{"id":437604,"date":"2022-04-26T08:49:32","date_gmt":"2022-04-26T05:49:32","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/more-than-5-billion-people-now-use-the-internet\/"},"modified":"2022-04-26T08:49:32","modified_gmt":"2022-04-26T05:49:32","slug":"more-than-5-billion-people-now-use-the-internet","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/","title":{"rendered":"#More than 5 billion people now use the internet"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2ddad5535e3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2ddad5535e3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#%E2%80%9CMore_than_5_billion_people_now_use_the_internet%E2%80%9D\" >&#8220;More than 5 billion people now use the internet&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Executive_summary\" >Executive summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Digging_deeper\" >Digging deeper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Full_report\" >Full report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#The_global_state_of_digital_in_April_2022\" >The global state of digital in April 2022<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Internet_users_pass_the_5_billion_mark\" >Internet users pass the 5 billion mark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Online_time\" >Online time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Billions_still_offline\" >Billions still offline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Connectivity_in_context\" >Connectivity in context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#The_cost_of_internet_access\" >The cost of internet access<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Meaningful_connectivity\" >Meaningful connectivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Reasons_for_using_the_internet_in_2022\" >Reasons for using the internet in 2022<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Digital_empowerment\" >Digital empowerment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Online_healthcare\" >Online healthcare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Online_financial_services\" >Online financial services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Cryptocurrency\" >Cryptocurrency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Online_education\" >Online education<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Online_activities\" >Online activities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#The_worlds_top_websites\" >The world\u2019s top websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Devices_used_to_access_the_internet\" >Devices used to access the internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Internet_connection_speeds_accelerate\" >Internet connection speeds accelerate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Internet_connection_speeds_by_geography\" >Internet connection speeds by geography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Content_accessibility\" >Content accessibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Social_media_growth_slows\" >Social media growth slows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Chinas_impressive_social_media_milestone\" >China\u2019s impressive social media milestone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Users_activities_vary_across_social_platforms\" >Users\u2019 activities vary across social platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Growth_in_TikToks_advertising_audience_accelerates\" >Growth in TikTok\u2019s advertising audience accelerates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Consumer_spend_on_TikTok_hits_new_records\" >Consumer spend on TikTok hits new records<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Impact_of_the_Ukraine_conflict_on_Metas_audience_data\" >Impact of the Ukraine conflict on Meta\u2019s audience data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Snapchat_continues_its_growth_spurt\" >Snapchat continues its growth spurt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Facebooks_young_audiences_are_still_growing\" >Facebook\u2019s young audiences are still growing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Pinterest_returns_to_growth\" >Pinterest returns to growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Social_media_CPMs_are_up_again\" >Social media CPMs are up again<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Digitals_role_in_B2B_communications\" >Digital\u2019s role in B2B communications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Social_media_at_work\" >Social media at work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#The_B2B_buyer_journey\" >The B2B buyer journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Quick_stats\" >Quick stats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/buradabiliyorum.com\/en\/more-than-5-billion-people-now-use-the-internet\/#Wrapping_up\" >Wrapping up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CMore_than_5_billion_people_now_use_the_internet%E2%80%9D\"><\/span>&#8220;More than 5 billion people now use the internet&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n                            <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/?utm_source=Global_Digital_Reports&amp;utm_medium=Article&amp;utm_campaign=Digital_2022\"><span style=\"font-weight: 400\">DataReportal<\/span><\/a><span style=\"font-weight: 400\">\u2019s new <\/span><b>Digital 2022 April Global Statshot<\/b><span style=\"font-weight: 400\"> report \u2013\u00a0published in partnership with <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/wearesocial.com?utm_source=kepios&amp;utm_medium=article&amp;utm_campaign=digital_2022&amp;utm_content=hyperlink\"><span style=\"font-weight: 400\">We Are Social<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hootsuite.com\/?utm_campaign=all-tier_1_campaigns-digital_trends_2022-glo-none----Kepios---2022&amp;utm_source=campaign&amp;utm_medium=sponsored_media_and_promotion&amp;utm_content=analysis_article\"><span style=\"font-weight: 400\">Hootsuite<\/span><\/a><span style=\"font-weight: 400\"> \u2013\u00a0reveals that more than <\/span><b>5 billion people<\/b><span style=\"font-weight: 400\"> around the world now use the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This impressive total marks another important milestone on our journey towards universal internet accessibility, and means that <\/span><b>63 percent<\/b><span style=\"font-weight: 400\"> of the world\u2019s total population is now online.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There\u2019s much more to this story than a headline user figure though, and this article offers extensive analysis to help you understand the implications of this milestone.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But there are plenty of other big stories in this quarter\u2019s report too, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A big new milestone for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> use in China;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A remarkable new record for TikTok;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A change in momentum for social media user growth;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Further increases in the cost of social media ads;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The role of digital in the workplace and B2B marketing; and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A jump in cryptocurrency ownership across developing economies.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Executive_summary\"><\/span><b>Executive summary<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">You\u2019ll find a handy summary of this quarter\u2019s top stories in the video embed below (click here if that\u2019s not working for you), but read on below for the full report, and for my in-depth analysis of this quarter\u2019s data.<\/span><\/p>\n<figure>\n<p>                <iframe loading=\"lazy\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}&lt;\/style&gt;&lt;a href=\" https:=\"\" src=\"https:\/\/img.youtube.com\/vi\/MyXsuapKio4\/hqdefault.jpg\" style=\"top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)\" height=\"240\" width=\"320\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<\/figure>\n<p>        <!--resp-video-container--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digging_deeper\"><\/span><b>Digging deeper<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">This is by far the biggest Statshot report that we\u2019ve produced to date, and \u2013 in addition to our <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/?tag=Statshot\"><span style=\"font-weight: 400\">usual quarterly insights<\/span><\/a><span style=\"font-weight: 400\"> \u2013\u00a0you\u2019ll also find a wealth of new data.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, just before we dig into all of the numbers, I\u2019d like to extend a very special thank you to the data partners who\u2019ve made this \u201cwealth of data\u201d possible:<\/span><\/p>\n<p><span style=\"font-weight: 400\">You may also want to grab a coffee and a notepad and get comfortable before you dive in \u2013\u00a0at almost 300 slides and more than 10,000 words, there\u2019s a lot (!) to digest in this update.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Full_report\"><\/span><b>Full report<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The SlideShare embed below contains the complete <\/span><b>Digital 2022 April Global Statshot Report<\/b><span style=\"font-weight: 400\"> (<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/slideshare-embed-issues\"><span style=\"font-weight: 400\">click here<\/span><\/a><span style=\"font-weight: 400\"> if that\u2019s not working for you), but read on past that to understand what all these numbers mean for you.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/LpFYOg1POjwhRs\" width=\"595\" height=\"485\" frameborder=\"0\" allowfullscreen=\"\"> <\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_global_state_of_digital_in_April_2022\"><\/span><b>The global state of digital in April 2022<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Let\u2019s begin with the essential headlines for the adoption and use of connected tech around the world in April 2022:<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385109 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8.png\" 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https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385109\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/01-Global-Headlines-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-8-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<ul>\n<li style=\"font-weight: 400\"><b>World population:<\/b><span style=\"font-weight: 400\"> there are 7.93 billion people living on Earth in April 2022, with 57 percent of those people residing in urban areas.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Mobile users:<\/b><span style=\"font-weight: 400\"> 5.32 billion people around the world now use a mobile phone, equating to 67 percent of the total global population. Smartphones account for roughly 4 in 5 of the mobile handsets in use today.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Internet users:<\/b><span style=\"font-weight: 400\"> 5.00 billion people now use the internet, with the global total increasing by almost 200 million over the past year. 63 percent of the world\u2019s population is now online, but there are still important differences in the \u201cquality\u201d of internet access around the world.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Social media users:<\/b><span style=\"font-weight: 400\"> there are 4.65 billion social media users around the world today, which equates to 58.7 percent of the total global population. However, if we focus just on \u2018eligible\u2019 audiences aged 13 and above, data suggests that roughly three-quarters of all those people who can use social media already do.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Those numbers offer some great context to get us started, but in order to make sense of the underlying trends, we need to dig deeper into the stories <\/span><i><span style=\"font-weight: 400\">behind<\/span><\/i><span style=\"font-weight: 400\"> the headlines.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385110 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385110\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/02-Global-Growth-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-9-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Internet_users_pass_the_5_billion_mark\"><\/span><b>Internet users pass the 5 billion mark<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Ongoing analysis by the team at <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/kepios.com\/?utm_source=Global_Digital_Reports&amp;utm_medium=Article&amp;utm_campaign=Digital_2022\"><span style=\"font-weight: 400\">Kepios<\/span><\/a><span style=\"font-weight: 400\"> reveals that there are now more than <\/span><b>5 billion<\/b><span style=\"font-weight: 400\"> internet users around the globe, marking a momentous milestone on the world\u2019s journey towards universal access.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That journey only began about 50 years ago, with the <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/ARPANET#:~:text=The%20first%20successful%20host%20to%20host%20connection\"><span style=\"font-weight: 400\">first transmission<\/span><\/a><span style=\"font-weight: 400\"> of data via an internet-like network taking place in October 1969.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Email <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Email#:~:text=History%20of%20email-,Computer%2Dbased%20mail,-and%20messaging%20became\"><span style=\"font-weight: 400\">followed<\/span><\/a><span style=\"font-weight: 400\"> in the early 1970s, but it wasn\u2019t until Tim Berners-Lee developed the <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/History_of_the_World_Wide_Web\"><span style=\"font-weight: 400\">World Wide Web<\/span><\/a><span style=\"font-weight: 400\"> some 20 years later that adoption of the internet really started to gain momentum.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When the first website went live in August 1991, fewer than 4 million people around the world used the internet, but internet users grew quickly over the following decade.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385111 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385111\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/03-Internet-Timeline-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-16-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">The global user total passed 50 million shortly after the removal of commercial internet restrictions in 1995, and by the turn of the millennium, well over a quarter-of-a-billion people were already online.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The billionth internet user likely came online sometime in 2005, but it only took another 6 years for that global user figure to double to 2 billion.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Less than 5 years later,\u00a0in early 2015, the global figure passed the 3 billion mark \u2013\u00a0a milestone that we covered in our <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/digital-2015-global-digital-overview\"><span style=\"font-weight: 400\">Digital 2015 Global Overview Report<\/span><\/a><span style=\"font-weight: 400\"> (however, note that we\u2019ve revised some of our historical numbers \u2013 and our reporting methodology \u2013\u00a0since publishing that report).