{"id":443233,"date":"2022-05-06T20:02:09","date_gmt":"2022-05-06T17:02:09","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ford-throws-shade-at-tesla-with-a-new-ad-celebrating-workers\/"},"modified":"2022-05-06T20:02:09","modified_gmt":"2022-05-06T17:02:09","slug":"ford-throws-shade-at-tesla-with-a-new-ad-celebrating-workers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ford-throws-shade-at-tesla-with-a-new-ad-celebrating-workers\/","title":{"rendered":"#Ford throws shade at Tesla with a new ad celebrating workers\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f800c9dc37\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f800c9dc37\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ford-throws-shade-at-tesla-with-a-new-ad-celebrating-workers\/#%E2%80%9CFord_throws_shade_at_Tesla_with_a_new_ad_celebrating_workers_%E2%80%9C\" >&#8220;Ford throws shade at Tesla with a new ad celebrating workers\u00a0&#8220;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/ford-throws-shade-at-tesla-with-a-new-ad-celebrating-workers\/#Sign_up_and_get_your_free_EV_guide\" >Sign up and get your free EV guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/ford-throws-shade-at-tesla-with-a-new-ad-celebrating-workers\/#A_difference_in_leadership\" >A difference in leadership\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/ford-throws-shade-at-tesla-with-a-new-ad-celebrating-workers\/#Marketing\" >Marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/ford-throws-shade-at-tesla-with-a-new-ad-celebrating-workers\/#Working_conditions_at_Ford\" >Working conditions at Ford<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/ford-throws-shade-at-tesla-with-a-new-ad-celebrating-workers\/#Ok_whats_the_math\" >Ok, what\u2019s the math?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CFord_throws_shade_at_Tesla_with_a_new_ad_celebrating_workers_%E2%80%9C\"><\/span>&#8220;Ford throws shade at Tesla with a new ad celebrating workers\u00a0&#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n                            <span style=\"font-weight: 400;\">I don\u2019t own a TV (streaming all the way), but I\u2019m always interested in <\/span><span style=\"font-weight: 400;\">car commercials<\/span><span style=\"font-weight: 400;\"> to see what tricks advertisers are deploying in their efforts to make us want to shell out a large portion of our income on a new car.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when I saw that Ford released a new advertisement yesterday \u2013 with a decent amount of shade thrown at a competitor whose name starts with a T and ends with an a, I was all in. Let me walk you through it and share some thoughts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check out the ad in all its glory:\u00a0<\/span><\/p>\n<div class=\"corona-wrapper shift-cta\">\n<div class=\"shift-cta-wrapper\">\n<div class=\"shift-cta-img\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/events.tnw\/hardfork-2018\/uploads\/companies\/polestar-cover.jpg\"\/><\/div>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/events.tnw\/hardfork-2018\/uploads\/companies\/polestar-cover.jpg\"\/><\/noscript><\/p>\n<div class=\"shift-cta-input\">\n<h2 class=\"shift-cta-title\"><span class=\"ez-toc-section\" id=\"Sign_up_and_get_your_free_EV_guide\"><\/span>Sign up and get your free EV guide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"shift-cta-tagline\">The beginners&#8217; guide to getting an EV<\/p>\n<p><!--[if lte IE 8]><![endif]--><\/div>\n<\/div>\n<\/div>\n<p>\u00b4<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}&lt;\/style&gt;&lt;a href=\" https:=\"\" src=\"https:\/\/img.youtube.com\/vi\/UdzGsdgsg10\/hqdefault.jpg\" style=\"top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">But let\u2019s take a closer look:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It starts with a nice touch of snark. Footage is shown of a hand scrolling on a smartphone with the commentary, \u201cRight now it could seem like the only people who matter are the loudest\u2026.\u201d Who could they be thinking of?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, it continues\u2014 \u201cThose who want to tear things down and then fly away on their personal spaceships when things get hard,\u201d A video of a rocket taking lift off fills the screen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gee, if you can\u2019t guess from the shade, I\u2019m not sure we can be friends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ad uses the hashtag <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/hashtag\/fordforthebuilders\"><span style=\"font-weight: 400;\">#FORDfortheBuilders<\/span><\/a><span style=\"font-weight: 400;\">. The rest of the ad is dedicated to profiling the workers of Ford, profiling a culturally and gender diverse cohort of people working by their first name. The narrator says that Ford assembles more vehicles in the US than other car manufacturers, which means local jobs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The narrator continues: \u201c\u2026 we\u2019ve got 182,000 people, and they\u2019re building.\u201d and goes on further to conclude, \u201cyou might not know their names, but these people get up every day to move us all forward.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what impact will the ad actually have? To be honest, I\u2019m not entirely clear about its aims. But I do have some thoughts on how the companies compare:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_difference_in_leadership\"><\/span><strong>A difference in leadership\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Jim Farley, President, and CEO of Ford, is all in for making Ford succeed. He has no side hustles \u2013 unlike Elon Musk, Musk not only signed on to buy <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> this month but also has his attention divided between Tesla, SpaceX, The Boring Company, Neuralink, and.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what\u2019s better: singular focus or diversification? The leadership of a legacy company comes with its own gravitas, But the cross-vertical gains, like R&amp;D, of being heavily invested in multiple industries is nothing to sniff at either.