{"id":452323,"date":"2022-05-24T22:38:41","date_gmt":"2022-05-24T19:38:41","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/microsoft-copies-the-app-stores-worst-feature-for-windows\/"},"modified":"2022-05-24T22:38:41","modified_gmt":"2022-05-24T19:38:41","slug":"microsoft-copies-the-app-stores-worst-feature-for-windows","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-copies-the-app-stores-worst-feature-for-windows\/","title":{"rendered":"#Microsoft Copies the App Store\u2019s Worst Feature for Windows"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2df2efcc06d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2df2efcc06d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-copies-the-app-stores-worst-feature-for-windows\/#%E2%80%9CMicrosoft_Copies_the_App_Stores_Worst_Feature_for_Windows%E2%80%9D\" >&#8220;Microsoft Copies the App Store\u2019s Worst Feature for Windows&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CMicrosoft_Copies_the_App_Stores_Worst_Feature_for_Windows%E2%80%9D\"><\/span>&#8220;Microsoft Copies the App Store\u2019s Worst Feature for Windows&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<img loading=\"lazy\" decoding=\"async\" class=\"type:primaryImage alignnone size-full wp-image-738038\" data-pagespeed-lazy-srcset=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/06\/win11_new_store_hero_5_2.jpg?width=398&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1 400w, https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/06\/win11_new_store_hero_5_2.jpg?width=1198&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1 1200w\" sizes=\"auto, 400w, 1200w\" data-pagespeed-lazy-src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/06\/win11_new_store_hero_5_2.jpg?width=1198&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"The New Microsoft Store in Windows 11 Preview\" width=\"1200\" height=\"675\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>The <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> store on Windows, known as the Microsoft Store, received a much-needed overhaul just in time for Windows 11. Soon, it will become even more like the app stores on iPhone and Android \u2014 to a fault.<\/p>\n<p>Microsoft announced many upcoming features and changes to Windows during today\u2019s Build event, some related to the Microsoft Store. The store will soon be open to all Win32 applications, meaning more software can be distributed through the Store, and Android apps will be available in more countries.<\/p>\n<p>Microsoft also said, \u201cbased on feedback from the developer community, we\u2019re soon piloting new developer tools to help reach the right customers at the right time. Using Microsoft Advertising, developers will be able to create, run and view ad campaigns in the Store, improving discoverability and conversion for apps.\u201d In other words, get ready for advertisements on the Microsoft Store.<\/p>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-807362 size-full\" data-pagespeed-lazy-src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2022\/05\/Microsoft-Store-Ads-Consumer-Experience.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Microsoft Store advertisements\" width=\"1920\" height=\"1080\" data-credittext=\"Microsoft\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\">Advertisement example on Microsoft Store (see the \u2018Ad\u2019 indicator on \u201cContoso Suite\u201d) <span class=\"imagecredit\">Microsoft<\/span><\/figcaption><\/figure>\n<p>Microsoft already promotes certain apps and other content on the Store in a similar format to ads, especially on the home page, but now the company will allow developers to run ads for their own apps. Advertisements will only be for \u201cpublished content\u201d on the Microsoft Store, so you won\u2019t see an ad for a Steam <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> or an iPhone game in the store, but you will see advertisements on the search page and other pages.<\/p>\n<p>Apple allows app developers to create advertisements that appear on specific searches in the App Store, which are usually aimed at searches for competitors\u2019 apps. The Google Play Store also has advertisements, but they aren\u2019t quite as noticeable \u2014 they can appear near the bottom of an app listing (in a section called \u201cRelated to this app\u201d), or in search without the large previews found on the Apple App Store search.<\/p>\n<figure style=\"width: 1960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-807360 size-full\" data-pagespeed-lazy-src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2022\/05\/download-2-1.jpg?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"\" width=\"1960\" height=\"1156\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\">App Store ads on an iPhone<\/figcaption><\/figure>\n<p>Advertisements on the Apple App Store have been the target of criticism for years, with users complaining they are intrusive, and\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/appleinsider.com\/articles\/21\/05\/25\/ad-executives-app-store-search-tab-ads-dreadful-and-too-expensive\">advertisers saying they are too expensive<\/a> compared to other forms of ads. It\u2019s unclear if Microsoft can avoid those problems to an extent, but either way, the now-improved Store is about to get a bit worse.<\/p>\n<p><small>Source: Windows Blog\u00a0(<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blogs.windows.com\/windowsdeveloper\/2022\/05\/24\/create-next-generation-experiences-at-scale-with-windows\">1<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blogs.windows.com\/windowsdeveloper\/2022\/05\/24\/microsoft-store-grows-with-the-developer-community\/\">2<\/a>)<\/small><\/p>\n<\/div>\n<p><script>\n setTimeout(function(){\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s) } (window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n   fbq('init', '335401813750447');\n   fbq('track', 'PageView');\n  },3000);\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.howtogeek.com\/807339\/microsoft-copies-the-app-stores-worst-feature-for-windows\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Microsoft Copies the App Store\u2019s Worst Feature for Windows&#8221; The app store on Windows, known as the Microsoft Store, received a much-needed overhaul just in time for Windows 11. Soon, it will become even more like the app stores on iPhone and Android \u2014 to a fault. Microsoft announced many upcoming features and changes to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":452324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/06\/win11_new_store_hero_5_2.jpg?height=200p&trim=2,2,2,2","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-452323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/452323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=452323"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/452323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/452324"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=452323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=452323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=452323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}