<\/span><\/p>\n<p><span style=\"font-weight: 400\">By early 2017, more than half of the world\u2019s total population was using the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The global user figure passed the 4 billion mark in early 2018 \u2013\u00a0a story that we explored in detail in our <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/digital-2018-global-digital-overview\"><span style=\"font-weight: 400\">Digital 2018 Global Overview Report<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That means it has taken just over four years for the global internet user total to grow from 4 billion to 5 billion.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These trends indicate that internet user growth rates have slowed in recent years, but that\u2019s perhaps to be expected now that more than 6 in 10 people are online.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The latest data show that internet users have still increased by almost 200 million over the past 12 months though, representing year-on-year growth of slightly over 4 percent.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Moreover, there\u2019s a good chance that the ongoing COVID-19 pandemic <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/notes-on-data#:~:text=2022%20%E2%80%93%20internet%20users%3A-,Research%20into%20internet%20adoption,-relies%20heavily%20on\"><span style=\"font-weight: 400\">continues to impede research<\/span><\/a><span style=\"font-weight: 400\"> into adoption of connected technologies, and the actual number of internet users may be higher than these published totals suggest.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385112 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385112\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/04-Internet-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-15-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Online_time\"><\/span><b>Online time<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The latest wave of research from our partner <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gwi.com\/book-demo?utm_source=kepios&amp;utm_medium=referral&amp;utm_campaign=2021+Kepios+Global+Audiences\"><span style=\"font-weight: 400\">GWI<\/span><\/a><span style=\"font-weight: 400\"> reveals that the world\u2019s internet users now spend an average of 6 hours and 53 minutes online each day.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s down slightly from the <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/digital-2022-global-overview-report\"><span style=\"font-weight: 400\">start of the year<\/span><\/a><span style=\"font-weight: 400\">, when survey respondents reported spending an average of 6 hours and 57 minutes per day on connected activities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, the latest figures mean that the world\u2019s 5 billion internet users still spend a combined total of more than <\/span><b><i>2 trillion minutes<\/i><\/b><span style=\"font-weight: 400\"> online every single day.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For context, the typical internet user now spends more than 40 percent of their waking life online.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And what\u2019s more, with the typical user spending more than 48 hours online each week, billions of people now spend more time using connected devices than they spend at work.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385113 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385113\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/05-Internet-Time-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-28-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">On average, younger people tend to spend more time online than older generations do, with young women spending the greatest amount of time using the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">GWI\u2019s research reveals that women aged 16 to 24 now spend an average of 8 hours per day online, meaning that many women in this demographic now spend as much time using the internet as they do sleeping.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At the other end of the spectrum, men in the Baby Boomer generation say that they spend just under 5\u00bd hours per day online, but that still equates to roughly a third of their waking hours.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385114 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385114\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/06-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Billions_still_offline\"><\/span><b>Billions still offline<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Despite these impressive figures, however, there are still <\/span><b>2.9 billion<\/b><span style=\"font-weight: 400\"> who do <\/span><i><span style=\"font-weight: 400\">not<\/span><\/i><span style=\"font-weight: 400\"> use the internet in April 2022, representing 37 percent of all the people on Earth.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Southern Asia is home to the largest offline population, with more than a third of the world\u2019s \u201cunconnected\u201d living in the region.\u00a0<\/span><\/p>\n<p><b>744 million<\/b><span style=\"font-weight: 400\"> people remain offline in India, equating to more than half (53 percent) of the country\u2019s population, and more than a quarter of the world\u2019s unconnected.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, <\/span><b>145 million<\/b><span style=\"font-weight: 400\"> people in Pakistan do not currently have internet access (63.7 percent of the population), and <\/span><b>114 million<\/b><span style=\"font-weight: 400\"> people remain offline in Bangladesh, equating to more than two-thirds of the country\u2019s population (67.9 percent).<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385115 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385115\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/07-Unconnected-Populations-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-24-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">China still has a large unconnected population too, despite the country\u2019s internet users now numbering well over <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/digital-2021-october-global-statshot#:~:text=China%20is%20now%20home%20to%20more%20than%201%20billion%20internet%20users\"><span style=\"font-weight: 400\">1 billion<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Data from CNNIC indicates that roughly <\/span><b>415 million<\/b><span style=\"font-weight: 400\"> people remain offline in China, equating to 28.7 percent of the country\u2019s total population.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For context, China\u2019s offline population accounts for just over 14 percent of the world\u2019s unconnected in April 2022.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385116 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385116\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/08-Share-of-Offline-Populations-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-23-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Connectivity_in_context\"><\/span><b>Connectivity in context<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Back in 2003, William Gibson posited that, \u201c<\/span><i><span style=\"font-weight: 400\">the future is already here; it\u2019s just not evenly distributed<\/span><\/i><span style=\"font-weight: 400\">.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Almost 20 years later, such \u201cuneven\u201d distribution remains a fundamental problem when it comes to internet access around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Kepios\u2019s analysis indicates that 63 percent of the world\u2019s population is now online \u2013\u00a0a figure that aligns closely with the latest estimates <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.itu.int\/en\/ITU-D\/Statistics\/Pages\/stat\/default.aspx\"><span style=\"font-weight: 400\">published<\/span><\/a><span style=\"font-weight: 400\"> by the ITU.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, data also shows that internet penetration remains <\/span><i><span style=\"font-weight: 400\">below 10 percent<\/span><\/i><span style=\"font-weight: 400\"> in three countries \u2013\u00a0North Korea, Eritrea, and Comoros \u2013\u00a0while less than a quarter of the population has access to the internet in a total of 18 countries.<\/span><\/p>\n<p><span style=\"font-weight: 400\">15 of these 18 countries are situated in Africa, where the region-wide internet penetration rate currently sits at just 39.9 percent.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385117 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385117\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/09-Internet-Adoption-Map-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-18-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">As we\u2019ll explore in more detail in the next section, economics play an important role in determining how likely a country\u2019s citizens are to access the internet, but cost isn\u2019t the only factor we must address in order to achieve the goal of universal accessibility.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In some countries \u2013\u00a0such as North Korea \u2013\u00a0unusually low levels of internet access <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear to be largely the result of political decisions to \u201cblock\u201d public access.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, low levels of digital connectivity are often symptomatic of broader infrastructure challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, rates for internet adoption only exceed rates for <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/data.worldbank.org\/indicator\/EG.ELC.ACCS.ZS\"><span style=\"font-weight: 400\">access to electricity<\/span><\/a><span style=\"font-weight: 400\"> in 6 countries around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This finding is perhaps unsurprising given that all internet-connected technologies rely on electrical power, but this data still provides useful context when analysing current levels of internet access.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Furthermore, in 6 of the 18 countries where internet penetration remains below 25 percent, the World Bank <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/data.worldbank.org\/indicator\/SH.H2O.BASW.ZS\"><span style=\"font-weight: 400\">reports<\/span><\/a><span style=\"font-weight: 400\"> that less than half of the population currently has access to basic drinking water services.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Similarly, in 16 of those 18 countries, less than half of the population has access to basic sanitation services.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Interestingly, however, internet access either matches or <\/span><i><span style=\"font-weight: 400\">exceeds<\/span><\/i><span style=\"font-weight: 400\"> levels of access to basic sanitation services in 8 of these countries, and we see a similar situation in a total of 28 countries around the world.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385118 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385118\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/10-Low-Levels-of-Internet-Adoption-in-Context-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-25-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Meanwhile, GSMA Intelligence <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gsma.com\/r\/somic\/?utm_source=DataReportal&amp;utm_medium=article&amp;utm_campaign=State_Internet_Connectivity\"><span style=\"font-weight: 400\">reports<\/span><\/a><span style=\"font-weight: 400\"> that nearly a <\/span><b>quarter<\/b><span style=\"font-weight: 400\"> of adults in lower- and middle-income countries are still not even <\/span><i><span style=\"font-weight: 400\">aware<\/span><\/i><span style=\"font-weight: 400\"> of mobile internet and its benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In other words, hundreds of millions of people across developing economies <\/span><b>may not know that the internet <\/b><b><i>exists<\/i><\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Adding context to these numbers, GSMA Intelligence reports that lower awareness and adoption is more common amongst older, less educated women in poorer countries.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And this gender imbalance is apparent in other data too, such as the share of social media users by gender.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At a global level, men account for 18 percent more social media users than women.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, across Southern Asia, men account for almost <\/span><b><i>2\u00bd times<\/i><\/b><span style=\"font-weight: 400\"> as many social media users as women.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385119 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385119\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/11-Social-Media-Audience-Gender-Balance-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-111-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">This \u201cdigital gender gap\u201d is perhaps the most troubling aspect of uneven digital distribution, because various data points demonstrate that \u2013 when they have equal access \u2013\u00a0women tend to use the internet more than men do.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The time that people spend using the internet is a clear example of this.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385120 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385120\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/12-Internet-Time-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-29-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">As a result, it seems clear that the digital gender divide is \u2013\u00a0quite literally \u2013\u00a0\u201cman made.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s the result of sexism.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For context, if women had the same level of internet access as men currently do, we estimate that the global internet user total would already have reached almost 5.4 billion \u2013\u00a0equal to 68 percent of the world\u2019s total population.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But this isn\u2019t just about internet access; continuing to restrict women\u2019s access to the internet exacerbates other problems too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As the ITU has <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.itu.int\/en\/mediacentre\/backgrounders\/Pages\/bridging-the-gender-divide.aspx\"><span style=\"font-weight: 400\">stressed<\/span><\/a><span style=\"font-weight: 400\">,<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">\u201c<\/span><i><span style=\"font-weight: 400\">When women and girls are empowered through information and communication technologies (ICTs), societies overall benefit. With access to the Internet and skills to use digital technologies, they gain opportunities to start new businesses, sell products in new markets, and find better-paid jobs; pursue education and obtain health and financial services; exchange information; and participate more fully in public life.<\/span><\/i><span style=\"font-weight: 400\">\u201d<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400\">Critically, closing the digital gender divide doesn\u2019t require any large-scale investment in infrastructure, nor does it require any new <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It simply requires men to stop restricting women\u2019s access to the internet.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_cost_of_internet_access\"><\/span><b>The cost of internet access<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The affordability of access is also a primary consideration when analysing levels of internet adoption.