{"id":440021,"date":"2022-04-30T17:00:54","date_gmt":"2022-04-30T14:00:54","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/robinhoods-gamification-makes-trading-fun-and-exciting-what-could-possibly-go-wrong\/"},"modified":"2022-04-30T17:00:54","modified_gmt":"2022-04-30T14:00:54","slug":"robinhoods-gamification-makes-trading-fun-and-exciting-what-could-possibly-go-wrong","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/robinhoods-gamification-makes-trading-fun-and-exciting-what-could-possibly-go-wrong\/","title":{"rendered":"#Robinhood\u2019s gamification makes trading fun and exciting \u2014 what could possibly go wrong?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a38312c75dac\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a38312c75dac\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/robinhoods-gamification-makes-trading-fun-and-exciting-what-could-possibly-go-wrong\/#%E2%80%9CRobinhoods_gamification_makes_trading_fun_and_exciting_%E2%80%94_what_could_possibly_go_wrong%E2%80%9D\" >&#8220;Robinhood\u2019s gamification makes trading fun and exciting \u2014 what could possibly go wrong?&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/robinhoods-gamification-makes-trading-fun-and-exciting-what-could-possibly-go-wrong\/#Games_explained\" >Games explained<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/robinhoods-gamification-makes-trading-fun-and-exciting-what-could-possibly-go-wrong\/#The_power_of_angrier_birds\" >The power of angrier birds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/robinhoods-gamification-makes-trading-fun-and-exciting-what-could-possibly-go-wrong\/#Gamification_for_good\" >Gamification for good<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/robinhoods-gamification-makes-trading-fun-and-exciting-what-could-possibly-go-wrong\/#Gamification_for_bad\" >Gamification for bad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/robinhoods-gamification-makes-trading-fun-and-exciting-what-could-possibly-go-wrong\/#Games_make_learning_fun\" >Games make learning fun<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CRobinhoods_gamification_makes_trading_fun_and_exciting_%E2%80%94_what_could_possibly_go_wrong%E2%80%9D\"><\/span>&#8220;Robinhood\u2019s gamification makes trading fun and exciting \u2014 what could possibly go wrong?&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n                            Wall Street <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/seekingalpha.com\/instablog\/14584222-viking-analytics\/5329589-is-wall-street-casino\">has long<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wallstreetonparade.com\/2019\/06\/these-charts-suggest-the-whole-wall-street-casino-has-become-taxpayer-backstopped-and-too-big-to-fail\/\">been likened<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2010\/04\/28\/opinion\/28wed1.html\">to a casino<\/a>. Robinhood, an investment <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-03-23\/robinhood-is-said-to-have-filed-confidentially-for-u-s-ipo?sref=Hjm5biAW\">just filed plans for an initial public offering<\/a>, makes the comparison <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.casino.org\/news\/big-bets-on-gamestop-make-wall-street-look-like-a-casino\/\">more apt than ever<\/a>.<\/p>\n<p>That\u2019s because the power of the casino is the way it makes people feel like gambling their money away is a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1016\/j.jenvp.2007.03.002\">Casinos are full of mood lighting<\/a>, fun noises, and other sensory details that reward gamblers when they place coins in slots.<\/p>\n<p>Similarly, Robinhood\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/dx.doi.org\/10.2139\/ssrn.3715077\">slick and easy-to-use app<\/a> resembles a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/9336fd0f-2bf4-4842-995d-0bcbab27d97a\">thrill-inducing video game<\/a> rather than a sober investment tool. The color palette of red and green is associated with mood, with <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1021\/es301685g\">green having a calming effect<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1037\/0096-3445.136.1.154\">red increasing arousal, anger, and negative emotions<\/a>. Picking stocks can seem like a fun lottery of scratching off the winning ticket; celebratory confetti drops from the top of the screen for the new users\u2019 first three investments.<\/p>\n<p>But just as people can lose a lot of money gambling at the casino, the same thing can happen when you trade stocks and bonds \u2013 sometimes with disastrous consequences, such as last year when a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cbsnews.com\/news\/alex-kearns-robinhood-trader-suicide-wrongful-death-suit\/\">Robinhood user died by suicide<\/a> after mistakenly believing that he\u2019d lost US$750,000.