{"id":458538,"date":"2022-06-06T19:58:11","date_gmt":"2022-06-06T16:58:11","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/layerr-shot-fragrance-ad-pulled-for-promoting-sexual-violence\/"},"modified":"2022-06-06T19:58:11","modified_gmt":"2022-06-06T16:58:11","slug":"layerr-shot-fragrance-ad-pulled-for-promoting-sexual-violence","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/layerr-shot-fragrance-ad-pulled-for-promoting-sexual-violence\/","title":{"rendered":"#Layer\u2018r Shot fragrance ad pulled for \u2018promoting sexual violence\u2019"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a368d9f6b772\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a368d9f6b772\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/layerr-shot-fragrance-ad-pulled-for-promoting-sexual-violence\/#%E2%80%9CLayer%E2%80%98r_Shot_fragrance_ad_pulled_for_%E2%80%98promoting_sexual_violence%E2%80%9D\" >&#8220;Layer\u2018r Shot fragrance ad pulled for \u2018promoting sexual violence\u2019&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CLayer%E2%80%98r_Shot_fragrance_ad_pulled_for_%E2%80%98promoting_sexual_violence%E2%80%9D\"><\/span>&#8220;Layer\u2018r Shot fragrance ad pulled for \u2018promoting sexual violence\u2019&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>A television advertisement for a male body spray has been taken off the air in India after attracting backlash from celebrities and the public for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earing to make a reference to gang rape.<\/p>\n<p>Bollywood celebrities including Priyanka Chopra, Richa Chadha and Farhan Khan were among those who criticised the ad for fragrance brand Layer\u2018r Shot, labelling it \u201cshameful,\u201d \u201ddisgusting\u201d and \u201dincredibly tasteless\u201d.<\/p>\n<p>Its controversial advert shows four men appearing to stalk a frightened-looking woman in a store before cutting to one of the men saying: \u201cWe\u2018re four, there\u2019s one, who takes the shot?\u201d<\/p>\n<p>The Ministry of Information and Broadcasting described the videos as \u201cdetrimental to the portrayal of women in the interest of decency and morality\u201d and said it violated the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> ethics code.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/disgusting-ad.jpg?w=1024\" alt=\"The controversial advert shows four men appearing to stalk a frightened-looking woman in a store before cutting to one of the men saying: \u201cWe\u2018re four, there\u2019s one, who takes the shot?\u201d\" class=\"wp-image-22547022\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/disgusting-ad.jpg?quality=75&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/disgusting-ad.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/disgusting-ad.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The controversial advert shows four men appearing to stalk a frightened-looking woman in a store before cutting to one of the men saying: \u201cWe\u2018re four, there\u2019s one, who takes the shot?\u201d<\/figcaption><figcaption><span class=\"credit\">Twitter\/@beastoftraal<\/span><\/figcaption><\/figure>\n<p>\u201cThis advertisement is clearly promoting sexual violence against women and girls and promoting a rapist mentality among men. The advertisement is cringe-worthy and should not be allowed to be played on mass media,\u201d chairwoman of the Delhi Commission for Women Swati Maliwal wrote in a letter to the ministry.<\/p>\n<p>\u201cCreatives, script, agency, client, casting \u2026 does everyone think rape is a joke?\u201d actress Richa Chadha tweeted, labelling the ad \u201cfilth\u201d.<\/p>\n<p>Bollywood filmmaker Farhan Khan, who is also a United Nations Women\u2018s Goodwill Ambassador, also weighed in on the controversy.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/layer-shot-ad.jpg?w=1024\" alt=\"The Ministry of Information and Broadcasting described the videos as \u201cdetrimental to the portrayal of women in the interest of decency and morality\u201d and said it violated the media ethics code.\" class=\"wp-image-22547021\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/layer-shot-ad.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/layer-shot-ad.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/layer-shot-ad.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The Ministry of Information and Broadcasting described the videos as \u201cdetrimental to the portrayal of women in the interest of decency and morality\u201d and said it violated the media ethics code.<\/figcaption><figcaption><span class=\"credit\">Twitter\/@beastoftraal<\/span><\/figcaption><\/figure>\n<p>\u201cWhat incredibly tasteless and twisted minds it must take to think up, approve and create these stinking body spray \u2018gang rape\u2019 innuendo ads. Shameful,\u201d Khan tweeted.<\/p>\n<p>Bollywood star Priyanka Chopra added: \u201cShameful and disgusting. How many levels of clearances did it take for this commercial to be green lit. How many people thought this was ok?<\/p>\n<p>\u201cI\u2019m so glad that it was called out and now the ministry has taken it down. Appalling!\u201d<\/p>\n<p>Layer\u2018r Shot apologised for the offensive advertisements, claiming it \u201cnever intended to hurt anyone\u2019s sentiments or feelings or outrage any woman\u2019s modesty or promote any sort of culture, as wrongly perceived by some\u201d.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/priyanka-chopra-getty-01.jpg?w=1024\" alt=\"Bollywood star Priyanka Chopra added: \u201cShameful and disgusting. How many levels of clearances did it take for this commercial to be green lit. How many people thought this was ok?&quot;\" class=\"wp-image-22547023\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/priyanka-chopra-getty-01.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/priyanka-chopra-getty-01.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/priyanka-chopra-getty-01.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Bollywood star Priyanka Chopra added: \u201cShameful and disgusting. How many levels of clearances did it take for this commercial to be green lit. How many people thought this was ok?\u201d<\/figcaption><figcaption><span class=\"credit\">Getty Images for Paramount Pictu<\/span><\/figcaption><\/figure>\n<p>India has been plagued by sexual violence in recent years, with up to 90 rapes reported a day.<\/p>\n<p>India recently brought in new laws increasing the punishment for rape to up to years in prison. The death penalty has been introduced for child rapists.<\/p>\n<p>The gang rape and murder of a student on a bus in New Delhi in 2012 led to widespread protests against the treatment of women.<\/p>\n<p>Just last week, a 17-year-old girl in Hyderabad was allegedly raped by five men.<\/p>\n<p><em>This story<\/em> <em>originally appeared <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.news.com.au\/world\/promoting-sexual-violence-layerr-shot-fragrance-advertisement-pulled-after-backlash-in-india\/news-story\/a9164796dc40456f9205daac8f3e5bd2\">on news.com.au<\/a> and was reproduced here with permission. <\/em>\n                        <\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/06\/06\/layerr-shot-fragrance-ad-pulled-for-promoting-sexual-violence\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Layer\u2018r Shot fragrance ad pulled for \u2018promoting sexual violence\u2019&#8221; A television advertisement for a male body spray has been taken off the air in India after attracting backlash from celebrities and the public for appearing to make a reference to gang rape. Bollywood celebrities including Priyanka Chopra, Richa Chadha and Farhan Khan were among those&#8230;<\/p>\n","protected":false},"author":1,"featured_media":458539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/layer-shot-comp.jpg?quality=75&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[129995,74490,77402,73118,71895,71374],"class_list":["post-458538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-6-6-22","tag-ads","tag-priyanka-chopra","tag-rape","tag-sexual-assaults","tag-sexual-harassment"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/458538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=458538"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/458538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/458539"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=458538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=458538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=458538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}