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Alliance for Affordable Internet (A4AI) publishes a <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/a4ai.org\/affordability-report\/\"><span style=\"font-weight: 400\">number of datasets<\/span><\/a><span style=\"font-weight: 400\"> that explore various aspects of internet accessibility, all of which provide valuable context into rates of internet adoption around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, A4AI <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/a4ai.org\/research\/device-pricing-2021\/\"><span style=\"font-weight: 400\">reports<\/span><\/a><span style=\"font-weight: 400\"> that there are currently 5 countries around the world where the price of the cheapest available smartphone handset is currently greater than average monthly income, and that cost-to-income ratio remains above 50 percent in a total of 20 countries.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385121 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385121\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/13-Smartphone-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-234-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">The cost of mobile data is also prohibitively expensive in a number of countries.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amongst those countries where internet adoption remains below 25 percent of the population, A4AI <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/a4ai.org\/extra\/baskets\/A4AI\/2021\/mobile_broadband_pricing_gni\"><span style=\"font-weight: 400\">reports<\/span><\/a><span style=\"font-weight: 400\"> that the cheapest prepaid mobile data plan offering 1GB of mobile data still costs more than 5 percent of average monthly income.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For context, 5 percent of average monthly income in the United States would be equal to roughly USD $270.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the most extreme case \u2013\u00a0the Central African Republic \u2013 1GB of mobile data currently costs almost a quarter (24.59 percent) of the country\u2019s average monthly income.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For comparison, 1GB of mobile data costs just 0.07 percent of the average monthly income in Macau and Liechtenstein, and 0.7 percent of the average monthly income in the United States.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385122 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385122\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/14-Mobile-Data-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-235-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">In addition to publishing these individual metrics, A4AI also produces an overall \u201c<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/a4ai.org\/affordability-report\/data\/?_year=2021&amp;indicator=INDEX\"><span style=\"font-weight: 400\">affordability index<\/span><\/a><span style=\"font-weight: 400\">\u201d, which facilitates broader comparisons across countries.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The latest updates to this index indicate that people in the Democratic Republic of the Congo face the greatest challenges to going online, although it\u2019s worth noting that the current rankings don\u2019t include data for every country.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, despite the encouraging progress we\u2019ve made towards universal accessibility, it\u2019s clear that we\u2019ve still got a long way to go before everyone who wants to use the internet is able to do so.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385123 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385123\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/15-Internet-Affordability-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-26-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Meaningful_connectivity\"><\/span><b>Meaningful connectivity<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">It\u2019s also important to stress that our journey towards \u201cuniversal accessibility\u201d isn\u2019t just about ensuring <\/span><i><span style=\"font-weight: 400\">basic<\/span><\/i> <i><span style=\"font-weight: 400\">access<\/span><\/i><span style=\"font-weight: 400\"> to the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Two recent studies have revealed important differences in how people around the world \u201cexperience\u201d the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An excellent new report from the A4AI titled \u201c<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/a4ai.org\/research\/advancing-meaningful-connectivity-towards-active-and-participatory-digital-societies\/\"><span style=\"font-weight: 400\">Advancing Meaningful Connectivity<\/span><\/a><span style=\"font-weight: 400\">\u201d highlights how issues such as the cost of mobile data and internet connection speed can have a dramatic impact on the extent to which internet connectivity can improve people\u2019s lives.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The report\u2019s authors assert that:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">\u201c<\/span><i><span style=\"font-weight: 400\">For an individual, meaningful connectivity can mean the difference between access to education, banking, and healthcare \u2013 or none of them. For a society, it can determine how realistic and how impactful digitalisation programs will be.<\/span><\/i><span style=\"font-weight: 400\">\u201d<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400\">They go on to note that, by failing to make the critical distinction between \u201cbasic\u201d and \u201cmeaningful\u201d internet access,\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">\u201c<\/span><i><span style=\"font-weight: 400\">\u2026we mask the true nature of the digital divide, which lies not only between the connected and the unconnected, but in the starkly varied online experience people have.<\/span><\/i><span style=\"font-weight: 400\">\u201d\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400\">As a result, we need to go beyond looking solely at the <\/span><i><span style=\"font-weight: 400\">quantity<\/span><\/i><span style=\"font-weight: 400\"> of people using the internet, and place greater emphasis on the <\/span><i><span style=\"font-weight: 400\">quality<\/span><\/i><span style=\"font-weight: 400\"> of access and connected experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But what does \u201cmeaningful\u201d connectivity look like?<\/span><\/p>\n<p><span style=\"font-weight: 400\">A4AI proposes the following framework:<\/span><\/p>\n<ul>\n<li><b>Daily internet access<\/b><span style=\"font-weight: 400\">, which ensures that the internet can facilitate advances in work, education, and communication;<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">Appropriate connected <\/span><b>devices<\/b><span style=\"font-weight: 400\"> \u2013\u00a0especially smartphones \u2013 which enable people to experience the full power that today\u2019s internet has to offer;<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">A connectivity \u201cplan\u201d or package with <\/span><b>sufficient data<\/b><span style=\"font-weight: 400\"> \u2013\u00a0ideally unlimited \u2013\u00a0that enables people to access the content that they want, wherever and whenever that content has the greatest relevance in their lives; and<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">Connections that are <\/span><b>fast enough<\/b><span style=\"font-weight: 400\"> to deliver stable and satisfactory internet experiences, especially when it comes to critical services like education and remote healthcare.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Meanwhile, the comprehensive 2021 edition of GSMA Intelligence\u2019s <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gsma.com\/r\/somic\/?utm_source=DataReportal&amp;utm_medium=article&amp;utm_campaign=State_Internet_Connectivity\"><span style=\"font-weight: 400\">State of Mobile Internet Connectivity<\/span><\/a><span style=\"font-weight: 400\"> (SOMIC) report also explores these issues, alongside more systemic challenges such as literacy and infrastructure.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, GSMA Intelligence reports that just 6 percent of the world\u2019s population now lives in areas <\/span><i><span style=\"font-weight: 400\">without<\/span><\/i><span style=\"font-weight: 400\"> the infrastructure required for mobile internet access, but this still equates to <\/span><b>450 million<\/b><span style=\"font-weight: 400\"> people, or more than 15 percent of the world\u2019s unconnected.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Furthermore, the organisation reports that various challenges remain even when the necessary infrastructure exists.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Overall, GSMA Intelligence identifies six key areas that act as primary barriers to internet adoption and meaningful use:<\/span><\/p>\n<ul>\n<li><b>Knowledge:<\/b><span style=\"font-weight: 400\"> whether people are aware of the internet, especially in terms of mobile internet and its potential benefits;<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Access:<\/b><span style=\"font-weight: 400\"> the availability of the necessary network infrastructure, as well as associated enablers such as access to electricity, possession of the forms of official identification required to gain network access, and the availability of relevant end-user devices (e.g. smartphones);<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Skills:<\/b><span style=\"font-weight: 400\"> the extent to which people have the necessary levels of literacy and digital \u201csavviness\u201d to make meaningful use of the internet;<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Affordability:<\/b><span style=\"font-weight: 400\"> the costs associated with buying or accessing connected devices, the cost of data plans, and other associated service fees and expenses (e.g. the cost of electricity);<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Relevance:<\/b><span style=\"font-weight: 400\"> the extent to which people can find and consume content, services, and connected products that they can understand and that meet their needs; and<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Safety and security:<\/b><span style=\"font-weight: 400\"> how worried people are about the potential risks and negative experiences that they may be exposed to via the internet, such as harmful content, harassment, fraud, and personal data protection.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">We cover a variety of these topics in our recently published <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/?tag=Digital%202022\"><span style=\"font-weight: 400\">Digital 2022<\/span><\/a><span style=\"font-weight: 400\"> country reports \u2013\u00a0all of which are available to read for free on <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/\"><span style=\"font-weight: 400\">DataReportal<\/span><\/a><span style=\"font-weight: 400\"> \u2013 so if you\u2019re looking for data to help you assess meaningful connectivity at a local level, head over to our <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/library\"><span style=\"font-weight: 400\">complete report library<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">GSMA Intelligence\u2019s excellent <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.mobileconnectivityindex.com\/?utm_source=DataReportal&amp;utm_medium=article&amp;utm_campaign=State_Internet_Connectivity\"><span style=\"font-weight: 400\">Mobile Connectivity Index<\/span><\/a><span style=\"font-weight: 400\"> is another great place to start.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We\u2019ll also take a closer look at some of those key indicators below, but before that, let\u2019s explore the reasons <\/span><i><span style=\"font-weight: 400\">why<\/span><\/i><span style=\"font-weight: 400\"> the world\u2019s 5 billion internet users go online today.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reasons_for_using_the_internet_in_2022\"><\/span><b>Reasons for using the internet in 2022<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">New research from <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gwi.com\/book-demo?utm_source=kepios&amp;utm_medium=referral&amp;utm_campaign=2021+Kepios+Global+Audiences\"><span style=\"font-weight: 400\">GWI<\/span><\/a><span style=\"font-weight: 400\"> confirms that \u201cfinding information\u201d is still the top motivation for using the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">More than 6 in 10 internet users (60.2 percent) between the ages of 16 and 64 cited this as one of the primary reasons why they went online in Q4 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cStaying in touch with friends and family\u201d ranked second, at 54.7 percent.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385124 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385124\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/16-Internet-Motivations-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-44-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Finding and consuming <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> was the third most common reason for going online, with 52.3 percent of the world\u2019s working-age internet users citing this as a top motivation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And more than half of us (50.3 percent) said that we go online to find entertaining video content, placing this activity fourth in the latest global rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Various other reasons bring people online though, with commercial activities such as searching for products and services also placing relatively high in GWI\u2019s latest rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s also worth highlighting that education, healthcare, and finance all feature in people\u2019s top motivations for using the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, given their relative importance \u2013\u00a0as highlighted in the A4AI\u2019s <\/span><i><span style=\"font-weight: 400\">Advancing Meaningful Connectivity<\/span><\/i><span style=\"font-weight: 400\"> report \u2013 these activities merit more in-depth investigation.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digital_empowerment\"><\/span><b>Digital empowerment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">As connected technologies advance and connection speeds improve, the internet is increasingly expanding beyond its initial focus on information and communication.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, the rise of \u201cconnected entertainment\u201d is already clearly apparent in the widespread popularity of video <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s, and video and audio streaming.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, digital innovation in education, healthcare, and financial services will likely have the greatest impact on the next phase of the internet\u2019s \u201cvalue evolution\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Just before we explore each of these areas in more detail though, it\u2019s worth noting that current data limitations may impact our ability to fully determine digital\u2019s potential role in each of these industries.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, age-related restrictions governing the use of social media mean that there\u2019s considerably less data available on young people\u2019s online activities, making it harder to assess online education.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Similarly, privacy and security considerations make it more difficult to track and report online activities relating to healthcare and financial services.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And lastly, conducting research \u2013 especially surveys \u2013 can be a costly affair, so commercial research tends to focus on wealthier nations where companies are able to pay for insights.