{"id":444890,"date":"2022-05-10T21:05:11","date_gmt":"2022-05-10T18:05:11","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/netflix-may-introduce-ads-before-end-of-the-year-report\/"},"modified":"2022-05-10T21:05:11","modified_gmt":"2022-05-10T18:05:11","slug":"netflix-may-introduce-ads-before-end-of-the-year-report","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/netflix-may-introduce-ads-before-end-of-the-year-report\/","title":{"rendered":"#Netflix may introduce ads before end of the year: report"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a373bd408138\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a373bd408138\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/netflix-may-introduce-ads-before-end-of-the-year-report\/#%E2%80%9CNetflix_may_introduce_ads_before_end_of_the_year_report%E2%80%9D\" >&#8220;Netflix may introduce ads before end of the year: report&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CNetflix_may_introduce_ads_before_end_of_the_year_report%E2%80%9D\"><\/span>&#8220;Netflix may introduce ads before end of the year: report&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>Netflix may introduce a lower-priced ad-supported tier by the end of the year, a much quicker timeline than originally expected, according to a new report. <\/p>\n<p>Netflix delivered the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> to employees in a memo, which said they were aiming to introduce ads in the final three months of the year, The New York Times <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2022\/05\/10\/business\/media\/netflix-commercials.html?partner=slack&amp;smid=sl-share\">reported <\/a>Monday. The company added that it will likely begin cracking down on password sharing among subscribers around the same time.<\/p>\n<p>The news is a major reversal for the streaming giant, which, for years, had adamantly denied considering advertising. The change of heart came after Netflix reported its first loss in subscribers since 2011. <\/p>\n<p>That caused co-CEOs Reed Hastings and Ted Sarandos to reconsider ads to drum up more revenue, as well as limiting password sharing in order to capitalize on its large customer base. <\/p>\n<p>Changes in Netflix\u2019s business plan come as the streaming giant faces significant challenges. The streamer, which has 221.6 million subscibers, lost 200,000 subscribers in the first quarter and expects to lose 2 million next quarter. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/05\/netflix-49.jpg?w=1024\" alt=\"Signage outside the Netflix Inc. office building on Sunset Boulevard in Los Angeles, California, U.S. on Monday, April 19, 2021\" class=\"wp-image-22207361\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/05\/netflix-49.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/05\/netflix-49.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/05\/netflix-49.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Netflix is planning on adding a lower-priced tier with commercials before the end of the year, a memo said.<\/figcaption><figcaption><span class=\"credit\">Bloomberg via Getty Images<\/span><\/figcaption><\/figure>\n<p>Since the subscriber announcement in April, Netflix\u2019s share price has gone into freefall, erasing roughly $70 billion in the company\u2019s market capitalization. The company cited the pulling out of Russia, as well as the waning of the pandemic, which supercharged Netflix\u2019s subscriber base. <\/p>\n<p>Netflix is also losing customers to\u00a0competitors such as Disney, Warner Bros. Discovery, Paramount Global, NBCUniversal, and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le TV+.<\/p>\n<p>Hastings told investors recently that it would look into the possibility of introducing an ad-supported platform like some of its rivals and that it would try to \u201cfigure it out over the next year or two.\u201d<\/p>\n<p>The recent note to staff signaled that the timeline has sped up.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/05\/Sarandos-and-Hastings-42.jpg?w=1024\" alt=\"Co-CEOS Reed Hastings and Ted Sarandos\" class=\"wp-image-22207407\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/05\/Sarandos-and-Hastings-42.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/05\/Sarandos-and-Hastings-42.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/05\/Sarandos-and-Hastings-42.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Co-CEOS Reed Hastings and Ted Sarandos had previously shunned the idea of an ad-supported tier. <\/figcaption><figcaption><span class=\"credit\">Getty Images<\/span><\/figcaption><\/figure>\n<p>\u201cYes, it\u2019s fast and ambitious and it will require some trade-offs,\u201d the note said.<\/p>\n<p>Netflix did not comment.<\/p>\n<p>Netflix is losing customers to\u00a0competitors such as Disney, Warner Bros. Discovery, Paramount Global, NBCUniversal, and Apple TV+.<\/p>\n<p>The Los Gatos, Calif.-based streaming giant currently offers a host of payment tiers, including its most popular plan, which costs $15.49 a month. The new ad-supported tier will cost less. Other streaming providers have similar plans and ad-suported offerings. HBO Max, for example, offers an ad-free service for $15 a month, and it charges $10 a month for the service with commercials.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/05\/10\/netflix-may-introduce-ads-before-end-of-the-year-report\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Netflix may introduce ads before end of the year: report&#8221; Netflix may introduce a lower-priced ad-supported tier by the end of the year, a much quicker timeline than originally expected, according to a new report. Netflix delivered the news to employees in a memo, which said they were aiming to introduce ads in the final&#8230;<\/p>\n","protected":false},"author":1,"featured_media":444891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/05\/netflix.jpg?quality=75&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[128983,70784,1377,89710,67473,1372,5040],"class_list":["post-444890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-5-10-22","tag-advertising","tag-netflix","tag-passwords","tag-reed-hastings","tag-streaming","tag-streaming-wars"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/444890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=444890"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/444890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/444891"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=444890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=444890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=444890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}