{"id":458096,"date":"2022-06-05T19:42:13","date_gmt":"2022-06-05T16:42:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/greek-restaurant-avra-finally-set-to-open-in-midtown-nyc\/"},"modified":"2022-06-05T19:42:13","modified_gmt":"2022-06-05T16:42:13","slug":"greek-restaurant-avra-finally-set-to-open-in-midtown-nyc","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/greek-restaurant-avra-finally-set-to-open-in-midtown-nyc\/","title":{"rendered":"#Greek restaurant Avra finally set to open in Midtown NYC"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a41496acbb49\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a41496acbb49\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/greek-restaurant-avra-finally-set-to-open-in-midtown-nyc\/#%E2%80%9CGreek_restaurant_Avra_finally_set_to_open_in_Midtown_NYC%E2%80%9D\" >&#8220;Greek restaurant Avra finally set to open in Midtown NYC&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CGreek_restaurant_Avra_finally_set_to_open_in_Midtown_NYC%E2%80%9D\"><\/span>&#8220;Greek restaurant Avra finally set to open in Midtown NYC&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>The jewel in the crown of Rockefeller Group\u2019s redesigned 1271 Sixth Ave. is the mammoth, new Greek restaurant Avra, opening this week after more than two years of pandemic-driven drama. This crown sits not at the tower\u2019s top, but at sidewalk level with more than 400 indoor and outdoor seats.<\/p>\n<p>The Avra Group\u2019s investment in its third Manhattan location was\u00a0north of $10 million, according to Nick Tsoulos, who is partners with Marc Packer and Nick Pashalis.<\/p>\n<p>It completes Rock Group\u2019s vision for the tower, the former Time + Life building, on which it spent more than $600 million to re-clad and \u00a0re-engineer after the magazines moved away. Its offices are now 100 percent leased to companies such as AIG, Major League Baseball (which also has a retail store), Bessemer Trust and Latham &amp; Watkins.<\/p>\n<p>But it wasn\u2019t quite complete as long as most of the ground floor sat vacant. Enter the Avra Group, which began talks with Rockefeller \u201cabout six months pre-COVID,\u201d Tsoulos said.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-020.jpg?w=682\" alt=\"Interior of Avra\" class=\"wp-image-22531040\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-020.jpg?quality=75&amp;strip=all&amp;w=1023 1023w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-020.jpg?quality=75&amp;strip=all&amp;w=682 682w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-020.jpg?quality=75&amp;strip=all&amp;w=341 341w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-020.jpg?quality=75&amp;strip=all 1024w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\"\/><figcaption>Avra is three floors comprising 16,500 square feet.<\/figcaption><figcaption><span class=\"credit\">Jason Serrano<\/span><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-019.jpg?w=1024\" alt=\"Interior of Avra\" class=\"wp-image-22531037\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-019.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-019.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-019.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The design echoes those of the earlier Avras.<\/figcaption><figcaption><span class=\"credit\">Jason Serrano<\/span><\/figcaption><\/figure>\n<p>The partners were searching for a high-profile third location for Avra, which has thrived at 14 E. 60th St. and 141 E. 48th St. <\/p>\n<p>\u201cOur broker located the Sixth Avenue space,\u201d Tsoulos recalled. \u201cWe had just finished negotiating a lease. We were in the lawyers\u2019 office in February 2020 when Marc said, \u2018Let\u2019s talk about the elephant in the room.\u2019\u201d<\/p>\n<p>\u201cWhat elephant?\u201d one person at the meeting asked.<\/p>\n<p>The beast \u00a0in question was, of course, the first confirmed cases of COVID-19 in the metropolitan area. <\/p>\n<p>\u201cOne lawyer said, \u2018It will be over in a week.\u2019 \u00a0We said, \u2018What if it isn\u2019t?\u2019\u201d Tsoulos recalled,<\/p>\n<p>\u201cWe postponed the signing. The world shut down the next week. Then Rockefeller Group came back to us in August [2020]. We kind of started over again. We put in protective COVID language that worked for them and for us.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-018.jpg?w=1024\" alt=\"Interior of Avra\" class=\"wp-image-22531053\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-018.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-018.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-018.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The menu from executive chefs Jose Diaz and Arman Arsan is similar to the crowd-pleasing, seafood-focused ones at the earlier Avras.<\/figcaption><figcaption><span class=\"credit\">Jason Serrano<\/span><\/figcaption><\/figure>\n<p>Tsoulos wouldn\u2019t spell it out. Sources previously told Realty Check that the complex, hybrid deal \u2014 which combines a lease and a revenue-sharing formula with the landlord \u2014 came with unique, COVID-specific\u00a0contingencies involving future vaccine availability and further possible government lockdowns.<\/p>\n<p>\u201cWe thought the world was going to come back,\u201d Tsoulos said. \u201cThe location is the center of the universe. Our landlord was very helpful to us. They helped us through the construction process and the whole ordeal.\u201d<\/p>\n<p>The result is a sight to behold \u2014 three floors comprising 16,500 square feet, plus a unique outdoor plaza fronting the avenue. Thirty-foot-high windows wrap the sun-drenched space.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-021-1.jpg?w=1024\" alt=\"Exterior of Avra\" class=\"wp-image-22531056\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-021-1.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-021-1.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/avara-greek-restaurant-021-1.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Avra has more than 400 indoor and outdoor seats.<\/figcaption><figcaption><span class=\"credit\">Steve Cuozzo<\/span><\/figcaption><\/figure>\n<p>The design echoes those of the earlier Avras, with acres of white oak, limestone, bronze, stone and linen to conjure the Greek islands. Whole fish are on abundant display. The menu from executive chefs Jose Diaz and Arman Arsan is similar to the crowd-pleasing, seafood-focused ones at the earlier Avras.<\/p>\n<p>The restaurant directly opposite Radio City Music Hall is turning heads on Sixth Avenue, which never had such an expansive dining venue with alfresco seats in the midst of office towers. \u00a0<\/p>\n<p>Did the team ever have butterflies during the challenged months of lease negotiations and construction?<\/p>\n<p>\u201cWe are open for business,\u201d Tsoulos said, \u201cAnd the butterflies are still there.\u201d\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/06\/05\/greek-restaurant-avra-finally-set-to-open-in-midtown-nyc\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Greek restaurant Avra finally set to open in Midtown NYC&#8221; The jewel in the crown of Rockefeller Group\u2019s redesigned 1271 Sixth Ave. is the mammoth, new Greek restaurant Avra, opening this week after more than two years of pandemic-driven drama. This crown sits not at the tower\u2019s top, but at sidewalk level with more than&#8230;<\/p>\n","protected":false},"author":1,"featured_media":458097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/newspress-collage-22529668-1654447117475.jpg?quality=75&strip=all&1654432869&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[129954,75389],"class_list":["post-458096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-6-5-22","tag-realty-check"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/458096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=458096"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/458096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/458097"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=458096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=458096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=458096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}