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fortunately though, the available data still offer valuable insights into people\u2019s online attitudes and behaviors as they relate to education, healthcare, and financial services, and they also point to how we might expect these attitudes and behaviors to evolve in the future.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Online_healthcare\"><\/span><b>Online healthcare<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">More than 1 in 3 internet users aged 16 to 64 surveyed by <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gwi.com\/book-demo?utm_source=kepios&amp;utm_medium=referral&amp;utm_campaign=2021+Kepios+Global+Audiences\"><span style=\"font-weight: 400\">GWI<\/span><\/a><span style=\"font-weight: 400\"> across the world\u2019s <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gwi.com\/data-coverage\"><span style=\"font-weight: 400\">larger economies<\/span><\/a><span style=\"font-weight: 400\"> say that \u201cresearching health issues and healthcare products\u201d is one of the main reasons why they go online today.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, this figure is considerably higher across countries in Latin America, with more than half of Colombia\u2019s working-age internet users citing health-related issues as a primary motivation for using the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">GWI\u2019s survey also finds that more than a quarter of working-age internet users (25.9 percent) now check health symptoms online <\/span><i><span style=\"font-weight: 400\">every week<\/span><\/i><span style=\"font-weight: 400\">, and once again, that figure tends to be higher across countries in Latin America and Africa.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385125 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385125\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/17-Checking-Health-Symptoms-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-88-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Data also reveal that women are more likely to turn to the internet for health-related concerns than men are, especially amongst younger age groups.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This finding will have particular significance for policymakers and healthcare professionals, especially when it comes to considerations relating to the availability and accuracy of online information and advice.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385126 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385126\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/18-Checking-Health-Symptoms-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-89-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">The adoption of telehealth services has also jumped since the outbreak of the COVID-19 pandemic.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Management consultancy Bain <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bain.com\/insights\/asia-pacific-front-line-of-healthcare-report-2022\/\"><span style=\"font-weight: 400\">reports<\/span><\/a><span style=\"font-weight: 400\"> that the use of telemedicine by the public more than doubled across selected countries in the Asia-Pacific region between 2019 and 2021, and the company projects that more than 7 in 10 people in APAC will use these services by 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, progress in digital healthcare appears to be much slower across countries in Africa.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Despite accounting for 17.6 percent of the world\u2019s total population and 11.2 percent of the world\u2019s internet users, Statista <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/outlook\/hmo\/digital-health\/worldwide?utm_source=kepios_analysis&amp;utm_medium=articles&amp;utm_campaign=accounts&amp;utm_id=kepios\"><span style=\"font-weight: 400\">reports<\/span><\/a><span style=\"font-weight: 400\"> that Africa is currently home to just 7.6 percent of the people currently using digitally enabled services to access healthcare, treatment, and medicines.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Online_financial_services\"><\/span><b>Online financial services<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">GWI\u2019s research also highlights the important role that connected devices can play in delivering financial empowerment, while simultaneously challenging stereotypes of who\u2019s using online banking today.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, the company\u2019s latest wave of research (Q4 2021) reveals that South Africa has the highest rate of adoption of online financial services amongst internet users of any nation in its 47-country survey.<\/span><\/p>\n<p><span style=\"font-weight: 400\">More than half (52.1 percent) of South Africa\u2019s working-age internet users say that they have interacted with a banking, investment, or insurance website or app in the past 30 days, which is significantly higher than the equivalent figures for the United States (38.4 percent) and the United Kingdom (41.1 percent).<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385127 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385127\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/19-Online-Financial-Services-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-84-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">For context, internet penetration in South Africa currently sits at 70 percent, compared with 92 percent in the USA, and 98 percent in the UK.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But South Africa isn\u2019t the only \u201cdeveloping\u201d economy where the level of adoption of online financial services is higher than it is in the world\u2019s largest economy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At 45.5 percent of working-age internet users, Brazil also sees relatively high rates of online banking adoption, as does Malaysia (44.1 percent).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Various factors may contribute to these differences, but one of the clear takeaways from this data is that \u2013 provided the necessary infrastructure is in place and relevant services are available \u2013 a country\u2019s economic standing isn\u2019t the only determinant of whether its citizens will embrace online financial services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, perhaps surprisingly, GWI\u2019s data does reveal that older internet users are considerably <\/span><i><span style=\"font-weight: 400\">more<\/span><\/i><span style=\"font-weight: 400\"> likely to use online banking, investment, and insurance services than younger users are.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once again, there may be various reasons for these differences, but these findings provide valuable reference and context for policymakers hoping to address issues relating to financial empowerment.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385128 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385128\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/20-Online-Financial-Services-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-85-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Cryptocurrency\"><\/span><b>Cryptocurrency<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Turning to more innovative financial products, it\u2019s interesting to note that people in developing economies are considerably more likely to have embraced cryptocurrencies than their peers in more economically developed countries are.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Overall, GWI reports that 1 in 9 working-age internet users around the world now owns some form of \u201ccrypto\u201d, but this figure jumps to almost 1 in 4 in Turkey.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The rapid decline in the value of Turkey\u2019s fiat currency over recent months likely played an important role in this trend, and may help to explain why ownership of crypto in Turkey has jumped by roughly 28 percent in just the past 3 months.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, cryptocurrencies are also increasingly popular across South-East Asia, with more than 1 in 5 working age internet users in the Philippines (22.7 percent) and Thailand (20.3 percent) saying that they now own some form of crypto.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ownership of digital currencies is significantly skewed towards male internet users though, with GWI\u2019s data indicating that \u2013\u00a0at a global level \u2013\u00a0men are almost 60 percent more likely to own crypto than women are.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385129 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385129\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/21-Crypto-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-86-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Online_education\"><\/span><b>Online education<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">With the exception of the highest-level metrics like internet adoption, most of the data we feature in our <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/?utm_source=Global_Digital_Reports&amp;utm_medium=Article&amp;utm_campaign=Digital_2022\"><span style=\"font-weight: 400\">Global Digital Reports<\/span><\/a><span style=\"font-weight: 400\"> focuses on audiences aged 13 and above, especially working-age adults.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As a result, we\u2019re currently unable to offer many insights into digital\u2019s role in the education of younger children.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, the data we do have indicate that \u201ceducation\u201d remains an important driver for internet use amongst adult audiences too, and there are still plenty of important takeaways from this research.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, GWI reports that half of all working-age adults go online to \u201cresearch how to do things\u201d, revealing that continuous learning is an important consideration for internet users everywhere.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cLearning how to do things\u201d need not necessarily involve the acquisition of a major new skill or academic qualification though, and in many cases, it may simply involve addressing everyday challenges such as how to tie a tie, or how to fix a dripping tap (or faucet, if you prefer).<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, the huge popularity of \u201chow-to\u201d videos all across the internet demonstrates just how much we rely on the internet to learn the everyday skills that we need.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Indeed, GWI reports that 46.4 percent of working-age internet users around the world now watch online tutorials, \u201chow-to\u201d videos, and educational content <\/span><i><span style=\"font-weight: 400\">every week<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385131 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385131\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/23-Online-Video-Learning-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-63-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">However, this figure soars to almost 70 percent in the Philippines, while figures across other developing economies are consistently higher than the figures for more economically developed nations.<\/span><\/p>\n<p><span style=\"font-weight: 400\">GWI reports that more than half of all Gen Z internet users currently develop their knowledge and skills online each week, with young women the most likely to turn to the internet for learning.<\/span><\/p>\n<p><span style=\"font-weight: 400\">More than a third of Baby Boomers still go online for learning each week though, which may be of particular interest to researchers and brands hoping to address challenges associated with neurodegenerative diseases like dementia.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385132 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385132\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/24-Online-Video-Learning-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-64-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Online_activities\"><\/span><b>Online activities<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">When it comes to the kinds of online properties that people visit and use, GWI reports that social activities such as chat and social networking come out top, with 95 percent of working-age internet users saying that they\u2019ve used at least one of these properties in the past 30 days.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Search engines and web portals rank third in terms of popularity, with more than 4 in 5 respondents in GWI\u2019s survey saying they\u2019ve visited at least one of these sites in the past month.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, 57 percent of respondents say that they\u2019ve done some form of online shopping in the past 30 days, demonstrating just how important ecommerce has become for the world\u2019s internet users.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once again though, this dataset demonstrates the diversity of the world\u2019s online activities, reinforcing the idea that digital connectivity has become a \u201clayer\u201d that runs through almost every aspect of our daily lives.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385133 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385133\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/25-Types-of-Website-App-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-45-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"The_worlds_top_websites\"><\/span><b>The world\u2019s top websites<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">This diversity is visible in the latest rankings of the world\u2019s most visited websites too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Our partner <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.semrush.com\/trends\/?utm_source=kepios&amp;utm_medium=analysis_article&amp;utm_campaign=2022_global_digital_reports\"><span style=\"font-weight: 400\">Semrush<\/span><\/a><span style=\"font-weight: 400\"> reports that YouTube was the most visited website in February 2022, making this one of the rare occasions when Google.com hasn\u2019t topped the global traffic charts.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Semrush\u2019s data indicates that YouTube\u2019s website hosted almost 50 billion distinct user \u201csessions\u201d in February, with visitors spending an average of more than 25 minutes on the site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This suggests that people spent more than <\/span><b>20 billion hours<\/b><span style=\"font-weight: 400\"> on YouTube.com in February 2022 alone, which equates to more than 2.3 million years of combined human existence.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, it\u2019s worth noting that this only represents activity on YouTube\u2019s website, and <\/span><i><span style=\"font-weight: 400\">doesn\u2019t<\/span><\/i><span style=\"font-weight: 400\"> include time spent using the platform\u2019s native mobile apps.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But Semrush reports that Google.com still attracts the greatest number of unique \u201cvisitors\u201d of any website in the world, attracting more than 5.5 billion unique visitor identities during February 2022 [<\/span><b><i>note:<\/i><\/b><i><span style=\"font-weight: 400\"> the same person may use multiple devices to access the same website over the course of a month, so this figure does not necessarily represent unique individuals<\/span><\/i><span style=\"font-weight: 400\">].