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.libarts.colostate.edu\/people\/fielderj\">I study how people behave inside game worlds<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1080\/15512169.2018.1446343\">design classroom games<\/a>. Using game-like features to influence real-life actions can be beneficial, such as when a health app uses rewards and rankings to encourage people to move more or eat healthier food. But there\u2019s a dark side too, and so-called <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gamify.com\/what-is-gamification\">gamification<\/a> can lead people to forget the real-world consequences of their decisions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Games_explained\"><\/span>Games explained<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a>ly speaking, games \u2013 whether played on a board, among children or with a computer \u2013 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1016\/j.ijhcs.2014.09.006\">are voluntary activities<\/a> that are structured by rules and involve players competing to overcome challenges that carry no risk outside of their virtual world.<\/p>\n<p>The reason games are so captivating is that they challenge the mind to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gamasutra.com\/view\/news\/179084\/Raph_Kosters_Theory_of_Fun_ten_years_on.php\">learn new things<\/a> and are generally safe spaces to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/gamescriticism.org\/reviews\/lorentz-1-2\/\">face and overcome failure<\/a>.<\/p>\n<p>Games also <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/books.google.com\/books\/about\/From_Ritual_to_Theatre.html?id=zNoOAQAAMAAJ\">mimic rites of passage<\/a> similar to religious rituals and draw players into highly focused \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/cacm.acm.org\/magazines\/2007\/4\/5692-flow-in-games-and-everything-else\/fulltext\">flow states<\/a>\u201d that dramatically alter self-awareness. This sensory blend of flow and mastery is what makes games fun and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/15213260802669458\">sometimes addicting<\/a>: \u201cJust one more turn\u201d thinking can last for hours, and players forget to eat and sleep. Players who barely remember yesterday\u2019s breakfast recall visceral details from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/press.uchicago.edu\/ucp\/books\/book\/chicago\/S\/bo5949823.html\">games played decades ago<\/a>.<\/p>\n<p>Unlike static board games, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1177\/1555412016655679\">video games<\/a> specifically provide <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.doi.org\/10.1007\/978-3-319-15985-0_3\">visual and auditory feedback<\/a>, rewarding players with <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=dHTEmObdte4\">color, movement, and sound<\/a> to maintain engagement.<\/p>\n<figure>\n<iframe loading=\"lazy\" title=\"YouTube video player\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}&lt;\/style&gt;&lt;a href=\" https:=\"\" src=\"https:\/\/img.youtube.com\/vi\/dHTEmObdte4\/hqdefault.jpg\" style=\"top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)\" width=\"950\" height=\"534\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/><\/iframe><br \/>\n<\/figure>\n<h2><span class=\"ez-toc-section\" id=\"The_power_of_angrier_birds\"><\/span>The power of angrier birds<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The psychological impact of game play can also be harnessed for profit.<\/p>\n<p>For example, many free-to-play video games such as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.angrybirds.com\/games\/angry-birds-2\/\">Angry Birds 2<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.epicgames.com\/fortnite\/en-US\/home\">Fortnite<\/a> give players the option to spend real money on in-game items such as new and even angrier birds or <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.techradar.com\/news\/fortnite-skins-march-2021-all-the-skins-coming-to-fortnite-and-how-to-get-them\">character skins<\/a>. While most people avoid spending much money, this results in a small share of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2011-07-06\/zynga-s-quest-for-big-spending-whales\">heavy users spending thousands of dollars<\/a> in an otherwise free game.<\/p>\n<p>This \u201cfree-to-play\u201d model is so profitable that it\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thegamer.com\/free-to-play-gaming-industry-impact\/\">grown increasingly popular<\/a> with video game designers and publishers.<\/p>\n<p>Similarly, subscription-based \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.lifewire.com\/the-top-mmorpgs-813063\">massively multiplayer online roleplaying games<\/a>\u201d such as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/na.finalfantasyxiv.com\/\">Final Fantasy XIV<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.mayoclinichealthsystem.org\/hometown-health\/speaking-of-health\/are-video-games-and-screens-another-addiction\">use core game play loops<\/a>. These are the primary set of actions a player will carry out during a game \u2013 such as jumping in <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.academia.edu\/30307394\/Short_Game_Analysis_of_Super_Mario\">Super Mario Brothers<\/a> or <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.techradar.com\/news\/happiness-is-a-warm-gun-how-borderlands-3s-loot-blows-away-the-competition\">continuously upgrading weapons<\/a> in the Borderlands <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> \u2013 that encourage constant play to keep users playing and paying. They\u2019re so effective that, for a small number of people, playing the game can even become an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1016\/j.jad.2017.08.045\">addiction<\/a> that interferes with their mental well-being.