<\/span><\/p>\n<p><b>Verdict:<\/b><span style=\"font-weight: 400;\"> I suspect the singular focus trumps the scattergun <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach (but could be convinced otherwise):\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing\"><\/span><strong>Marketing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Listen, I can\u2019t do miracles ok <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/z7dvLMUXy8\">pic.twitter.com\/z7dvLMUXy8<\/a><\/p>\n<p>\u2014 Elon Musk (@elonmusk) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/elonmusk\/status\/1519495982723084290?ref_src=twsrc%5Etfw\">April 28, 2022<\/a><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Ok, so Tesla\u2018s marketing is basically Elon shitposting on Twitter, and journalists and analysts writing articles about it every time he does so. Free advertising anyone?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is even before he committed to putting down $44M in investor money to buy Twitter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By comparison, Ford puts out ads like this one.\u00a0<\/span><\/p>\n<p><b>Verdict:<\/b><span style=\"font-weight: 400;\"> Gee, it\u2019s a no-brainer; who needs a marketing department when you have Twitter?\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Working_conditions_at_Ford\"><\/span><strong>Working conditions at Ford<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We can assume that the ad\u2019s US worker promo is throwing some shade at Tesla, who opened their Gigafactory in Germany earlier this year, and this week, the company announced plans for a <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.auto123.com\/en\/news\/tesla-second-plant-china-lingang-shanghai\/69199\/\"><span style=\"font-weight: 400;\">second factory in China<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But Ford also has <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_Ford_factories\"><span style=\"font-weight: 400;\">factories outside the US<\/span><\/a><span style=\"font-weight: 400;\"> in countries such as Germany, Thailand, and China, so the finger-pointing is a bit redundant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But I think the bigger issue is attracting workers. We saw this also with Tesla\u2019s AI Day last year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employer branding specialist Universum <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/universumglobal.com\/rankings\/united-states-of-america\/\"><span style=\"font-weight: 400;\">released its 2020 list<\/span><\/a><span style=\"font-weight: 400;\"> of most attractive employers for US students. In a list of 100 companies for computer <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> grads, here\u2019s how car companies fared:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tesla \u2014 5<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BMW \u2014 51<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toyota \u2014 60<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rolls Royce \u2014 62<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daimler\/ Mercedes Benz \u2014 86<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">VW \u2014 93<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0Ford and GM are noticeably absent. Even worse, grads would rather work at Uber (ranked at 35) and Lyft (ranked at 39.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Verdict:<\/strong> The auto industry is notorious for complaints about working conditions. Most of the Automaker Worker\u2019s Union members work at Ford. But unions are pretty old school, and all companies are struggling to attract high-tech talent. So I wouldn\u2019t be surprised if Ford needs to do a big old recruitment drive.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ok_whats_the_math\"><\/span><strong>Ok, what\u2019s the math?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In terms of sales, Tesla is still the dominant player in the EV market. Let\u2019s look at a few sums \u2013 I\u2019ve made it reasonably simple I hope.<\/span><\/p>\n<p><b>2021:<\/b><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1361924 size-featured_img js-lazy\" alt=\"Tesla Model S second place for best-selling used EV in the US\" width=\"796\" height=\"478\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/models-796x478.jpeg\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/models-796x478.jpeg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/models-280x168.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/models-450x270.jpeg 450w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/models-225x135.jpeg 225w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/models.jpeg 1000w\"\/><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2022%2F05%2F06%2Fford-snarks-elon-musk-and-celebrates-their-workers%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Tesla is the biggest selling brand globally. Credit:Tesla\" data-title=\"Share Tesla is the biggest selling brand globally. Credit:Tesla on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Tesla is the biggest selling brand globally. Credit:Tesla on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Tesla is the biggest selling brand globally. Credit:Tesla<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1361924 size-featured_img\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/models-796x478.jpeg\" alt=\"Tesla Model S second place for best-selling used EV in the US\" width=\"796\" height=\"478\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/models-796x478.jpeg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/models-280x168.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/models-450x270.jpeg 450w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/models-225x135.jpeg 225w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/models.jpeg 1000w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">In 2021, <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.best-selling-cars.com\/brands\/2021-full-year-global-tesla-car-sales-worldwide\/\"><span style=\"font-weight: 400;\">Tesla<\/span><\/a><span style=\"font-weight: 400;\"> produced 930,422 electric cars and delivered 936,176. (Their deliveries are the closest approximation to sales numbers reported by Tesla.)