{"id":441393,"date":"2022-05-03T22:30:00","date_gmt":"2022-05-03T19:30:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/gatorade-trademark-applications-hint-at-joining-the-metaverse\/"},"modified":"2022-05-03T22:30:00","modified_gmt":"2022-05-03T19:30:00","slug":"gatorade-trademark-applications-hint-at-joining-the-metaverse","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/gatorade-trademark-applications-hint-at-joining-the-metaverse\/","title":{"rendered":"# Gatorade trademark applications hint at joining the metaverse"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28c8862c30a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28c8862c30a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/gatorade-trademark-applications-hint-at-joining-the-metaverse\/#%E2%80%9D_Gatorade_trademark_applications_hint_at_joining_the_metaverse_%E2%80%9C\" >&#8221; Gatorade trademark applications hint at joining the metaverse &#8220;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_Gatorade_trademark_applications_hint_at_joining_the_metaverse_%E2%80%9C\"><\/span>&#8221; Gatorade trademark applications hint at joining the metaverse &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDUvMjBlZjlmYTAtNmE3OS00NGQ5LWIyYzctMzU5MGYyZGE5MzFhLmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-2a0745c6>Stokely-Van Camp, the beverage company with the original rights to market and produce Gatorade, may be exploring releasing virtual sports drinks in the metaverse.<\/p>\n<p>According to records submitted to the United States Patent and Trademark Office, or USPTO, on Wednesday, Stokely-Van Camp <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/tsdr.uspto.gov\/#caseNumber=97383696&amp;caseSearchType=US_APPLICATION&amp;caseType=DEFAULT&amp;searchType=statusSearch\">filed<\/a> two <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lications for the word Gatorade and the sports drink\u2019s \u201cG\u201d-shaped orange, black and white logo to be used in connection with \u201cvirtual beverage products\u201d and nonfungible tokens, or NFTs. The filings suggest Gatorade may be preparing to introduce its branded products to the metaverse.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Getting dehydrated from a workout in the metaverse?<\/p>\n<p>Gatorade will have you covered.<\/p>\n<p>Per a trademark filing made on April 27th, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Gatorade?ref_src=twsrc%5Etfw\">@Gatorade<\/a> plans to soon offer &#8220;virtual beverage products.&#8221;<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/metaverse?src=hash&amp;ref_src=twsrc%5Etfw\">#metaverse<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/gatorade?src=hash&amp;ref_src=twsrc%5Etfw\">#gatorade<\/a><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/web3?src=hash&amp;ref_src=twsrc%5Etfw\">#web3<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/FuelTomorrow?src=hash&amp;ref_src=twsrc%5Etfw\">#FuelTomorrow<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/4HZbTEoSWM\">pic.twitter.com\/4HZbTEoSWM<\/a><\/p>\n<p>\u2014 Josh Gerben (@JoshGerben) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/JoshGerben\/status\/1521487352429957121?ref_src=twsrc%5Etfw\">May 3, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nStokely-Van Camp added that the Gatorade name and logo could be used in digital <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> artwork, text, audio and video. According to the USPTO status, the U.S. government agency could take roughly six months to examine the applications. <\/p>\n<p>Now owned by multinational food corporation PepsiCo, Gatorade is a major sports drink consumed by people in more than 80 countries around the world. The company reportedly <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/408970\/best-selling-sports-drink-brands-in-us-c-stores-based-on-dollar-sales\/\">sold<\/a> roughly $2.6 billion worth of products in U.S.-based convenience stores in 2021 and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/companies\/gatorade\/?sh=7080fe644b0b\">controlled<\/a> 46% of the worldwide sports drink market.<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>Why are major global brands experimenting with NFTs in the Metaverse?<\/em><\/strong><\/p>\n<p>Should Gatorade move into the metaverse, it may join a number of major food and drink brands exploring virtual offerings, including Coca-Cola, McDonald\u2019s and Anheuser-Busch. Sports footwear and apparel manufacturer Nike also filed applications with the USPTO in November 2021 for its name, logo and slogan &#8220;for use online and in online virtual worlds.&#8221;<\/p>\n<p><template data-name=\"subscription_form\" data-type=\"markets_outlook\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/gatorade-trademark-applications-hint-at-joining-the-metaverse\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221; Gatorade trademark applications hint at joining the metaverse &#8220; Stokely-Van Camp, the beverage company with the original rights to market and produce Gatorade, may be exploring releasing virtual sports drinks in the metaverse. According to records submitted to the United States Patent and Trademark Office, or USPTO, on Wednesday, Stokely-Van Camp filed two applications&#8230;<\/p>\n","protected":false},"author":1,"featured_media":441394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDUvMjBlZjlmYTAtNmE3OS00NGQ5LWIyYzctMzU5MGYyZGE5MzFhLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[91498,117,70509,55229,67874],"class_list":["post-441393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-metaverse","tag-business","tag-food","tag-law","tag-united-states"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/441393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=441393"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/441393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/441394"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=441393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=441393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=441393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}