{"id":449796,"date":"2022-05-19T22:47:58","date_gmt":"2022-05-19T19:47:58","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/whatsapp-adds-messaging-tools-to-attract-businesses\/"},"modified":"2022-05-19T22:47:58","modified_gmt":"2022-05-19T19:47:58","slug":"whatsapp-adds-messaging-tools-to-attract-businesses","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/whatsapp-adds-messaging-tools-to-attract-businesses\/","title":{"rendered":"#WhatsApp adds messaging tools to attract businesses"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a332e2b5db86\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a332e2b5db86\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/whatsapp-adds-messaging-tools-to-attract-businesses\/#%E2%80%9CWhatsApp_adds_messaging_tools_to_attract_businesses%E2%80%9D\" >&#8220;WhatsApp adds messaging tools to attract businesses&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CWhatsApp_adds_messaging_tools_to_attract_businesses%E2%80%9D\"><\/span>&#8220;WhatsApp adds messaging tools to attract businesses&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"article-gallery lightGallery\">\n<div data-thumb=\"https:\/\/scx1.b-cdn.net\/csz\/news\/tmb\/2022\/whatsapp-adds-messagin.jpg\" data-src=\"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2022\/whatsapp-adds-messagin.jpg\" data-sub-html=\"This Feb. 19, 2014, file photo, shows WhatsApp app icon on a smartphone in New York. WhatsApp parent Meta is moving forward with its push to attract businesses to its popular chat app. Its part of an effort to find new ways to make money beyond targeted advertisements on its other platforms, Facebook and Instagram. Credit: AP Photo\/Patrick Sison, File\">\n<figure class=\"article-img\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scx1.b-cdn.net\/csz\/news\/800a\/2022\/whatsapp-adds-messagin.jpg\" alt=\"WhatsApp adds messaging tools to attract businesses\" title=\"This Feb. 19, 2014, file photo, shows WhatsApp app icon on a smartphone in New York. WhatsApp parent Meta is moving forward with its push to attract businesses to its popular chat app. Its part of an effort to find new ways to make money beyond targeted advertisements on its other platforms, Facebook and Instagram. Credit: AP Photo\/Patrick Sison, File\" width=\"800\" height=\"530\"\/><figcaption class=\"text-darken text-low-up text-truncate-js text-truncate mt-3\">\n                This Feb. 19, 2014, file photo, shows <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a> app icon on a smartphone in New York. WhatsApp parent Meta is moving forward with its push to attract businesses to its popular chat app. Its part of an effort to find new ways to make money beyond targeted advertisements on its other platforms, Facebook and Instagram. Credit: AP Photo\/Patrick Sison, File<br \/>\n            <\/figcaption><\/figure>\n<\/p><\/div>\n<\/div>\n<p>WhatsApp parent Meta is moving forward with its push to attract businesses to its popular chat app, part its effort to find new ways to make money beyond targeted advertisements on its other platforms, Facebook and Instagram.<\/p>\n<p>                                                                                Meta CEO Mark Zuckerberg on Thursday unveiled a developer tool, WhatsApp Cloud API, which will enable businesses to message and chat with their customers more easily.<\/p>\n<p>Zuckerberg called it &#8220;an important step to help more businesses connect with people and help more people message the businesses that they want to support\u2014big and small.&#8221;<\/p>\n<p>The company, which at the time was called Facebook, bought WhatsApp in 2014. The service, though wildly popular especially outside of the U.S., has yet to bring in any revenue.<\/p>\n<p>Zuckerberg agreed at the time that putting ads on WhatsApp would not be the right way to make money from it. WhatsApp&#8217;s CEO, Jan Koum, left Facebook in 2018 amid disagreements with Facebook management over the parent company&#8217;s voracious appetite for personal information and WhatsApp&#8217;s dedication to user privacy,<\/p>\n<p>Since Meta took on its new name last fall, the company has been shifting resources to help Zuckerberg realize his vision of becoming a &#8220;metaverse company.&#8221; But the metaverse is in its infancy, its future uncertain, and the company still needs to make money in the meantime.\n                                                                                                                        <\/p>\n<hr\/>\n<div class=\"article-main__explore my-4 d-print-none\">\n<p>                                            Facebook, Instagram, Messenger and WhatsApp again hit with outages for some users\n                                        <\/p><\/div>\n<hr class=\"mb-4\"\/>\n<p class=\"article-main__note mt-4\">\n                                                \u00a9 2022 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.<\/p>\n<p>                                        <!-- print only --><\/p>\n<div class=\"d-none d-print-block\">\n<p>                                                 <strong>Citation<\/strong>:<br \/>\n                                                 WhatsApp adds messaging tools to attract businesses (2022, May 19)<br \/>\n                                                 retrieved 19 May 2022<br \/>\n                                                 from https:\/\/techxplore.com\/<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>\/2022-05-whatsapp-messaging-tools-businesses.html<\/p>\n<p>                                            This document is subject to copyright. 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WhatsApp parent Meta is moving forward with its push to attract businesses to its popular chat app. Its part of an effort to find new ways to make money beyond targeted advertisements&#8230;<\/p>\n","protected":false},"author":1,"featured_media":449797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2022\/whatsapp-adds-messagin.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-449796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sciencee"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/449796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=449796"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/449796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/449797"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=449796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=449796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=449796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}