\u00a0<\/span><\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.f150gen14.com\/forum\/threads\/f-150-december-2021-sales-production-numbers.7892\/q\"><span style=\"font-weight: 400;\">By comparison<\/span><\/a><span style=\"font-weight: 400;\">, Ford sold 12.284 EVs last year. No, that\u2019s not a typo.\u00a0<\/span><\/p>\n<p><b>Q1: 2022:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a bit harder to quantify for Q1 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What we do know is that according to industry analysts, <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.coxautoinc.com\/market-insights\/10-takeaways-from-u-s-auto-sales-q1-2022\/\"><span style=\"font-weight: 400;\">Cox Automotive<\/span><\/a><span style=\"font-weight: 400;\">, in Q1, Tesla\u2019s share of the EV segment globally rose to 75%, up from 70% in Q1 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tesla delivered 310,048 electric vehicles in the first quarter of 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only a fraction of the 966,000 automobiles Ford sold across its global operations were EVs. In February, Ford Jim Farley <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/media.ford.com\/content\/dam\/fordmedia\/North%20America\/US\/2022\/02\/03\/financials-fy-ford-21.pdf\"><span style=\"font-weight: 400;\">said in a release <\/span><\/a><span style=\"font-weight: 400;\">January EV sales totaled 13,169 units.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, even if we were generous and said 50,000 sales in Q1, that\u2019s way below the 300k+ of Tesla. Oof.<\/span><\/p>\n<p><b>Verdict:\u00a0 <\/b><span style=\"font-weight: 400;\">Unsurprisingly, Tesla wins for Q1.\u00a0<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1386222 size-featured_img js-lazy\" alt=\"\" width=\"796\" height=\"531\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/f150jjj-796x531.jpeg\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/f150jjj-796x531.jpeg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/f150jjj-280x187.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/f150jjj-203x135.jpeg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/f150jjj-405x270.jpeg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/f150jjj.jpeg 1200w\"\/><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2022%2F05%2F06%2Fford-snarks-elon-musk-and-celebrates-their-workers%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: The Ford F150\" data-title=\"Share The Ford F150 on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share The Ford F150 on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>The Ford F150<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1386222 size-featured_img\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/f150jjj-796x531.jpeg\" alt=\"\" width=\"796\" height=\"531\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/f150jjj-796x531.jpeg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/f150jjj-280x187.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/f150jjj-203x135.jpeg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/f150jjj-405x270.jpeg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/f150jjj.jpeg 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">However, it\u2019s unclear how big F150 Lightning sales will hit for Q2. I\u2019m not convinced the company has the capacity for that kind of rollout. They <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.autonews.com\/retail\/ford-caps-f-150-lightning-reservations-near-200000-production-nears?utm_source=dlvr.it&amp;utm_medium=twitter\"><span style=\"font-weight: 400;\">stopped taking orders <\/span><\/a><span style=\"font-weight: 400;\">for F150 orders at 200,000 at the end of last year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s also talk this week of Ford\u2019s plan to <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.msn.com\/en-us\/lifestyle\/shopping\/ford-teases-a-new-electric-car-to-one-up-tesla-gm-and-rivian\/ar-AAWZupX\"><span style=\"font-weight: 400;\">build a new EV pickup<\/span><\/a><span style=\"font-weight: 400;\">. I\u2019m just not convinced this market segment is really relevant to Tesla.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So there you have it. Different brands with different approaches and market segments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One is wildly successful when it comes to world EV domination. To be clear, I think competition is good.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most OEMs wouldn\u2019t have gotten off their backside until it became legislatively impossible if Tesla wasn\u2019t there to disrupt the market completely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0I\u2019m pretty brand agnostic, unlike some other journos. I want<\/span><i><span style=\"font-weight: 400;\"> all<\/span><\/i><span style=\"font-weight: 400;\"> the green cars to succeed \u2013 electric, solar, and yes, even (green) hydrogen. So, competition can only be a good thing. Bring it on.\u00a0<\/span>\n                        <\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/ford-snarks-elon-musk-and-celebrates-their-workers\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Ford throws shade at Tesla with a new ad celebrating workers\u00a0&#8220; I don\u2019t own a TV (streaming all the way), but I\u2019m always interested in car commercials to see what tricks advertisers are deploying in their efforts to make us want to shell out a large portion of our income on a new car. So&#8230;<\/p>\n","protected":false},"author":1,"featured_media":443234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/shift?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/05\/Untitled-design-82.png&signature=7dd526cf466742aaaf7bb1a07d4d8ec9","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-443233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/443233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=443233"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/443233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/443234"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=443233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=443233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=443233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}