>\u201cAMP encourages more of the Web to be served from Google\u2019s servers, under Google\u2019s control and arbitrary non-standards. It also allows Google to require pages to be built in ways that benefit Google\u2019s advertising systems.\u201d<\/p>\n<p>DuckDuckGo highlighted similar points and said that AMP helps the search giant \u201cfurther entrench its monopoly.\u201d<\/p>\n<p>In response, Google public search liaison, Danny Sullivan, said AMP is not required for pages to rank better in search results.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">As we&#8217;ve explained many times before, AMP didn&#8217;t and doesn&#8217;t cause pages to rank better in Search. Good page experience, however that&#8217;s done (and doesn&#8217;t require AMP, can help. More here: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/zt2Ke1kZFf\">https:\/\/t.co\/zt2Ke1kZFf<\/a><\/p>\n<p>\u2014 Danny Sullivan (@dannysullivan) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/dannysullivan\/status\/1516551116476936194?ref_src=twsrc%5Etfw\">April 19, 2022<\/a><\/p>\n<\/blockquote>\n<p>While these are notable steps from these companies, they represent a tiny sliver of the web. Brave has more than <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/brave.com\/2021-recap\/#:~:text=Brave%20Search%20now%20at%202.3%20billion%20annualized%20queries&amp;text=For%20the%20fifth%20year%20in%20a%20row%2C%20we've%20doubled,users%20(high%20water%20mark).\">50 million active users<\/a>, while <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2021\/06\/16\/on-a-growth-tear-duckduckgo-reveals-it-picked-up-100m-in-secondary-investment-last-year\/\">DuckDuckGo has more than 70 million users<\/a>. In comparison, Chrome has more than 3.2 billion users, and Google search has more than 4 billion users.<\/p>\n<p>This is not the first attempt at thwarting AMP either. There are many <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/amp2html\/\">Firefox<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/redirect-amp-to-html\/kifkmmpiicbcnkjaliilaoeaojlldonl\">Chrome<\/a> extensions that help you redirect to original publisher links. However, new restrictions by Brave and DuckDuckGo might make other browsers and search engine providers think about their strategy about AMP.<\/p>\n<p>For users, AMP pages have been often a pain in the neck in terms of website and article formatting. Redirecting to the original URL will mostly solve that problem. But this process should be fast. If DuckDuckGo and Brave\u2019s tech makes things slower for them, they\u2019d hate it as much as AMP. So it better be good.\n                        <\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/duckduckgo-and-brave-anti-amp-features\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Why Brave and DuckDuckGo are cracking down on Google\u2019s AMP&#8221; In the last few days, both the Brave browser and DuckDuckGo search engine announced features that actively block or bypass pages hosted on Google\u2019s Accelerated Mobile Page (AMP) protocol. That sounds important \u2014 and it is \u2014 but what does it mean for you? In&#8230;<\/p>\n","protected":false},"author":1,"featured_media":435408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/plugged?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/Brave-DDG-AMP.jpg&signature=7300c00f17f70619c2836424536fac89","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-435407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/435407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=435407"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/435407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/435408"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=435407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=435407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=435407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}