{"id":44742,"date":"2020-08-11T20:36:00","date_gmt":"2020-08-11T17:36:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/joe-bidens-campaign-abandons-multi-million-dollar-facebook-digital-ad-push\/"},"modified":"2020-08-11T20:36:00","modified_gmt":"2020-08-11T17:36:00","slug":"joe-bidens-campaign-abandons-multi-million-dollar-facebook-digital-ad-push","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/joe-bidens-campaign-abandons-multi-million-dollar-facebook-digital-ad-push\/","title":{"rendered":"#Joe Biden\u2019s campaign abandons multi-million-dollar Facebook digital ad push"},"content":{"rendered":"

“#Joe Biden\u2019s campaign abandons multi-million-dollar Facebook<\/a> digital ad push<\/strong>”<\/p>\n

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August 11, 2020 |<\/span> 1:36pm <\/p>\n

\n Joe Biden\u2019s spend on Facebook advertising dropped an astonishing 65 percent last month after a costly push for elusive young voters saw the Democratic nominee pumping up to $1.4 million a day into the platform.<\/p>\n

With less than 100 days until the election, the campaign slashed their entire digital spend by more than half between June and July, according to ad records from Facebook and Google.<\/p>\n

Digital operatives speculated the campaign\u2019s decision to cut their online drive, which came at the height of the Black Lives Matter protests in early June, was because the ads were unsuccessful and failed to raise money for the septuagenarian candidate.<\/p>\n

The Democratic nominee\u2019s campaign quintupled spending in the first days of June from $254,000 on June 1 to $1.4 million on June 4, according to Facebook\u2019s ad library.<\/p>\n

Biden dropped $5.5 million in the first week of June on ads skewering the president for his response to protests in Minneapolis after the death of George Floyd \u2014 accusing him fanning \u201cthe flames of white supremacy\u201d and asking voters to donate and endorse Biden.<\/p>\n

It was more than what the campaign had spent in the first 10 months of Biden\u2019s White House bid.<\/p>\n

\"Ads<\/img>
Ads for Joe Biden on Facebook have decreased<\/span>Facebook<\/span><\/figcaption><\/figure>\n

Trump\u2019s campaign by comparison spent about $1.27 million on Facebook ads in the same week.<\/p>\n

A CNN report announcing the huge spend said the campaign was making an app<\/a>eal to young voters with a digital ad about systemic racism running on Facebook, YouTube, Snapchat and Google in swing states.<\/p>\n

But just weeks later, Biden\u2019s campaign dramatically pulled back their ad budget with the social media giant and shelled out just $41,300 for digital ads on July 18.<\/p>\n

One veteran campaign digital director who spoke on the condition of anonymity said that figure was \u201cembarrassingly low\u201d with less than 100 days to the election.<\/p>\n

\u201cWhen something is working and performing well, you scale it, and if it\u2019s not working, you pull it back,\u201d he said, calling Biden\u2019s June spending \u201creally big\u201d in terms of traditional presidential elections.<\/p>\n

\u201cIf it\u2019s working, you don\u2019t stop doing it,\u201d he added.<\/p>\n

Biden\u2019s Facebook spending fell 65 percent between June and July, while the Trump re-election campaign\u2019s increased 46 percent, according to the platform\u2019s ad library.<\/p>\n

On Google, which includes YouTube, the Democratic nominee also pulled back spending by 35 percent, while the president\u2019s team increased theirs by 73 percent.<\/p>\n

Overall, Biden\u2019s digital spending halved.<\/p>\n

A spokesman for the Biden campaign did not immediately return a request for comment on Tuesday.<\/p>\n

Trump 2020 communications director Tim Murtaugh said the drastic drop highlighted Biden\u2019s enthusiasm problem.<\/p>\n

\u201cPeople obviously just aren\u2019t that into Joe Biden and there\u2019s no enthusiasm for him. Nobody is excited about Biden and his drastic drop-off in digital spending is further proof,\u201d he said.<\/p>\n

The winding-down of the digital operation follows a report earlier this month, which revealed Trump\u2019s re-election campaign had knocked on one million doors in the space of a week while Biden\u2019s had visited zero.<\/p>\n

Biden maintains his lead in the national and battleground polls but the president has been closing the gap in recent weeks, a trend his campaign attributes to the nightly coronavirus briefings.\n <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Joe Biden\u2019s campaign abandons multi-million-dollar Facebook digital ad push” August 11, 2020 | 1:36pm Joe Biden\u2019s spend on Facebook advertising dropped an astonishing 65 percent last month after a costly push for elusive young voters saw the Democratic nominee pumping up to $1.4 million a day into the platform. With less than 100 days until…<\/p>\n","protected":false},"author":1,"featured_media":44743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[51946],"class_list":["post-44742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-joe-bidens-campaign-abandons-multi-million-dollar-facebook-digital-ad-push"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/44742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=44742"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/44742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/44743"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=44742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=44742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=44742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}