<\/p>\n<p>Gamification, however, goes one step further and uses gaming elements to influence real-world behavior.<\/p>\n<figure>\n<iframe loading=\"lazy\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}&lt;\/style&gt;&lt;a href=\" https:=\"\" src=\"https:\/\/img.youtube.com\/vi\/rLl9XBg7wSs\/hqdefault.jpg\" style=\"top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)\" width=\"440\" height=\"260\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><figcaption><span class=\"caption\">Frequent jumping is a key element of the Super Mario Brothers experience.<\/span><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Gamification_for_good\"><\/span>Gamification for good<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gamification is the use of gamelike elements in <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/gamification-research.org\/2012\/04\/defining-gamification\/\">other contexts<\/a>. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1007\/s00779-014-0783-2\">Common elements<\/a> include badges, points, rankings and progress bars that visually encourage players to achieve goals.<\/p>\n<p>Many readers likely have experienced this type of gamification to improve <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.degruyter.com\/document\/doi\/10.1515\/mopp-2018-0037\/html\">personal fitness<\/a>, get better <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.khanacademy.org\/\">grades<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.acorns.com\/\">build savings accounts<\/a> and even <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fold.it\/\">solve major scientific problems<\/a>. Some initiatives also include offering rewards that can be cashed in for participating in <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.govtech.com\/civic\/GT-September-2017-Boosting-Engagement-by-Gamifying-Government.html\">actual civic projects<\/a>, such as volunteering in a park, commenting on a piece of legislation or visiting a government website.<\/p>\n<p>They all rely on the behavioral concept known as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1007\/978-3-319-10208-5_1\">extrinsic motivation<\/a>, which occurs when a person pursues goals with the expectation of a reward, such as a student who hates calculus but desperately needs an A to graduate. Extrinsic motivation lasts only as long as the player feels appropriately challenged and rewarded. Games exploit this by tapping into the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1080\/17530350.2021.1882537\">pleasure of earning rewards<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gamification_for_bad\"><\/span>Gamification for bad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s a fine line, though, between using extrinsic motivation to help people lose some weight and using it to obscure the complexity of investing in stocks and other financial instruments behind a fun, gamelike environment.<\/p>\n<p>Robinhood built its app to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.c-span.org\/video\/?508545-1\/gamestop-hearing-part-1&amp;event=508545&amp;playEvent\">delight people who are new to active investing<\/a>, taking advantage of the same psychological motivators that drive game behavior. Robinhood\u2019s simple interface is replete with <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/0e451231-fa4c-4686-bf2f-a5e107f337b9\">emojis, push notifications, digital confetti and backslapping affirmation emails<\/a>. Its \u201cgame play loop\u201d is making stock <span id=\"urn:enhancement-a629f79f-2a22-4c45-ac75-2da4ab0e3ddd\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.thenextweb.com\/tnw\/entity\/trading\">trading<\/span> easy while providing sensory feedback.<\/p>\n<p>I opened an account to see for myself.<\/p>\n<p>The gamelike thrills start at sign-up when Robinhood offers new users a free stock, which they select from three face-down golden cards. This gives a casinolike illusion of choice, with the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/doi.org\/10.1086\/593946\">color gold<\/a> lending an air of sophistication.<\/p>\n<p>But rather than merely pick a card, users actually \u201cscratch\u201d it, like a lottery ticket, after which the stock is revealed with affirming congratulations and a screen full of confetti. Other sensory appeals such as colors and gamified imagery such as gift boxes encourage continued use.<\/p>\n<figure class=\"align-center \"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/391563\/original\/file-20210324-19-8n7c4c.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" srcset=\"https:\/\/images.theconversation.com\/files\/391563\/original\/file-20210324-19-8n7c4c.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=256&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/391563\/original\/file-20210324-19-8n7c4c.