<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385134 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385134\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/26-Semrush-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-47-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">And despite the huge amount of time that people spend on Facebook\u2019s native mobile app, the platform\u2019s website still attracts significant activity too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, Wikipedia.org remains one of the world\u2019s most-visited websites, reinforcing the importance of the role that \u201cfinding information\u201d plays in the world\u2019s internet activities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Shifting to ecommerce, Amazon.com saw more than 3 billion visits to its website in February, which was enough to place the world\u2019s most-visited ecommerce site in the overall top 10.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apple\u2019s primary web domain also makes an entrance in top 20 websites for February 2022, with Semrush\u2019s analytics indicating that the site attracted 2.4 billion visits over the course of the month.<\/span><\/p>\n<p><span style=\"font-weight: 400\">New readers may be surprised to learn that Yahoo! continues to be a top force in online media, with the platform continuing to attract hundreds of millions of visitors to its web properties.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Semrush reports that Yahoo!\u2019s primary \u201c.com\u201d domain ranked 13th in terms of global web traffic in February 2022, and its Japan-focused \u201c.co.jp\u201d domain ranked 19th.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But we\u2019d be remiss not to acknowledge that \u201cadult\u201d sites also account for four of the top 20 places.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These properties attracted a combined total of 15.5 billion visits in February 2022, and accounted for more than 2.8 billion hours of online time in that one month alone \u2013\u00a0the equivalent of 322,000 years of combined human existence.<\/span><\/p>\n<p><span style=\"font-weight: 400\">SimilarWeb has a slightly different take on the world\u2019s top 20 websites, although many of the themes that we see in Semrush\u2019s data are also present in SimilarWeb\u2019s data.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, one of the more notable differences in SimilarWeb\u2019s rankings is the position of Twitter, which SimilarWeb ranks fourth overall.<\/span><\/p>\n<p><span style=\"font-weight: 400\">SimilarWeb also places TikTok.com \u2013\u00a0i.e. the platform\u2019s <\/span><i><span style=\"font-weight: 400\">website<\/span><\/i><span style=\"font-weight: 400\"> \u2013\u00a0in 19th place in the global ranking for February 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This finding is all the more impressive when we consider that the vast majority of TikTok activity will likely take place within the platform\u2019s native mobile app, which isn\u2019t included in this data.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385135 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385135\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/27-SimilarWeb-Website-Ranking-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-48-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Devices_used_to_access_the_internet\"><\/span><b>Devices used to access the internet<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Cell phones continue to be the world\u2019s most-used connected devices, with GWI reporting that more than 92 percent of working-age internet users go online via mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, more than two-thirds (68 percent) of the world\u2019s internet users still go online via laptop and desktop computers, although it is worth noting that this figure has fallen from 72 percent this time last year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">3 in 10 people also connect to the internet via their television, and more people now go online via televisions than go online via tablet devices.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385136 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385136\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/28-Devices-Used-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-30-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">But mobile phones aren\u2019t just the most widely used devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">GWI\u2019s latest research also reveals that mobile phones now account for almost 55 percent of the time we spend online, and that figure rises to almost 60 percent across Thailand, Indonesia, China, and India.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Age plays an important role in shaping device preferences though.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, Gen Z users are considerably <\/span><i><span style=\"font-weight: 400\">less<\/span><\/i><span style=\"font-weight: 400\"> likely to go online via a computer than users in their parents\u2019 generation are.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385137 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385137\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/29-Using-Computers-to-Access-the-Internet-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-34-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Meanwhile, the latest data from Statcounter shows that mobile phones accounted for more than 56 percent of global web traffic in March 2022, up from 54 percent this time last year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, mobile\u2019s share is considerably higher in countries across Africa and Asia, with Statcounter reporting that mobiles accounted for almost 86 percent of total web traffic in Nigeria in March 2022.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385138 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385138\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/30-Mobiles-Share-of-Web-Traffic-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-51-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Internet_connection_speeds_accelerate\"><\/span><b>Internet connection speeds accelerate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The latest data from our partner <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ookla.com\/?utm_source=datareportal&amp;utm_medium=report&amp;utm_content=global_index&amp;utm_campaign=partnership\"><span style=\"font-weight: 400\">Ookla<\/span><\/a><span style=\"font-weight: 400\"> reveals that internet connection speeds have surged over the past 12 months.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385139 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385139\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/31-Internet-Connection-Speeds-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-38-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">The world\u2019s <\/span><b>mobile<\/b><span style=\"font-weight: 400\"> internet users now enjoy a median download rate of <\/span><b>29.9Mbps<\/b><span style=\"font-weight: 400\">, which means that well over half of all the world\u2019s mobile internet users should now be able to stream 4K video over their mobile data connection without any buffering or loss of image quality.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This has particular relevance when we consider the latest research from GWI, which reveals that a whopping 92 percent of working-age internet users now stream <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a> and TV shows via the internet.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385140 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385140\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/32-Streaming-TV-Content-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-67-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Encouragingly, Ookla reports that median mobile data speeds have increased by more than 40 percent since this time last year, with median download bandwidth now 8.6Mbps higher than the equivalent rate for this time last year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, the median <\/span><b>fixed<\/b><span style=\"font-weight: 400\"> internet connection still delivers data twice as quickly as the median mobile connection, with half of all internet users with fixed connections now enjoying downloads speeds in excess of 61Mbps.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fixed download speeds have increased by more than a third over the past year too, resulting in an additional 14.5Mbps of download bandwidth compared with equivalent figures from 12 months ago.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, echoing the findings of A4AI\u2019s \u201cAdvancing Meaningful Connectivity\u201d report, connection speeds vary significantly from country to country.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385141 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385141\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/33-Mobile-Internet-Connection-Speeds-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-39-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Internet_connection_speeds_by_geography\"><\/span><b>Internet connection speeds by geography<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Ookla\u2019s latest analysis reveals that networks in the United Arab Emirates currently offer the fastest median mobile data speeds in the world, at 133.4Mbps.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mobile connections in the UAE continue to accelerate too, with the median download speed in February 2022 clocking in at 39 percent higher than the figure for February 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, the company also reports that median download speeds are still stuck below 10Mbps in eleven countries around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mobile users in Palestine currently suffer from the slowest mobile connections, with median download bandwidth in the country languishing at just 5.34Mbps in February 2022.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385142 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385142\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/34-Mobile-Connection-Speeds-Tables-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-40-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Meanwhile, Ookla\u2019s data shows that Chile has overtaken Singapore to take top spot in the fixed connection speed rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Median fixed-connection bandwidth has more than doubled in Chile over the past year, reaching close to 200Mbps in February 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, a very different picture emerges at the other end of the spectrum.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Users with fixed internet lines still struggle with median connection speeds below 10Mbps in a total of 38 countries around the world, with half of all users in Afghanistan enduring speeds of less than 1.63Mbps.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385143 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385143\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/35-Fixed-Connection-Speeds-Table-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-42-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Interestingly, the median <\/span><i><span style=\"font-weight: 400\">mobile<\/span><\/i><span style=\"font-weight: 400\"> internet connection in Afghanistan is now more than 3 times faster than the country\u2019s median <\/span><i><span style=\"font-weight: 400\">fixed<\/span><\/i><span style=\"font-weight: 400\"> connection.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This situation isn\u2019t unique to Afghanistan either, with Ookla\u2019s data revealing that median mobile connection speeds now outpace median fixed connections in a total of 51 countries.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The mobile-to-fixed-speed ratio is greatest in Ethiopia, where mobile internet connections are typically 6 times faster than fixed connections.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, median mobile download speeds are more than double the median fixed download speeds across a total of 16 countries.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385144 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385144\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/36-Comparing-Mobile-and-Fixed-Connections-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-43-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Content_accessibility\"><\/span><b>Content accessibility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Even when audiences have <\/span><i><span style=\"font-weight: 400\">access<\/span><\/i><span style=\"font-weight: 400\"> to connected content, however, that content may not necessarily be <\/span><i><span style=\"font-weight: 400\">accessible<\/span><\/i><span style=\"font-weight: 400\"> to them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Issues such as literacy may pose fundamental barriers to content accessibility, while the ability to speak, read, and write languages other than one\u2019s native tongue may also determine the extent to which online content is \u201caccessible\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Global literacy rates have improved dramatically over the past few decades, but there are still 13 countries around the world where less than half of the adult population is literate.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Alarmingly, literacy rates amongst women are often even lower, and reports suggest that less than half of the female population is literate in a total of 19 different countries.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385145 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385145\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/37-Literacy-Map-DataReportal-20220124-Digital-2022-Global-Overview-Report-Extended-v01-Slide-19-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">However, literacy in a local language may still not be enough to unlock the full value of the content available on today\u2019s internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Data from W3Techs <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/w3techs.com\/technologies\/overview\/content_language\"><span style=\"font-weight: 400\">suggests<\/span><\/a><span style=\"font-weight: 400\"> that more than 6 in 10 websites are written in the English language, even though English speakers only represent 17 percent of the global population.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The company\u2019s rankings reveal that English isn\u2019t the only language that \u201cover indexes\u201d when it comes to online content either, with Russian, Turkish, and Persian all appearing high up in the content rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Conversely, W3Techs\u2019 data reveals that a number of languages \u2013 notably Spanish, French, and Chinese (in its various forms) \u2013\u00a0are all <\/span><i><span style=\"font-weight: 400\">under<\/span><\/i><span style=\"font-weight: 400\">-represented in web content when compared with the number of people who speak those languages.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385146 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385146\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/38-Most-Common-Languages-for-Web-Content-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-61-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">But there\u2019s also some good news when it comes to language accessibility, with the use of online translation tools gaining momentum around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Data from Google Trends reveals that \u201ctranslate\u201d was one of the top-ten most searched queries around the world in the first three months of 2022, and related queries in other languages (e.g. \u201ctraductor\u201d) also see high levels of interest.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385147 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385147\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/39-Top-Google-Searches-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-54-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Research from GWI reinforces these findings, with the company\u2019s global survey revealing that 3 in 10 internet users now make use of online translation tools <\/span><i><span style=\"font-weight: 400\">every week<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Use of these tools is considerably higher in developing economies though, especially across Latin America.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385148 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385148\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/40-Use-of-Online-Translation-Tools-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-59-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Meanwhile, video formats may help to make content more accessible to people with lower levels of literacy, as well as to people with certain disabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Similarly, the use of voice interfaces and image recognition tools to search for content on the internet without the need to type queries and read results may also help to make online discovery more accessible.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385149 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385149\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/41-Use-of-Voice-Assistants-to-Find-Information-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-55-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Social_media_growth_slows\"><\/span><b>Social media growth slows<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">As we\u2019ve been anticipating for some time now, social media user growth rates have slowed over the past three months compared with the quarterly growth rates we\u2019ve been seeing since the start of the COVID-19 pandemic.<\/span><\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/kepios.com\/?utm_source=Global_Digital_Reports&amp;utm_medium=Article&amp;utm_campaign=Digital_2022\"><span style=\"font-weight: 400\">Kepios<\/span><\/a><span style=\"font-weight: 400\"> analysis reveals that global social media users have only increased by 32 million since the start of 2022, equating to quarterly growth of 0.7 percent.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385150 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385150\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/42-Social-Media-Growth-Over-TIme-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-109-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">The global total has still increased by 7.5 percent year on year though, with an additional 326 million new users over the past 12 months taking the global count to <\/span><b>4.65 billion<\/b><span style=\"font-weight: 400\"> by the start of April 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As always, it\u2019s worth stressing that this figure <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/kepios.com\/notes-on-data?utm_source=Global_Digital_Reports&amp;utm_medium=Article&amp;utm_campaign=Digital_2022\"><span style=\"font-weight: 400\">may not<\/span><\/a><span style=\"font-weight: 400\"> represent unique individuals, but it does indicate that well over 9 in 10 internet users now visit social media platforms every month.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Moreover, if we focus on \u201celigible\u201d audiences aged 13 and above, the data also suggest that more than three-quarters of all the people on Earth who can use social media already do so, which may in part explain why growth rates have started to slow.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385151 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385151\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/43-Social-Media-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-108-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Chinas_impressive_social_media_milestone\"><\/span><b>China\u2019s impressive social media milestone<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The latest <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/cnnic.cn\/\"><span style=\"font-weight: 400\">report<\/span><\/a><span style=\"font-weight: 400\"> from the China Network Information Centre (CNNIC) reveals that more than 1 billion people in China now use social media and messenger platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400\">CNNIC\u2019s data shows that the number of social media users in the country grew by 2.6 percent during 2021, reaching 1.007 billion by the end of the year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">CNNIC\u2019s reports indicate that it has taken just over 8 years for the number of social media users in China to double.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The latest figures suggest that roughly 70 percent of the country\u2019s total population now uses social media on a regular basis, but a massive 97.5 percent of the country\u2019s internet users are already active on social platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For context, China is now home to 21.6 percent of all the world\u2019s 4.65 billion social media users.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, data also reveal that there are 440 million people in China who do <\/span><i><span style=\"font-weight: 400\">not<\/span><\/i><span style=\"font-weight: 400\"> currently use social media, so there\u2019s still plenty of room left for growth in the country\u2019s social media population.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385152 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385152\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/44-Chinese-Social-Media-Users-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-115-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Users_activities_vary_across_social_platforms\"><\/span><b>Users\u2019 activities vary across social platforms<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">One of the new additions to this quarter\u2019s report explores people\u2019s activities across different social media platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And this new GWI dataset reveals some fascinating insights.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, 7 in 10 Facebook users say that they use the platform to communicate with friends and family, making this the most popular activity on Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, just 15 percent of TikTok\u2019s users say that they use the platform for this kind of communication.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instead, GWI\u2019s data clearly demonstrate that TikTok is an entertainment channel, with a massive 77 percent of the platform\u2019s users saying that they use TikTok to look for funny and entertaining content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, Instagram and Snapchat users appear to be most interested in publishing their own content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And this specific data point highlights one of the key differences in current behaviors between Instagram and TikTok.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Almost 7 in 10 Instagram users (69.9 percent) say that they publish photos and videos to Instagram, compared with just 1 in 3 TikTok users (33.9 percent) who say that they post videos to TikTok.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Another interesting takeaway for marketers is that Pinterest users seem to be particularly interested in brand-related content, with 37.9 percent of the platform\u2019s users saying that they use the platform to follow or research brands.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Staying up to date with news and current events is the top platform activity amongst users of both LinkedIn and Twitter.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These findings have clear value for brands looking to develop a more strategic approach to social media marketing, because they highlight the different usage contexts and user motivations across each platform.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As you might expect though, users\u2019 activities still vary meaningfully by geography and by demographic, so be sure to check out <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gwi.com\/book-demo?utm_source=kepios&amp;utm_medium=referral&amp;utm_campaign=2021+Kepios+Global+Audiences\"><span style=\"font-weight: 400\">GWI\u2019s full dataset<\/span><\/a><span style=\"font-weight: 400\"> if you\u2019d like to learn more about the potential implications of this data for your brand.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385153 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385153\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/45-Social-Media-Activities-by-Platform-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-129-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Growth_in_TikToks_advertising_audience_accelerates\"><\/span><b>Growth in TikTok\u2019s advertising audience accelerates<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The latest numbers published in Bytedance\u2019s advertising resources reveal that TikTok\u2019s advertising reach grew faster in the first three months of 2022 than it did in the final three months of 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Marketers can now reach 970 million users aged 18 and above with ads on TikTok, which is almost 10 percent higher than the number of users that they could reach at the start of this year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For context, that means TikTok\u2019s <\/span><i><span style=\"font-weight: 400\">adult<\/span><\/i><span style=\"font-weight: 400\"> audience is currently growing at a rate of almost 1 million new users every day.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385154 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385154\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/46-TikTok-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-176-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Interestingly, TikTok\u2019s advertising tools allow marketers to target ads to users aged 13 and above, but the same tools only provide audience reach data for users aged 18 and above.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, if we look at the demographic profile of audiences aged 18+, it seems likely that users below the age of 18 will account for a meaningful share of the platform\u2019s overall user base, so it\u2019s safe to assume that TikTok\u2019s total ad reach is considerably higher than the published figures suggest.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385155 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385155\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/47-TikTok-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-177-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Individual country data reveals that TikTok is particularly popular with audiences in the Middle East and South-East Asia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Saudi Arabia and the UAE see the highest rates of adoption amongst adults aged 18 and above, although it\u2019s worth noting that these figures may be somewhat skewed by differences between official census counts and actual resident populations.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, TikTok\u2019s audience reach figures are now equivalent to more than two-thirds of the adult population in Thailand and Malaysia, and they\u2019re also well over 50 percent for South-East Asia as a whole.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bytedances\u2019s latest ad reach figures also suggest that more than half of all US adults now use TikTok every month.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385156 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385156\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/48-TikTok-Audience-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-178-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Consumer_spend_on_TikTok_hits_new_records\"><\/span><b>Consumer spend on TikTok hits new records<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">But it\u2019s not just TikTok\u2019s user numbers that are showing healthy growth.<\/span><\/p>\n<p><span style=\"font-weight: 400\">New research <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.data.ai\/en\/insights\/market-data\/tiktok-app-milestone-840-million-spend\/?utm_source=digital-2022&amp;utm_medium=partnership&amp;utm_campaign=digital-2022-partnership&amp;utm_content=article-&amp;sfdcid=7016F000002MS1c\"><span style=\"font-weight: 400\">published<\/span><\/a><span style=\"font-weight: 400\"> by Data.ai reveals that users spent more than <\/span><b>USD $620 million<\/b><span style=\"font-weight: 400\"> on TikTok in the first three months of 2022, and an additional USD $220 million on the platform\u2019s Chinese sister app, Douyin.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The combined USD $840 million total is 40 percent higher than the platforms\u2019 in-app spend for the previous three-month period, and is the largest sum ever earned by a mobile app in a single quarter via end-consumer spend.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, what makes these figures particularly impressive is that they <\/span><i><span style=\"font-weight: 400\">only<\/span><\/i><span style=\"font-weight: 400\"> include in-app purchases of the platforms\u2019 \u201ccoins\u201d, which allow the platforms\u2019 users to buy virtual gifts for creators, in an act somewhat akin to tipping.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In other words, these figures do <\/span><b>not<\/b><span style=\"font-weight: 400\"> include conventional advertising spend or social commerce transactions, nor do they include marketing deals struck between brands and influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The United States accounted for the greatest share of TikTok\u2019s consumer revenue in Q1, with Americans spending more than USD $310 million on in-app purchases between January and March 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Crucially, US consumer spend on TikTok has more than <\/span><i><span style=\"font-weight: 400\">doubled<\/span><\/i><span style=\"font-weight: 400\"> in the first 3 months of 2022, with data.ai reporting quarter-on-quarter growth of 125 percent in Americans\u2019 in-app TikTok purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, alongside China, users in Kuwait, Germany, and Saudi Arabia also delivered meaningful contributions to global consumer spend in TikTok in Q1 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Data.ai reports that consumers around the world have now spent a combined total of more than <\/span><b>USD $3.7 billion<\/b><span style=\"font-weight: 400\"> across TikTok and Douyin since the apps first appeared in app stores back in 2014, and well over half of that figure can be attributed to in-app purchases during the past 12 months.