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=256&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/391563\/original\/file-20210324-19-8n7c4c.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=256&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/391563\/original\/file-20210324-19-8n7c4c.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=321&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/391563\/original\/file-20210324-19-8n7c4c.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=321&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/391563\/original\/file-20210324-19-8n7c4c.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=321&amp;fit=crop&amp;dpr=3 2262w\" alt=\"Digitalized gift box is opened revealing cash, next to the words, 'Invite more friends. Get free stock.'\"\/><figcaption><span class=\"caption\">The gift imagery in the Robinhood app taps into the extrinsic promise of a reward for both the sender and receiver.<\/span><br \/><span class=\"attribution\"><span class=\"source\">Robinhood app<\/span><\/span><\/figcaption><\/figure>\n<p>By delighting users, Robinhood creates players rather than investors. This helps them overlook the fact that speculative investing is <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thesimpledollar.com\/investing\/why-dont-professional-investors-beat-the-market\/\">very difficult<\/a> and could cause them to lose lots of money \u2013 even if they\u2019re professionals who spend hours and days <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/investorjunkie.com\/investing\/leave-investing-to-the-professionals\/\">scrutinizing companies and trades<\/a>.<\/p>\n<p>Robinhood isn\u2019t the only financial app that uses some of these gamelike effects. But unlike Robinhood, apps like <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.acorns.com\/\">Acorns<\/a> and the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.longgame.co\/\">Long Game<\/a> encourage users to save money rather than spend it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Games_make_learning_fun\"><\/span>Games make learning fun<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ludogogy.co.uk\/article\/start-on-day-3-liminality-in-high-stress-wargames\/\">In my own work<\/a> studying player interaction and decision-making in games, I\u2019ve largely found them to be positive psychological tools.<\/p>\n<p>And there are lots of real-world applications of game play, such as for improving health, furthering education and saving money. But I believe simply encouraging people with little investing experience to buy and sell stocks is not one of them.<\/p>\n<p>As Robinhood prepares to go public, it could use the opportunity to rethink how it interacts with users. Rather than celebrating a trade, for example, it could reward them for taking an investment education program.<\/p>\n<p>As any good game maker knows, the best games not only are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gamasutra.com\/view\/news\/179084\/Raph_Kosters_Theory_of_Fun_ten_years_on.php\">big on fun and socializing but emphasize learning too<\/a>.<!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><em>This article by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/profiles\/james-pigeon-fielder-1213378\">James \u201cPigeon\u201d Fielder<\/a>, Adjunct Professor of Political <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">Science<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/institutions\/colorado-state-university-1267\">Colorado State University<\/a>is republished from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/robinhood-app-makes-wall-street-feel-like-a-game-to-win-instead-of-a-place-where-you-can-lose-your-life-savings-in-a-new-york-minute-156013\">original article<\/a>.<\/em>\n                        <\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/robinhoods-gamification-makes-trading-fun-and-exciting-what-could-possibly-go-wrong\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Robinhood\u2019s gamification makes trading fun and exciting \u2014 what could possibly go wrong?&#8221; Wall Street has long been likened to a casino. Robinhood, an investment app that just filed plans for an initial public offering, makes the comparison more apt than ever. That\u2019s because the power of the casino is the way it makes people&#8230;<\/p>\n","protected":false},"author":1,"featured_media":440022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/hardfork?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/04\/robinhood-app.jpg&signature=3d092d40ebca0128ddc608e6867b8d24","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-440021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/440021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=440021"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/440021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/440022"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=440021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=440021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=440021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}