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385157 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385157\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-%E2%80%93-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/49-Consumer-Spend-in-TikTok-Douyin-\u2013-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-247-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Impact_of_the_Ukraine_conflict_on_Metas_audience_data\"><\/span><b>Impact of the Ukraine conflict on Meta\u2019s audience data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Meta\u2019s audience reach numbers show the profound impact of people fleeing Ukraine due to the country\u2019s ongoing conflict with Russia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At the time of reporting, Meta\u2019s combined ad audience figure for Ukraine \u2013 which represents a combined but \u201cdeduplicated\u201d audience across Facebook, Instagram, and Messenger \u2013\u00a0was 1.7 million users <\/span><i><span style=\"font-weight: 400\">lower<\/span><\/i><span style=\"font-weight: 400\"> than the figure that the same tools reported for the country in January 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This represents a drop of 7 percent compared with the start of the year, and \u2013\u00a0tellingly \u2013 women accounted for 1.4 million (80 percent) of the country\u2019s displaced users.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meta\u2019s data doesn\u2019t show any clear indication of where these people might have gone, however.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The company\u2019s combined audience total for Poland has increased by 550,000 since January (+2.3 percent), but even if all of those new users were Ukrainian refugees, that figure would only account for about a third of the total 1.7 million displaced Ukrainian users.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, Meta\u2019s audience figures in the country\u2019s other immediate neighbours \u2013\u00a0Moldova, Romania, Hungary, Slovakia, and Belarus \u2013\u00a0only show modest increases in the tens of thousands.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This may be partly due to the way that Meta assesses people\u2019s location based on what it considers to be their \u201chome\u201d, and the company may not include displaced users in another country\u2019s total until they\u2019ve remained there for a certain period of time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, Meta has not published ad audience data for users in Russia for any of its various platforms since the outbreak of the war in Ukraine in late February.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If a marketer tries to select Russia as a location for ad targeting, the company\u2019s tools currently display a warning that reads:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">\u201c<\/span><i><span style=\"font-weight: 400\">Your ad includes or excludes locations that are currently restricted. Please remove affected locations from your audience settings<\/span><\/i><span style=\"font-weight: 400\">.\u201d<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400\">It\u2019s unclear how long this restriction might last, and it seems that Meta is the only social media company currently limiting ad targeting in this way.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, this restriction has had a meaningful impact on Meta\u2019s overall audience numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For context, in <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/digital-2022-global-overview-report\"><span style=\"font-weight: 400\">January 2022<\/span><\/a><span style=\"font-weight: 400\">, Meta\u2019s tools reported that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ads on Facebook could reach <\/span><b>8.6<\/b><span style=\"font-weight: 400\"> million users in Russia<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ads on Instagram could reach <\/span><b>63.0<\/b><span style=\"font-weight: 400\"> million users in Russia<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ads on Messenger could reach <\/span><b>2.9 million<\/b><span style=\"font-weight: 400\"> users in Russia.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">None of these users now appear in Meta\u2019s audience figures for these platforms, which has inevitably had a negative impact on each platform\u2019s overall reach.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Despite these changes, global audience totals for Facebook and Messenger have still grown quarter on quarter, but Instagram\u2019s reach has seen a more significant adjustment.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The latest global audience total for Instagram is 1.8 percent <\/span><i><span style=\"font-weight: 400\">lower<\/span><\/i><span style=\"font-weight: 400\"> than the figure we <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/digital-2022-global-overview-report\"><span style=\"font-weight: 400\">reported<\/span><\/a><span style=\"font-weight: 400\"> in January 2022, equating to a drop in reach of 26 million users in just the past 3 months.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, it\u2019s unlikely that Meta has \u201clost\u201d all of these users; rather, the company is simply preventing advertisers from targeting them with ads, likely due to the sanctions imposed by the US Government.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For reference, we estimate that \u2013 if it hadn\u2019t been for these Russian restrictions \u2013\u00a0Instagram\u2019s global ad audience would likely have grown by roughly 38 to 40 million users over the past three months, which would have equated to quarter-on-quarter growth of roughly 2.6 percent.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385158 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385158\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/50-Instagram-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-165-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Snapchat_continues_its_growth_spurt\"><\/span><b>Snapchat continues its growth spurt<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The latest figures published in Snap\u2019s advertising resources reveal that Snapchat added another 32 million users to its global ad audience over the past 3 months, delivering impressive quarter-on-quarter growth of almost 6 percent.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Snap\u2019s tools indicate that marketers can now reach more than 589 million users on Snapchat, which is 11.6 percent more than they could reach on the platform this time last year.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385159 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385159\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/51-Snapchat-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-197-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Importantly, Snapchat continues to gain momentum amongst younger users too, although the majority of the platform\u2019s recent growth has come from users in their early 20s.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The company\u2019s ad reach data suggests that audiences aged 13 to 17 grew by 3.7 percent over the past 3 months, compared with growth of 6.7 percent amongst users aged 18 to 24, and growth of 5.8 percent overall.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385160 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385160\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/52-Snapchat-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-199-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Facebooks_young_audiences_are_still_growing\"><\/span><b>Facebook\u2019s young audiences are still growing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">And while we\u2019re on the subject of younger audiences, Meta\u2019s data offer plenty of evidence to counter recurring media reports that younger users are \u201cabandoning\u201d Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The company\u2019s latest audience data reveals that marketers can now reach an additional <\/span><b>2.8 million<\/b><span style=\"font-weight: 400\"> teenagers on Facebook compared with January 2022, equating to quarter-on-quarter growth of 1.3 percent amongst this important demographic.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These trends may vary by country of course, but therein lies one of the most important takeaways for marketers: audience trends in one part of the world may have very little bearing on audience trends elsewhere, so do your due diligence, and check the data for your specific market(s).<\/span><\/p>\n<p><span style=\"font-weight: 400\">To help with that, be sure to check out our (free!) <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/social-media-platforms?utm_source=Global_Digital_Reports&amp;utm_medium=Partner_Article&amp;utm_campaign=Digital_2022\"><span style=\"font-weight: 400\">individual platform reports<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385161 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385161\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/53-Facebook-Audience-Profile-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-148-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Pinterest_returns_to_growth\"><\/span><b>Pinterest returns to growth<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">After a dip in global reach at the end of last year, Pinterest\u2019s planning tools suggest that the platform\u2019s ad audience has already recovered its losses.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Global Pinterest ad reach stood at 235 million in April 2022, pointing to quarter-on-quarter growth of 4.1 percent.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385162 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385162\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/54-Pinterest-Overview-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-212-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Other data in this quarter\u2019s report may also be of interest to marketers considering Pinterest ads, especially those in visual categories such as fashion.<\/span><\/p>\n<p><span style=\"font-weight: 400\">GWI reports that roughly 3 in 10 working-age internet users around the world now use image recognition tools each month, but that figure rises to more than 50 percent in Brazil, and just below 50 percent in Mexico and Colombia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, with Pinterest\u2019s \u201cLens\u201d tool offering <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/help.pinterest.com\/en\/article\/pinterest-lens\"><span style=\"font-weight: 400\">compelling options<\/span><\/a><span style=\"font-weight: 400\"> when it comes to searching with images as search queries, there may be more to Pinterest marketing opportunities than sponsored pins alone.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385163 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385163\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/55-Use-of-Image-Recognition-Tools-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-57-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Social_media_CPMs_are_up_again\"><\/span><b>Social media CPMs are up again<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Our partner <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/skai.io\/contact-us?utm_source=KepiosReport&amp;utm_medium=KepiosReport&amp;utm_campaign=Skai\"><span style=\"font-weight: 400\">Skai.io<\/span><\/a><span style=\"font-weight: 400\"> reports that the cost of 1,000 social media ad impressions (CPM) increased by 15 percent between Q1 2021 and Q1 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Global CPMs averaged USD $6.75 across the first three months of this year, based on the company\u2019s analysis of more than 1 trillion ad impressions around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That CPM figure is roughly 24 percent <\/span><i><span style=\"font-weight: 400\">lower<\/span><\/i><span style=\"font-weight: 400\"> than the average price marketers paid in Q4, but Q1 is typically the \u201ccheapest\u201d quarter of the year for ad spend, especially when compared to the \u2018holiday\u2019 quarter that precedes it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For context, if current year-on-year growth trends were to continue through to Q4 this year, marketers should expect to pay an average of more than USD $10 for 1,000 social media ad impressions during the Q4 2022 holiday season.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On average, that would mean that each social media ad impression would cost more than 1 cent \u2013\u00a0the first time that we\u2019d have seen global social media CPM averages break this threshold.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385164 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385164\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/56-Social-Media-CPMs-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-282-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Compounding these price increases, Skai\u2019s data also reveals that marketers should expect <\/span><i><span style=\"font-weight: 400\">less<\/span><\/i><span style=\"font-weight: 400\"> bang for their advertising buck than they could have expected just a few months ago.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Despite overall social media ad spend in Q1 2022 increasing by 10 percent compared with the same period a year before, advertisers only managed to deliver 95 percent of the social media ad impressions that they delivered in Q1 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Social media click-through rates (CTR) also fell sharply in the first three months of this year compared with the previous three-quarters, although Skai\u2019s analysts caution that this may be partly due to an increased preference for video advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For context, many of the marketers I\u2019ve spoken with in recent weeks have recalibrated their social media spend to put less emphasis on \u201cdirect-response\u201d ads, saying that performance ads have become significantly less cost-effective following the implementation of Apple\u2019s <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2021\/11\/13\/apples-privacy-changes-show-the-power-it-holds-over-other-industries.html\"><span style=\"font-weight: 400\">ATT policies<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As a result, many of these marketers are now investing more heavily in video-centric \u201cbrand\u201d advertising, which is typically less reliant on user interaction (e.g. clicking through to a website) to deliver the desired outcome.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385165 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385165\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/57-Social-Media-Ad-Impressions-CTR-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-281-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Digitals_role_in_B2B_communications\"><\/span><b>Digital\u2019s role in B2B communications<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">We\u2019ve included a special section on digital\u2019s evolving role in the workplace in this quarter\u2019s report, using excellent data from GWI\u2019s <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gwi.com\/b2b?utm_source=kepios&amp;utm_medium=referral&amp;utm_campaign=2021+Kepios+Global+Audiences\"><span style=\"font-weight: 400\">Work survey<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And perhaps the most important takeaway from this latest update to the company\u2019s B2B dataset is that professionals still prefer to use a wide variety of communications channels for their work activities.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385166 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385166\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/58-Work-Comms-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-96-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Despite the rise of video calling and messaging platforms, voice calls still top the ranking of devices and platforms used for work-related comms.<\/span><\/p>\n<p><span style=\"font-weight: 400\">More than 95 percent of working professionals between the ages of 16 and 64 say they engage in phone calls at work at least occasionally, while 77 percent say that they do so every day.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Email has also shown remarkable resilience, with almost 95 percent of survey respondents confirming that email continues to be a regular part of their working life.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Reading and writing emails remain some of our most frequent activities at work too, with 76.7 percent of working professionals saying that they use email at least once per day.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And \u2013 perhaps surprisingly \u2013\u00a0younger people are actually <\/span><i><span style=\"font-weight: 400\">more<\/span><\/i><span style=\"font-weight: 400\"> likely to use email for work than their older colleagues are.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Indeed, younger millennials between the ages of 25 and 34 are the biggest users of email at work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">More than 96 percent of this cohort say that they use email at least some of the time, while nearly 4 in 5 say that they use email every day.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385167 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385167\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/59-Email-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-97-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Messenger services like WhatsApp have now overtaken text messages as a preferred means of communication at work, with almost 87 percent of respondents using these platforms at least some of the time, and 7 in 10 saying that they use them every day.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Working professionals in Gen Z are the most likely to use chat apps for work, with more than 92 percent of this demographic using them at least some of the time, and almost three-quarters using them on a daily basis.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Colleagues in the Baby Boomer generation have been slower to adopt these platforms compared to younger age groups, but nonetheless, more than two-thirds of working professionals aged 55 to 64 say that they use messengers for work-related comms.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385168 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385168\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/60-Messenger-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-98-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Perhaps unsurprisingly given the \u201cZoom effect\u201d, the role of video calls has jumped significantly since the start of the COVID-19 pandemic.<\/span><\/p>\n<p><span style=\"font-weight: 400\">GWI\u2019s data shows that 71.7 percent of working professionals engaged in video calls towards the end of 2019, but just two years later, that figure had jumped to 86.5 percent \u2013\u00a0a relative increase of more than 20 percent.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_media_at_work\"><\/span><b>Social media at work<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Meanwhile, more than 4 in 5 working professionals now use social media for work-related communications.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Social media platforms also rank relatively highly for frequency of use, with nearly two-thirds (63.2 percent) of professionals between the ages of 16 and 64 saying that they use social media for daily work communication.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Perhaps unsurprisingly, younger generations are much more likely to use social media for professional communications.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Roughly 9 in 10 professionals in the Gen Z demographic say that they use social media for work conversations, with roughly 7 in 10 saying that they do so every day.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, fewer than 6 in 10 Baby Boomers use social media for any kind of work communication, and fewer than 4 in 10 use social platforms for work comms on any given day.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385169 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385169\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/61-Social-Media-at-Work-by-Age-Gender-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-99-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">The use of social media for workplace communication also varies significantly by geography.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, GWI\u2019s data reveals that \u2013\u00a0at a worldwide level \u2013\u00a0roughly 1 in 3 working professionals now uses social media to communicate with external suppliers and vendors.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, this figure rises to more than 45 percent in China, and more than 40 percent in Indonesia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At the other end of the spectrum, fewer than 1 in 9 Canadian professionals uses social media to communicate with external partners, and these figures reach a maximum of 1 in 6 across Europe.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385170 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385170\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/62-Social-Media-to-Contact-Suppliers-by-Country-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-103-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"The_B2B_buyer_journey\"><\/span><b>The B2B buyer journey<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Events and word-of-mouth remain the primary ways in which B2B buyers discover new products and services, but GWI\u2019s data reveals that working professionals rely on a wide variety of channels to learn about new offerings that might be relevant to their work.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The data also reveals that brand and product websites remain a critical channel for B2B marketing, with more than 4 in 10 B2B decision makers saying that they discover new brands and products through such sites.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, almost 38 percent of B2B decision makers say that they discover new products and services relevant to their work via social media channels.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385171 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385171\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/63-Work-Discovery-Channels-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-100-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">Conversations with experts, colleagues, and peers remain the primary sources of information when B2B buyers are <\/span><i><span style=\"font-weight: 400\">researching<\/span><\/i><span style=\"font-weight: 400\"> purchases, with roughly 9 in 10 corporate decision-makers citing these channels as influential in their work-related research.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, 88 percent of decision-makers also cited suppliers\u2019 websites as being influential in their evaluation of potential partners, putting this channel ahead of demos, trials, and even trade shows when it comes to B2B product research.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Roughly 8 in 10 B2B decision-makers also say that social media plays an influential role in their research, putting social media ahead of trade press outlets like online and offline magazines in terms of influence in the B2B buyer journey.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385172 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385172\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/64-Work-Influential-Channels-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-101-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400\">When it comes to researching potential suppliers on social media, B2B purchasers are most likely to turn to YouTube.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">More than two-thirds of decision-makers who use social media platforms when researching potential partners cited the video platform as part of their research journey.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Somewhat surprisingly though, these same decision-makers said they were more likely to use Facebook (61.4 percent), Instagram (53.6 percent), and WhatsApp (48.9 percent) than they were to use LinkedIn (36.9 percent) when researching potential B2B suppliers and partners.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, despite its reputation as being a place for entertainment and memes, TikTok has already earned a place in the B2B world too, with 13.9 percent of decision-makers who use social media as part of their purchase journey saying that they visit the platform when researching potential vendors.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s worth noting that channel preferences and platforms\u2019 relative influence vary meaningfully by geography and demographic though, so be sure to dig into <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gwi.com\/b2b?utm_source=kepios&amp;utm_medium=referral&amp;utm_campaign=2021+Kepios+Global+Audiences\"><span style=\"font-weight: 400\">GWI\u2019s full Work dataset<\/span><\/a><span style=\"font-weight: 400\"> if you\u2019d like to know more about how these latest trends will impact your company\u2019s success.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385173 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-1200x675.png 1200w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1385173\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-1536x864.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/65-Work-Social-Channels-Used-for-Research-DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-102-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Quick_stats\"><\/span><b>Quick stats<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Just before we wrap up this quarter\u2019s analysis, here are a few \u201crandom\u201d stats we identified in the latest numbers:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Online shoppers visiting <\/span><b>ecommerce<\/b><span style=\"font-weight: 400\"> websites via a laptop or desktop computer are twice as likely to convert as shoppers visiting via a mobile phone. (Source: <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/contentsquare.com\/insights\/digital-experience-benchmark\/\"><span style=\"font-weight: 400\">Contentsquare<\/span><\/a><span style=\"font-weight: 400\">\u2019s 2022 Digital Experience Benchmark Report)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">TikTok posts tagged with <\/span><b>#FYP<\/b><span style=\"font-weight: 400\"> (\u201cfor you page\u201d) have now delivered a combined total of more than 22.5 <\/span><i><span style=\"font-weight: 400\">trillion<\/span><\/i><span style=\"font-weight: 400\"> views \u2013 an increase of more than 21 percent (4 trillion new views) in just the past <\/span><i><span style=\"font-weight: 400\">three months<\/span><\/i><span style=\"font-weight: 400\">. (Source: <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/kepios.com\/?utm_source=Global_Digital_Reports&amp;utm_medium=Article&amp;utm_campaign=Digital_2022\"><span style=\"font-weight: 400\">Kepios<\/span><\/a><span style=\"font-weight: 400\"> analysis of data published on TikTok.com)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">\u201c<\/span><b>Wordle<\/b><span style=\"font-weight: 400\">\u201d was one of the 20 most-searched terms on Google around the world in the first quarter of 2022. (Source: <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/trends.google.com\/trends\/explore\"><span style=\"font-weight: 400\">Google Trends<\/span><\/a><span style=\"font-weight: 400\">)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">\u201c<\/span><b>TikTok<\/b><span style=\"font-weight: 400\">\u201d was one of the 10 most-searched queries on YouTube in the first three months of 2022. (Source: <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/trends.google.com\/trends\/explore\"><span style=\"font-weight: 400\">Google Trends<\/span><\/a><span style=\"font-weight: 400\">)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">The world\u2019s internet users appear to be increasingly interested in the <\/span><b>weather<\/b><span style=\"font-weight: 400\">. Google searches for \u201ctiempo ma\u00f1ana\u201d have increased by a massive <\/span><i><span style=\"font-weight: 400\">1,850 percent<\/span><\/i><span style=\"font-weight: 400\"> (19.5x) over the past five years, while searches for \u201cweather tomorrow\u201d are up by 1,250 percent (13.5x) over the same period. (Source: <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/trends.google.com\/trends\/explore\"><span style=\"font-weight: 400\">Google Trends<\/span><\/a><span style=\"font-weight: 400\">)<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span><b>Wrapping up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Just in case you\u2019re <\/span><i><span style=\"font-weight: 400\">still<\/span><\/i><span style=\"font-weight: 400\"> hungry for numbers, you\u2019ll find loads more stats that I haven\u2019t been able to cover in this article in our complete Digital 2022 April Global Statshot Report, which you\u2019ll find in the embed towards the top of this article.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And if you\u2019re looking for more social media data, you might be interested in our individual <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/social-media-platforms\"><span style=\"font-weight: 400\">platform reports<\/span><\/a><span style=\"font-weight: 400\">, which we typically update a couple of weeks after we publish these Statshot reports, once the operating companies have released their quarterly earnings reports.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s all for this quarter\u2019s report though \u2013\u00a0thanks for sticking with me all the way to the finish! Give me a wave on <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/eskimon\"><span style=\"font-weight: 400\">Twitter<\/span><\/a><span style=\"font-weight: 400\"> or <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/eskimon\"><span style=\"font-weight: 400\">Linkedin<\/span><\/a><span style=\"font-weight: 400\"> if you made it this far, and let me know which of this quarter\u2019s findings stood out most for you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">I\u2019ll be back again towards the end of July with our next Statshot report.<\/span>\n                        <\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/more-than-5-billion-people-now-use-the-internet\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;More than 5 billion people now use the internet&#8221; DataReportal\u2019s new Digital 2022 April Global Statshot report \u2013\u00a0published in partnership with We Are Social and Hootsuite \u2013\u00a0reveals that more than 5 billion people around the world now use the internet. This impressive total marks another important milestone on our journey towards universal internet accessibility, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":437605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/tnw?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/DataReportal-20220418-Digital-2022-April-Statshot-Report-Slide-.png&signature=af3bd794b7fb3470d1a26124e66057b2","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-437604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/437604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=437604"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/437604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/437605"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=437604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=437604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=437604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}